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Genius Company Profile. May 17, 2011. OEM. OBM. OBM. KYE Groups. OEM Product PC peripherals: Mice, Keyboard, Speaker, Tablet, Game controller Video: WebCam, NB Cam module, Smart phone Cam module, DV/DSC Storage: Card reader - PowerPoint PPT Presentation
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GeniusCompany Profile
May 17, 2011
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KYE GroupsKYE Groups
Agama Product Agama Product Home Appliances: Robotic Vacuum Cleaner
OEMOEM
OBMOBM
OBMOBM
OEM Product OEM Product PC peripherals: Mice, Keyboard, Speaker, Tablet, Game controller Video: WebCam, NB Cam module, Smart phone Cam module, DV/DSC Storage: Card reader Cloud computing: Optical fiber transceiver hub Barcode printer, Barcode Reader Mobile phone IPTV remote controller
Genius ProductGenius Product PC peripherals: Mice, Keyboard, Tablet, NB Bag Audio: Speaker, Headset, Gaming Device Video: WebCam, DV, Projector, DSC Vehicle Recorder
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About Genius
Genius Strategy
Our Core Competition
Genius Brand Marketing
Outline
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Headquarter: Taipei, Taiwan, Factory: Dong Guan, China
Founded: November 3, 1983
Revenue: US$ 308 Million (2009), US$ 341 Million (2010)
Employees: 3,880 ~ 5380 (Taipei: 320, Branch office: 60, Factory: 3,500 ~ 5000)
Product lines:
- PC peripherals: Mice, Keyboard, Tablet, NB Bag
- Audio: Speaker, Headset, Gaming Device
- Video: WebCam, DV, Projector, DSC, Vehicle recorder
- iPad/Tablet accessory: Keyboard, Sleeve, Headset/Headphone, Speaker
Sales Office: USA (Miami, LA), China, UK, Germany, HK,
Marketing Rep. :
- Latin America: Brazil, Mexico, Columbia, Argentina, Chile, Venezuela
- Europe: Poland, Hungary, Czech Rep., Romania, Turkey, Ukraine
- Asia-Pacific: India, Vietnam, China, Indonesia, Thailand
PR Consultant:
- America: USA, Latin America
- Europe: UK, Poland, Czech Rep., Romania, Spain, Turkey, Ukraine ,Germany
- Asia Pacific: Vietnam, India, Indonesia, South Africa, Thailand
About Us
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• brand launched
• First wheel mouse in the world
• Established manufacturing plant in Dong guan, China
• Received “National Award of Excellence” in Taiwan
• Publicly listed on Taiwan stock market
• Signed cross-licensing agreement with Microsoft
• New logo announced
• Received “Annual Brand Awards” in Russia
• Expanded to Consumer Electronics
• Received Microsoft “Best Vendor Award”
• Received “Taiwan Packaging Star “ in Taiwan• Received “Good Design Award“ in Japan• Received “G-Mark Award“ in Japan• One of Taiwan’s top 20 Global Brands• Won “IF Award “ in Germany• Received "Channel awards" in Latin America• Received “The Best Peripherals Manufacturers” in UK • Sales revenue exceeded US$300 million
• One of Taiwan’s top 20 Global Brands
• Received “Best Upcoming Brand” in India
• Won “International Technology Award” in Central America
• One of Taiwan’s top 20 Global Brands
• The first Touch control Optical laser mouse in the world
Milestones
1985
1995
1997
2001
2002
20032004
2005
2006
1996
1998
• Won “CES Innovations Award” in USA
•Won “red dot design award” in Germany
• Rank top 192 in Taiwan 1000 manufacturer
• Received “Best Peripherals” in Latin America
• Received “Best PC Peripherals Supplier Award in Argentina
• One of Taiwan’s top 20 Global Brands
• Won “CES Innovations Award” in USA
• Won “red dot design award” in Germany
• Received “Best Retail Award” in M.E.
• Received “Peripheral provider of the year” in M.E.
• Received "Channel awards" in Dominican Republic
• One of Taiwan’s top 20 Global Brands
• Won “IF communication Design Award “ in Germany
• Received “Info Tech 100” in Taiwan
• Received "Channel awards" in Latin America
• Received "RETAIL ACADEMY" in Middle East
• One of Taiwan’s top 20 Global Brands
(Elected for six consecutive years)
• Received "Channel awards" in Latin America•Received “Best Retail Award” in M.E.• Received “Peripheral provider of the year” in M.E.•Won “IF Product Design Award “ in Germany• Won “Red Dot” in Germany• Won “Best Choice Award ” in Computex
2007
2008
2009
2010
2011
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Awards-Branding
2007 /2010Peripherals Vendor of
the Year Dubai
2007/2008 CES
Innovation AwardUSA
2007 Best Channel Award
Argentina
2007 Best Channel Award
Mexico
2007/2008 /2011Reddot
Design awardGermany
2005~2010Top 20 Global Brands
Taiwan
2005/2008/2009 Channel Award Latin America
2008/2009 Retail Academy
Middle East
2005/2009/2011 iF Design Award
Germany
2007MURI - Musiem rekor
Dunia Indoneisa
2007MURI - Musiem rekor
Dunia Indoneisa
2010 InfoChannel Award
Latin America
2011Best Choice Award
Taiwan
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Manufacturing in Dongguang since 1995 with 2 plants.
Genius shipped over 42M brand units in 2010.
Most suppliers are located nearby Dong Guang within 300 km can provide on time delivery.
Production Capability
D.K.C. Building-A (1998’)Production space: 21,000 square meterYearly Capacity: 34 million pcsYearly output value: US$ 168 million
D.K.C. Building-B (2007’)Pudcution space: 36,000 square meterYearly Capacity: 9 million pcsYearly output value: US$ 512 million
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R&D / Business ScopeDT / NB / XPAD Peripherals
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R&D / Business ScopeEmbedded System
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R&D / Business ScopeMobile Phone Peripherals
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QC080000
Factory Certification
1. Quality System• ISO 9001:2008
2. Health and Safety system• OHSAS 18001:2007
3. Environment system• ISO 14001:2004
4. RoHS Control • QC080000
5. Chemical lab • ISO/IEC 17025:2005
6. Green Production • IS14064-1:2006
7. EICC member since 2010 Oct.
ISO14001
ISO9001
OHSAS18001
IS14064-1
ISO/IEC 17025
To be updated in 2010 Q4
Qualified Manufacturing -Manufacturer Certification
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By Sea
By Air
By Train
Hub
Holland
HK
Miami
Strategic Area
India
China
Poland
Brazil
North America
IndonesiaTurkey
VietnamMexico
Iran
Thailand
Egypt
>40%
> 50%
>40%
Global - Direct Distribution
LA
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Sales over 10 years
165
+25%
221
+34%
293
+33%
329
+12%
2001 2002 2003 2004
360
+9.5%
2005
+9.7%
2006
395+3.8%
2007
410
2008
400
-2.4%
2009
308
-23%
2010
341
+72.4%
Global Financial
Downturn
(In millions of US$ )
+11% 317
-7%
2011 (E)
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2011 Q1 Growth by Geography
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Outline
About Genius
Genius Strategy
Our Core Competition
Genius Brand Marketing
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Genius Strategy
Quality
Easy toUse
User satisfaction
AffordablePrice
PricePerformance
GeniusStrategy
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Product Strategy
Value-leading innovator with product patents
Simple and affordable
Better function and better profit
One-stop shopping service
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Outline
About Genius
Genius Strategy
Our Core Competition
Genius Brand Marketing
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Innovative Technology
4D/8D 4D/8D Optical TouchOptical TouchTechnologyTechnology
DigitalDigital
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Patents
First scrolling mouse patent in the world.(Pat. US5530455)
Owner of 1,124patents around the world 597 patents for mice family.
First OPTO-Touch scrolling mouse (Pat. US7298362)
Ranked 88/54 in Taiwan for applied / approved patents in 2010
Classification Taiwan China Japan USA Germany Europe Subtotal Total
Invention 132 12 0 49 2 0 195
1,124
Design 178 164 4 31 5 21 403
Utility Model 126 308 35 0 57 0 526
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Patents
Optical Touch Controller Technology:Technology similar to touch panel technology
Applications: Let you scroll multi-directionally (4D, 8D or 360° pointing) comfortably
4D scrolling: Mice, Keyboards, Photo frames…
4D scrolling: Mice, Keyboards, Photo frames…
360° pointing: Presenter & Smart Phone
360° pointing: Presenter & Smart Phone
4D
8D scrolling: Mice…
8D scrolling: Mice…
8D
360°
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ImageImage
WorkWork FunFun
MusicMusic
Genius has brought exciting innovations to the world of
peripherals to make human life simpler than before.
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Outline
About Genius
Genius Strategy
Our Core Competition
Genius Brand Marketing
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Genius Brand Exposure
Promotion /Light bar,
promoter in retail and etc.
TV / RadioBanner exposure
Signboard 42 millionGenius brand products
sold worldwide in 2010
PR / PM Rep.
Advertisement
Test Report & Award
Exhibition
Sales ConferenceRoad Show Trip
Media Conference / exposure
Expect
45 millionin 2011
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Shanghai Expo 2010 Taiwan Pavilion sponsor
TAIWAN PAVILIONTAIWAN PAVILIONSPONSORSPONSOR
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Marketing Solution
New Multilingual Website
MDF and Co-op program
International/Local Trade Show
Media Exposure
Local PM / PR
Consistent Ads and Packaging
Sponsorship
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New Multilingual Website
Genius worldwide website – 22 languages. Website with new style, new design layout, easier and faster navigation.
Website service for end users and VIP customer.
Genius USA eShop
Genius UK e-Shop
Genius Tablet Website
Genius new global website 2010
Genius Europe website
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MDF and Co-op program –Billboard
Large Billboards near subway, main road, highway, train station and on buildings, buses, retailer, in store, etc.
Asi
aE
uro
pe
Am
eric
a
KazakhstanRussia Ukraine
Vietnam India
Brazil Mexico Colombia
China Indonesia
Bolivia
Romania
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MDF and Co-op program - Dealer / Press Conference
Dealer/press conference improves business relationships and marketing information
Asi
aE
uro
pe
Am
eric
a
Czech
Mexico ColumbiaChile Brazil
Middle EastIndonesiaChina Vietnam
TurkeyUkraine Hungary
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Asi
aE
uro
pe
Am
eric
aMDF and Co-op program -Retail Exposure
Costco
Metro MediaMarkt Carrefour Eldorado
CompUSA WAL-MART Costco PaodeAcucar
Carrefour Giant Challenger
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International Trade Show
Asi
aE
uro
pe
Am
eric
a
Computex 2011 Taiwan
Expo 2011 Columbia
CeBIT 2011 Germany Distree 2011 Monaco Gitex 2010 Dubai
ASI 2011 USA
Computer World 2010 Vietnam HK Electronic Fair 2010
CES 2011 USA
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Local Road ShowA
sia
Eu
rop
eA
mer
ica
Czech Hungary UK Romania
Taiwan Vietnam China Philippines
ArgentinaEcuador Mexico
Colombia
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Local PM / PR
PR
PM
Latin America
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Design of New package
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ADs & Promotion Materials
Catalogues:
Materials for Retail
Genius CapMouse Pad
Ceiling Banner
Universal Adapter
DV/DSC Stand2.1 Speaker Stand
Headset Stick
Product Banner
ContainerBag
Global Catalogue iPad / iPhone accessory catalogueDV/DSC Catalogue
Genius Vest Paper Bag
Retail LampX BannerGenius POP
Materials for VIP/Give Away
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SponsorshipT
aiw
anE
uro
pe
Cyprus Spain Slovenia Romania
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Product
Quality Leading R&D technology (Patents) Complete product portfolio Global branding Service
Channel
Royalty users Share more profit with channel partners Joint Promotion
Summary
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2011 Growth Engines
• Laptops Accessories
• Wireless Desktop
• iPad / Tablet PC Accessories
• HD WebCam, DV, Vehicle Recorder
• TV Soundbar
• Kids Tablet