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GENREAlternative/Indie• We have chosen this genre as one of our three
potential ideas as it has a calming, relaxed pace allowing us to create a music video with meaning and depth.
• Also, this genre gives us a lot of room for ideas as we are not restricted to certain conventions that might be found in a different genre such as Pop.
AUDIENCETeenagers/Young adults - Niche• Because of the genre of indie/alternative, this is
predominantly the audience as generally songs through the genre will focus on issues that teenagers/young adults may be affected by – such as relationships.
THEMES• Love/Relationships• Loss• Isolation/Loneliness/Emptiness• Destruction• Adventure/Nature• Confusion/Emotion
THEORIES• Through this video, connotations of rebellion,
judgement and freedom are made through the setting – this is due to the vast, gloomy marsh in which the video was filmed. This is stereotypical for the indie/alternate genre as using a secluded and remote setting allows for creativity, opportunity and flexibility.