Genesis InstituteGeneration of Innovative

Entrepreneurs and Enterprises

System of Enterprises Promotion ANPROTEC

Promotion System of Innovative Enterprises

guided for the intensive use of

technology

Promotion System/Activities/ Mechanisms

of guided Innovative

Enterprises for the Local and

Sectored Development

Promotion System of the Innovative

Entrepreneur Culture

Promotion System of Innovative and

Sustainable Habitats

Performance IG since

2006

Performance IG since

2003

Performance IG since

1996

Performance IG to

2008

Genesis Institute Programme

Promotion of Enterprising Culture

Incubation ofEnterprises

Experimentation & Simulation

Development of Communities

Associative Actions

Planning of Innovation Habitats

To transfer the knowledge from the University to the

Society.

To contribute for the life quality improvement of the

region where it is inserted, through the formation

of entrepreneurs and the generation of innovative

successful enterprises.

Our Mission

• Constant search for innovation.

• Attempt as learning source.

• Responsibility for regional development.

• Supremacy of the individuality on the enterprise.

Genesis Main Values

People

Enterprises

Sets of Companies

Cities and Communities

Enclosed Professionals(autonomous workers and entrepreneurs)

Enterprises

Better Enterprises

Organized NetsClusters

Economic DevelopmentLocal / Social Technological Parks

Macro Process

Clients

PUC-Rio, Government and Private

Management

Communication and Information

International Relations

Building Administration

Human Resources

Financial

IT support

Manager

Genesis Operations Units

Legal

Lygia Magacho

• 339 incubator (40% of them in tecnological and 3% in cultural area);

• 2327 incubated entrepreneurships;• 1678 graduated entrepreneurships;• 28449 jobs generated;• 32 incubators in implementation stage;

Source: Panorama 2005 da

ANPROTEC

Incubators Situation in Brazil

Incubator Stages

Election process;

Incubation Process;

Accompaniment Process of the

companies;

Support Process;

Graduation Process ;

Graduation Stage

Criteria for Graduation

Maximum time of incubation;

Necessity of a bigger physical space;

New investments in the company;

The management of the Incubator intercedes.

Genesis Business Units

Genesis Technological Incubator

Genesis Cultural Incubator

Genesis Social Incubator of Communities

Junior Enterprise of PUC-Rio

Entrepreneurship Teaching Coordination (CEMP)

• > 14 resident incubated enterprises - Generated Income R$ 3.009.000,00;- Jobs Created = 99;• > 29 graduated companies - Generated income R$ 59.500.000,00- Jobs Created = 442;• > 5 pre-incubated enterpises- (Generated Income R$ 124.250,00;)- Jobs Created = 12TOTAL = 560 Jobs Created (incubated and graduated);–> 88% successful (graduated);

Source: Relatório Anual 2006 do Instituto

Gênesis

Genesis Technological Incubator

Main Fields of Technological

Incubator“Businesses of the production and distribution of the information.

It privileges companies who supply informationunder any form (verbal, sonorous, printed or in video),

innovators and intensive in intellectual capital”.

Fields of companies

performance:Information Technology to:- Energy;-Telecommunications;-Technology for Environment;-Entertainment Technology;-E-learning;-Management of the Content;-Technology for Sport;-Technology for Medicine.

• 12 incubated enterprises; • 2 graduated enterprises; • 5 pre-incubated;• Generated Income R$ 1.3 millions (pre-

incubated, incubated and graduated)• 57 jobs created (incubated and graduated);

Source: Relatório Anual 2006 do Instituto Gênesis

Genesis Cultural Incubator

It was the first Cultural Incubator in Latin

America

• Audiovisual;a) Producers of contents for cinema, internet, radio, television

and new medias, as well as entrepreneurships that integrate the productive chain of contents.

b) Publicitary and Marketing for this sector;c) Entrepreneurships with focus in e-learning through audiovisual

ressources;d) Studios, producers and others entrepreneurships linked to the

phonographic market.• Entertainment;• Design;a) Webdesign and design for new medias;b) Fashion and jewels;c) Products Design

Action Area of Cultural Incubator Enterprises

*Nowadays the Genesis Institute is implementing a Jewel Design Incubator.

Social,economic, environmental and cultural strengthening of low income communities, by means of the formation of entrepreneurs and the generation of innovative enterprises, using social technology based on the local identity.

Genesis Social Incubator of Communities

Partnerships:

ITCP/COPPE; NIMA; CEMP-PUC-Rio Photo: Vila Canoas

4 incubated communities:

5 pre-incubated and 2 incubated business

46 people directly benefited

350 people indirectly benefited

Methodology

Social-economic survey

Historical-cultural survey

Entrepreneurship classes

“Oficinas de Trabalho”

INCUBATION of LOCAL ORGANIZATION

Socio-Economical indicators

Local Identity

Professional interests and motivations

Innovative companies using social technology

Continuous work

Chain of Production and Region Peculiarity

Genesis Social Incubator of Communities

Genesis Social Incubator Of Communities

• Salgueiro - São Gonçalo

• Vila Residencial – Cidade Universitária

• Vila Pereirão – Laranjeiras

Others Projects

Vila Canoas (São Conrado) Project

Electives subjects for all the courses, specially directed to who want to create a company or to

become enterprising in others companies.

It’s the Genesis agency created to develop the teaching, researching and extension activities in

the entrepreneurships areas.

It has 21 professors and more than 400 students by semester.

Coordination of Enterprises

Multidisciplinary Consulting enterprise created and managed by graduation students.

Established in 1995 to allow students to have real contact with the work market, achieving

experience in business.

Organized in half autonomous business areas: (Communication, Human Resources, IT,

Marketing Research, Organizational Planning, Finance, Creation, International Business).

Junior Enterprise of PUC-Rio

• FINEP;• SEBRAE e SEBRAE RJ;• Government of the State of

Rio;• City hall of Rio De Janeiro;• CNPq;• Net of Technology;• FAPERJ;• Endeavor;• Eletrobrás;• FIRJAN/IEL;• Trade Association of Rio

(ACERJ); • RioSoft;• Assespro-RJ;

Genesis Development Trust

PARTNERS

• ITUC;• Father Leonel Franca

Foundation;• TIM;• Planetarium;• BNDES;• Accenture• Net of Social Technological• Ministry of Science and

Technology;• Telemar Institute;• MINC • ANPROTEC• MCT;• Association of the Ex Students

of PUC-Rio;

Lygia Magachowww.genesis.puc-rio.brlygia@genesis.puc-rio.brTel: +55 21 3527-1375