Embed Size (px)
Citation preview
2012
MessageWrap Antimicrobial Supermarket Checkout Conveyor Belts
in partnership with
Passionate Edge
The average checkout time is 2-5 minutes.
MessageWrap™ is the only solution on the planet that captures this opportunity and turns it into shopper impressions and store revenue
streams.
Advertisers
Dirty Space. Wasted Opportunity.
Transforming grocery conveyor belts into
dynamic billboards, for marketingand advertising campaigns.
In partnership with
A PatentedInnovation
www.youtube.com/rethinkretail
• Dynamic:It moves.
• Innovative: Something new that catches the eye.
• Easy: Installed in under two minutes, with no tools or expertise required.
MessageWrap is also coated with branded antimicrobial
protection, for store safety and differentiation.
81% of consumers say their shopping decisions are influenced by the cleanliness of the grocery store.
Seeking engagement with [Advertiser Name] for a MessageWrap Pilot Program
o High traffic, high time on target, high quality impressions
o Ground-floor rates on premium in-store advertising space
o Greater value due to novelty of solution
Pilot Program Opportunity
Interested Brands
Let’s Compare
The Value of MessageWrap.
Of the 36,000 grocery stores in the United States, the average one has:
2,000 customers per day.
14,000 customers per week.
112,000 customers per eight week MessageWrap campaign.
AdvertisersTraffic
AdvertisersTime on Target
Checkout has a captive audience,
looking for stimulation.
AdvertisersQuality of Impressions
MessageWrap is Ideal for…• New Product Launches• Retail Partners Brands• Messages/Brands that are NOT expected to be part of the
shopping experience• Mobile Integration (text messaging, QR codes)• Call to Action• Coordination with Cashier• Lead Generation• Driving Traffic to Internet Destinations • Activation Marketing
To Target…• Shopper Mom• Specific Regions• Types of Communities• Urban or Suburban Demographics• And everyone who goes grocery shopping
Possibilities
Giant Eagle Case StudyCase Study
ChallengeGiant Eagle sought to enhance their charitable support efforts for The Education Partnership, a Pennsylvania-based non-profit organization dedicated to addressing educational inequalities.
SolutionFor the last eight weeks of the charitable drive, Giant Eagle chose to implement MessageWrap checkstand belt covers at 50 select Pittsburgh-area stores in hopes of catalyzing the charity effort at the point of sale. The vivid MessageWraps integrated well with various in-store signage touchpoints while being reinforced by cashiers and staff who championed coordinated t-shirts. The enthusiastic cashiers were pleased to have an eye-catching visual aid featuring call-to-action messaging, perfectly placed to guide shoppers’ donation decisions.
Results• Shoppers who checked-out in lanes fitted with MessageWrap were 10% more likely to donate than shoppers who checked-out in lanes without MessageWrap.• The size of each donation was 20% larger on average for the MessageWrap lanes than in unmodified lanes.
How it Works
MessageWrap is a conveyor belt cover, installed in under 2 minutes, with no disruption to your retail environment
Video of a MessageWrap installation, performed by a 7 year old:
www.youtube.com/rethinkretail
1. Handstand supports or leads Ad Sourcingo Retailer has full control of advertiser
selection / approval
2. Handstand receives or prepares Artwork
3. Handstand produces and delivers MessageWraps
4. Handstand supports Installationo Always available for unlikely problem
resolution
How it Works
Handstand provides Checkstand Preparation, to measure each belt and ensure accessibility
Revenue, Repeat
Passionate Edge LimitedIan McMonagle
Social Media:Twitter: @RethinkRetail
YouTube.com/rethinkretailFlickr.com/rethinkretail
