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Why focus on generational dynamics? Because some stereotypes apply and one message does not fit all.
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GENERATIONSOF ALUMNI
WHY FOCUS ON GENERATIONAL DYNAMICS?
KIDS REACT VIDEO
WHO: SOME STEREOTYPES APPLY.
WHY FOCUS ON GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY.
WHAT: ONE MESSAGE DOES NOT FIT ALL.
WHY FOCUS ON GENERATIONAL DYNAMICS?
WHY FOCUS ON GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY.
WHAT: ONE MESSAGE DOES NOT FIT ALL.
HOW: YOU WANT PRINT. I LIKE E-MAIL. SHE PREFERS 140 CHARACTERS OR LESS.
WHAT DOES THE WORD
“WOODSTOCK”INSPIRE IN THE MIND OF
A 60, 40, 20 YEAR OLD?
Woodstock underscored my optimism about people. I learned that a very large, ill prepared group of people can
remain caring, peaceful and make the most of a miserable situation, no toilets, no food, no water, rain, and very fertile mud everywhere. We turned the mud to
a play ground and had fun together.
Woodstock reeks of hypocrisy. Most of the hippies eventually devolved into yuppies. A few of them stayed
true to their professed values but the vast majority of this generation traded peace and love for stocks and real estate.
Our economy and ecology have never been the same.
BABY BOOMERS (BORN BETWEEN 1946 AND 1964) ARE
WORKAHOLICS
IDEALISTIC
COMPETITIVE
QUESTIONING AUTHORITY
BABY BOOMERS“LIVE TO WORK”
BABY BOOMERS WERE INFLUENCED BY
POST-WAR PROSPERITY
THE RISE OF SUBURBIA
VIETNAM AND WATERGATE
1960’S SOCIAL UPHEAVAL
HIGHLY ADAPTIVE TO CHANGE AND TECHNOLOGY
GENERATION X (BORN BETWEEN 1965 AND 1980) IS
SELF-RELIANT
DISTRUSTFUL OF INSTITUTIONS
ECLECTIC
GENERATION X“WORK TO LIVE”
GENERATION X WERE INFLUENCED BY
MTV
HIGH DIVORCE RATES
LATCH-KEY PHENOMENON
CHALLENGER EXPLOSION
MILLENNIALS (BORN BETWEEN 1981 AND 2000) ARE
CONFIDENT
SELF-EXPRESSIVE
DIVERSE AND OPEN TO DIVERSITY
OPEN TO CHANGE
MILLENNIALS“IT’S ALL ABOUT ME”
MILLENNIALS ARE INFLUENCED BY
EXPLODING TECHNOLOGY
DIVERSITY
HELICOPTER PARENTING
THE RECENT RECESSION
GOING TO COLLEGE
BABY BOOMERS GENERATION X MILLENNIALS
How big? 78 million 46 million 80 million
How many college degrees? 23 million (29%) 16 million (35%) 28.8 million (36%)
When were they in college? ‘64-’82 ‘83-’98 ‘99-now
COSTS AND DEBTBABY BOOMERS GENERATION X MILLENNIALS
Public college tuition $517 $2,543 $8,893
Private college tuition $2,055 $11,044 $30,094
Public college tuition (‘13 dollars) $2,710 $4,101 $8,893
Private college tuition (‘13 dollars) $10,783 $17,806 $30,094
Percent who borrowed 33% 45% 71%
Average debt (‘13 dollars) $4,800 $15,000 $29,400
Graduated into Economic expansion Economic recession Economic recession
BABY BOOMERS
WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
BABY BOOMERS
LOSS: THE MEDIAN NET WORTH FOR U.S. HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER, AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING
TO U.S. CENSUS BUREAU DATA
WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
BABY BOOMERS
WORKING LONGER: 70% OF BOOMERS PLAN TO WORK DURING THEIR RETIREMENT YEARS
LOSS: THE MEDIAN NET WORTH FOR U.S. HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER, AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING
TO U.S. CENSUS BUREAU DATA
WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
GENERATION X
OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
GENERATION X
PROFESSIONALLY FRUSTRATED: 41% ARE UNSATISFIED WITH THEIR CURRENT RATE OF ADVANCEMENT AND 49% FEEL STALLED
OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
GENERATION X
SETBACK: PEOPLE BETWEEN 35 AND 44 SAW A 59% DECLINE IN MEDIAN HOUSEHOLD NET WORTH BETWEEN
2005 AND 2010, THE LARGEST DROP OF ALL AGE GROUPS
PROFESSIONALLY FRUSTRATED: 41% ARE UNSATISFIED WITH THEIR CURRENT RATE OF ADVANCEMENT AND 49% FEEL STALLED
OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
MILLENNIALS
JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME
MILLENNIALS
WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,
WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR EARNED BY THEIR WORKING MOTHERS IN 1980
JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME
MILLENNIALS
WOMEN ARE SMARTER: 57% OF TODAY’S UNDERGRADUATES ARE WOMEN; WOMEN EARN 170,000
MORE BACHELOR’S DEGREES EACH YEAR THAN MEN
WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,
WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR EARNED BY THEIR WORKING MOTHERS IN 1980
JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME
PANELIST
TODD CORLEY
Corporate Social Responsibility Diversity & InclusionBrand Reputation & Risk Management Millennial Engagement
PANELIST
NIKHIL HUNSHIKATTI
B2B and B2C marketing Research, Analytics, Customer IntelligenceDatabase Marketing
PANELIST
JEAN FINNEGAN
Product DevelopmentMarketing ResearchInvestment, retirement, wealth market consulting
THANK YOU
