© ZEON SOLUTIONS INC.

Generating Revenue Through Advanced Site Search and Navigation FEBRUARY 29, 2012

IntroductionsZeon Solutions

Jenny Hagemann, Business Development Manager

jenny.hagemann@zeonsolutions.com

414-847-1145

Milwaukee HQ

Seattle Regional

AgendaEndeca Background & Why Endeca Enzo?

Customers & Case Studies

Endeca Enzo Capabilities & Use Cases

o Search

o Searchandising

o Navigation

Search and the eCommerce Lifecycle

Zeon’s Endeca Enzo Offering

Magento Plug-In for Enzo

Q & A

Endeca Background

Founded 1999

Headquartered in Cambridge (MA)

No. 1 Commerce Search Provider In The World

$100M+ as single entity and recently aquired by Oracle

Powers 70%+ top 500 retailers

Average annual growth rate last five years > 60%

Endeca converts browsers into buyers

Endeca Customers

Endeca powers top B2C retailers

Endeca Customers

• Endeca powers top B2B retailers

Endeca | Boosts All Key Retail MetricsSEO

20-50% more visitors from

Google & higher target

keyword rankings

Time-to-Market Weeks shaved off

launching campaigns and

site changes

IT Management

Costs

Lower hardware

requirements & IT focus on

more strategic projects

Bounce Rates10-50% more visitors

stay once they arrive

Conversion Rates20-100% more browsers

become customers

Order Value10-60% higher

average order value

Endeca Enzo

Based on Zeon‘s 8+ years of executive level experience with the

product

SaaS version of the SAME Endeca InFront technology suite, but

for the SMB market

Allows Magento customers to have a partner with SEARCH and

eCOMMERCE domain knowledge under one umbrella

Endeca Enzo Key Components

Customers can more easily find the best product, making them more likely to complete a purchase

Key Components Ctd.

Extending Endeca’s world-class search and merchandizing “searchandizing” platform

Integrating enterprise search with Magento for a total eCommerce

solution

Compliments Client IT & Marketing Goals

Through an affordable, SaaS model for SMB market

In as little as 2 business days for search (via Zeon extension)

Conversion Rates, Speed of Development, Order Size, Data-Driven Result

Ecommerce Customer Life-Cycle

Page 11

4Key Components4Optimize

1

Attract

2 Engage

3

Convert

Attract| Publish & Optimize More Pages

Increases page rankings

Indexes more pages

Optimizes paid search terms

Adapts as data changes

SEO Module

http://site.com/cameras/accessories/lens/sony/instock

http://site.com/cameras/accerssories/lens/sony/clearance

http://site.com/cameras/binoculars

http://site.com/digitalcameras/compact/canon

http://site.com/computers/laptops/dualcore/windowsvista

…

URLs optimized for natural search rankings

Sitemap based on all possible valid combinations

Endeca Search

Informative content & reviews

Data-driven spell correction

More relevance strategies

Innovative search-ahead

Engage | Robust Search

Engage | Next Level of Guided Navigation

User Profiles

User-defined tags

Inventory

Taxonomy & Product Attributes

Taxonomy & Product Attributes

User-defined tags

User profiles

Online & In-store Inventory

Endeca Guided Navigation

Convert | Relevant Promotions Everywhere

Sales data

Site analytics

Inventory

Customer data

Reviews

User ratings

Buying Guides

Articles & FAQs

In-context promotions anywhere on the site

Integrate promotions with eCommerce system (Magento)

Based on any data

Dynamic Merchandising

Endeca Enzo Capabilities - Search

Powerful commerce search Relevance Ranking

Spelling Correction

Auto Suggestion

Keyword Re-direct

Rule based Re-directs

Multi-Search Interface

Support Multiple Sites & Multichannel

Type-ahead

Endeca Capabilities - Searchandizing

Targeted customer experience

Powerful Searchandising

Targeted search results

Targeted search results behavior

Targeted promotions

Targeted content (Spot lighting, etc.)

Centralized Merchandising

Page builder (templates & cartridges)

SEO adds icing to the cake

Friendly URLs

Sitemap Generator

Endeca Enzo Capabilities - Navigation

Deliver same results for consistent:

Site Navigation

Search Navigation

Merchandizing

Endeca Enzo Extension

Key Features

• Turn On Endeca For Site Search instead of Default Magento For Site Search

• Enter All Required Endeca Enzo Configuration Via Admin

– Endeca Enzo Host & Port Information

– Endeca Data Extract Setup

– Endeca Data Extract Schedule Setup

– Endeca Data Indexing Schedule Setup

Goal is to allow users to setup Endeca within 2 business days

Q & A

• Zeon Solutions

• Jenny Hagemann, Business Development Manager

• jenny.hagemann@zeonsolutions.com

• 414-847-1145