GENERAL MERCHANDISE - Eby-Browncatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files/assets/common...GENERAL MERCHANDISE 88 Category Insights™ 4th QTR 2017 “The core

A Must-Have

GENERALMERCHANDISE

4th QTR 201788 Category Insights™

“The core sub-categories for GM are truly must have items. Customers will expect you to have them in your store.”

– John Roach, VP of Merchandising, Eby-Brown

This category’s core items are essential to your success.

The General Merchandise (GM) catego-ry is one where focusing on the core items is your simplest and best strate-gy. Many of these items have high household penetration rates and are highly impulsive, so having the right items on hand is key.

The GM Core1. Batteries2. Lighters3. Telecommunications Hardware4. Wearables (sunglasses and gloves)5. Energy shots

Batteries: One Brand, the Right SizesBatteries are the perfect example of a sub-category that’s highly impulsive and consumers expect you to have the batteries they need in stock. In addition, battery sales are up this year in the U.S., being driven by the multitude of new battery-using devices introduced on a near-daily basis.

BATTERY MUSTS

THERE ARE 2 LEADERS INTHE BATTERY SUB-CATEGORY –

DURACELL AND ENERGIZER.

• Pick 1 of these brands to offer (offering both is not necessary).

• Both brands are highly recogniz- able and trusted.

BE CERTAIN TO HAVE THEMOST POPULAR BATTERY SIZES

IN STOCK.

• 55% of sales are for the AA size and 29% are for AAA.

• These 2 sizes should make up the bulk of your offering.

4Q17_CI Merchandising layout.indd 88 8/15/17 12:18 PM

89Category Insights™4th QTR 2017

BIC Still the Leader in LightersC-stores are a destination for pocket lighters, and BIC stands above the rest as the market leader in this sub-category. Customers say they trust BIC to be safe and long-lasting. However, it’s not just pocket lighters customers are looking for – utility lighters are a growing segment as well! Two top SKUs in the segment are the Scripto Aim ‘N Flame and the Scripto Folding Lighter. Both are great for indoor and outdoor use.

Sunglasses: A Natural Fit for ConveniencePurchases for non-prescription sunglasses are typically by impulse or to solve an immediate need, such as a beach trip or long drive. This impulse nature makes them the perfect fit for your c-store.

Eby-Brown offers a full assortment of styles and price points from Foster Grant. There are a variety of displays to choose from to fit your needs.

Make Work Gloves WORK for You!Although the mild winter may have slowed seasonal sales of work gloves, overall this segment experienced a 4.4% gain. One reason is that consum-ers are moving away from the low-endproducts, and are buying higher qual-ity, usage-specific styles. In fact, the average retail price last year for a pair of work gloves was $3.83.

Eby-Brown offers a two-brand strate-gy for work gloves: Boss as a trusted value brand and CAT, a premium line known as one of the world’s leading heavy equipment brands. This strategysatisfies both the value and the name brand shopper.

ImpulsiveEnergyEnergy shots and dietary supplementsare technically HBC items, but they’renot merchandised that way. Theseitems are highly impulsive and are usu-ally merchandised on counter displaysnear the register.

This energy shot segment is growingand 5-hour Energy is the leader inmarket share. Consumersalso tend to prefer singlebottles versus multi-packs.

For dietary supplements(pill form), Stacker is theleading brand with 8 of thetop 10 selling SKUs.These items arealso merchandisedin counter displays.

Article Sources: Aries, 2017; www.bicworld.com;Hanover Study, February 2017.

EVERYONE Has a Smart DeviceThis statement might be a little bit of stretch, but not much! 92% of U.S. adults own a smart phone, and 45% own a tablet device. The Telecommuni-cations Hardware sub-category is 2nd only to smoking accessories in average store sales of GM merchandise…and the growth isn’t expected to slow any time soon. In fact, as you move down the age bracket continuum, you can see that the number of adults who own a cell phone increases to nearly 100% for the youngest customer group.

This illustrates the importance of a well-stocked telecommunications hardware section in your store. The top products include:• Charge/Sync Cables• Mounts (hands-free capabilities)• Portable Battery Packs• Stereo Wired Headsets

AGES 18-29 98%AGES 30-46 96%AGES 50-64 90%AGES 65+ 78%

CELLULAR OWNERSHIPCELLULAR OWNERSHIP

Sources: Aries, 2017

68%55%40%44%

of consumers wear non-prescription sunglasses

own three or more pairs of sunglasses

report paying more than $15 for their sunglasses in a c-store, which can contribute to a larger basket size

say that finding a brand they recognize and like in a c-store was influential to their purchase.TH

E SU

NN

Y ST

ATS:


GENERAL MERCHANDISE 4ft planogram




GENERAL MERCHANDISE 4ft planogramITEM # DESCRIPTION

OPTIONAL DURACELL PLACEMENT3702399197795554111875255962

5585555889OPTIONAL ENERGIZER PLACEMENT17614917641253405176156176123183566890673PEG SECTION752824375451150656150649100305

990747221127

31310

757492757484

DURACELL BAT QUANTUM AA 2PKDURACELL BAT QUANTUM AAA 2PKDURACELL BAT COPPERTOP AA 4PKDURACELL BAT COPPERTOP AAA 4PKDURACELL BAT COPPERTOP 9 VOLT 1PKDURACELL BAT COPPERTOP C 2PKDURACELL BAT COPPERTOP D 2PK

ENERGIZER ULT BAT LITH AA 2CTENERGIZER ULT BAT LITH AAA 2CTENERGIZER MAX BAT ALK AA 4CTENERGIZER MAX BAT ALK AAA 4CTENERGIZER MAX BAT ALK 9V 1CTEV ENERGIZER MAX C2PKENERGIZER MAX BAT ALK D 2CT

CLEARWIPE LENS CLNR WIPES 20CTEVEREADY FLASHLIGHT LED MTL 1CTBIC BALLPOINT PEN MED BLACK 2PKBIC BALLPOINT PEN MED BLUE 2PKBIC BALLPOINT PEN MED BLACK RETRCT 2PKBIC 4 COLOR PEN 1PKBIC PERMANENT MARKER FINE POINT BLK 2PKSCOTCH MAGIC TAPE 3/4 INCH MATTE 1CTSCRIPTO LIGHTER AIM N FLAME 1CTSCRIPTO LIGHTER FOLDING UTILITY RFL 1CT

20843989462617579431740

375477379867

100313

793372

30452792374563916749788941534

209692

17582820073792424

793406793448793323793299175802209957793356793364

BOSS GLOVES LG BRN JERSEY 8Z 1PRCAT PADED PALM UTILTYGP APPLCHRG SYNC CBLESCOTCH TAPE PACKAGING W/ DISPNSR 2IN 1CTEVEREADY FLASHLIGHT 2AA GRIP 1CTBIC HIGHLIGHTER BRIGHT LINER YELLOW 2PKBIC MECHANICAL PENCIL FINE 0.7MM 5PKCONVENIENCE VALET PENCILS #2 WOOD 4CTCRAYOLA CRAYONS ORIGINAL 16CTCVALET DUCT TAPE 2X120 IN 1CT3M LINT ROLLER MINI 1 CTCVALET SUPER GLUE 0.07ZBOSS GLOVES LG V2 FLEXGRP LATEX PALM 1PRCAT GLOVES LG FOAM NITRILE YELLOW 1PRGP MICR CHRG SYNCCBLEBIC WHITE OUT QUICK DRY FOAM 0.7ZCVALET MASKING TAPE .75X360 IN 1CTCVALET CAN OPENER PIERCE 1CTCVALET CANDLES BIRTHDAY 24CTCVALET PLIER SLIP JOINT 6 IN 1CTCVALET ADJSTBLE WRENCH 6 IN 1CTGP APPLE CAR CHRGEREVEREADY FLASHLIGHT LED 1CTCVALET PAPER CLIPS 200CTCVALET THUMB TACKS 60CT

355446793331175851355388355362792960792432930602793216

939462681783

547232175836175844355370

6524379334979330758214

87833BOTTOM SHELF220707

220707 50492784322784322

ITEM # DESCRIPTION ITEM #

CVALET KIT EYEGLSS REPAIR 1CTCVALET PADLOCK W/KEY 1CTGP MICRO USB CARCHRGRLIL NECESSITIES ENVELOPES 15CTLIL NECESSITIES SCISSORS 7 IN 1CTCVALET SAFETY PINS 12CTCVALET SEWING REPAIR KIT 1CTCVALET CORKSCREW WAITERS 1CTCVALET TIEDOWN DLX STRETCH CORD 36IN 1CTCVALET SCREWDRIVER 6 IN 1 1CTBOSS GLOVES LG NITRILE PALM BLACK 1PRCAT GLOVES LG JERSEY BLACK 1PRGP 1 AMP USB AC ADPTRGP 2.1 DUAL USB ADPTRLIL NECESSITIES MEMO PAD 80 SHEETS 1CTPOST IT NOTES ASSORTED 4CTCVALET RUBBER BANDS ASST 1ZCVALET CAN OPENER ROLL 1CTBICYCLE PLAYING CARDS STANDARD 1CTBICYCLE DICE 5CT

LIL NECESSITIES NOTEBOOK 70 SHEETS 1CTLIL NECESSITIES NOTEBOOK 70 SHEETS 1CT3 IN ONE OIL MULTI PURPOSE 3ZGE REVEAL BULB A19 60 WATT 4CTGE REVEAL BULB A19 60 WATT 4CT

DESCRIPTION



GENERAL MERCHANDISE 3ft planogram



GENERAL MERCHANDISE 3ft planogramITEM # DESCRIPTION

OPTIONAL DURACELL PLACEMENT37023991977955541118752

55962

55855 55889

OPTIONAL ENERGIZER PLACEMENT176149

176412

53405

176156

176123

183566890673

PEG SECTION752824375451

150656150649100305

990747221127

749788757492208439

175794375477

379867

DURACELL BAT QUANTUM AA 2PKDURACELL BAT QUANTUM AAA 2PKDURACELL BAT COPPERTOP AA 4PKDURACELL BAT COPPERTOP AAA 4PKDURACELL BAT COPPERTOP 9 VOLT 1PKDURACELL BAT COPPERTOP C 2PKDURACELL BATTERY COPPERTOP D 2PK

ENERGIZER ULTIMATE BATTERY LITH AA 2CTENERGIZER ULTIMATE BATTERY LITH AAA 2CTENERGIZER MAX BATTERY ALKALINE AA 4CTENERGIZER MAX BATTERY ALKALINE AAA 4CTENERGIZER MAX BATTERY ALKALINE 9V 1CTEV ENERGIZER MAX C2PKENERGIZER MAX BATTERY ALKALINE D 2CT

CLEARWIPE LENS CLNR WIPES 20CTEVEREADY FLASHLIGHT LED METAL 1CTBIC BALLPOINT PEN MED BLACK 2PKBIC BALLPOINT PEN MED BLUE 2PKBIC BALLPOINT PEN MED BLACK RETRCT 2PKBIC 4 COLOR PEN 1PKBIC PERMANENT MARKER FINE POINT BLK 2PKCVALET SUPER GLUE 0.07ZSCRIPTO LIGHTER AIM N FLAME 1CTBOSS GLOVES LG BROWN JERSEY 8Z 1PRGP APPLCHRG SYNC CBLEEVEREADY FLASHLIGHT 2AA GRIP 1CTBIC HIGHLIGHTER BRIGHT LINER YELLOW 2PK

100313

793372304525639161758282099572007379336431740

757484

941534

17580279335679330731310793448

17585135538835536279243293060279237479242454723217583617584479296079340679333165243355370

5821487833BOTTOM SHELF220707

50492784322

BIC MECHANICAL PENCIL FINE 0.7MM 5PKCVALET PENCILS #2 WOOD 4CTCRAYOLA CRAYONS ORIGINAL 16CT3M LINT ROLLER MINI 1 CTGP MICR CHRG SYNCCBLEEVEREADY FLASHLIGHT LED 1CTBIC WHITE OUT QUICK DRY FOAM 0.7ZCVALET THUMB TACKS 60CTSCOTCH TAPE PACKAGING W/ DISPNSR 2IN 1CTSCRIPTO LIGHTER FOLDING UTILITY RFL 1CTBOSS GLOVES LG V2 FLEXGRP LATEX PALM 1PRGP APPLE CAR CHRGERCVALET PAPER CLIPS 200CTCVALET CAN OPENER ROLL 1CTSCOTCH MAGIC TAPE 3/4 IN MATTE 1CTCONVENIENCE VALET CANDLES BIRTHDAY 24CTGP MICRO USB CAR CHRGRLIL NECESSITIES ENVELOPES 15CTLIL NECESSITIES SCISSORS 7 IN 1CTCVALET SEWING REPAIR KIT 1CTC VALET CORKSCREW WAITERS 1CTCVALET DUCT TAPE 2X120 IN 1CTCVALET MASKING TAPE .75X360 IN 1CTCAT GLOVES LG JERSEY BLACK 1PRGP 1 AMP USB AC ADPTRGP 2.1 DUAL USB ADPTRCVALET SAFETY PINS 12CTCVALET CAN OPENER PIERCE 1CTCVALET PADLOCK W/KEY 1CTPOST IT NOTES ASSORTED 4CTLIL NECESSITIES MEMO PAD 80 SHEETS 1CTBICYCLE PLAYING CARDS STN 1CTBICYCLE DICE 5CT

LIL NECESSITIES NOTEBOOK 70SHEETS 1CT3 IN ONE OIL MULTI PURPOSE 3ZGE REVEAL BULB A19 60 WATT 4CT

ITEM # DESCRIPTION



Eveready

Dates - Open Buy WindowOrder dates: 9/25/17 - 10/20/17

Date for in-store promotion: 9/25/17 - 10/20/17

GENERAL MERCHANDISE

4 CT

4 CT

2 CT

1 CT

CT

2 CT

8 CT

8 CT8 CT2 CS1 CT1 CT

DESCRIPTIONUPC SZ

53405

176156

890673

176123

176149

176412

894402

375519375535375568375469375444

PKITEM #

039800011329

039800099099

039800011398

039800013613

039800034083

039800079305

039800107978

642984375516642984375530642984375561039800124067039800113153

ENERGIZER MAX BATTERY ALKALINE AA ENERGIZER MAX BATTERY ALKALINE AAA ENERGIZER MAX BATTERY ALKALINE D ENERGIZER MAX BATTERY ALKALINE 9V ENERGIZER ULTIMATE BATTERY LITH AA ENERGIZER ULTIMATE BATTERY LITH AAA ENERGIZER MAX BATTERY ALKALINE AA EV ENG MAX AA8PK CSEV ENG MAX AAA8PK CSEV ENG MAX 2032COINCSEVEREADY FLASHLIGHT 2AA GRIP EVEREADY FLASHLIGHT LED METAL

1

1

1

1

1

1

8

66

1266

$0.25

$0.25

$0.25

$0.25

$0.25

$0.25

$3.65

$3.65$3.65$2.00$1.15$1.20

SRPOIAllowance

$7.99

$7.99

$8.49

$8.59

$7.19

$7.19

$9.89

$9.09 $9.09 $3.09 $5.99 $6.09




Duracell

Dates - Booking ItemsOrder dates: 9/25/17 - 10/20/17

Return order to Eby-Brown by: 10/20/17

Ship date: 12/4/17

Date for in-store promotion: 12/4/17

GENERAL MERCHANDISE

DSPDSP

DESCRIPTIONUPC SZ

221358221366

PKITEM #

642984221356642984221363

DURACELL 36CT DSPDURACELL 72CT DSP

11

$8.20$21.85

SRPOIAllowance

$271.94$543.88




BIC



Ship date: 12/4/17


GENERAL MERCHANDISE

PKPK

DESCRIPTIONUPC SZ

785568990770

PKITEM #

070330608450070330199798

BIC MICROWING 10CT DSBIC CRSTL BLK PEN DS

106

$0.75$0.60

SRPOIAllowance

$5.65$3.75




Boss

Dates - Open Buy WindowOrder dates: 6/26/17 - 7/21/17

Date for in-store promotion: 6/26/17 - 7/21/17

GENERAL MERCHANDISE

PAIR

PAIR

PAIRPAIR

DESCRIPTIONUPC SZ

941534

602615

547232752626

PKITEM #

072874064655

72874034634

072874015992072874055332

BOSS GLOVES LG V2 FLEXGRP LATEX PALM BOSS GLOVES LG NITRILE PALM BLACK CAT GLOVES LG JERSEY BLACK CAT GLOVES LG FOAM NITRILE YELLOW

12

12

1212

$1.80

$6.00

$4.50$5.10

SRPOIAllowance

$2.69

$6.59

$8.19$9.79




Living Essentials



Ship date: 12/4/17


GENERAL MERCHANDISE

CT

DESCRIPTIONUPC SZ

356717

PKITEM #

642984356713 5HR ENERGY 12N4 PKCMB 1 $5.04

SRPOIAllowance

$645.96



Documents

GENERAL MERCHANDISE - Eby-Browncatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files/assets/common...GENERAL MERCHANDISE 88 Category Insights™ 4th QTR 2017 “The core