GENERAL LETTER

GENERAL LETTER 3280 25th October 2016 TO ALL PEUGEOT NEW VEHICLE DEALERS AND AUTHORISED REPAIRERS For the attention of the Dealer Principal Dear All PEUGEOT CORPORATE IDENTITY NORMS UPDATE In December 2014 at the London Roundhouse, Stéphane Le Guével set us all a bold target, to implement the new Corporate Interior known as the Peugeot Retail Concept in all Peugeot Dealerships and Authorised Repairers by 1st July 2017. This was confirmed in Network Development & Quality Letter 122 in February 2015. More recently, many of us were fortunate enough to the see the ground-breaking all-new 3008 SUV at the International Convention in Cannes. This great addition to our range demonstrates clearly the ambition the brand has to become the best high end generalist by 2020. That’s why now, more than ever, our customers need to experience our products in a modern showroom which offers them an experience befitting our ambition. Therefore, with effect from 1st November 2016, the Peugeot Corporate Identity Norms for New Vehicle Dealers and Sales Outlets VDN2 and for Authorised Repairers ARN2 are updated, with these new versions replacing any previous versions of the Norms. Norms are defined in the Agreements as the representational standards to be observed by the New Vehicle Dealer and Authorised Repairer relating to the activities covered by the Agreements operated. It is important to stress that if the Norms are not respected after a remedial period, the ultimate outcome will be the termination of relevant contracts. It is therefore essential that any New Vehicle Dealer or Authorised Repairer that does not currently have plans in place to meet these Norms by 30th June 2017 starts putting those plans into place immediately. Any New Vehicle Dealer or Authorised Repairer that does not fully respect the Corporate Identity Norms VDN2 and ARN2 by that date will be considered to have breached their contract(s) and will be subject to termination if the breach is not remedied within a specified period. Importantly, OS1 (2% margin) currently paid for CI compliance will cease as of 31st December 2016 and all of this margin will move into the fixed standard on delivery margin from 1st January 2017.

Peugeot Motor Company PLC Registered Office: Pinley House, 2 Sunbeam Way, Coventry, CV3 1ND. Registered in England No. 148545 Tel.: +44 (0)2476 884000 Fax: +44 (0)2476 884001 Peugeot Motor Company PLC is authorised and regulated by the Financial Conduct Authority.

Rev (01/2010)

GENERAL LETTER 3280 Page 2 of 2

Key Milestone Dates 1st November 2016 Publication of the revised Corporate Identity Norms for New

Vehicle Dealers and Authorised Repairers VDN2 and ARN2. 30th June 2017 Date by which the Norms must be complied with by both New

Vehicle Dealers (including Sales Outlets) and Authorised Repairers. 1st July 2017 New Vehicle Dealers and Authorised Repairers that do not

comply will be written to providing a 6-month remedial period to gain compliance after which, if compliance is not achieved, the relevant contract will be terminated.

31st December 2017 Date of termination for New Vehicle Dealers and Authorised Repairers that have not remedied the breach of contract.

In the attached documents, you will find the revised Peugeot Corporate Identity Norms VDN2 and ARN2 for New Vehicle Dealers and Sales Outlets and Authorised Repairers. If you have any questions regarding the implementation of the Peugeot Retail Concept and the requirements of the revised norms, please contact the Corporate Identity Team via corporateidentity@mpsa.com or your Regional Franchising Manager: Martin Bradley martin.bradley@mpsa.com telephone 07831 556824 Jonathan Adkin jonathan.adkin@mpsa.com telephone 07831 537778 Thank you in advance for supporting the Peugeot Brand to be ‘STRONGER TOGETHER’. Yours sincerely

DAVID PEEL STUART HODGE MANAGING DIRECTOR DIRECTOR – QUALITY & NETWORK DEVELOPMENT

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Peugeot Motor Company PLC

Corporate Identity Norms (VDN2; ARN2)

Introduction This document should be read in conjunction with the Peugeot New Vehicle Dealer and Authorised Repairer and their associated Selection Criteria. Norms are defined in the Agreements as the representational standards to be observed by the New Vehicle Dealer and Authorised Repairer relating to the activities covered by the Agreements operated. These are not Operating Standards, which are over and above the Norms and can be set by Peugeot annually, for which payments may be made. Please see the Peugeot Retail Concept Guidelines and Finishes document for further details, specifications and material references. These guidelines can be found on the Corporate Identity website accessed via the Dealer portal.

Section 1 New Vehicle Dealer & Sales Outlet

Page 2

Section 2 Authorised Repairer with a New Vehicle Dealer on the same site or a Sales Outlet on the same site

Page 6

Section 3 Authorised Repairer

Page 10

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Section 1

VDN2 New Vehicle Dealer Corporate Identity Norm

A. Exterior Corporate Identity

The following are the minimum requirements for New Vehicle Approved Premises, including for Sales Outlets that are used to satisfy Selection Criteria VM3 and VM4.

1. Peugeot Name* 2. Peugeot Lion on the frontage of building* 3. Dealer Name * 4. Double sided totem * 5. Aluminium Entrance Portique* 6. Secondary signage for customer parking, handover area, other entrances etc. 7. Tarmac (or other hard surfaces i.e. block pavers) in all customer-facing areas:

roadways, customer parking and car / LCV demonstrator parking 8. Well maintained landscaping and buildings (no weeds, graffiti, pot holes. Roof,

gutters, drainage in good condition) 9. Blue Box cladding RAL 5011 as specified on architectural scheme

*Specified and installed by Peugeot or their nominated contractor. All signage is subject to local planning regulations.

B. Interior Showroom Corporate Identity

The table in ATTACHMENT 1 sets out the requirements in all Peugeot Showroom areas, including those in Sales Outlets; these are the physical areas which are used to satisfy the Selection Criteria VM5 ‘Showroom Interior’ - showroom display area and overall showroom area plus, adjacent offices / areas which are associated with the Peugeot showroom and visible or accessed by Customers.

C. New Vehicle Showroom Definitions (including Sales Outlets)

1. Separate New Vehicle Showroom – ‘Solus’

The Peugeot New Vehicle Showroom is in a physically separate building from any other showroom on the Approved Site

The Peugeot New Vehicle Showroom has its own Customer Entrance

There are no shared facilities with other brands or used vehicles

The Peugeot Corporate Identity, both Interior and Exterior, is the only Corporate Identity in and on the Showroom building.

2. Partitioned Showroom – ‘Multi brand’

The Peugeot New Vehicle Showroom is physically under the same roof space as the new vehicle showroom(s) of other Brands but is partitioned from the other Brands’ new vehicle showrooms / display areas

There must be separation, by a partition, between Peugeot New Vehicle Showroom and any Used Vehicle showroom / display

There must be a separate Peugeot main customer entrance.

a. Partition Definition

A partition is defined as a full height physical wall between the Peugeot Showroom which can have access doors for customers, Escape Routes and vehicle movement, via other Brands’ showrooms.

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b. Derogations for a full height physical wall Partition

Peugeot will consider derogation to the requirement for a full height physical wall under the following circumstances:

An exceptionally high ceiling height

A building design that prevents full height separation being practical

A reduction in daylight from the installation of a full height wall

A negative impact on the Peugeot Brand Image

The minimum height for a partition is 2.2m

The partition must have 70% of its area covered by obscure material e.g. opaque glass. This must be opaque at eye level.

Any derogation from a full height partition must be agreed in advance by the Corporate Identity Manager and validated at the Network Development Review Meeting.

ATTACHMENT 1

4

B/C Market Type A Market Type/ Sales Outlet

Minimum Area m2 (Selection Criteria

VM5)

180 m2 /240m2 130m2 / 125m2

Vehicle Handover Area

By exception external

undercover area

Internal

Flooring /Furniture / Lighting/Connectivity Requirements Sales Area Minimum requirement

Blue Feature Wall Including backlit

lion

1

Sales Desks 3 1 Operator Chairs 3 1

Visitor Chairs 2 per desk Flooring Mocha Tiles

Lighting – Vehicle Display Area

minimum 750 lux

Down Lighters Ceiling lights

Connectivity Digital Marketing Points

Optional Peugeot TV Optional Digital Marketing

Points Optional Peugeot TV Vehicle Handover

Area (Taxos for use in separated area)

Mocha Tiles or White Taxos tiles

Customer Reception /

Welcome Area

Minimum requirement

Corporate Wall 1

Greeter Desk

1 By exception (and only with agreement of

Peugeot CI) where operating from a building which prohibits the installation of a separate

Greeter Desk, it may be combined with Service Customer Reception

1 By exception If operating as a

Peugeot Authorised Repairer in a type A market then the Greeter

Desk may be combined with Service Customer Reception

Lifestyle cabinets 1 Configurator 1 Optional

Flooring Mocha tiles Lighting Light bar

Customer Waiting Area

Minimum requirement

Customer Chairs 4 Coffee Table 1

TV unit 1 Accessory Display

Boutique Gondola or

Wall mounted Hospitality area Incorporating:

Hot drinks machine – bean-to-cup or capsule coffee – no vending machines

Fridge – milk, fruit juice and bottled mineral water Hot drinks (free to customers) to be served in a quality cup (e.g. China / Wax / Starbucks type cup) not a polystyrene or plastic cup

ATTACHMENT 1

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Flooring

Carpet

Lighting Refer to Peugeot Retail Concept Interior Guideline Document Connectivity Free Wi-Fi access

Paint Walls Dulux Diamond vinyl matt emulsion colour: White RAL 9010

Feature Wall Blue RAL 5011 Ceilings Rockfon grey suspended ceiling tiles

Doors & Door Frames

Softwood linings with RAL 7015 eggshell finish with Formica Polar White laminate faced doors with hardwood lipping’s or painted solid core doors gloss painted colour: White RAL 9010, aluminium frames powder coated RAL 9006 Silver with seamless glass doors with patch

handles and hinges. Window Frames &

sills Frames: Painted or polyester powder coated colour RAL 9006 to all

areas dependant on material Sills: Painted Grey eggshell RAL 7015

Other Items

Customer Toilets Refer to Peugeot Retail Concept guideline document for details Housekeeping No out of date model / offer / campaign/ literature

Surfaces clean and clear of clutter Newspapers and Magazines up-to date

Showroom Display Vehicles

Silver Number Plates with model identification One free standing information unit per vehicle, at least one to

include accessories details Windows Clear of any advertising other than:

That specifically provided by Peugeot for a specific campaign and for a limited period of time

Regulatory requirements

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Section 2

ARN2 Authorised Repairer Corporate Identity Norm

Sites which operate a Peugeot New Vehicle Dealer Agreement or Sales Outlet

A. Exterior Corporate Identity The following are the minimum requirements for an Authorised Repairer Approved Premises. 1.1 Authorised Repairer and Peugeot New Vehicle Dealer Agreement or

Peugeot Sales Outlet operates in the same building

If the Peugeot New Vehicle Dealer satisfies the requirements of the VM3 then items 1, 2 and 3 below will be installed on the New Vehicle Approved premises: Primary Signage

1. Peugeot Name* 2. Peugeot Lion on the frontage of building* 3. Dealer Name *

*Specified and installed by Peugeot or their nominated contractor

1.2 Peugeot Authorised Repairer – in separate building from Peugeot VN

1. Cladding a. Multi Brand building should have neutral grey cladding b. Solus, separate Peugeot Building, on a Peugeot VN site, should have

grey or blue cladding 2. Peugeot Authorised Repairer box sign* on the building adjacent to main

customer entrance in which the AR Agreement operates as required 3. Secondary signage for customer parking; vehicle reception; other entrances etc. 4. Tarmac (or other hard surfaces i.e. block pavers) in all customer facing areas:

roadways, customer parking 5. Well maintained landscaping and buildings (no weeds, graffiti, pot holes. Roof,

gutters, drainage in good condition) *Specified and installed by Peugeot or their nominated contractor 1.3 Multi Brand Authorised Repairer Workshops / Receptions

If by exception it has been agreed that the Peugeot Service Customer Reception cannot be located in the VN showroom and is located in a separate building where there are other Brand receptions, the following are the minimum requirements: 1. Cladding should be neutral grey cladding RAL 9006

2. Peugeot Authorised Repairer box sign* on the building adjacent to main customer entrance in which the AR Agreement operates as required

3. Secondary signage for customer parking; vehicle reception; other entrances etc. 4. Tarmac (or other hard surfaces i.e. block pavers) in all customer facing areas:

roadways, customer parking 5. Well maintained landscaping and buildings (no weeds, graffiti, pot holes. Roof,

gutters, drainage in good condition)

B. Interior Corporate Identity

In accordance with the terms of the Authorised Repairer Agreement Article V Item 8 ‘The Authorised Repairer agrees to operate a customer reception area dedicated to Peugeot customers, manned by customer reception staff dedicated to the Peugeot brand, in compliance with the ‘Franchise Norms’. The table in ATTACHMENT 2 sets out the requirements for the Interior.

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ATTACHMENT 2

1.1 Authorised Repairer and Peugeot New Vehicle Dealer Agreement or Peugeot Sales

Outlet operates in the same building

B / C Market Types A Market Type

Service Customer Reception Area

1. Must be in the Peugeot Showroom 2. Cannot be located in a Used Vehicle Showroom

3. Must have a clearly identified entrance with appropriate secondary signage.

By Exception if it is not possible for the Service Customer Reception to be accommodated in the Peugeot showroom it may be located

separately, adjacent to the Peugeot Service Workshop but must still meet the requirements set out below for Service Customer

Reception Area Service Customer Waiting Area

The area described in VDN2 is to be available to both Service and

Sales customers with the same specification as in VDN2

Customer Toilets The facilities used to meet VDN2 will satisfy this requirement

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ATTACHMENT 2

1.2 Peugeot Authorised Repairer – in separate building from Peugeot

B / C Market Types A Market Type

Customer Lounge

Area

Minimum requirements

Customer Seating 4

Coffee Table 1

TV Unit 1

Flooring Brand specific carpet

Accessory Display Boutique gondola or wall mounted

Hospitality Unit Hot drinks machine – bean to cup or capsule coffee. No vending machines

Fridge – milk, fruit juice and bottled mineral water

Hot drinks (free to customers) to be served in a quality cup (e.g.

China / Wax / Starbucks type mug) not a polystyrene or plastic cup

Connectivity Free Wi-Fi access

Lighting Specific lighting rig over customer waiting lounge & 1 floor lamp

Service Customer

Reception Area Minimum requirements

Reception Counter 1

Staff Seating 1

Customer Seating 2

Service wall 1

Lighting Suspension Strip Light above Customer Service Counter

Flooring Mocha tiles & specific barrier matting at entrance

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1.3. Multi Brand Authorised Repairer Workshops / Receptions

B / C Market Types A Market Type

Customer Lounge Area Minimum requirements

Customer Seating 4 neutral

Coffee Table 1 neutral

Customer TV 1

Flooring White Taxos floor tiles 600mmx600mm

Accessory Display Peugeot boutique gondola or wall mounted

Hospitality Unit Hot drinks machine – bean to cup or capsule coffee. No vending machines

Fridge – milk, fruit juice and bottled mineral water

Hot drinks (free to customers) to be served in a quality cup

(e.g. China / Wax / Starbucks type mug) not a polystyrene

or plastic cup

Connectivity Free Wi-Fi access

Lighting Adequate neutral lighting as agreed with CI Manager

Service Customer Reception

Area Minimum requirements

Reception Counter 1 Peugeot branded desk

BY EXCEPTION A neutral colour (non-brand specific) reception desk

dedicated to Peugeot may be acceptable provided all other

brands represented have the same neutral reception desks.

Individual plans must be approved by Peugeot Network

Identity Manager.

Staff Seating 1

Customer Seating 2

Service Wall An approved Peugeot logo on the wall behind the dedicated Peugeot Service Customer Reception Counter OR a Box sign

on the wall behind Customer Reception Lighting Suspension Strip Light above Customer Service Counter

BY EXCEPTION If neutral desk is used no Strip Light is required

Flooring White Taxos floor tiles 600mmx600mm

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Section 3

ARN2 Authorised Repairer Corporate Identity Norm

Sites not operating a Peugeot New Vehicle Dealer Agreement and not operating as a Peugeot Sales Outlet

A. Exterior Corporate Identity

The following are the minimum requirements for an Authorised Repairer Approved Premises that do not also operate a Peugeot New Vehicle Dealer Agreement or Sales Outlet.

1. Neutral cladding – silver on the outside of the building 2. Peugeot box sign* on the building in which the AR Agreement operates 3. A dedicated Service Department entrance with appropriate secondary signage

as required 4. Secondary signage for customer parking, vehicle reception, other entrances etc. 5. Tarmac (or other hard surfaces i.e. block pavers) in all customer facing areas:

roadways, customer parking 6. Well maintained landscaping and buildings (no weeds, graffiti, pot holes. Roof,

gutters, drainage in good condition). *Specified and installed by Peugeot or their nominated contractor B. Interior Corporate Identity

In accordance with the terms of the Authorised Repairer Agreement Article V Item 8 “The Authorised Repairer agrees to operate a customer reception area dedicated to Peugeot customers, manned by customer reception staff dedicated to the Peugeot brand, in compliance with the Franchise Norms” The table in ATTACHMENT 3 sets out the requirements for the Interior. 1.1 Stand-Alone Peugeot Authorised Repairer 1.2 Multi-Franchise Peugeot Authorised Repairer

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ATTACHMENT 3

1.1 Stand-Alone Peugeot Authorised Repairer

B / C Market Types A Market Type

Customer Lounge

Area

Minimum requirements

Customer Seating 4

Coffee Table 1

TV Unit 1

Flooring Brand specific carpet

Accessory Display Boutique gondola or wall mounted

Hospitality Unit Hot drinks machine – bean to cup or capsule coffee. No vending machines

Fridge – milk, fruit juice and bottled mineral water

Hot drinks (free to customers) to be served in a quality cup (e.g.

China / Wax / Starbucks type mug) not a polystyrene or plastic cup

Connectivity Free Wi-Fi access

Lighting Specific lighting rig over customer waiting lounge & 1 floor lamp

Service Customer

Reception Area

Minimum requirements

Reception Counter 1

Staff Seating 1

Customer Seating 2

Service wall 1

Lighting Suspension Strip Light above Customer Service Counter

Flooring Mocha tiles & specific barrier matting at entrance

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ATTACHMENT 3

1.2 Multi-Franchise Peugeot Authorised Repairer

B / C Market Types A Market Type

Customer Lounge

Area

Minimum requirements

Customer Seating 4 neutral

Coffee Table 1 neutral

Customer TV 1

Flooring White Taxos floor tiles 600mmx600mm

Accessory Display Peugeot boutique gondola or wall mounted

Hospitality Unit Hot drinks machine – bean to cup or capsule coffee. No vending machines

Fridge – milk, fruit juice and bottled mineral water

Hot drinks (free to customers) to be served in a quality cup (e.g. China

/ Wax / Starbucks type mug) not a polystyrene or plastic cup

Connectivity Free Wi-Fi access

Lighting Adequate neutral lighting as agreed with CI Manager

Service Customer

Reception Area

Minimum requirements

Reception Counter 1 Peugeot branded desk

BY EXCEPTION A neutral colour (non-brand specific) reception desk dedicated to

Peugeot may be acceptable provided all other brands represented

have the same neutral reception desks. Individual plans must be

approved by Peugeot Network Identity Manager.

Staff Seating 1

Customer Seating 2

Service Wall An approved Peugeot logo on the wall behind the dedicated Peugeot Service Customer Reception Counter OR a Box sign on the wall

behind Customer Reception Lighting Suspension Strip Light above Customer Service Counter

BY EXCEPTION If neutral desk is used no Strip Light is required

Flooring White Taxos floor tiles 600mmx600mm