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Gender in campaigns
Major issues
The roles of gender
• Gender influences the decision to run for office• Gender affects the portrayal of candidates– By the campaign– By the media– By the opposition
• Gender affects the perception of candidates• Gender influences the behavior of the
electorate
Election of women to office
• Gradual increase over time• May have stalled in the U.S.• U.S. is not among the highest in female
percentage of officials
Source: Center for American Women and Politics Eagleton Institute of Politics, Rutgers University
Why the disparity?
• Women are less likely to run than are men
• Why Are Women Still Not Running for Public Office?
• Jennifer L. Lawless and Richard L. Fox
What affects likelihood of running?
Source: Pew Research Center
Many Americans not ready to elect a woman to high office
Women who are active in party politics get held back by men
Women face discrimination in all areas; politics is no exception
Women's family responsibilities don't leave time for politics
Fewer women have the experience for high office
Generally speaking, women don't make as good leaders as men
Generally speaking, women aren't tough enough for politics
0 10 20 30 40 50 60 70 80 90
Major reason Minor reason
Source: Pew Research, 2007
Perceptions of leadership qualities by gender
Honest
Intelligent
Hardworking
Decisive
Ambitious
Compassionate
Outgoing
Creative
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
WomenMen
Source: Pew Research Center
Are men or Women in Public Office Better at . . .
Working out compromises
Keeping government honest
Representing your interests
Standing up for what they believe
Dealing with social issues
Dealing with crime and public safety
Dealing with national security and defense
0 0.1 0.2 0.3 0.4 0.5 0.6
WomenMen
Source: Pew Research Center
Gender and voting behavior
Percentage who voted, by gender
Source: Center for American Women and Politics Eagleton Institute of Politics, Rutgers University
Source: Pew, 2009
Gender and attention to the news
Gender and campaign coverage
Gender in campaign coverage
• Gender in campaign coverage at:– http
://www.pbs.org/newshour/video/module_byid.html?s=news01n89cq16d
• Race in campaign coverage coverage at:– http://www.pbs.org/newshour/video/module_byi
d.html?s=news01n85fq160