Gen Z and Beyond The trends - PMI Mile .Gen Z and Beyond –The trends Aileen Ellis, PMP, PgMP AME

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  • Gen Z and Beyond The trends

    Aileen Ellis, PMP, PgMP

    AME Group Inc. REP

  • Dorothea Lange Photograph

  • The Generations (at least in the USA):

    1900-1924 - G.I. Generation

    1925-1945 Silent Generation

    1946-1964 Baby Boomers

    1965-1979 Gen Xers The MTV Generation

    1980-1999 Millennials or Gen Y or the new .

    2000-? Gen Z or the new.

    Presentation Title

  • GENERATION

    -Body of individuals born about the same period

  • What Baby Boomers think of Baby Boomers

    We are the cool kids

    Optimistic

    Forever young

    Team players

    We changed the world Civil rights

    Womans rights

    The 60s

    The pill

    What Traditionalists think of Baby Boomers

    Disrespectful of authority

    Wasteful

    Ungrateful

    Self-centered

    Power driven

    Workaholics

    PMI | Presentation Title

  • What Gen X thinks of Gen X

    Pragmatic

    Found work/life balance

    Parents are authority figures

    Independent Latchkey kids

    Kids on divorce

    What Baby Boomers think of Gen X

    Slackers

    Cliquish

    Judgmental

    Cynical

    Non-trusting

    Selfish

    Impatient

  • What Gen Y thinks of Gen Y

    Inclusive

    Confident

    Tolerant

    Engaged

    Active Volunteers

    Fun-seeking

    Parents are friends

    What Gen X thinks of Gen Y

    Entitled

    Arrogant

    Lazy, spoiled

    Attention seekers

    Share way to much information on line

    Technology dependent

  • Scott Hess From TEDxSF

  • Scott Hess From TEDxSF Original Source- New Your Times

  • What Gen Z thinks of Gen Z

    Conscientious

    Hard-working

    Cautious, sensible about careers

    Inclusive

    Private (anonymous)

    First true digital natives

    What Gen Y and olders thinks of Gen Z

    They need to get outside

    They need to get off their gadgets

    They need to talk with their friends.

    PMI | Presentation Title

  • WHAT if we are all wrong?

  • The NOW generation has

    become the ME generation.

    New York Times 1976 Kelly William Brown TedTalk 2014

  • Time Magazine May 2013

  • Their attention span is as short as one zap of a TV Dial.

    Time Magazine 1990 Kelly William Brown TedTalks

  • They would rather hike the Himalayas

    then climb the corporate ladder.

    Time Magazine 1990 Kelly William Brown TedTalk 1990s

  • What if we can choose our generation?

  • What is Gen Z is not a birthright granted to a limited few. But could be a conscious choice to adopt new attitudes and behaviors?

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • The GEN Z effect: -possibility to connect almost every human being on the planet to another -possibility to access humanities accumulated knowledge

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • EDUCATION

    X

    For ALL

    For SOME

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • INFLUENCE

    X

    EARNED

    PURCHASED

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • INTERNET ACCESS

    X

    A HUMAN RIGHT

    A PRIVILEGE

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • UNCERTAINTY

    X

    PREDICTED

    PREPARED FOR

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • RETIREMENT

    X

    A JOURNEY

    A DESTINATION

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • CONNECTIVITY

    X

    A NECESSITY

    A LUXURY

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • IP/PATENTS

    X

    BARRIERS

    VALUE CREATORS

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • GAMING

    X

    FOUNDATION OF ENGAGEMENT

    NON-VALUE ADDED PLAY

    Source: The GEN Z Effect Koulopoulos and Keldsen 20114

  • Talk to them as adults, even on global issues.

    Assume they have opinions and are vocal and influence others.

    Make stuff and/or help them make stuff- they are industrious.

    Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

    HOW TO COMMUNICATE WITH GEN Z ?

  • Depict them as diverse in every way.

    Talk in images, pictures, videos, emojis, etc.

    Communicate more frequently in snackable bites.

    Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

  • Tap into their entrepreneur spirit.

    Be humble.

    Give them control and preference setting.

    Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

  • Collaborate with them and help them collaborate with others.

    Tell your story across multiple screens.

    Live stream with them- or give them live streaming access.

    Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

  • Optimize your search results- they do their research.

    Talk to them about value- they care how much things cost.

    Include a social cause they can fight for.

    Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

  • Have your house in sustainable order.

    Help them build expertise.

    Play games, do puzzles, surprises.

    Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

  • Feed their curiosity.

    Feed them well.

    Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

    Go where they go.

  • Thank you for Attending

    Aileen Ellis, PgMP, PMP AME Group Inc. PMI-REP www.aileenellis.com aileen@aileenellis.com

    http://www.aileenellis.com