• Gen Y (Millennials) are often referred to as the “Trophy Kids”

• Trend in sports and other activities reward children based on participation

• Both target audience and performers are Gen Y

Audience

• Gen Y

• Largest cohort since the Baby Boomers

• Most educated and diverse generation

• Thrive on customization and music recommendation services (Pandora)

• Gen Y has responded to the revival of indie music

• Stay connected to favorite artists through Facebook, Twitter and Instagram

Locations

House of Blues

House of Blues

Dallas, TX

Most sought after space in the Metroplex

General Admission/Seating

Capacity 2000- Main Music Hall capacity 1600

The Metro Theater

Sydney, Australia

Sydney’s leading independent rock venue

General Admission

Total Capacity: 1500

Landmark venue for both international and local

acts

House of Blues PresentsTrophy Kids Tour

Coldplay/FloMachine/OfMonMenHouse of Blues Dallas

2200 N Lamar, Dallas TX Fri June 21 2013 DRS 7pm $6$65.0

0

Lineup

Of Monsters and Men

• Indie folk band from Ireland

• Considered by Billboard as one of the best bands to surface in America (2012)

• iTunes: #17 on Top Alternative Albums

(Released March 2012)

• Australia iTunes: #5 on Top Alternative Albums

Florence + The Machine

• Recording name of Florence Welch

• Music is referred to as soul inspired indie rock

• iTunes: #47 on Top Alternative Albums

(Released Ausgust 2012)

• Australia iTunes: #17 on Top Alternative Albums

Coldplay• Band formed in 1997

• Don’t allow music to be used for media endorsements

• iTunes: Mylo Xyloto #75 on Top Alternative Albums

- 3 other albums in the top 200

• Australia iTunes: #32 on Top Alternative Albums (Released October 2011)

• Intimate

• Colorful

• Energetic

• Infectious

• Impulse to put your hands up in

the air

Merchandise

Promotion

• Promotion will be done through the venue(s) and artists Twitter and Instagram accounts, brand

ambassadors and Radio

• #trophykidsdallas and #trophykidssydney connect audience to the show via Twitter and Instagram

• Brand ambassadors will go to college campuses in DFW area and Sydney to promote tour

• Popular alternative radio stations run commercial promoting the tour

MerchandisingPlan

Gross Sales   $4,708,620 100%

  Customer Returns & Allowance $46,620 1%

Net Sales   $4,662,000 99%

  COGS $3,216,780 69%

Gross Margin   $1,398,600 30%

  Procurement costs $466,200 10%

Adjusted Gross Margin   $932,400 20%

  Overhead/Expenses $699,300 15%Operating Profit   $233,100 5%

  Other Income/Expenses $597,000 13%

Net Profit Before Taxes (Total)   $830,100 100%

  Physical Location NP $332,040 40%  Promotion NP $207,525 25%  Artist’s NP $166,020 20%

  Our NP $124,515 15%