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Create an economic advantage in your market using the social web and web 2.0 marketing practices.
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DISRUPTED
Use The Social Web And New Technologies To Dominate Your Market!
In The Face Of Unprecedented Changes In Media Consumption And Uncertain Economics.
THE BUSINESS MARKETING GAME
HAS CHANGED
Welcome To The New Normal
In today’s competitive marketplace, executives have one thing in common
− The challenge of acquiring and keeping customers
− Efficiently!
Businesses Need To Adapt
To changing consumer behavior enabled by technology and a tough economy
It’s a race to keep pace
The Game Has Changed
“One thing is certain– traditional marketing & sales methods that focus on finding, courting, and selling to customers are no longer effective.”
Ad Rented
Ad ListWWW
SocialWeb Relationship!WWW
The Game Has Changed
Build A Sustainable Marketing Channel And Platform
SocialWeb
Relationship!WWW
New Game = Search Marketing
Secrets
− Prospects are searching for solutions
New Game = Social Marketing
Secrets
− Social-site are the #1 Web activity today
New Game = Video Marketing
Secrets
− YouTube is the 2nd largest search engine
New Game = Content Marketing
Secret- Social Graph
− Communities, or tribes connected though social networking and content
Consumers Have Control…But So Do You
Consumers are authoring and directing their own media
Customer marketing is done right from your desktop…and even mobile devices
It’s about the attention economy…adding value is critical to marketing success
What You Need To Know…
The significant changes in technology, the Internet and related new applications
Changing customer shopping patterns, and how to adapt marketing communication
A strategic approach to marketing transformation
WHY IT MATTERS
Stakes Are High…
Procter & Gamble− 8th largest corporation in the world
− Originator of the “soap opera” by sponsoring radio programs
− Adapted by sponsoring AND producing television daytime serials (“Soaps”)
− TODAY, adapted and using social networking sites like Facebook, Twitter and blogs
“Proctor & Gamble continues its long tradition of devouring market shares by taking advantage of technology.”
Effective Customer Acquisition
Yahoo business survey − 40% say largest challenge is acquiring customers
Marketing Challenges
Inability to adapt marketing and advertising strategies
Traditional media and sales methodsno longer pay off
Marketing Challenges
Inability to adapt marketing and advertising strategies
Traditional media and sales methodsno longer pay off
No brand loyalty
Why Does This Feel Different?
Internet applications are a bigger part of everyday life
Social media is replacing the salesperson and traditional information sources
Consumers are conditioned to search online
“In short, today’s technology invites consumers to actively search for what they want instead of waiting for advertisers to deliver a message.”
22
Economic Opportunity
Customer acquisition costs continue to go up
Many new Web 2.0 channels can be very efficient (or free)
To compete effectively, you need two things:
Lower average customer acquisition costs through the distributed and social web1Increase the average lifetime value of an acquired customer so you can spend more in marketing than your competitors2
THE SOCIAL WEB
The Social Web Phenomenon
No media platform has ever grown this quickly
It’s Not The Future…It’s Now!
Years to reach 50 million users:
Radio 38 years
TV 13 years
Internet 4 years
iPod 3 years
<9 months 100 million
users!
The Social Web – Why?
Consumers have a pent up need for self expression, control and relationships
The Social Web – Why?
Consumers have a pent up need for self expression, control and relationships
Communities drove the growth of the web from the beginning
The Social Web – Why?
Consumers have a pent up need for self expression, control and relationships
Early web driven by communities
Today’s web:
RSS
What is the Social Web?
BLOGGING
G R O U P S
G R O U P S
ArticleDirectorie
s
Social Web = Huge Media Reach
Social networks and blogs are 4th most popular online activity surpassing personal email
300+ million people use Facebook
5.1 million people in US alone Twitter — every month!
150 million videos are viewed at YouTube every day!
“..in today’s world media providers are no longer in control.Consumers are.”
Social Media= Scalable-Efficient
Cloud computing and web services = Low Cost of Entry and Unlimited Access to Customers
Company A“Big Brand Coffee”
Social Media= Scalable-Efficient
Cloud computing and web services = Low Cost of Entry and Unlimited Access to Customers
The playing field between big companies and small are leveling quickly
Company B“Independent Roaster”
Social Media= Customer Education
Give away your knowledge
Business Adoption
An art gallery using blogging, Twitter and more to create interest in new artists and drive attendance to events at the gallery.
BLOGGING
Art Gallery Art Gallery
Business Adoption
A local service contractor starts a blog about green living and creates free reports for homeowners on green projects that will save them money. Most of these homeowners decide not to do the projects themselves, and CALL HIM. No bidding, no competition!
ContractorBLOGGING
Business Adoption
A local organic and sustainable gardening company that exploded to a global audience despite serving a local community of less than 100 people using blogs, podcasts and more.
PODCASTINGGardening Co.
BLOGGING
Business Adoption
A local real estate agent that starts a blog and digital newsletter cheering on the local school teams, highlighting the best retail specialty stores in town and fun events happening around town. Guess who those readers go to when they want to buy or sell a home (or recommend an agent)?
Real Estate Agent
BLOGGING
Our Town BestStores
Local Events
http://www.GenNextMedia.com
The first step in using the social web and new technologies to dominate your market!
S
If you are interested in implementing a marketing system guaranteed to boost revenue and gain marketing share, exploring the resources on our website is the first step
toward ensuring success in today’s changing world
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