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Presentation Title Here FSC Trademark 1996 Forest Stewardship Council A.C. Gemma Boetekees FSC Europe Director

Gemma Boetekees FSC Europe Director

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Gemma Boetekees FSC Europe Director. Forest Stewardship Council Why was FSC created?. Identify well managed forests and their products Provide the consumer with independent assurance of the sources of forest products. Forest Stewardship Council. FSC is: - PowerPoint PPT Presentation

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Page 1: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Gemma BoetekeesFSC Europe Director

Page 2: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

• Identify well managed forests and their products

• Provide the consumer with independent assurance of the sources of forest products

Forest Stewardship CouncilWhy was FSC created?

Page 3: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

FSC is:

Association of Voting Members, founded in 1993

561 members from 59 countries organized in 3 chambers

economic, environmental and social

(February 2003)

Forest Stewardship Council

Page 4: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

FSC shall promote:

• ENVIRONMENTALLY APPROPRIATE,

• SOCIALLY BENEFICIAL• AND ECONOMICALLY

VIABLE

MANAGEMENT OF THE WORLD’S FORESTS.

Forest Stewardship Council Mission Statement

Page 5: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Forest Stewardship Council Principles and Criteria

1. Compliance with laws and FSC Principles

2. Tenure and use rights and responsibilities

3. Indigenous peoples’ rights

4. Community relations and worker’s rights

5. Benefits from the forest

6. Environmental impact

7. Management plan

8. Monitoring and assessment

9. Maintenance of High Conservation Value forests

10. Plantations

Page 6: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

How does FSC work?

Accreditation and monitoring of certification bodies, standards, National Initiatives

World wide standard of recognized and respected Principles and Criteria of good forest management and policies to accompany them

Communication and Marketing (incl. Trademark)

Capacity building

Forest Stewardship Council

Page 7: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

A global, flexible and decentralised network

Forest Stewardship Council

FSC America RO,Oaxaca, Mexico

FSC Asia RO,SE Asia

FSC Africa RO,Central Africa

FSC International Centre, Bonn, Germany

FSC Europe Regional Office, Netherlands

Page 8: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

FSC accredited certifiers

Rainforest Alliance Smart Wood Program:United States

Scientific Certification Systems Forest Conservation Program (SCS):United States

SGS Forestry QUALIFOR Programme:United Kingdom

Soil Association Woodmark scheme:United Kingdom

Institut für Marktölogie (IMO):Switzerland

Skal:The Netherlands

South African Bureau for Standards (SABS)

ICILA (Italy) GFA Terra Systems Germany) Silva Forest Foundation

(Canada) BM TRADA Certification

United Kingdom) Eurocertifor (France) SQS (Switzerland)

Page 9: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

FSC in the worldFSC in the world31 National Initiatives (February 2003)

Page 10: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Forest Management & Chain of Custody certificatesForest Management & Chain of Custody certificates

February 2003

Total certified area:

34,623,026 ha486 FM certificates in

55 countries

2,871 CoC Certificates in 67

countries10,000 FSC

labelled products

Page 11: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

San Francisco Int’l Airport, USA1950 m2 certified cherry veneer on the International Terminal Great Wall

Forest Stewardship Council

Page 12: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

In 204 houses in Arnhem, The Netherlands,Window frames made from FSC labelled sapupira from Brazil

Forest Stewardship Council

Page 13: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Social Benefits:

Empowerment of all stakeholders

through access, knowledge & voice

Preservation of indigenous peoples’ rights

Worker safety & welfare

Contribution to alleviation of poverty

Sustainable communities

Environmental Benefits:

Conserves biodiversity

Protects threatened species & habitats

Maintains ecological integrity & functionality of the forest

Economic Benefits:

Market differentiation

Market access

Increased market share & reach

Enhanced profitability through elimination of wasteful practices

Access to new sources of capital, such as socially responsible investment

Forest Stewardship Council FSC Benefits

Page 14: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Forest Stewardship CouncilUK research on impacts of certification (Nov 2002)

• Commercial enterprises: the market has been the main driver. – Earlier certifications: seeking to ‘get ahead of the

market’. – More recent certifications: requests and preferences

from buyers for certified timber. • Enterprises without a commercial imperative:

driver is principle and demonstration (of good management)

• Whilst most commercial enterprises would not certify without market pressure, wider benefits of being certified are recognised – better relationships, avoidance of conflict, better public and governmental profile, ease of grant applications.

Page 15: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Forest Stewardship CouncilConsumer research

• UK (approx. 5% FSC timber in 2001)

– ‘Gardening which?’ April 2001• 76% gardeners: only offer timber from good

forest management• 13% recognises FSC logo; 75% of them knows

what it stands for

• Netherlands (approx 7% FSC timber in 2001)

– WWF May 2002• 12% recognises FSC logo and can explain what

it means• 44% recognises logo if FSC is mentioned• 13% looks for logo when buying timber

Page 16: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Forest Stewardship CouncilWhy retailers demand certification

• B&Q’s Timber Buying Policy:“To continue to build our

customers’ trust that all our wood and paper products come either from proven, well managed forests or recycled material, thereby continuing to grow sales and build pride for our entire supply chain”

• Intergamma:“Intergamma is looking for a long

lasting relationship with our customers. Independent and credible certification of timber fits in this policy. Intergamma has introduced a long-term policy to supply only FSC labelled timber to our customers”

Page 17: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Forest Stewardship Council Adopted by Leader retailers

Page 18: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Forest Stewardship Council Adopted by forest product companies

Page 19: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Products

boardsboards

floorsfloors

furniturefurniture

Doors & window framesPaperPaper

pencilspencils

Page 20: Gemma Boetekees FSC Europe Director

Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.

Forest Stewardship CouncilConclusion

• Socially-responsible business or sustainable business practice serves the interest of a company. It is hardly seen as a luxury; rather, it pays for itself.

• The Forest Stewardship Council provides a marketing instrument for companies that wish to assure their clients of their long-term commitment to socially beneficial, environmentally appropriate and economically viable forest management.