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Gemma Boetekees FSC Europe Director. Forest Stewardship Council Why was FSC created?. Identify well managed forests and their products Provide the consumer with independent assurance of the sources of forest products. Forest Stewardship Council. FSC is: - PowerPoint PPT Presentation
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Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Gemma BoetekeesFSC Europe Director
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
• Identify well managed forests and their products
• Provide the consumer with independent assurance of the sources of forest products
Forest Stewardship CouncilWhy was FSC created?
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
FSC is:
Association of Voting Members, founded in 1993
561 members from 59 countries organized in 3 chambers
economic, environmental and social
(February 2003)
Forest Stewardship Council
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
FSC shall promote:
• ENVIRONMENTALLY APPROPRIATE,
• SOCIALLY BENEFICIAL• AND ECONOMICALLY
VIABLE
MANAGEMENT OF THE WORLD’S FORESTS.
Forest Stewardship Council Mission Statement
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Forest Stewardship Council Principles and Criteria
1. Compliance with laws and FSC Principles
2. Tenure and use rights and responsibilities
3. Indigenous peoples’ rights
4. Community relations and worker’s rights
5. Benefits from the forest
6. Environmental impact
7. Management plan
8. Monitoring and assessment
9. Maintenance of High Conservation Value forests
10. Plantations
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
How does FSC work?
Accreditation and monitoring of certification bodies, standards, National Initiatives
World wide standard of recognized and respected Principles and Criteria of good forest management and policies to accompany them
Communication and Marketing (incl. Trademark)
Capacity building
Forest Stewardship Council
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
A global, flexible and decentralised network
Forest Stewardship Council
FSC America RO,Oaxaca, Mexico
FSC Asia RO,SE Asia
FSC Africa RO,Central Africa
FSC International Centre, Bonn, Germany
FSC Europe Regional Office, Netherlands
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
FSC accredited certifiers
Rainforest Alliance Smart Wood Program:United States
Scientific Certification Systems Forest Conservation Program (SCS):United States
SGS Forestry QUALIFOR Programme:United Kingdom
Soil Association Woodmark scheme:United Kingdom
Institut für Marktölogie (IMO):Switzerland
Skal:The Netherlands
South African Bureau for Standards (SABS)
ICILA (Italy) GFA Terra Systems Germany) Silva Forest Foundation
(Canada) BM TRADA Certification
United Kingdom) Eurocertifor (France) SQS (Switzerland)
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
FSC in the worldFSC in the world31 National Initiatives (February 2003)
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Forest Management & Chain of Custody certificatesForest Management & Chain of Custody certificates
February 2003
Total certified area:
34,623,026 ha486 FM certificates in
55 countries
2,871 CoC Certificates in 67
countries10,000 FSC
labelled products
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
San Francisco Int’l Airport, USA1950 m2 certified cherry veneer on the International Terminal Great Wall
Forest Stewardship Council
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
In 204 houses in Arnhem, The Netherlands,Window frames made from FSC labelled sapupira from Brazil
Forest Stewardship Council
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Social Benefits:
Empowerment of all stakeholders
through access, knowledge & voice
Preservation of indigenous peoples’ rights
Worker safety & welfare
Contribution to alleviation of poverty
Sustainable communities
Environmental Benefits:
Conserves biodiversity
Protects threatened species & habitats
Maintains ecological integrity & functionality of the forest
Economic Benefits:
Market differentiation
Market access
Increased market share & reach
Enhanced profitability through elimination of wasteful practices
Access to new sources of capital, such as socially responsible investment
Forest Stewardship Council FSC Benefits
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Forest Stewardship CouncilUK research on impacts of certification (Nov 2002)
• Commercial enterprises: the market has been the main driver. – Earlier certifications: seeking to ‘get ahead of the
market’. – More recent certifications: requests and preferences
from buyers for certified timber. • Enterprises without a commercial imperative:
driver is principle and demonstration (of good management)
• Whilst most commercial enterprises would not certify without market pressure, wider benefits of being certified are recognised – better relationships, avoidance of conflict, better public and governmental profile, ease of grant applications.
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Forest Stewardship CouncilConsumer research
• UK (approx. 5% FSC timber in 2001)
– ‘Gardening which?’ April 2001• 76% gardeners: only offer timber from good
forest management• 13% recognises FSC logo; 75% of them knows
what it stands for
• Netherlands (approx 7% FSC timber in 2001)
– WWF May 2002• 12% recognises FSC logo and can explain what
it means• 44% recognises logo if FSC is mentioned• 13% looks for logo when buying timber
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Forest Stewardship CouncilWhy retailers demand certification
• B&Q’s Timber Buying Policy:“To continue to build our
customers’ trust that all our wood and paper products come either from proven, well managed forests or recycled material, thereby continuing to grow sales and build pride for our entire supply chain”
• Intergamma:“Intergamma is looking for a long
lasting relationship with our customers. Independent and credible certification of timber fits in this policy. Intergamma has introduced a long-term policy to supply only FSC labelled timber to our customers”
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Forest Stewardship Council Adopted by Leader retailers
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Forest Stewardship Council Adopted by forest product companies
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Products
boardsboards
floorsfloors
furniturefurniture
Doors & window framesPaperPaper
pencilspencils
Presentation Title HereFSC Trademark 1996 Forest Stewardship Council A.C.
Forest Stewardship CouncilConclusion
• Socially-responsible business or sustainable business practice serves the interest of a company. It is hardly seen as a luxury; rather, it pays for itself.
• The Forest Stewardship Council provides a marketing instrument for companies that wish to assure their clients of their long-term commitment to socially beneficial, environmentally appropriate and economically viable forest management.