Gemma -As Evaluation

8/10/2019 Gemma -As Evaluation

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Evaluation Help Sheet and Levels

Candidates will evaluate their work digitally. Where candidates have worked in a group, the

evaluation may be presented individually or collectively but the teacher must allocate a mark

according to the contribution/level of understanding demonstrated by the individual candidate.

Each candidate should give a clear indication of their role in the group evaluation by stating whatthey did at the top of the post. Use my blog before you get started on your evaluation questions to

see which posts you created help support you. Remember the evaluation questions were written in

orange on the posts that related to any of the 7 questions below. Make sure you use ALL the

information you learnt in the posts you created to inform you when giving your answers. Even

discussing media theorists and how what they proposed informed your work.

The questions that must be addressed in the evaluation are:

1.

In what way does your media product use, develop or challenge forms and conventions of

real media products?

2. Who would be the audience for your media product?

3. How does you media product represent particular groups?

4. How did you attract/address your audience?

5. What have you learnt about technologies from the process of constructing this product?

6. What kind if Media institution might distribute your media product and why?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression

from it to the full product?

Level 1

0-7 marks

Minimal skill in the use of digital technology or ICT in the evaluation.

Minimal understanding of issues around audience, institution, technology, representation, forms

and conventions in relation to production.

Minimal ability to refer to the choices made and outcomes.

Minimal understanding of their development from preliminary to full task.

Minimal ability to communicate.

Level 2

8-11 marks

Basic skill in the use of digital technology or ICT in the evaluation

Basic understanding of issues around audience, institution, technology, representation, forms

and convention in relation to production.

Basic ability to refer to the choice made and outcomes.

Basic understanding of their development from preliminary to full task.

Basic ability to communicate.


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Level 3

12-15 marks

Proficient skill in the use of digital technology or ICT in the evaluation.

Proficient understanding of issues around audience, institution, technology, representation,

forms and conventions in relation to the production.

Proficient ability to refer to the choices made and the outcomes.

Proficient understanding of their development form preliminary to full task.

Proficient ability to communicate.

Level 4

16-20 marks

Excellent skill in the use of appropriate digital technology or ICT in the evaluation.

Excellent understanding of issues around audience, institution, technology, representation,

forms and conventions in relation to the production.

Excellent ability to refer to the choices made and outcomes.

Excellent understanding of their development from preliminary to full task.

Excellent ability to communicate.

For a 16/20 response go to Kaminis blog on OCR AS media studies beebly site The examiner

commented that the answers could be more clearly researched and in-depth.

General feedback from the examiner re answering these questions:

1. If you use Prezi it MUST be embedded films in as I am bored of Prezis I see.

2. I really like seeing the films you have made with running commentary to answer the

questions (do for one to two questions max)

3. I really enjoy listening to sound cloud.

4.

Lino-it of Pinterest are good so long as they are in depth (screen shots of Pinterest arerequired as well as the link.)

5. Try and impress me with something new! A different use of ICT from the norm!

Note - It is crucial that you show off your ability to use ICT and that for each question you use a

different type of ICT to show a range of your abilities. Make sure the ICT chosen is appropriate to

the question asked. The questions need to be answered fully. Remember that these 7 questions

bring the same amount of marks as wall of your posts to date, so they need to be really thorough.


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Please also remember to take photos throughout the making of your opening title sequence as these

images will be really helpful in your evaluation.

Also, these answers need to be very visual and not like one long essaywriting is essential but it

must be accompanied by ICT.

Help with answering the questions

Firstly go to Petes media blog to read his suggestions and look at examples given. You all met Pete

at the BFI.

http://petesmediablog.blogspot.co.uk/2010/11/evaluation-for-ocr-coursework.html

1. In what ways does your media product use, develop and challenge forms and conventions of

real media products?

I like Petes suggestion (as shown in his link above) as to how to answer this question and the idea of

breaking the images down into a mood board as seen on The Art of the Title. Be sure to discuss

genre for this questionthe conventions of your genre. Have you met with these conventions or

broken them? Explain why? You could also discuss conventions with regard to mis-en-scene,

camera, editing and sound. You will also need to discuss the conventions of titles and creditsadd

your timeline and compare it to another films timeline to show you have met with conventions of

credits. Is the font, the colour of the font and its style all in line with the conventions of your genre?

What special effects have you used that might meet the conventions of Thriller. Also, discuss the

convention of your narrative and the enigma it developsis this conventional? Are your characters

stereotypical or subversive?

Go through each of the items below stating whether you met with these conventions or subverted

them and why.

Details of cast and crew.

The film's title.

An introduction to character or character type.

Indication of place.

Indication of historical period.

Information regarding mood and tone.

Introduction to signature theme tune.

Information about genre.

Questions that the viewer finds intriguing.

Patterns and types of editing that will be echoed in the remainder of the film.

Mise en scene and cinematography that will be echoed or elaborated upon later in the film.

2. Who would be the audience for your media product?

It is crucial form the outset that you have a clear idea as to the demographic and psychographic of

your target audience. Petes blog is really helpful for this question but the approach is slightly

limiting.
http://petesmediablog.blogspot.co.uk/2010/11/evaluation-for-ocr-coursework.htmlhttp://petesmediablog.blogspot.co.uk/2010/11/evaluation-for-ocr-coursework.htmlhttp://petesmediablog.blogspot.co.uk/2010/11/evaluation-for-ocr-coursework.html


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Use IMdb to help you with this question, they have a breakdown of the audience for each film. Using

films similar to yours see what the results are for these films so you can make comparisons with

yours.

3.How does your media product represent particular social groups?

This question is primarily about representation. You should be able to answer this question really

well on the basis that you have studied it in detail with me. Pete suggests that you take photos of

the characters in your films and relate them back to characters in films already made that have

helped influence your idea. A lot of students for this question tend to lust discuss their costume and

make up. Please think broadlyfacial expressions, body language, tone of voice, race, age,

sexuality, gender, ability/disability etc. these all refer to representation and should all be discussed.

4. How did you attract/address your audience?

Again, Petes blog will help you answer this question well. A film made to answer this questionwould work extremely well. It would also be important to discuss getting audience feedback

(Questionnaires, Facebook, Q&A sessions, Survey Monkey (on-line survey site etc) so that you can

explain that altering the final cut of the opening sequence according to your target audience

ensured you were addressing their likes and dislikes. You would also need to state how many films

have pre-release screenings to get audience feedback and often make alterations if feedback deems

it necessaryprovide examples of films that have done this and state this is why you too thought it

important.

I have seen Prezi work well for this question because the characters from films that replicate the

characters in your opening sequence can be embedded as a film. Remember to only use PREZI if you

do embed films as the examiner is slightly bored of them and the films help add another creativeelement to them.

5. What have you learnt about technologies from the process of constructing this product?

Discuss the main technologies used for constructing these filmsedit suite, camera, dolly (tripod on

wheels), lights (dimmers for lights count as technologylights less so) etc. Please dont discuss

tripods as a form of technology because clearly it isnt!

I would be tempted to discuss this sequentially eg Research, then planning, then construction and

finally post production. Remember to refer to the webtools you used as well as blogger. If you hadSkype calls with your team members then discuss thisand add the recorded Skype call to your

blog.

Put in screen shots of the film you did of a recreation of a thriller opening sequence. Also screen

shots of your prelim task. Also put in images of photos taken during filming your opening sequence

or even screen shots of the edit suite illustrating with arrows new items learnt.

How has becoming more competent in these areas allowed you to construct a really good opening

sequence? How have you progressed with the way you use technology from your preliminary task to

your OTS task? Has your knowledge expanded (state how) and has the type of equipment you used

become more advanced as your skills developed eg moving from a Canon Legria which is a basic


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camcorder with an in-built microphone to a Canon SLR 700D with a professional 416 mic to record

more directional sound.

Now discuss sounddiscuss any foley you made in order to create a more multi layered track which

would create a more realistic and 3 dimensional sounding piece. Did you record in stereo? Discuss

the equipment usedadd photos taken during workshop. If you made and recorded your own musicrather than use copyright free music discuss the technology you used for this.

Editingdid you use different editing packages? If so discuss the different packages and the benefits

of them. Which packages did you prefer and why? Was this the first time you used Premiere Pro

how did you overcome difficulties with new technologydid you use any on-line sites to look

information upadd the links if you did or take screen shots.

You should also discuss the use of ICT and how using this has helped with the construction-

Photoshop (for you production company titlesscreen shot these or if animated embed), using

Skype to get advice from a BAFTA nominated editoradd the film clip of this interview. Discuss the

importance of research and planning with regard to different ICT usedlino it, Pinterest, You Tube

(looking at other opening sequences for research, uploading your own films), Vimeo, Facebook

(using this to receive feedback from your target audience to learn what improvements they would

like to see on your rough cut of your opening sequence) or other sites to access your target audience

any clever clogs out there that can create a quick website that people can go to, to watch the film

and post feedback on?

Use the logos of Skype, Facebook, Pinterest, blogger etc.to help communicate the amount of ICT

you have used.

BE SURE TO ALWAYS REFER BACK TO THE QUESTION BY STATING WHAT YOU HAVE LEARNT.

6. What kind of media institution might distribute your media product and why?

Start by discussing the major distribution companies you chose from or the main independent

companies you chose from. Then state the company you chose and what the ethos of the company

is, who owns it, when it was set-up, other films that it has distributed, films that it has distributed

that are similar to yours, profits made from these films, what success you think this distribution

company will bring to your film, where it might distribute your film and why. Does the company have

synergy with other sister/parent companies so more profits can be made through creating computer

games, phone apps and general merchandising so that your profits can be increased? Remember

that more money can be made from merchandising that from the actual film. It might be, on the

otherhand, that you are very artistically minded and your film wouldnt suit being released my a

major distribution company and instead art house cinemas would be more apt. Discuss all of this so

it is clear as to how you came to your decision.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from

it to the full product?

Put your preliminary task on this post beside your final opening sequence so that the examiner can

contrast the two. The main topic to cover here is match on action and general continuity of

movement or props. You could also use screen shots with annotated arrows to highlight key points

or create a split screen film to contrast the progress made.


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I think one of the key areas of progression from one task to another is the composition of shots

often in the preliminary task the framing shows too much head space and a large portion of the

frame dedicated to the back of someones head as opposed to who you are talking to. You could

provide screen shots of how your framing has developed. You could also apply the lines of the Rule

of Thirds to the frames you think show have good composition.Possibly your amount of shots and

the variety of shots have developed to become more sophisticatedyou could say how this was

helped by researching and watching a lot of OTSs so that you could emulate them.

You could also discuss how you have progressed technically by using premiere pro and digital

cameras, tripods and lights (keep this very brief as this will have been partly discussed in the

question above).

You may want to discuss the role of different people on set and how important it was to have an

understanding of these roles so that everyone can communicate well and know what their

responsibilities aredid you stick to the same role or try a different one for the opening sequence?

What were the benefits/downfalls of this? It mght be having worked together with the same team

members on the preliminary task you got to learn what each others skill sets were and chose rolesand responsibilities according to yours and their known strengths. Add links to sites that define

different film roles. Refer to the link in your write up.

Documents

Gemma -As Evaluation