GEMIUS – INTERNET IN SERBIA, ADRIA REGION AND CEE FILIP PIECZYŃSKI. SERBIA AND ADRIA REGION. GEMIUS AUDIENCE MEASUREMENT IN ADRIA REGION. Gemius - more than 4 years of experience in Adria region. Partners. Croatia – since January 2007. Slovenia – since June 2007. - PowerPoint PPT Presentation
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GEMIUS INTERNET IN SERBIA, ADRIA REGION AND CEEFILIP
PIECZYSKI
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0010010101 0010101 00101101SERBIA AND ADRIA REGION
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0010010101 0010101 00101101ADRIA REGION:GEMIUS
GEMIUS AUDIENCE MEASUREMENT IN ADRIA REGIONSource:
Gemius/Valicon, gemiusAudience in BiH and Croatia, MOSS-SOZ -
Valicon/Gemius in Slovenia, ABC gemiusAudience in Serbia.
Croatia since January 2007
Slovenia since June 2007 Partners
B&H since January 2008
Serbia since July 2011
Gemius - more than 4 years of experience in Adria
region0#///ADRIA REGION: MARKET SIZE
ADRIA INTERNET MARKET OVERVIEWTotal Population (users
age:15-75): over 4M inhabitantsOnline Population (users age:15-75):
1 303794Internet Penetration rate (users age:15-75): 44%
Total Population (users age:12-75): over 4M inhabitantsOnline
Population (users age:12-75): 1 995 756Internet Penetration rate
(users age:12-75): 51%
Total Population: 7 306 677Online Population: 4107 000Internet
Penetration rate: 56 %
Total Population (users age:10-75): over 2M inhabitantsOnline
Population (users age:10-75): 1 167 558Internet Penetration rate
(users age:10-75): 68%
Croatia B&H SerbiaSloveniathe highest penetration in
Slovenia, lowest in Bosnia and Hercegovina
Biggest online population in Serbia
0#///SERBIA: MOST POPULAR WEBSITES
RANKING OF THE MOST POPULAR WEBSITES IN SERBIAsource of data:
Gemius SA
Some big websites still missing in data like
blic.rs.0#///5SERBIA: POSSIBLE DIRECTIONS
WHAT MIGHT HAPPEN?source of data: Megapanel PBI / Gemius, July
2011Advertising networks: curently HTTPool
In Poland 5 networks. Arbo Interactive with 94% reach more then
Google.
Affiliate platforms: no activity in Serbia.
In Poland 6 platforms.
Video and mobiles has insignificant share in ad
spends.0#///6SERBIA: SEARCH ENGINES
SEARCH ENGINES IN SERBIA (by share of visits)Source:: Gemius
SA
0#///ADRIA REGION: WEB BROWSERS
TRENDS OF WEB BROWSERS IN CROATIASource: Gemius/Valicon,
gemiusTraffic, Q1 2009 Q2 2011Firefox leader since Q4
20090#///SERBIA: BROWSERS
BROWSERS IN SERBIA (by share of cookies) Source:: Gemius SA
0#///SERBIA: OPERATING SYSTEMS
OPERATING SYSTEMS IN SERBIASource:: Gemius SA
within the ranking of OS Windows is the undisputed leader
0#///SERBIA: MOBILE
TOP 5 MOBILE DEVICES IN SERBIA (by share of page views) among
allmobile devicesused in Serbiato access the internetiPhone isthe
most popularApple iPhone 19,3%Apple iPad 14,4%Nokia E722%Nokia
C35,2%Nokia 2700 classic 1,8%Source:: Gemius SA
0#///ADRIA REGION: TOOLS
TOP 5 MOBILE DEVICES IN SLOVENIAamong allmobile devicesused in
Sloveniato access the internetiPad isthe most popularApple iPad
24,90%Apple iPhone 11,69%Samsung Galaxy SII 6,09%Samsung Galaxy S
7,04%HTC Desire 2,56%top 5 mobile devices in Slovenia by the
website-averaged percentage share of page views generated by
internet users form Slovenia,who visit the Slovenian websites using
gemiusTraffic (gemiusTraffic, September 2011)
0#///SERBIA: MOBILE
TOP MOBILE DEVICES MANUFACTURERS IN SERBIA (by share of page
views) Source:: Gemius SA
0#///ADRIA REGION: MAIN MARKET PLAYERS
THE FACEBOOK PHENOMENON(mm internet users)2011 in CEEwas the
yearof Facebook?
the global giant began aconstant growthsource of data:
www.socialbakers.com
0#///CENTRAL AND EASTERN EUROPE
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0010010101 0010101 00101101CEE: MARKET SIZE
INTERNET POPULATION(mm internet users / 2011)the biggest pure
CEE markets are: Russia(53.7 million internet users)and Poland(18.9
million internet users)
Turkeytakes the secondplace in this ranking(24.5 million
internet users)internet population in the CEE region (June
2011);source of data: Ukraine: gemiusAudience; Hungary:
gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic:
NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury
Research; Slovakia: AIMmonitor - AIM Mediaresearch & Gemius;
Bulgaria: gemiusAudience (data collected using Synovate
research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience;
Turkey: Ipsos KMG (data for July 2011); Russia: Gemius estimation
based on FOM statistics/gemiusFusion Data;Estonia: gemiusAudience
(data collected using TURU-UURINGUTE AS research); Lithuania:
gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience;
Romania: Euromonitor; Bosnia: gemiusAudience; Serbia:
www.internetworldstats.com (June 2010) [age groups Lithuania,
Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia,
Latvia,Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75;
Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]
0#///CEE: MARKET SIZE
INTERNET POPULATION(2010-2011 growth)the whole CEE+16 million
new internet users
Russia = fastest growing market:30% increasein the numberof
internet usersinternet population in the CEE region growth (June
2010 June 2011);source of data: Hungary: gemius/Ipsos Fusion Data;
Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR -
Mediaresearch & Gemius; Romania: Mercury Research; Slovakia:
AIMmonitor - AIM Mediaresearch & Gemius; Bulgaria:
gemiusAudience (data collected using Synovate research);Poland:
Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG;
Russia: Gemius estimation based on FOM statistics/gemiusFusion
Data;Estonia: gemiusAudience (data collected using TURU-UURINGUTE
AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon;
Belarus: gemiusAudience; Romania: Euromonitor; Bosnia:
gemiusAudience; [age groups Lithuania, Poland: 7+; Czech Rep.: 10+;
Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+
Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65;
Bulgaria: 15-69; Belarus: 15-74]
0#///CEE: MARKET DEVELOPMENT
INTERNET PENETRATION(2010-2011 change)smallest markets= the
highest penetration level
Eastern markets= the lowest penetration level
Belarus= the greatest improvement:+16 percentage pointsInternet
penetration in the CEE region (2010 2011);source of data: Ukraine:
gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia:
gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch
& Gemius; Romania: Mercury Research; Slovakia: AIMmonitor - AIM
Mediaresearch & Gemius; Bulgaria: gemiusAudience (data
collected using Synovate research);Poland: Megapanel PBI/Gemius;
Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius
estimation based on FOM statistics/gemiusFusion Data;Estonia:
gemiusAudience (data collected using TURU-UURINGUTE AS research);
Lithuania: gemiusAudience; Croatia: Gemius/Valicon;Belarus:
gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience;
Serbia: www.internetworldstats.com (June 2010) [age groups
Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+;
Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia:
10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus:
15-74]
0#///CEE: MARKET POTENTIAL
ONLINE ADSPENDS(mm / 2009-2010 change)Russians, Poles and Czechs
spend the biggest amount of money oninternet advertising
Slovakia opensthe group of small markets Serbia must catch
uponline adpends in the CEE region (2009-2010);source of data: IAB
Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except
for Ukraine, Belarus and Serbia: gross values
0#///CEE: MARKET POTENTIAL
ONLINE ADSPENDSPER INTERNET USER ( / 2010)within the rankingof
online adspendsper user theCzech Republicis the undisputed
leader
the least moneyper average userlast year was spentin Serbia
(2,04)online adpends per internet user in the CEE region
(2010);source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia,
Gemius. All countries except Ukraine, Belarus and Serbia: gross
values
0#///THANK YOU!
[email protected]
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0010010101 0010101 00101101Arkusz1NODOMAIN
URL1www.b92.netwww.onet.pl2www.novosti.rswww.allegro.pl3www.sportal.rs4www.sportske.netwww.wp.pl5www.halooglasi.comwww.gazeta.pl6www.svet.rswww.chomikuj.pl7forum.burek.comwww.zumi.pl8www.alo.rswww.ceneo.pl9www.scandal.rswww.o2.pl10www.story.rs11www.conquiztador.rs12forum.b92.net13www.mojkvadrat.rs14www.021.rs15www.hellomagazin.rs
129437826763623970740NODOMAIN
URL1www.onet.pl2www.allegro.pl3www.wp.pl4www.gazeta.pl5www.interia.pl6www.chomikuj.pl7www.zumi.pl8www.ceneo.pl9www.wrzuta.pl10www.o2.pl
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