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Published end of 2013 BRAND GUIDELINES 2013

GEM Brand Guidelines 2013v1.0

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Page 1: GEM Brand Guidelines 2013v1.0

Published end of 2013

Brand guidelines2013

Page 2: GEM Brand Guidelines 2013v1.0

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43

Contents

Introduction

Why this was needed

Defining GEM - the pillars and personality

Describing GEM - New tagline and short descriptions

GEM writing style

New Logo for GEM

New Logo for OpenQuake (OQ)

Typography

Colours

New branding for NEXUS

Imagery

Example use

Templates

Clearing communicating facts and figures

Conclusion

Page 3: GEM Brand Guidelines 2013v1.0

1

This document is intended to guide people and organisations through the use of GEM branding across most media and formats.

Our aim is to achieve a consistent, professional image that becomes recognisable and reflects our style (way of working) and voice (way of communicating).

introduCtion1

It is unrealistic to create a guide for all situations - especially as we want to reflect flexibility and creativity through our branding and communications. But hopefully this document will work as a quick guide for the majority of occasions and communicating with the staff within the GEM Foundation if there is any uncertainty, or clarification is required.

For those people or organisations that have not been able to follow the developments of GEM recently, there is also a brief overview of the updates and reason for change from the previous branding and style. Which we hope you will all agree was a needed and worthwhile step, and hope you will assist us in removing or replacing all instances of the previous branding.

GEM Foundation

Page 4: GEM Brand Guidelines 2013v1.0

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GEM is a young and constantly developing organisation. Part of that development included a thorough review and evaluation of the communications and branding.

The result of this review was the following decisions -

• To replace the main GEM logo

• To keep the GEM name/abbreviation

• To clearly define GEM’s pillars and personality

• To update the GEM tagline

• To define a voice (written and spoken communication style)

• To simplify the communications/naming of OQ (and all tools being developed)

• To promote OQ by giving it prominence through custom branding, that fits within the new GEM style

• To develop greater impact and consistency throughout content and visual communications

To start communicating with and engaging prospective ‘users’

Removing complexity and confusion - making it easier for people and organisations to get involved

To ensure a consistent message from GEM within and outside of the secretariat

To clarify a correct communication style and approach for the multiple audiences

Why?

Page 5: GEM Brand Guidelines 2013v1.0

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PillarsThe core strengths and elements of our organisation that differentiate us and define our place in the market.

define gemnonProfit

The GEM Foundation is a public-private partnership with international organisations as associate members.

CollaBorative develoPment

At its core, GEM is about collaboration, and experts and professionals worldwide are working on the design, development and deployment of tools and resources for earthquake risk assessment at any scale.

sharing and Building knoWledge

GEM’s open processes and approaches support continuous debate and learning.

solid sCientifiC Basis

GEM adopts state-of-the-art scientific approaches as a solid base for risk assessment.

emPoWering PeoPle

GEM allows a multitude of stakeholders to explore and assess earthquake risk in a way that fits their needs and understanding.

Page 6: GEM Brand Guidelines 2013v1.0

4

PersonalityA selection of descriptive words to capture the personality we want to convey throughout our

communications.

We are not

In-efficient

Traditional

Formal

Ugly

Sophisticated

Uncoordinated

Informal

Arrogant

Intimidating

define gem

UniqueApproachable

SmartIndependent

ExcitingEngagingSincere

We are

Page 7: GEM Brand Guidelines 2013v1.0

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taglineA short, simple

statement that can be clearly displayed on all communications that gives an insight into

the core motive of our organisation.

desCriBe gem

fromUniform and open standards to calculate and communicate earthquake risk worldwide

to

Working together to assess risk

Page 8: GEM Brand Guidelines 2013v1.0

6

Why gem is needed

In many areas of the world earth-quake risk assessment tools and data are out of reach due to cost or complexity. The GEM Foundation was set up to guide and support develop-ment of scientifically validated re-sources and to make these available for use around the globe.

What We do

We are developing an interactive repository of global earthquake data, and applications for modelling, viewing, assessing and managing seismic hazard, risk and impact worldwide.

Resources provide background to the science and tools deployed, and spaces where users can share, learn, discuss and help improve the applications.

hoW We Work

We link experts and professionals worldwide through global projects and regional programmes, working groups and open-source software development, and support them in collaboratively developing, deploying and enhancing tools and resources.

Who We are

The GEM Foundation is an independent nonprofit organisation, governed by its public and private participants from around the globe, which is driving this worldwide collaborative effort.

desCriBe gemshort desCriPtionsFour short, standard paragraphs that can be used to describe our organisation and its intentions.

Page 9: GEM Brand Guidelines 2013v1.0

7

Writing stylegeneral ConsiderationsWhen writing about the GEM Foundation, the GEM global effort or the products being developed collaboratively, its important to use a consistent language.

When possible and as a rule of thumb British English is preferred to American English.

For referencing we recommend AGU Reference Style (http://www.agu.org/pubs/pdf/AuthorRefSheet.pdf).

naming & aBBreviationsThe GEM Foundation, the GEM global effort, and GEM. Despite their specific meaning, these terms are often used interchangeably and understood broadly, without creating any major diplomatic issue.

However, in other cases, when clarity of roles and responsibilities is needed we invite you to use them with the following specific connotations.

Page 10: GEM Brand Guidelines 2013v1.0

8the gem foundationWith ”the GEM Foundation” (definite article ”the” is required), we refer to the legal non-profit organisation founded in March 2009.

Examples of the use of ”the GEM Foundation” include:

a) The Science Board is the body through which the global scientific strategy of the GEM Foundation and corresponding implementation is monitored, reviewed, advised and guided.

b) The GEM Foundation presents to partners, collaborators and stakeholders worldwide, ”Celebrating achievements & looking forward”.

c) Global engineering firm Arup officially joins the GEM Foundation and its international community.

the gem gloBal effort, and gemWith the ”GEM global effort”, also in the variants of ”GEM collaborative effort”, ”GEM community” or simply GEM (definite article ”the” is not always required), we refer to the forum of partners, sectors, disciplines and ultimately people who support and contribute to the delivery of GEM mission globally. Not only do they support GEM, but they also intrinsically benefit from the progress that GEM makes and the resources it delivers, so that the success and commitment of GEM and that of its community are interdependent. Just to clarify, public and private participants are members of the GEM Foundation, but a single researcher, or anybody else contributing is part of GEM or the GEM global effort.

Examples of the use of ”GEM” or ”GEM global effort” include:

a) Articles and interviews featuring GEM collaborative global effort.

b) GEM Newsletter

c) IDCT is one of the global projects funded within the scope of GEM for development of global best practice, databases and tools.

oPenQuakeWith ”OpenQuake” (capital O and Q) (abbreviation OQ) used as a stand-alone term, refers to the complete suite of open-source software, comprising the Platform, the Engine, and a series of Tools for modelling, and for accessing and exploring GEM products, as well as uploading and sharing data & findings.

OpenQuake and its abbreviation OQ, can be used in conjunction with other names to identify parts or components of the OpenQuake suite. Examples include:

a) OpenQuake/OQ Engine

b) OpenQuake/OQ Platform

c) OpenQuake/OQ Tools

Writing style

Page 11: GEM Brand Guidelines 2013v1.0

9logo from

The previous GEM logo

Page 12: GEM Brand Guidelines 2013v1.0

10

Initial logo ideas

stage 1

Page 13: GEM Brand Guidelines 2013v1.0

11

About Tools Science Get Involved Help Contact Search

gem global earthquake model

Calculating and Communicating

Earthquake Risk Worldwide

What is GEM? What can GEM do for you? What can you do for GEM?

APPLICATIONS SCIENCE

Basic Adv Pro Methods Apps

What are we developing?

OPENGEM’s App will give

local governments information

to build in a safe and

sustainable way; improving

safety standards for all

members of the community

LATEST NEWS

Testing and Evaluation

Meeting: presentations

uploaded

The presentations of the

Testing and Evaluation

meeting... read more

GEM guest at trilateral

meeting in Harbin

GEM's Hazard Coordinator

Marco Pagani attended as a

guest scientist... read more

Dynamic regional

workshops in South

America

Two workshops were held in

Caracas, Venezuela and

Santiago, Chile ... read more

DEVELOPMENT UPDATES

Testing and Evaluation

Meeting: presentations

uploaded

The presentations of the

Testing and Evaluation

meeting... read more

GEM guest at trilateral

meeting in Harbin

GEM's Hazard Coordinator

Marco Pagani attended as a

guest scientist... read more

Dynamic regional

workshops in South

America

Two workshops were held in

Caracas, Venezuela and

Santiago, Chile ... read more

CURRENT DISCUSSION

Testing and Evaluation

Meeting: presentations

uploaded

The presentations of the

Testing and Evaluation

meeting... read more

GEM guest at trilateral

meeting in Harbin

GEM's Hazard Coordinator

Marco Pagani attended as a

guest scientist... read more

Dynamic regional

workshops in South

America

Two workshops were held in

Caracas, Venezuela and

Santiago, Chile ... read more

© GEM some rights reserved 2011 | Map | Terms of use | Email - [email protected]

AboutGEM foundationThe teamContact usPress centerCareers

GEM Website

ToolsOpenQuake

ResourcesDownloadsScience discussionTools discussion

Stay up-to-dateEventsNewsletter

CollaboratorsPublic participantsPrivate participantsAssociate participantsGlobal componentsRegional programmes

gemglobal earthquake model

WHYFor many areas of the world

earthquake risk assessment

tools and data are out of reach

due to cost or complexity.

WHATWe are developing global

standards and advanced tools for

calculating, exploring and

managing seismic hazard and

risk at any scale.

HOWThe best scientists and

professionals are participating

through global projects, open

regional programmes and

working groups.

WHOThis GEM effort is driven by the

GEM Foundation - an

independent non-profit

organisation, structured as a

partnership between public and

private sector organisations.Working together to minimise risk

gem

global earthquake model

Working together to minimise risk

Example in web design context

Examples in brochure context

Colour pallete

Fonts Titles = Bebas Sub/content = MidoMedium

2a )

Calculating and Communicating

Earthquake Risk Worldwide

gemglobal earthquake model

gem

global earthquake model

Calculating and Communicating

Earthquake Risk Worldwidegem global earthquake model

gem GLOBAL EARTHQUAKE MODELCalculating & Communicating Earthquake Risk Worldwide

About Tools Science Get Involved Help Contact Search

What is GEM? What can GEM do for you? What can you do for GEM?What is GEM developing?

OPENGEM’s

App will give

local governments information to build in a safe and

sustainable way; improving safety

standards for all members of the

community

Latest News

Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting that was held on the 27th of October have been uploaded - click here to see them. If you have comments or ideas on Testing & Evaluation within the context of GEM, leave them for us on GEM Nexus.

GEM guest at trilateral meeting in HarbinFrom November 25th to Novermber 28th, GEM's Hazard Coordinator Marco Pagani attended as a guest scientist the 1st annual meeting of the strategic Chinese-Korean-Japanese Cooperative Programme: Seismic Hazard Assessment for the next Generation Map in Harbin, China.

gem gem

Example in web design context

Further use of logo - with optional background fills

Examples in brochure context

Colour pallete

Fonts Titles = Bebas Sub/content = MidoMedium

2b )

© GEM some rights reserved 2011 | Map | Terms of use | Email - [email protected]

GEM InitiativeNews and EventsAbout GEMBe part of GEMSecretariat

GEM Website

GEM PlatformConsidering GEM P.ResourcesSupportDevelopers

ScienceProjectsWorking GroupsBodiesGEM worldwide

Knowledge BaseGEMCollab PortalOpenGEMScience

OPENGEM’s App will give local governments information to build in a safe and sustainable way; improving safety standards for all members of the community

In the wake of the Tohoku Earthquake - Why GEM?

Video example two goes here

WHY?

WHAT

HOW?

WHO

+

+

+

+

GEM Initiative OpenGEM Platform Science Knowledge Base Contact

GEM

Search

Latest News

Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting... read more

GEM guest at trilateral meeting in HarbinGEM's Hazard Coordinator Marco Pagani attended as a guest scientist... read more

Dynamic regional workshops in South AmericaTwo workshops were held in Caracas, Venezuela and Santiago, Chile ... read more

SCIENCE foundation

ToolsMethodsDatasetsModelsGEM Data policyQuality Control

DatasetsModelsGEM Data policyQuality Control

Basic Adv Pro

OpenGEM CalculatorOpenGEM Hazard ModellerOpenGEM Risk ModellerOpenGEM ExplorerOpenGEM CapturerOpenGEM Planner

Open Source Applications

calculating & communicating earthquake risk worldwide

global earthquake model

WHY?In many areas of the world earthquake risk assessment tools and data are out of reach due to cost or complexity. We want to empower people and organisations worldwide to assess and explore independent and comparable earthquake risk information, as to support decision-making and actions that reduce risk.

GEM

calculating & communicating earthquake risk worldwide

global earthquake model

Example in web design context

Example in brochure

context

Colour pallete

Fonts Titles = Bebas Sub/content = FuturaStd

2c )

WHYFor many areas of the world

earthquake risk assessment tools and data are out of reach due to

cost or complexity.

WHATWe are developing global

standards and advanced tools for calculating, exploring and

managing seismic hazard and risk at any scale.

HOWThe best scientists and

professionals are participating through global projects, open

regional programmes and working groups.

WHOThis GEM effort is driven by the

GEM Foundation - an independent non-pro�it organisation, structured

as a partnership between public and private sector organisations.

Working together to minimise risk

Globa�Earthquake

Model GEM About Tools Science Get InvolvedHelp Contact

OPENGEM’s App

will give local

governments

information to

build in a safe and

sustainable way;

improving safety

standards for all

members of the

community

In the wake of the Tohoku

Earthquake - Why GEM?

VIDEO

SCIENCE

Tools

Methods

TOOLS

BasicAdv Pro

Latest News

Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting... read more

GEM guest at trilateral meeting in HarbinGEM's Hazard Coordinator Marco Pagani attended as a guest scientist... read more

Dynamic regional workshops in South AmericaTwo workshops were held in Caracas, Venezuela and Santiago, Chile ... read more

Current Discussion

Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting... read more

GEM guest at trilateral meeting in HarbinGEM's Hazard Coordinator Marco Pagani attended as a guest scientist... read more

Dynamic regional workshops in South AmericaTwo workshops were held in Caracas, Venezuela and Santiago, Chile ... read more

Development Updates

Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting... read more

GEM guest at trilateral meeting in HarbinGEM's Hazard Coordinator Marco Pagani attended as a guest scientist... read more

Dynamic regional workshops in South AmericaTwo workshops were held in Caracas, Venezuela and Santiago, Chile ... read more

© GEM some rights reserved 2011 | Map | Terms of use | Email - [email protected]

AboutGEM foundationThe teamContact usPress centerCareers

ToolsOpenQuake

ResourcesDownloadsScience discussionTools discussion

Stay up-to-dateEventsNewsletter

CollaboratorsPublic participantsPrivate participantsAssociate participantsGlobal componentsRegional programmes

Globa�Earthquake

Model GEM

GET INVOLVED> Collaborate on the science> Sponsor us> Join a regional programme> Develop applications> Spread the word

WHYFor many areas of the world

earthquake risk assessment tools and data are out of reach due to

cost or complexity.

WHATWe are developing global

standards and advanced tools for calculating, exploring and

managing seismic hazard and risk at any scale.

HOWThe best scientists and

professionals are participating through global projects, open

regional programmes and working groups.

WHOThis GEM effort is driven by the

GEM Foundation - an independent non-pro�it organisation, structured

as a partnership between public and private sector organisations.

WORKING TOGETHER TO MINIMISE RISK

Globa�Earthquake

Model GEMWorking together to minimise risk

Globa�Earthquake

Model GEMWorking together to minimise risk

WHYFor many areas of the world

earthquake risk assessment tools and data are out of reach due to

cost or complexity.

WHATWe are developing global

standards and advanced tools for calculating, exploring and

managing seismic hazard and risk at any scale.

HOWThe best scientists and

professionals are participating through global projects, open

regional programmes and working groups.

WHOThis GEM effort is driven by the

GEM Foundation - an independent non-pro�it organisation, structured

as a partnership between public and private sector organisations.

Examples in brochure context

Colour palleteFonts Titles = Ubuntu Titling Sub = MidoMedium

Content = Cambria

3a )

Logos chosen for development plus concept artwork examples

stage 2

Page 14: GEM Brand Guidelines 2013v1.0

12

stage 3Examples of integration with various media and branding

Page 15: GEM Brand Guidelines 2013v1.0

13

global earthquake modelworking together to assess risk

GEMglobal earthquake modelworking together to assess risk

GEM

global earthquake modelworking together to assess risk

GEM (global earthquake model)working together to assess riskGEM

1 2

3 4

openQuakecalculate share explore

OpenQuakecalculate share explore

openQuakecalculate share explore

openQuakecalculate share explore

openQuakecalculate share explore

openQuakecalculate share explore

1 1a

3 4

2

5

global earthquake modelGEM

working together to assess risk

Global Earthquake ModelGEM

openQuakecreate share explore

working together to assess risk

global earthquake modelworking together to assess risk

GEM

Current working design - Amended GEM logo -

Global Earthquake ModelGEMworking together to assess risk

Updated GEM logo and amended OpenQuake logo -

global earthquake modelworking together to assess risk

GEM openQuakecreate share explore

New direction for two brands

stage 4

Page 16: GEM Brand Guidelines 2013v1.0

14logo to

Page 17: GEM Brand Guidelines 2013v1.0

15

logo elements

The re-design of the logo included core elements that could be used in a flexible approach to enrich the majority of branding and communications from within GEM, whilst also providing some pre-formatted compositions for general use and externally.

The GEM icon

The GEM title The GEM tagline

Top - The GEM nameBottom - The red paint wash

Page 18: GEM Brand Guidelines 2013v1.0

16

logo guides

h (height of the text)

It is important to not constrain or confuse the GEM logo - so we have tried to define a simple method to ensure a consistent margin.

Minimum logo sizeWidth = 30mm

Minimum logo sizeWidth = 20mm

First to get the left and right margins measure the height of the ‘G’ in GEM. Then to find the top and bottom margins measure the width of the ‘E’ letter in GEM.

w (width of ‘E’)= h

= w

= w

= h

Page 19: GEM Brand Guidelines 2013v1.0

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logo oPtionsA number of GEM logos have been produced for different applications

GEM logo including icon, name, title and tagline

(to be used in instances such as when GEM logo is alongside other logos with little or no colour / or when there are already too many colours conflicting on page)

GEM logo inverted - including icon, name, title and tagline

(white logo for placing on dark backgrounds - preferred use of GEM brown for background)

GEM logo simplified - including icon, name and colour wash

(to be used sparingly and with approval from GEM secretariat)

GEM logo including icon, name, title and tagline with colour wash in background

(preferred logo)

Page 20: GEM Brand Guidelines 2013v1.0

18oPenQuake from

The previous OQ logo

18

Page 21: GEM Brand Guidelines 2013v1.0

19

Initial OQ logo designs

stage 1

Page 22: GEM Brand Guidelines 2013v1.0

20oPenQuake to

OQOPENquakecalculate share explore

The final decision for OQ was not to use two separate icon marks, and instead to use the same core icon; but with the different colours, abbreviation and title to denote the different brands. This way the two brands could be shown side by side and would complement each other; OQ would look like a product of GEM; rather than an individual company in its own right.

Page 23: GEM Brand Guidelines 2013v1.0

21

OQOPENquakecalculate share explore

logo guides

h (height of the text)

As with the GEM logo; it is important to not constrain or confuse the OQ logo - so we have tried to define a simple method again to ensure a consistent margin.

First to get the left and right margins measure the height of the ‘O’ in OQ. Then to find the top and bottom margins measure the height of the first inner circle as shown.

w (height of circle)

= h

= w

= w

= h

Page 24: GEM Brand Guidelines 2013v1.0

22

logo oPtionsAnd, again - as with the GEM logo; the OQ logo has been produced for different applications

OQ logo including icon, name, title and tagline but without colour wash

(to be used in instances such as when GEM logo is alongside other logos with little or no colour / or when there are already too many colours conflicting on page)

OQ logo inverted - including icon, name, title and tagline

(white logo for placing on dark backgrounds)

OQ logo simplified - including icon, name and colour wash

(to be used sparingly and with approval from GEM secretariat)

OQ logo including icon, name, title and tagline with colour wash in background

(preferred logo)

OQOPENquakecalculate share explore

OQOPENquakecalculate share explore

OQOPENquakecalculate share explore OQ

Page 25: GEM Brand Guidelines 2013v1.0

23tyPograPhydeveloPment

Page 26: GEM Brand Guidelines 2013v1.0

24

tyPograPhyBold, CaPitalised, headers use -

intro BlaCkintro inline (only for OQ)

24

Page 27: GEM Brand Guidelines 2013v1.0

25

fontsSentence case subtitles and body text use -Titilium Text 22 L LightTitilium Text 22 L RegularTitilium Text 22 L Medium

Page 28: GEM Brand Guidelines 2013v1.0

26

Colours gem

GEM Dark Brown

CMYK - 53%, 54%, 55%, 54%

GEM Red

CMYK - 9%, 100%, 100%, 1%

RGB : (215, 28, 36)

HEX : #e60000

CMYK - 87%, 21%, 94%, 7%RGB : (31, 187, 14)HEX : #1fbb0e

CMYK - 0%, 21%, 97%, 0%RGB : (255, 200, 23)HEX : #

CMYK - 38%, 35%, 35%, 1%RGB : (165, 157, 155)HEX : #

CMYK - 16%, 12%, 12%, 0%RGB : (212, 212, 213)HEX : #

CMYK - 3%, 43%, 21%, 0%RGB : (239, 163, 168)HEX : #

CMYK - 1%, 7%, 39%, 0%RGB : (253, 232, 170)HEX : #

CMYK - 40%, 2%, 33%, 0%RGB : (153, 208, 185)HEX : #

CMYK - 4%, 27%, 30%, 0%RGB : (240, 192, 170)HEX : #

CMYK - 56%, 11%, 100%, 0%RGB : (128, 176, 63)HEX : #70e300

CMYK - 10%, 73%, 100%, 1%RGB : (220, 101, 34)HEX : #

GEM Red

Pantone Red 032M

GEM Dark Brown

RGB - (85, 71, 65)

Hex - #

Size above demonstrates

preferred colour use ratio

GEM Dark Brown

Pantone - 7533 M

Page 29: GEM Brand Guidelines 2013v1.0

27

Colours oQ

Size above demonstrates

preferred colour use ratio

GEM Light Blue

CMYK - 85%, 48%, 16%, 0%

GEM Light Blue

RGB - (27, 117, 165)

Hex -

GEM Dark Blue

CMYK - 90%, 87%, 30%, 18%

RGB : (57, 57, 107)

HEX : #

GEM Dark Blue

Pantone - 2756M

GEM Light Blue

Pantone - 640M

CMYK - 0%, 0%, 0%, 100%RGB : (0, 0, 0)HEX : #

CMYK - 0%, 0%, 0%, 40%RGB : (167, 169, 172)HEX : #

Page 30: GEM Brand Guidelines 2013v1.0

28

nexus

fromto

working together to assess risk

Log in Register

Home Groups What is Nexus? Search

nexusGEMlatest news / reports / requests meet the worldwide gem community

meetings around the globe

Exposure & Vulnerability

More

More

Exposure & Vulnerability

Exposure & Vulnerability

19 Nov SHARE Final Meeting

19 Nov Asia Fault Workshop

10 Dec GEM Scientific Board Meeting

© GEM some rights reserved About Terms of use Contact Site Map Help Agenda News Community

Page 31: GEM Brand Guidelines 2013v1.0

29

imageryPhotograPhy

Using positive images with great impact to generate excitement and interest. Focusing on the people working together for GEM, and the affected areas.

Minimising the use of negative earthquake effects and aftermath.

Page 32: GEM Brand Guidelines 2013v1.0

30

PhotograPhyimagery

Page 33: GEM Brand Guidelines 2013v1.0

31

imageryteChniCal

Try to get the highest quality, and the latest version of each image. Try to be consistent in styles and alignment, cropping etc.

Focus on dynamic and impacting imagery that lifts the associated materials and texts - capturing the subject and engaging the viewer.

Page 34: GEM Brand Guidelines 2013v1.0

32

imageryliCensing

A note on licensing -

We have been working hard to develop standard licensing policies for the products of GEM, and it is important to also be clear on licensing when we use materials and imagery from outside sources within our own work.

We recommend asking for written permission when using photography of people within GEM materials.

And ensuring any imagery that may be used in presentations, templates, brochures, posters etc is used with the correct licensing or permissions.

For example - we found the following information when using google imagery data -

Attribution Requirements:

Attribute Google (e.g. © 2011 Google) and third-party suppliers (e.g. © 2011 Tele Atlas);

Make attribution readable to the average reader or viewer (e.g. avoid micro-sized letters);

For Print: Display attribution within or immediately adjacent to the visual;

For Online: Attribution is automatically added within the API and cannot not obscured.

When using photography, imagery, data etc provided by the GEM Foundation please ensure you are clear on the licensing for use. And if you are not sure - please contact us directly before use.

32

Page 35: GEM Brand Guidelines 2013v1.0

33

GLOBAL EARTHQUAKE MODELworking together to assess risk

Name SurnameJob Title Line 1

Possible Second Line Group or Division

+39 0382 [email protected]

GEM Foundation, Via Ferrata 1, 27100, Pavia, Italy

mixed examPles

GLOBAL EARTHQUAKE MODEL

GEMWorking together to assess risk

Page 36: GEM Brand Guidelines 2013v1.0

34

GEM OQworking together to assess risk

global earthquake model

OPENquakecalculate share explore

People are the differenceGEM works, because of so many people

involved and committed worldwide

GEM Initiative Collaboration Resources Get Involved

13

About Get Started Support

News Community

Scientific CollaborationBe part of a global network of experts that work together on hazard, hazard assessment, physical and social vulnerability, exposure, [...]

Risk Modelling

Decision Support

Regional Programmes around the world

GEM Building Taxonomy v1.0 released

Inventory existing active fault and fault source databases and their attributes

EMS-98 experts request to participate in Macroseismic Intensity Survey

OpenQuakecalculate share explore

Explore | Model | Calculate | Capture | Plan

| Basic Datasets | Input Models | Results Login / Register | Feedback

parameters

user profile

Global physical risk

data

layers

legend

map tools

search for your location..

see our intro demo >

Fault Data Capture Tool first used this summerInset text, links and images here The fault data capture tool that is being developed collaboratively by the GEM Faulted [...]

Developed as an example of one element of the various tools; tailored to the insurance industry etc etc

Duration 8:50

updates

GEM oqTopicsDiscussionCommunity

FacebookTwitterLinkedIn

FAQTest our toolsManualsFeedback

SearchPartner with usContact UsNewsletter

© GEM some rights reserved | Terms of use | Privacy | DisclaimerGEM Foundation | Via Ferrata 1, 27100 Pavia, Italy | [email protected] | Tax Code: 96059180180

Intensive Semi-Annual Meeting in Taipei

GEM contributes to G20’s disaster risk management agenda

First GEM Outstanding Contribution Award for Kishor Jaiswal

GEM Initiative Collaboration Resources Get InvolvedAims > Roadmap I Milestones I Outcomes and products I Science

Home > GEM Initiative > Aims

WHY GEM?Vulnerability to earthquakes is increasing, yet reliable risk assessment tools and data are out of reach in many areas of the world. Also, there are no global standards that allow us to compare approaches for risk analysis, while recent events have taught us that we need to work together globally to understand earthquake behaviour and consequences better.

GEM was created to bridge this critical gap, and hereby support risk awareness and actions that increase resilience.

HOW DO WE WORK?Trough global projects, open-source software development and collaborations with more than 10 regional programmes, leading experts are collaboratively developing global datasets, best practice, tools and regional models for seismic hazard and risk assessment.

Guided by the needs and experiences of governments, companies and citizens at large, they work in continuous interaction with the wider community.

All contributions are being integrated into the web-based OpenQuake platform that – together with other resources – will be accessible to organisations and individuals from 2014 onwards. Stakeholders worldwide will be able to calculate, visualise and investigate earthquake risk, capture new data and to share findings for joint learning.

See our roadmap for our long-term vision. The right section of this website is dedicated to OpenQuake.

HOW COME IT WORKS?GEM works because it connects the needs and experiences of stakeholders worldwide to leading science. GEM links across various disciplines and groups that are working on all topics related to earthquake risk. This unique mix results in the synergy that is needed to work together on assessing earthquake risk, and on dealing with it.

WHO ARE THE PEOPLE BEHIND GEM?GEM is all about people, which you can see in our branding. Thousands of individuals contribute time, effort and knowledge to the effort in various ways. The non-profit and independent GEM Foundation drives the effort. Read more about GEM people

The GEM Foundation comprises a Governing Board with representatives from governmental agencies and private companies who became a participant and fund the effort. Together with prominent international organisations they guide the initiative. A Scientific Board of renowned experts in their field oversees developments from a scientific/technical point of view. Acting as GEM’s CEO, the Secretary General leads an Executive Committee and an operational secretariat that resides in Pavia, Italy. Learn more about how we are organised.

A Model Facility and Testing & Evaluation Facility are independent bodies within the foundation. The first carries out all software development and the latter tests and validates outcomes. Operations Managers oversee activities in a number of regions of the world.

in briefGEM is a global collaborative effort with the aim to provide organisations and people with tools and resources for transparent assessment of earthquake risk anywhere in the world.

By acting as an international forum for collaboration and knowledge exchange, the knowledge of leading experts is leveraged for the benefit of society.

GEM Initiative

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© GEM some rights reserved | Terms of use | Privacy | DisclaimerGEM Foundation | Via Ferrata 1, 27100 Pavia, Italy | [email protected] | Tax Code: 96059180180

Page 37: GEM Brand Guidelines 2013v1.0

35

GLOBAL EARTHQUAKE MODELworking together to assess risk

OPENQUAKE ENGINE User Instruction Manual

Version 1.0.0

Hands-on-instructions on the different types of calculations you can carry out with the OpenQuake Engine software

User Instructions

hazard Science

risk SciencE

OPENQUAKEOQcalculate share explore

The OpenQuake

engine

For researchersstable, state-of-the-art, tested software for Psha and seismic risk assessment with extensive attention to uncertainty modelling

For risk modellersreliable, science-based, transparent software for various types of loss and damage assessment, including cost-benefit analysis

For develoPersUnique open-source project at the heart of a collaborative effort to support societies in becoming more resilient to earthquake risk

Get startedall code can be found on Gem’s Github repository. To test-drive the latest version of the software, stakeholders can freely access, investigate and provide feedback through the cloud-based openQuake alpha Testing service (oaTs) before local installation on Ubuntu.

The software features a command-line interface and users can easily obtain sample outputs such as hazard maps, hazard curves, loss curves and maps of benefit-cost ratios by running demo-files.

after 3.5 years of open-source test-driven development, the first version of the openQuake engine is now available, together with a user instruction manual, tutorials and demo-files.

V1.0

V1.0

CuTTing-edge CalCulaTions of seismiC hazard & risk

PerForminG in diFFerenT environmenTs

The openQuake engine has been developed and optimised with large-scale regional and global calculations in mind, together with flexibility and a great variety of features and methods for modelling seismic hazard and risk. on a cluster, calculations can be carried out in just a few minutes or even seconds, but also on a single laptop a user would for example be able to:

•estimate the direct losses from a single earthquake using the median ground motion field and thousands of assets from tens of different building typologies in a matter of seconds

•calculate probabilistic seismic hazard curves and uniform hazard spectra for a site within a minute

•generate stochastic event sets containing thousands of earthquake ruptures, with finite fault geometries

•calculate probabilistic risk using a Psha-based approach for a country the size of italy in less than 30 minutes

www.globalquakemodel.org/openquake

The openQuake engine is Gem’s state-of-the-art software

for seismic hazard and risk assessment at varying scales of

resolution, from global to local. it can be used on a cluster, in the cloud or on a laptop. it is

open-source, fully transparent and can be used with Gem

or user-developed models to carry out scenario-based and probabilistic calculations and

produce a great variety of outputs.

Page 38: GEM Brand Guidelines 2013v1.0

366

More historical earthquakes

than previously available in

global datasets: in the Himalaya6

in Indonesia, 12

and a factor of

-21.9 = log10(EQ/m2/s)-21.6 -21 -20.4 -19.8 -19.2 -18.6 -18 -17.4

10° 20° 30° 40° 50° 60° 70° 80° 90° 100°110°120°130°140°150°160°170°180°170°160°150°140°130°120°110°100° 90° 80° 70° 60° 50° 40° 30° 20° 10°

60°50°

40°30°

20°10°

0°10°

20°30°

40°50°

60°

10°20°30°40°50°60°70°80°90°100°110°120°130°140°150°160°170°180°170°160°150°140°130°120°110°100°90°80°70°60°50°40°30°20°10°

60°

50°

40°

30°

20°

10°

0°10

°20

°30

°40

°50

°60

°

Integral: 17,489 earthquakes/century

Work in progress by: Peter Bird, Yan Kagan, David Jackson, & Corné Kreemer. Peter Bird, UCLA, 2013.06.15

hybrid of: Global Strain Rate Map version 2 by Corné Kreemer, and Smoothed Seismicity by Yan Kagan & David Jackson:(preliminary) Global Earthquake Activity Rate model “ LogAp625 ”

Log10( Seismicity Rate ) above magnitude 5.767

Geodetic Strain Rate Model | Completion date: June 2013This model estimates deformation rates on the Earth’s surface based on measurements from the global network of geodetic instruments using the Global Positioning System (GPS). Building upon a dataset of more than 18,000 GPS velocity measurements worldwide, the GEM Global Geodetic Strain Rate model represents a five-fold expansion from its 2004 predecessor. The model features global coverage and high resolution in actively deforming regions.

Exposure Database | Target Completion: December 2013The first open database of global buildings and population distribution is being built through the GED4GEM project. Much of the ‘exposure’ information that is needed for reliable risk assessment is incomplete, not homogeneous or only available at coarse levels of geographic resolution. GEM’s Global Exposure Database (GED) will be a multi-scale, multi-level database that will be an integral part of the OpenQuake platform. It has been designed to accommodate data at four levels of resolution, from national to individual-building scales.

GEM’s Milestones

by a factor of 5xmore strain rate data since 2004

2009 -2013 -2018 -2023 -2028

GLOBAL EARTHQUAKE MODELGEMWorking together to assess risk

Celebrating achievements & looking forward

- A brief overview

July 2013www.globalquakemodel.org

Page 39: GEM Brand Guidelines 2013v1.0

37

Summary:This Special Session will present the mission and vision of the Global Earthquake Model. It will focus on the efforts to produce a holistic global earthquake risk model that integrates metrics of social vulnerability and resilience with the on-going activities of hazard and physical risk. This integrated global earthquake risk model and the tools used to build it will be rendered available to the community through a web-based platform OpenQuake; the latter will be showcased during the Special Session.

GLOBAL EARTHQUAKE MODEL:OBJECTIVES AND ACTIVITIES

Tuesday 25th September | 17:15 – 19:15

SS25.3GEM

GEM FoundationVia Ferrata 1, 27100, Pavia, Italy l Phone. +39 0382 516965 - Fax. +39 0382 529131 l Tax Code 96059180180 l [email protected] l www.globalquakemodel.orgglobal earthquake modelworking together to assess risk

The Title Of The Presentation Goes Here

Name Surname - DateOQOPENquakecalculate share explore

Page 40: GEM Brand Guidelines 2013v1.0

38

temPlatesGLOBAL EARTHQUAKE MODELworking together to assess risk

Name SurnameJob Title Line 1

Possible Second Line Group or Division

+39 0382 [email protected]

GEM Foundation, Via Ferrata 1, 27100, Pavia, Italy

We have produced a number of templates that should be used to increase consistency across documents.

Standard document template

Global component annual report template

Projects report template

Presentation template

Business card template

Headed paper template

Page 41: GEM Brand Guidelines 2013v1.0

3939

faCts, figures, infograPhiCsAs part of the new communications style we wanted to make the communication of our goals, achievements and challenges as easy to understand and absorb as possible.

Part of this is to use the display of the many facts and figures we have to show as exciting and informative as possible, by utilising modern methods and techniques - for example infographics that we hope will become popular in their own right and be shared organically.

Alaska

Canada

Japan

Mexico

Europe

Central America

South America

Sub-Saharan Africa

Central Asia

Caribbean

North AfricaMiddle East

Southeast Asia & Pacific

China

India

Arabia

Area

New ZealandAustralia

United States

Individuals & organisation involved on a regional levelIndividuals & organisations involved on a global level

Regional ProgrammesParticipants

Global Component Institution LocationsRegional Workshop/Meeting Locations

Page 42: GEM Brand Guidelines 2013v1.0

40

faCts

10+funded global projects

on seismic hazard, exposure, physical and

social vulnerability

550+ scientists participated in regional workshops

SHARE brought together 18 institutions from 13 countries in

a 3 year collaborative project that built a framework for integration

across national borders, compiled relevant earthquake and fault data, and developed a sustainable, high-

impact authoritative community-based seismic hazard model

assembled by seeking extensive expert elicitation and participation

through multiple community feedback procedures.

Page 43: GEM Brand Guidelines 2013v1.0

41

More historical earthquakes

than previously available in

global datasets: in the Himalaya6

in Indonesia, 12

and a factor of

-21.9 = log10(EQ/m2/s)-21.6 -21 -20.4 -19.8 -19.2 -18.6 -18 -17.4

10° 20° 30° 40° 50° 60° 70° 80° 90° 100°110°120°130°140°150°160°170°180°170°160°150°140°130°120°110°100° 90° 80° 70° 60° 50° 40° 30° 20° 10°

60°50°

40°30°

20°10°

0°10°

20°30°

40°50°

60°

10°20°30°40°50°60°70°80°90°100°110°120°130°140°150°160°170°180°170°160°150°140°130°120°110°100°90°80°70°60°50°40°30°20°10°

60°

50°

40°

30°

20°

10°

0°10

°20

°30

°40

°50

°60

°

Integral: 17,489 earthquakes/century

Work in progress by: Peter Bird, Yan Kagan, David Jackson, & Corné Kreemer. Peter Bird, UCLA, 2013.06.15

hybrid of: Global Strain Rate Map version 2 by Corné Kreemer, and Smoothed Seismicity by Yan Kagan & David Jackson:(preliminary) Global Earthquake Activity Rate model “ LogAp625 ”

Log10( Seismicity Rate ) above magnitude 5.767

by a factor of

5xmore strain rate data since 2004

Scien

tific

Activ

ities

(e

xclu

ding

Reg

iona

l Par

tner

ship

s)

9,84

2,0

00

Total

€25,000,000

Regi

onal

Par

tner

ship

s(e

xter

nal f

undi

ng)

5,40

0,0

00

Softw

are d

evelo

pmen

t

& IT

infra

stru

ctur

e

3,42

3,0

00

Gove

rnan

ce

2,0

15,5

00

Adm

in &

Facil

ities

1,68

7,50

0

Regi

onal

Act

ivitie

s & P

roje

cts

1,54

3,0

00

Outre

ach

& Co

mm

unica

tion

1,0

89,0

00

figures

Page 44: GEM Brand Guidelines 2013v1.0

42

Regional Programmes

Training & Outreach

Global Projects

Expert/ User Community

Calculation Engine released (OpenQuake 0.1)

Renaming Platform and Calculation Engine (OpenQuake / OpenQuake

Engine)

OpenQuake V1 released, [tools, data, resources]

Proof of concept (GEM1)

OpenQuake V2 released

V2 - development stage

Integration validation & testing

V1- development stage

Integration validation & testing

Development & Use

V1 - available for use; Continuous enhancement

V2 - available for use; Continuous enhancement

Community feedback and development

Best practices, databases, models and tools

Datasets and models

Datasets, models and tools

20092010

20112012

20132014

20152016

20172018

2019

Working programme 1

Working programme 2

Working programme 3

GEM Initiative

OpenQuake Platform

infograPhiCs

Page 45: GEM Brand Guidelines 2013v1.0

43

ConClusionPlease ask

As mentioned throughout this document - these new communication style and branding guidelines are meant as a guide and assistant to people and organisations wanting to present GEM or communicate from within GEM. We have made a conscious decision to avoid too many strict rules and constrictions - hoping instead to allow some freedom and flexibility and ensure the simplicity to understand this document.

But, we would hope that in cases where any aspect of the GEM brand will be used with the potential of a large demographic viewing the output, where it is being used for the first time, or where it is being used in a nonstandard format that you will contact us to let us view the output and give feedback before publication or release.

GEM FoundationVia Ferrata 127100 Pavia, Italy Phone: +39 0382 5169865Fax: +39 0382 529131

Contact [email protected]

This work by the GEM Foundation is licensed under a Creative Commons Attribution 3.0 Unported License.

www.globalquakemodel.org