Geiger 2011 Presentation[1]

2011 INDUSTRY TREND INSIGHT AND PRODUCT HOT SHEET

APPAREL DECORATION

DAVID KENNEALEY | GEIGER | 401-374-8679 | [email protected]

• Retail influence and mixed media applications are gaining in popularity. (see example below)

• Heat sealing (1 set up $30-not per color) is a great way to achieve multi-color decoration at a spot color budget.

• Trends for the youth market: Super soft ring spun material is in at weights of 4.5 ounce and lighter; the vintage look, ala ringer tees and faded print designs are still quite popular as are happy colors, pastels and black tees for a sexier look.

• The #1 shirt color is French blue.

• Hoodies are all the rage.

• Laser appliqué is currently a client favorite.


ECO|GREEN PRODUCT


• Products made of rock, sea glass and agate have been generating buzz.

• The largest market for organic is the college market. (Interesting factoid: The “organic” classification at retail requires products to be 10% organic, but in our industry “organic” means 100%.

• The eco-effort has been hot for a couple years. The price of eco-products is beginning to align with standard pricing. As the US economy improves, green product will begin to fly!

• How about paper made from stone? Rock pad $6.50 per 4/c print on cover.


VS.

BRANDING VS LOGO SLAPPINGUltra compact, easy pack wireless optical mouse with hidden receiver. Wireless cable free solution, 800 dpi resolution, optical accuracy smooth and precise, illuminated scroll wheel, powered by USB, reliable and durable. No mouse pad needed. USB 1.1 and 2.0 compatible. 500 @ $25 per including 4/c

We can do a 1/c printed stainless steel water bottle for $7.99. The total branding approach including 4/c custom packaging, 4/c bookmark and the water bottle comes in at $9.99! Think about all the advertising space for incremental messaging

Ergonomical wireless mouse that transmits at 2.4Ghz for longer battery life (2-AAA batteries included). No mouse pad or software needed, just plug in the USB receiver and you're ready to go! Easy moving scroll wheel for smooth and precise performance and a hidden compartment for USB receiver. 50 @ $19.50 per


We see it every day- a one color logo added to a stock product. While this practice has its place in the product mix as an affordable and fast fix, it misses the opportunity to develop a product that is much more dynamic. As we all know, every product is an extension of your brand and contributes to forming consumer expectation. Oftentimes when presented with longer lead times and design resources, propriety looking products can be developed that that align with your Brandscape®. See the hamburger optical mouse image. If you were Wendy’s would you rather have a 1-color logo on the mouse or the 4/c sandwich replica complete with custom packaging?

Sure, developing custom items takes more time and focus, but based upon my experience as Brand Marketing and Promotions Management at Dunkin Donuts, Hasbro, Smartfoods, I believe the payoff is worth it.


PRICING

COTTON PRICE BUSTER

Bulk cotton pricing is way up with cotton at $.48 per pound year ago and $1.67 per pound today. These across-the-board price increases are due to a number of reasons including foreign currency, labor, shortages in raw material and shipping cost. This is very different than the cost decreases I’ve been reporting (and realizing) over the last two years. Thus, you will start seeing shirt pricing about $1.00 higher than last year. Even so, t-shirts will still be less expensive than back in 1996. Apparel pricing at retail will have a significant price increase come March/April, as shipping cost of goods aligns to raw material cost increases. Look for more cotton/polyester blends being offered to combat the cotton pricing increase.

100% cotton velour beach towels @ 2010 prices. One of our top production partners anticipated the increase in cotton pricing and imported 27 containers of towels. Many colors and sizes are available. Fill your summer towel needs early and save.

TECHNOLOGY | QR CODESQuick Response (QR) codes are being integrated into branded products to add another level of depth of messaging. A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Already popular, they are rapidly approaching ubiquity in today’s advertising and marketing. These codes feed end-users’ need for information-on-demand and allow for instant measurement of visits to your site. Install a QR code reader on your smart phone and scan the code below to read you on it. To view good use of this technology visit http://www.qrstuff.com/qr_code_examples.html



STREAMLINE BLUETOOTH HEADSET

EVERYTHING IPAD!

Comfortable bluetooth headset with great sound clarity, quick volume control, easy connection setup, rechargeable lithium battery, wall / USB charger, and in use light. Small form factor radio, low power / low cost, built-in security, ease-of-use, ad-hoc networking capabilities, full featured via bluetooth profiles, lightweight and stylish. MOQ 50pcs $25 per

Skins, cases, sleeves, etc.Every you ever wanted for your new technology favorite!

How about a beanie with built in speakers?



ELECTRONIC DEVICE SKINSUse the Skin it cards to offer custom designed skins to fit the exact device skin of the recipient. Choose from a stock design or create your own to reinforce your corporate branding.

Ipad cleaning cloth adhered to merchandise sheet



HOT PRODUCT

OAKLEY KITCHEN SINK BACKPACK It has every conceivable innovation – all prime features in one design. 600D polyester and nylon construction, top storage compression-molded brushed optics compartment, headphone port, padded sleeve for up to 17” laptop, cable zipper pulls allow you to lock and secure main compartment $215 per decorated.

SPHEAR MINI COMPUTER SPEAKERS where the sound actually sounds good. Custom colors and design. 1,000 @ $8.95 per

WINDOW PEN full custom 4/c center window print and printed barrel at 1,000+ pieces



HOT ITEMS!

How about an affordable metal pen where you laser etch you logo 360 degrees around the barrel.

Reusable collapsible water bottles are omnipresent on the tradeshow floor. This should be a popular item.

This sweatshirt blanket this is there #1 best selling item from this particular production partner. $29 per and up.

FOR MANY MORE NEW IDEAS AND TO CREATE FULLY CUSTOM BRANDED PRODUCT PLEASE CONTACT ME AT 401-374-8679 OR AT [email protected]

© DWAKCO 2011

Documents

Geiger 2011 Presentation[1]