Geeta Menon

Geeta Menon is the 11th Dean of the UndergraduateCollege at New York University Stern School of Businessand the Abraham Krasnoff Professor of Global Business.She has been a member of NYU Stern’s Marketing Fac-ulty since 1990, where she served as Department Chairfrom 2004 to 2008.[1] In January 2015, The EconomicTimes, an Indian business publication, listed Menon asone of 20 “most influential” global Indian women.[2]

1 Education

Menon received a B.A. in Economics from Stella MarisCollege in 1981 and a M.A. in Economics from MadrasChristian College (both affiliated with Madras Univer-sity), and a Ph.D. in Business Administration from theUniversity of Illinois at Urbana-Champaign in 1991.[3][4]

2 Academic Career

Menon has held appointments at leading business insti-tutions, including the Laura and John J. Pomerantz Pro-fessor of Marketing at theWharton School (2008–2010),Visiting Professor at the Indian School of Business (2009,2011), and Visiting Scholar at Stanford (Fall 2000) andthe Indian Institute of Management Bangalore (Spring2000). [5]

She teaches marketing courses at the graduate and un-dergraduate levels and is the recipient of the CitibankAward for excellence in teaching at NYU Stern. Herresearch interests include consumer memory and infor-mation processing, emotions and their influence on con-sumer judgements, survey methodology and question-naire design, advertising of health information, and per-ceptions of risk.[1][6]

3 Research and Professional Activ-ity

Prior to her deanship, Menon held several professionalleadership roles as an active member of the market-ing research community. She was the President of theAssociation for Consumer Research (ACR) in 2010,served on the ACR Board of Directors as Treasurerin 2006, and was co-chair of the 2004 annual ACR

conference.[4]In addition, she served as the Associate Ed-itor for twomarketing journals, The Journal of ConsumerResearch (2007–11) and The Journal of Marketing Re-search (2009–11), besides serving on the editorial boardsof journals such as The Journal of Consumer Psychologyand The Journal of Public Policy and Marketing.[4]As aresearcher, Menon is known for her study of consumermemory, information processing and emotions in thecontexts of survey methodology, advertising of health in-formation and risk perception. Her work has been fundedby the National Institutes of Health and the American Di-abetes Association.[7]

4 References[1] “NYU Stern Geeta Menon - Dean of the Undergraduate

College”, "NYU Stern", New York, 2012. Retrieved on20 September 2012.

[2] http://economictimes.indiatimes.com/slideshows/people/the-20-most-influential-global-indian-women/geeta-menon/slideshow/45749866.cms

[3] “Geeta Menon named dean of Stern Undergraduate Col-lege”, "The Times of India", New York, 26 May 2011.Retrieved on 20 September 2012.

[4] “Geeta Menon”, "Indian School of Business", Retrieved20 September 2012.

[5] Lavelle, Louis. “NYU Stern Gets New UndergraduateDean”, "Businessweek", 4 May 2011. Retrieved on 20September 2012.

[6] Guha Mozumder, Suman. “Geeta Menon to helm SternUndergraduate College”, "India Abroad", 27 May 2011.Retrieved on 20 September 2012.

[7] Prasad, Ayyappa. “Geeta Menon is Dean of Leonard N.Stern School of Business”, "Truthdive", Washington, 31May 2011. Retrieved 20 September 2012.

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