10
Colombo, Sri Lanka, 7-10 April 2009 Gearing up to Launch Manoj Barara, General Manager, Sales Engineering UTStarcom FORUM ON NEXT GENERATION STANDARDIZATION (Colombo, Sri Lanka, 7-10 April 2009)

Gearing up to Launch

  • Upload
    chibale

  • View
    28

  • Download
    1

Embed Size (px)

DESCRIPTION

FORUM ON NEXT GENERATION STANDARDIZATION (Colombo, Sri Lanka, 7-10 April 2009). Gearing up to Launch. Manoj Barara, General Manager, Sales Engineering UTStarcom. Significance of NGN. More and more Multimedia traffic Increased P2P communications Bi-directional Video communication networks - PowerPoint PPT Presentation

Citation preview

Page 1: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

Gearing up to Launch

Manoj Barara,General Manager, Sales

EngineeringUTStarcom

FORUM ON NEXT GENERATION STANDARDIZATION

(Colombo, Sri Lanka, 7-10 April 2009)

Page 2: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

2

Significance of NGN

More and more Multimedia trafficIncreased P2P communicationsBi-directional Video communication networksIP network planNumbering planExisting services & activation proceduresQoS Security

Page 3: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

3

Potential Businesses from NGN

Video callingVideo Yellow pagesVideo shoppingVideo SNSCommunity TV watchingHigh speed games – more realisticFixed Mobile convergenceUnified messagingWAN centrex

Page 4: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

4

Target Audiences for the Biz

Residential customersVideo callsVideo SNSFixed Mobile ConvergenceUnified Messaging

B2CVideo Yellow pagesGamesWAN Centrex

C2CVideo SNS, Video BloggingCommunity TV watching

Page 5: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

5

Competition

Mobile networks offering VideoVideo sharing sitesVirtual Network operatorsCable operatorsISPs offering VOIP servicesWeb based SNS Web based direct selling sites like eBay, Rediff, Indiatimes

Page 6: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

6

Cost of Implementation

Incremental infrastructure upgrade requiredNetwork readiness to support NGNBW increase for bandwidth hungry applicationsReduction of Opex – real estate/ Power/ O&MNew revenue generation opportunities

Page 7: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

7

Regulatory Uncertainties

Telecom regulator Vs. Broadcast regulator e.g. IPTVLNP uncertaintyFMC regulationInteroperability certificationUncertainty over the use of advanced NGN applicationsConcerns on theft, pilferage, misuse rights management

Page 8: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

8

Asia Pacific trends

All operators considering NGN deployments – at various stagesPLDT – seamless migration to NGNRegion and culture specific applicationsUniform experience on 3 screens:

MobilePCTV

Standards developing in parallel

Page 9: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

9

Changing marketplace

Tune up your network for the Video rather than data:

Time sensitiveBandwidth hogging.

If you don’t do it, someone else will launch itCater to your region specific customer needsCounter the cable operatorNGN can enable time to market applications

Page 10: Gearing up to Launch

Colombo, Sri Lanka, 7-10 April 2009

10

Examples from SAARC

All operators deploying C4 transit before deploying C5 LE servicesNGN deployed as broadband switch e.g. Aksh for Video calling & conferencing in addition to IPTVOperators offering IPTV services on their upgraded networks using PIM SM, PIM DM, IGMP v3 PIM SSMLaunch of vanilla IPTV services also gaining numbersNew applications and UI gain lot of initial traction