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FORUM ON NEXT GENERATION STANDARDIZATION (Colombo, Sri Lanka, 7-10 April 2009). Gearing up to Launch. Manoj Barara, General Manager, Sales Engineering UTStarcom. Significance of NGN. More and more Multimedia traffic Increased P2P communications Bi-directional Video communication networks - PowerPoint PPT Presentation
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Colombo, Sri Lanka, 7-10 April 2009
Gearing up to Launch
Manoj Barara,General Manager, Sales
EngineeringUTStarcom
FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)
Colombo, Sri Lanka, 7-10 April 2009
2
Significance of NGN
More and more Multimedia trafficIncreased P2P communicationsBi-directional Video communication networksIP network planNumbering planExisting services & activation proceduresQoS Security
Colombo, Sri Lanka, 7-10 April 2009
3
Potential Businesses from NGN
Video callingVideo Yellow pagesVideo shoppingVideo SNSCommunity TV watchingHigh speed games – more realisticFixed Mobile convergenceUnified messagingWAN centrex
Colombo, Sri Lanka, 7-10 April 2009
4
Target Audiences for the Biz
Residential customersVideo callsVideo SNSFixed Mobile ConvergenceUnified Messaging
B2CVideo Yellow pagesGamesWAN Centrex
C2CVideo SNS, Video BloggingCommunity TV watching
Colombo, Sri Lanka, 7-10 April 2009
5
Competition
Mobile networks offering VideoVideo sharing sitesVirtual Network operatorsCable operatorsISPs offering VOIP servicesWeb based SNS Web based direct selling sites like eBay, Rediff, Indiatimes
Colombo, Sri Lanka, 7-10 April 2009
6
Cost of Implementation
Incremental infrastructure upgrade requiredNetwork readiness to support NGNBW increase for bandwidth hungry applicationsReduction of Opex – real estate/ Power/ O&MNew revenue generation opportunities
Colombo, Sri Lanka, 7-10 April 2009
7
Regulatory Uncertainties
Telecom regulator Vs. Broadcast regulator e.g. IPTVLNP uncertaintyFMC regulationInteroperability certificationUncertainty over the use of advanced NGN applicationsConcerns on theft, pilferage, misuse rights management
Colombo, Sri Lanka, 7-10 April 2009
8
Asia Pacific trends
All operators considering NGN deployments – at various stagesPLDT – seamless migration to NGNRegion and culture specific applicationsUniform experience on 3 screens:
MobilePCTV
Standards developing in parallel
Colombo, Sri Lanka, 7-10 April 2009
9
Changing marketplace
Tune up your network for the Video rather than data:
Time sensitiveBandwidth hogging.
If you don’t do it, someone else will launch itCater to your region specific customer needsCounter the cable operatorNGN can enable time to market applications
Colombo, Sri Lanka, 7-10 April 2009
10
Examples from SAARC
All operators deploying C4 transit before deploying C5 LE servicesNGN deployed as broadband switch e.g. Aksh for Video calling & conferencing in addition to IPTVOperators offering IPTV services on their upgraded networks using PIM SM, PIM DM, IGMP v3 PIM SSMLaunch of vanilla IPTV services also gaining numbersNew applications and UI gain lot of initial traction