GCSE Audience AA

8/6/2019 GCSE Audience AA

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Constructing an audienceConstructing an audienceincome bracket/statusage

gender

race

location

These are all important factors for Movieproducers and Distributors to consider.

Who will pay to see the movie, where, when


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D

emographicsD

emographicsAA

Top management, bankers, lawyers, doctors and otherTop management, bankers, lawyers, doctors and otherprofessionalsprofessionals

BBMiddle management, teachers, many 'creatives' eg graphicMiddle management, teachers, many 'creatives' eg graphic

designers etcdesigners etc

C1C1Office supervisors, junior managers, nurses, specialist clericalOffice supervisors, junior managers, nurses, specialist clerical

staff etcstaff etc

C2C2 Skilled workers, tradespersons (white collar)Skilled workers, tradespersons (white collar)

DD SemiSemi--skilled and unskilled manual workers (blue collar)skilled and unskilled manual workers (blue collar)

EE Unemployed, students, pensioners, casual workersUnemployed, students, pensioners, casual workers

Who sees your movie?Who sees your movie?


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Audience ReactionsAudience Reactions

AUDIENCEENGAGEMENTAUDIENCEENGAGEMENTThis describes how an audience interacts with a media text. DifferentThis describes how an audience interacts with a media text. Differentpeople react in different ways to the same text.people react in different ways to the same text.

AUDIENCEAUDIENCE

EXPECTATIONSEXPECTATIONS

These are the advance ideas an audience may have about a text. ThisThese are the advance ideas an audience may have about a text. Thisparticularly applies to genre pieces. Don't forget that producers oftenparticularly applies to genre pieces. Don't forget that producers often

play with or deliberately shatter audience expectations.play with or deliberately shatter audience expectations.

AUDIENCEAUDIENCE

FOREKNOWLEDGEFOREKNOWLEDGEThis is the definite information (rather than the vague expectations)This is the definite information (rather than the vague expectations)which an audience brings to a media product.which an audience brings to a media product.

AUDIENCEAUDIENCE

IDENTIFICATIONIDENTIFICATION

This is the way in which audiences feel themselves connected to aThis is the way in which audiences feel themselves connected to aparticular media text, in that they feel it directly expresses theirparticular media text, in that they feel it directly expresses theirattitude or lifestyle.attitude or lifestyle.

AUDIENCEPLACEMENTAUDIENCEPLACEMENT

This is the range of strategies media producers use to directly targetThis is the range of strategies media producers use to directly targeta particular audience and make them feel that the media text isa particular audience and make them feel that the media text isspecially 'for them'.specially 'for them'.

AUDIENCE RESEARCHAUDIENCE RESEARCH

Measuring an audience is very important to all media institutions.Measuring an audience is very important to all media institutions.Research is done at all stages of production of a media text, and,Research is done at all stages of production of a media text, and,once produced, audience will be continually monitored.once produced, audience will be continually monitored.


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Action Adventure MoviesAction Adventure Movies

Ifyou get a question which involves the wordIfyou get a question which involves the wordAudience you should use Blulmer and KatzAudience you should use Blulmer and Katz -- UsesUses

and Gratifications Theoryand Gratifications Theory

Here are some clues as to the things you couldHere are some clues as to the things you could

mention.mention.


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Blumler and KatzBlumler and Katz

Uses and Gratification Theory

InformationInformation

Personal IdentityPersonal IdentityIntegration and Social InteractionIntegration and Social Interaction

EntertainmentEntertainment


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InformationInformation

finding out about relevant events and conditions inimmediate surroundings, society and the world seeking advice on practical matters or opinion and

decision choices satisfying curiosity and general interest learning; self-education gaining a sense ofsecurity through knowledge


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Personal IdentityPersonal Identity

finding reinforcement for personal values finding models ofbehaviour identifying with valued other (in the media) gaining insight into one's self


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Integration and SocialIntegration and Social

InteractionInteraction

gaining insight into circumstances ofothers; socialempathy identifying with others and gaining a sense ofbelonging

finding a basis for conversation and social interaction having a substitute for real-life companionship helping to carry out social roles enabling one to connect with family, friends and

society


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EntertainmentEntertainment

escaping, or being diverted, from problems relaxing getting intrinsic cultural or aesthetic enjoyment filling time emotional release


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Effects TheoryEffects Theory

Effects theory centre around the effect that a mediaEffects theory centre around the effect that a media

text can have on the audience and the subsequenttext can have on the audience and the subsequentbehaviour of that audience.behaviour of that audience.

There is an ongoing debate about violence in moviesThere is an ongoing debate about violence in movies

leading to violence in the real world. And many haveleading to violence in the real world. And many have

tried to prove a direct link.tried to prove a direct link.

Is this important to consider in you movie?Is this important to consider in you movie?


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QuestionQuestion

Action Adventure films attract a wide audienceAction Adventure films attract a wide audience

through a number ofdifferent methods. Discuss.through a number ofdifferent methods. Discuss.

Tip: in your answer to this question you should try andTip: in your answer to this question you should try and

use Blulmer and Katz, mention how AAfilms areuse Blulmer and Katz, mention how AAfilms are

marketed not just by posters and trailers but throughmarketed not just by posters and trailers but through

games, fast food and social networking sites.games, fast food and social networking sites.

Always give examples to back up your pointsAlways give examples to back up your points

Write in short sentences and paragraphs with bulletWrite in short sentences and paragraphs with bullet

points, diagrams and other methods as appropriate.points, diagrams and other methods as appropriate.


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QuestionQuestion

Action Adventure films often represent women andAction Adventure films often represent women and

girls in a stereotyped way. Do you agree with thisgirls in a stereotyped way. Do you agree with this

statement? Back up you answer with references tostatement? Back up you answer with references tothe movies you have studied.the movies you have studied.

Tip: Use Propps (CharacterArchetypes), discussTip: Use Propps (CharacterArchetypes), discussmovies which may challenge these stereotypes,movies which may challenge these stereotypes,

mention Laura Mulveys The Male Gaze.mention Laura Mulveys The Male Gaze.


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QuestionQuestionBearing in mind the Global Audience we are hoping to attract lets have yourpitch for the new Action Adventure film. You need to think about

genre and narrativegenre and narrative

location/setlocation/set

characters and castingcharacters and casting

production and budgetproduction and budget

Audience and marketingAudience and marketing

Tip: this question demands that you show planning and cannot be answeredTip: this question demands that you show planning and cannot be answered

successfully in an essay form.successfully in an essay form.

You should mention: Todorov (Narrative Theory), Propp (Character archetypes),You should mention: Todorov (Narrative Theory), Propp (Character archetypes),

Blulmer and Katz (audience theory), how gender, race, religion maybe areBlulmer and Katz (audience theory), how gender, race, religion maybe are

represented. Reference to other movies may help to build your case. It is realyrepresented. Reference to other movies may help to build your case. It is realy

important that your subimportant that your sub--genre or hyrbidgenre or hyrbid--genre is clearly described.genre is clearly described.

Documents

GCSE Audience AA