GCLA Monthly Promotion List

7/31/2019 GCLA Monthly Promotion List

1/7

Grand Chase August Marketing Plan


2/7

July Promotion Overview

New user Goals

Category Promotion locate Contents Start Date End Date Detail Promotion cost

Magazine

1 Page in MasGamers Magazine 1 Page July 29 -

One page dedicated to Grand Chase Latin Ame

rica with images and descriptions of what is Gran

d Chase. It sales in all Peru.

campain

Google Adwords Continued - Total captured Users 3017

MSN, Adfunky, Facebook Continued - Total captured Users 12190

Tournaments

25 Tournament s July 1 July 3125 PvP Tournaments localized in Peru, Chile an

d Argentina cybers.

Events

July 1 July 31 73 Fansite Events

July 1 July 31 12 GMs Events


3/7

Promotion link and images

July Promotion Overview

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http://foro.axeso5.com/showthread.php?89749-24-07-Torneo-Grand-Chase-Cyber-J.C.RED-Payet-independencia

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4/7

July Performance Result

Achievement = Number of New users / New user Goal.(Above) Please write best top 7 countries for New users value.(Below)

The total numbers of New users in game

New user Goals 15207

Number of New users17168

Achievement 114%

Reason

Most users are coming with the campaigns and not for viral reasons. We are sure that this could happens because the game

doesnt have the tools that integrate the community, like couple mode, guild mode,

etc. Users have 0 interaction and we must to

make enphasis on this points ASAP.

Also we are needing to streghten the content to attract more and new users, also for

recomendation and viral reasons.

New usersLast Month

(June)Present Month

(July)

Argentina 5000 6000

Mexico 5000 6000

Peru 4000 3000

Chile 4000 2000

other country 3000 4000



0

1000

2000

3000

4000

5000

6000

7000

Argentina Mexico Peru Chile other

country

other

country

other

country

Compare (Last month)

Last Month(May)

Present Month

(June)


5/7

Monthly Performance Result

0

5000

10000

15000

20000

25000

30000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Real Number of yearly New users 2011

1

Result (The total numbers of New users in game)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

- - - 7393 19815 10132 17168

Please fill the box for every months total new users. (in game)


6/7

August Performance Plan

New user Goals

Category Promotion locate Contents Start Date End Date Detail Promotion cost

Magazine & web

MC Anime undefined -Reviews, images and details on this magazine

and website custom and forum reviews

-

campain

Google Adwords continued - Estimated users 8000

MSN, Addfunky, Facebook continued - Estimated users 18000

Tournaments

Tournament August 1 August 31 Estimated tournaments 40

Events

August 1 August 31 Estimated Fansite Events: 146 Events

Estimated GM Events: 24 Events

Please write for New months promotion plan


7/7

You can write a notice/points to us about any promotion or new users, if necessary.

Also you can write about request images or some resources from us for prepare yourpromotion well.(but please write which promotion need for why)

Information to KOG

Most users are coming with the campaigns and not for viral reasons. We are sure that this could happens because the game

doesnt have the tools that integrate the community, like couple mode, guild mode, etc. Users have 0 interaction and we must to

make enphasis on this points ASAP.

Also we are needing to streghten the content to attract more and new users, also for recomendation and viral reasons.

Documents

GCLA Monthly Promotion List