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The GBTA Sustainability Committee

Mission

The objective of the Sustainability Committee is to provide leadership and resources to help GBTA member organizations balance the social, economic and environmental impact of their business travel programs.

The committee’s key objectives include:

• Develop resources and education programs to help GBTA members integrate sustainability into their travel management programs as a means to add value to the bottom line

• Serve as consultants to the GBTA and member organizations in communicating and promoting sustainable travel and management strategies and practices

• Identify new ideas and initiatives to drive innovation through sustainable design in travel and meeting management

• Act as conduit to provide feedback gathered from specific member or market surveys in order to develop ongoing sustainability programs for the GBTA and its membership

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The GBTA Sustainability Committee

Claire Blade, Chair

Global Travel Manager/Global Travel

Symantec Corporation

Blake Miller, Vice-Chair

Director of Business Travel

InterContinental Stephen F. Austin

Jane Bankester, CCTE, GLP, CTC

Global Travel Director

World Vision, Inc.

Cathy Barthel

Regional Sales Manager

Enterprise Holdings

Richard Caulder

Sr. Principal, Marketing

Sabre Travel Network

Joanne McNellis Coelho

Corporate Travel, Strategic Sourcing

Wyndham Worldwide

Marie Downey, CTE

Director, Global Corporate Accounts

United Airlines

Bruce Finch

Director, Global Travel

Autodesk, Inc.

Victoria Gutowski, CCTE

Senior Manager, Travel and Food Services

USG Corporation

Bernard Harrop

Head of Sustainability

GBTA Europe ICARUS

Ian Lipton

Chief Operating Officer

The Carbon Accounting Company

Denise Naguib

Corporate Senior Director, Sustainability

Marriott International, Inc.

Robert Wade, CCTE

Corporate Travel Manager

Wireless Advocates

GBTA Staff Liaison

Joseph Bates

Vice President, Research

GBTA Foundation

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How does it relate to you?

Getting Started

Resources

What is CSR?

How does CSR relate to travel?

Project ICARUS

Today’s Topics

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The Global Resource for Sustainability

•Research

•Education

•Tools

•Recognition

•Advocacy

Project ICARUS

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Project ICARUS

The flight of ICARUS can be interpreted as a lesson

in the value of moderation

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How Sustainability Works in Corporate Travel

Demand Management

Operations

Resources

Risk

Stakeholder Support

Health and Wellbeing

Human and Labour Rights

Safety and Security

Climate change

Resource Management

Environmental Protection

Biodiversity

Social

EnvironmentEconomicSustainable

Bearable Equitable

Viable

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Marriott’s Spirit to Preserve

Marriott's Strategy for Contributing to Environmental Conservation

• With an increase in global travel comes corporate responsibility for mitigating our business impact on the natural environment

• Goals include:

• Further reduce energy and water consumption 20% by 20201

• Energy 20 percent per kWh/conditioned m2; Water 20 percent per occupied room (POR). Baseline: 2008

• Empower hotel development partners to build green hotels

• Green the supply chain

• Educate and inspire associates and guests to conserve and preserve

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Why Become More Sustainable?

Implement ‘SMART’ Choices

to

Optimize your Travel Spend

Increase Value for Your Business

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What does Project ICARUS do?

Provides guidance to those wishing to act, and influence over those who feel they don't need to act!!!

Key components:

• Provide a forum for sharing and driving global best practices, policies, tools and innovation in sustainability

• Inform, educate, and advise about the importance of the social, environment and economic aspects of sustainability

• Continually develop the definitive source of toolkits, information sharing, networking and events

• Recognize global/regional organizations and individuals who excel in this field via buyer & supplier medals and awards

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Project ICARUS Organization Structure

Global Advisory Board

EuropeNorth

AmericaAsia Australia/New

ZealandL. America

Head of Sustainability

Integrity Board

GBTA

Foundation

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2 levels:

1. Commitment:

• Organizations can make a public statement of commitment to start to implement a business travel and meetings sustainability program and to move towards gaining a Project ICARUS Gold Medal

2. Gold Medal:

• Given on provision of evidence of industry leadership and actions, as well as acommitment to stakeholders

Gold Medal Program - Buyers and Suppliers

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These Companies Can’t be Wrong!

Committed:

Gold Medal:

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The Project ICARUS Global Advisory Board will recognize travel buyers and suppliers who can provide evidence of:

• best in class delivery of the key principles of sustainability in travel and meetings programs

and/or

• outstanding contribution to furthering the goals of sustainability in travel and meetings programs

‘Outstanding Achievement Awards’ will be made annually on a regional basis to recognize leading travel buyers who have made a special contribution during the year

In addition: there will be ‘Global ‘Outstanding Achievement Awards’ announced at the International Convention

Annual Outstanding Achievement Awards

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NORAM Outstanding Achievement Awards Finalists:

Travel Buyer

Microsoft Corporation

Oracle Corporation

Intel Corporation

Travel Supplier Transportation

The Lufthansa Group

United Continental Holdings Inc.

Enterprise Holdings

The Hertz Corporation

Travel Supplier Intermediaries

ATIV software

Green Hotels Global

Sabre Holdings

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NORAM Outstanding Achievement Awards Winners:

Travel Buyer

Oracle Corporation

Travel Supplier Transportation

Enterprise Holdings

Travel Supplier Intermediaries

Green Hotels Global

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Project ICARUS – Going forward

• Global expansion & continued development of the website

• New toolkits, benchmarking tools, research and reports

• Guides to sustainable travel

• Gold Medal and Outstanding recognition program

• Education programs / Academy leadership programs

• Building a network of sustainability practitioners and experts

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Corporate Responsibility and TravelAn Introduction

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4 tonnes CO2 per person

2 tonnes CO2 per person

by 2020

World Per-Capita Carbon Emissions

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How much is one tonne?

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Average USA Resident

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CO2 in Transportation

• Total climate change impact of all greenhouse gasses caused by item or activity

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Core Operations

42%

Facilities23%

Travel28%

Other7%

Global CO2 Footprint

• 3,000+ companies report greenhouse gas emissions

to measure their sustainability performance.

• Expected to triple in the next two years

The CO2 Footprint in Corporate Travel

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GBTA 2011 CSR Survey Results

Level of CSR Involvement:

• 41% of the 298 respondents indicate their organization participates in at least one travel-related CSR initiative including:

• Setting carbon reduction targets

• Measuring their environmental footprint

• Purchasing carbon offsets

• Including CSR initiatives in written travel policy

• Instituting specific CSR travel programs such as carpooling or use of green hotels

• Changed one or more suppliers in order to comply with CSR related travel policies

• Use environmental data to influence traveler selections.

One, 42%

Two, 23%

Three,

18%

4 or more, 17%

Total CSR Initiatives (n=123)

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Response Frequency

No 63.9%

Yes 20.2%

I don't know 15.9%

“Does your company's travel policy recommend that you

consider booking your travel (air, car, etc.) in an

environmentally friendly manner (e.g., recommend options

with a lower CO2 footprint)?”*

* CMI Green Traveler Survey Oct. 2010

Company Travel Policy

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Getting Started

• Review the GBTA Corporate Social Responsibility Toolkit

• CSR Toolkit

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Getting Started, continued

• Understand your company’s goals, stakeholders, infrastructure and CO2 footprint

• How important is sustainability for your company brand and reputation?

• How are carbon emissions of the core business activities measured?

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Responsible Procurement

• Getting started with sustainability-related metrics

– Example RFP questions:

- What environmental programs does the company have in place?

- Can you provide reports on a regular basis that show the CO2 emissions directly linked to your services?

- What products/services can you provide with a smaller CO2

footprint?

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Responsible Procurement

• Influencing purchasing towards sustainable suppliers

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“Double Delivery” / “Double Impact”/

“Extended Impact”

Think about how to add more value to the

client for the same amount of traveling,

e.g. by means of a “virtual client project

community” or virtual workshop follow up

etc*.

+ +

Double Destination

“Double Date” / “Double Destination”

If you have to travel, make sure you meet

one or more additional persons while you

are there. This will lead to more satisfied

clients, more prospects and leads, and

better leverage of our collective strength.

Double Delivery

All rights reserved

Focusing on the “more” in “Doing More with less”

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Demand Management

• Demand Management

• Policy & Compliance

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Influencing Traveler Behavior

• Dynamic Messaging

• CO2 Data visibility

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Groups and Meetings

• Best Practice Detail in Toolkit

– Venue suppliers

– Hotel suppliers

– Ground Transportation

– Food & Beverage

– Communication & Marketing

– General Services Contractors

– Exhibitors

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CSR Module (new)

• Due to the overwhelming amount of custom CSR questions requested in 2010 by buyers, the Association requested a new CSR module to be added.

This new module consists of 20 total questions

These questions relate to the following categories:

Hotel Certifications

Carbon Measurement

Water Measurement

Energy Intensity Measurement

Waste Diversion

Hotels Overall CSR Program

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Technology to Support CSR

• Calculating the CO2 footprint

– Influencing decisions during booking

– Reporting and forecasting

• Demand management

– Virtual meetings and technology

– Dynamic messaging

– Vendor highlighting & policy

• Procurement

– Sustainable supplier selection and highlighting

• Paperless travel management

– Mobile solutions

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Thank you!