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GAUTAM PRASADE-Mail: [email protected]/ [email protected] Linkedin: https://in.linkedin.com/in/gautam-prasad-80848415
Mobile No.: +91-8800981644/ 8080903144
Management Level Professional
Core Competencies
Market Assessment
Data Analysis
Secondary Data Research
Qualitative/ Quantitative Research
Business Research
Competitive Analysis
Benchmarking
Reporting & Documentation
Advanced excel/VBA Macro Tools
Client ManagementInsights & Recommendations
Profile Snapshot
PGDM in Marketing with over 6 years of diverse experience in understanding Business needs for industries such as Consulting, Retail and Consumer Products
Expertise in managing the designing and execution of primary & secondary research, internal data collation, market & competitor analysis to successfully guide and influence sales & marketing decisions
Proven skills in supporting Product / Sales Managers in augmenting market strategies, gauging market potential, identifying potential customer and tracking product category performance
Recognized proficiency in creating path-breaking tools to track and extract data resulting in minimum efforts and time
Proficient at understanding the needs of the business, its strategic direction and identifying initiatives that will allow a business to meet those strategic goals; coordination of data handoff for analysis and integration into reporting
Well acquainted with state-of-the-art tools such as Bloomberg, MS Office, Advanced Excel, SPOTFIRE et al, Nielsen Answers, Advisor & Nitro, BEX Analyzer, Business Objects, DunHumby Shop, IRI Excelerate Plus, Factiva, EMIS, SQL, Google Analytics
An effective communicator with strong analytical, interpersonal and organizational skills
Work Experience
Since Dec’14: Ernst & Young LLP, MumbaiJoined as AM-Sector Coordinator | Retail & Consumer Products
Key Result Areas: Extending support while the formulation of strategies related to the retail & consumer products Conducting secondary data research, industry analysis and market research; preparing and delivering final presentation with
insights and recommendations on the same. Project based execution and delivery of research reports involving Industry/ Sector analysis, Competitive Analysis,
Benchmarking and Market assessment Coordinating during the establishment of account discussion call, augmenting sector planning and reviewing sectors
periodically; working closely with key stakeholders Working on MIS, reports, templates, dashboards and scorecards; automating the same by using Advanced Excel (VBA
Macro)
Highlights: Projects Handled:
o CAPEX / Go-no-go strategy for an NGO : As-is assessment, Market Attractiveness, Consumer Insights, Competitive Landscape and FeasibilityAssessment (Go-no-go decision)
o Cost reduction : Primary research, As-is assessment, Price Benchmarking, Cost-Benefit Analysiso Entry Startegy (Go-No-Go): Market As-Is Assessment, Secondary research, Competitive Study
Developed a macro tool with creative visual appeal for a leading FMCG company and received appreciation from the client for the same
Prepared11 dashboards for different clients to track performance and to understand their health
July’10-Nov’14: General Mills Inc., Mumbai as Assistant Manager (Reporting & Analytics)
Key Result Areas: Gathered data from various data platforms, analysed the same and shared the strengths, weakness, threats and opportunities
related to specified food categories (cereal, snacks, frozen vegetables, refrigerated & baking and yogurt) with respective stakeholders
Identified and defined main pain points, conducted qualitative & quantitative research and shared recommendations; prepared and conducted research on category management, pricing & distribution and merchandising including post promotion analysis, SKU rationalization, brand performance, competitive analysis, and so on
Prepared report templates, dashboards and performance tracking tools using MS Excel; automated and streamlined the same as per counterparts’ requirements for different categories and regions/customers
Imparted training to team members, monitored their performances, identified their strengths and areas of improvement and motivated them to achieve organizational as well as individual objectives
Highlights: Received the GBS Champion Award in 2012 for delivering an extraordinary performance Appreciated by the management for timely and cost effective delivery of projects; received the highest performance rating in
the team for the same Created a category dashboard for aleading international firm which later on became the default solution for a number of
retailers for 9 different food categories
Previous Experience
Jan’10-Jun’10: Infosys BPO, Pune as Process Specialist
Highlights: Led a team of 5 involved in delivery of vertical and horizontal reporting & scorecard solutions for a client using data sources
such as scanner, audit, shipments, and household panel Prepared various reports categorised according to the specifications provided by the client such as P&G and CMEA Region;
ensured timely delivery of the same on regular basis Identified and automated various reports and scorecards to decrease human efforts
Oct’08-Dec’09: Tata Consultancy Services, BangaloreSenior Research Analyst
Highlights: Honoured with the:
o Star of the Month Award for planning and executing promotional campaigns for PepsiCo, Australiao Certificate of Excellence for delivering excellent client services
Feb’08-Aug’08: SPAR Hypermarket, BangaloreManagement Trainee- Buyer & Merchandiser
Highlights: Played a key role in selling the obsolete stocks in the store & warehouse; generated a revenue of INR 1 Lakh from the same
stock Single-handedly designed the visual merchandising plan for utensils resulting increase in sales by 3 times for cutleries and
hanging SKUs
Academic Details
PGDM in Marketing from IBMR AIMA, Bangalore in 2008 BBA in Marketing & HR from Birla Institute of Technology, Ranchi in 2005
Others: Certified Nielsen Retail Measurement Services (RMS) Specialist
Personal Details
Date of Birth: 21st March 1984Languages Known: English, HindiAddress: Gurgaon, HaryanaNationality: Indian Marital Status: Single Passport Details: H9793876
