Gautam Presentation of Asian Paints

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Presented By:-

Gautam K MaskaraMMM


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Paint is something which add color to life.

Indian people used to whitewash their henses orfestore occasions particularly in Dewali, Id, X-masday etc. For this purpose they used the things calledchoona(Calcium Hydroxide) but present situation isno longer some with the advent of new

sophisticated technologies thing have changed a lot.


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Paint industry estimated at INR 135bn.

Unorganized sector accounts to 30% of paint market.

Volume growth estimated at 15%.

Indias share in the world paint market is 0.6%. Per capita consumption of paint in India is

1.2kg/annum.


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Started in 1942 by four entrepreneurs:Champaklal choksey,Chimanlal choksey,Suryakant Dani and

Arvind Vakil asASIAN OIL & PAINTS COMPANY.

Within three years, their turnover reached 3.5 lacs.

Started with a strategyGoing to where Consumer is.

In 1967, Asian paints became the 10th largest paint company inthe world.


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TAG LINE

EVERY COLOR TELLS A STORY


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Caribbean Islands

Barbados, Jamaica,Trinidad & Tobago.

South Pacific

Fiji, Tonga,

Vanuatu, Solomon &Samoa Islands.

South Asia

Bangladesh, Nepal& Sri Lanka.

South East Asia

China, Malaysia,

Singapore &Thailand.

Middle East

Bahrain, Egypt,Oman &

United Arab

Emirates.


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Headquarters in Mumbai

4 Factories

18 Processing Centres 350 raw material and intermediate goods suppliers

140 Packing Material Vendors

6 Regional Distribution Centre

72 depots are integrated


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Asian Paints has acquired short-term competitiveadvantages by using its distribution strength andlogistical efficiency in order to raise the Cost of doingbusiness for all its competitors to attain this advantage.

The advantage is short-lived and ultimately imitable.

Moreover, AP has established such an extensivenetwork that getting incremental advantage would be

very difficult. Futuristic approach should be gaining competitive

advantage through channel controlor occupying mindspace.


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NET SALES


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The company recorded revenues of INR77,888.7

million (approximately $1,708.1 million) in the fiscal

year ended March 2011, an increase of 14.2% over

2010. The company's operating profit was INR13,956million (approximately $306.1 million) in fiscal 2011,

an increase of 2% over 2010. Its net profit was

INR8,432.4 million (approximately $184.9 million) in

fiscal 2011, an increase of 0.9% over 2010


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Asian PlantsKasna (Uttar Pradesh) in India

Asian Plants

(Rohtak, Haryana)


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Asian PlantsBhandup (Maharashtra) in India

Asian Plants

Sriperumbudur in India


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Forbes Global magazine USA ranked AsianPaints among the 200 Best Small Companies inthe World for 2002 and 2003.

It presented the 'Best under a Billion' award, tothe company.

Asian Paints is the only paint company in theworld to receive this recognition.

In Nov 2005 and Nov 2007, Forbes ranked AsianPaints among the Best under aBillion companies in Asia.


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To further improving the operations.

Plans to launch new products in line as:

- Introducing Water based Paints

- Repositioning of existing Brands in Rural Market

- Broadening of Distribution Network

- Adding more choices for shades and effects

- Enhancing Better Quality- Demand will be generated through the newconstructions coming in housing and industries

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Green Environment, Clean Environment

Rain Water Harvesting Scheme

Nepal - Asian Paints Preserving Culture

and Heritage


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Gautam Presentation of Asian Paints