gautam ghosh webinar on talent communities-120524081421-phpapp01

8/12/2019 gautam ghosh webinar on talent communities-120524081421-phpapp01

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Attracting Talent by LeveragingTalent Communities

Gautam GhoshProduct Evangelist and India Marketing Lead,

BraveNewTalentE: gautam@ravenewtalent!com

Twitter: @GautamGhoshPh: "#$%#&'((%)##*'

Blog: htt+:www!gautamlogs!com-B: htt+:www!.aceook!com/0!Blogger


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Passive recipients of

information

Active knowledge

sharers/drivers

Constrained by natural

(or psychological) boundaries

Borderless

Face to face !nvisible"

#iving within our means $ave !t All

%ob for #ife Continuous #earning

F&' '

Society is undergoing dramatic change


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omorrow"s consumers are today"s

digital natives


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Therefore *our Culture is your +mployment

Brand and your employees are yourbrand ambassadors


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Social technologies are not just other tools


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Fundamental shifts - content Authority User Generated

Influence (trust factor) Authenticity

Tolerance

Broad/Generic Niche Relevance Numerous Channels, Fragmentation

Noise

Buying Visibility Earning Visibility Social Trending/Discovery


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Fundamental shifts talent

management Linear Lattice Career Progression

Flatter, Virtual, Collaborative, Project Based Accelerated Mobility

Time in Tenure, Development Cycle

Formal Informal Learning Social Collaboration, Learning Networks

Silod Integrated Resourcing Full Time Alternatives

Complexity


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T/E 02LE 2- 2NLINE32MM5NITIE1


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What is an online communityAn online community is a group of people

with similar goals or interests that connectand exchange information using web tools.

. . .

An online talent community is a group ofpeople that share an affinity for anorganization, profession or skill that connect, share opinions, exchange information, andcollaborate using web tools.


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Three distinguishing !ointsConnects Organization/Profession/Skillwith all Stakeholders Groups

Connects Members toOther Members

Connects Members toNon-Members (Discovery)

COMMUNITY


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What"s not a talent community

Any centralized database of individuals(applicants, candidates, direct sourced

targets, etc.)


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#ole in the modern $orld Online communities are the new meeting

places for digital citizens across the globe They form the backbone of the modern

support system

They are where content gets discovered

They are where discussions happen

whether you participate or not They are where perceptions are formed,vetted and cemented


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What talent communities can

enable% True Employer Branding

Segment, share/listen, test alignment Broader Talent Ecosystem Engagement

See talent across all labor types

Discover Talent Otherwise Overlooked Added insight, pre-applicant assessment

Cultivate / Grow Future Talent

Mentor, influence, educate/develop

Leverage Brand Army


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&ey action ste!s the basics

'efine ho$ and $hat you $ant members to do(

(nderstand your target member)s*$

'esign a community that delivers value to all)

Set realistic e+!ectations'

,lan for the internal change management needed to

su!!ort talent communities and community mgmt*

e realistic about allocating resources7


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.ealthy communities are li/e gardens You have to seed them(content and interaction)

You cant put some plants

together You need to fertilize infant

plants

You have to manage pests

You have to eliminate rottenmatter

You need to split them when

they grow to large Your results grow as your

skills grow

It takes time!


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Success factors beyond the basics Great Community Manager

Dedicated champion of transparency Solicits/drives interaction Doesnt judge Capable of engaging with different audiences

Promotes diversity of thought and inclusion

Build in rewards for desired member activity Connect to offline events

Build on member commonalities REMEMBER: Its not about YOU!


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Failure factors Assuming all professions are created

equal If existing CoPs cannot be found, you face an

uphill challenge

Focusing solely on the technology Not dedicating time/resources

Delivering little/no value

Locking down the target member too tight

Not designing for interaction


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8EEPING 9250 456IEN3EENG4GE6

Its Just Like Any Other Relationship


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Si+ /eys to successful TC

engagement

'edicated Time Together(

Common 0nterest$

T$o-$ay Communication)

Tolerance for .onesty'

Authenticity 1 2m!athy*

3!!ortunity to 4ro$ Together557


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'esign for engagementCurious Applicant Pipelined Newly Hired AmbassadorAlumni

Employee

Contractor/Consultant

OutsourcedServiceProvider

Competitor

Intern

AspiringEmployee

OtherStakeholder

This is the only segment that values job announcements.

This movement requires a planned experience.


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ME4150ING 9250E--20T1

Focusing on the Wrong Measure Will Drive the Wrong Activities


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Common Community 6easures # of Unique Visitors

Conversion Rate of Members # of repeat Visitors

Average time between repeat visits

# of minutes spent in community

# of referrals per time period

Conversion rate of referrals # of interactions per member


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Content7 Conversations

Peopleinterested

Peoplewith Skills

CompanyEmployees

Attract

Develop

Engage


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4oing for$ard, !ntegrate social into recruiting

, #everage technology for upgradingskill

, Address the larger talent ecosystem -employees. candidates. partners.

customers. suppliers

, Focus on creating an open andtransparent organiational culture


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4B25TB04ENE;T4LENT


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'rive tagged audiences to your community

BraveNewTalentCommunity

PlatformEmail

Campaigns

LinkedInAdvertising

TwitterAdvertising

SEO/SEM

PrintAdvertising

News

Word of Mouth

FacebookAdvertising

rave8e$Talent allo$s organisations to leverage their internal/no$ledge e+!erts7 as!iring leaders7 alumni7 customers7strategic !artners7 vendors7 etc9 to cultivate the ne+t generation

$or/force by engaging in dynamic multi-!arty7 multi-modalconversations focused on !rofessional to!ics9

Documents

gautam ghosh webinar on talent communities-120524081421-phpapp01