Gator Dining Survey Gator Dining Survey ProjectProject

AEB 4309AEB 4309Dr. Allen F. WysockiDr. Allen F. Wysocki

Team Albertson’s Team Albertson’s MembersMembers

Jose Miguel GarciaJose Miguel Garcia Bennett CurryBennett Curry Matthew PotochnikMatthew Potochnik

Primary Goals?Primary Goals? First and Foremost - Information, First and Foremost - Information,

Information, InformationInformation, Information- - Our goal was to gather as much information from students Our goal was to gather as much information from students at the University of Florida in regards to their dining, eating, at the University of Florida in regards to their dining, eating, and service experience here on campus.and service experience here on campus.- Surveyed to learn what students, like and dislike, all - Surveyed to learn what students, like and dislike, all information was necessary as it would be used by Gator information was necessary as it would be used by Gator Dining Services in order to improve itself and be better for Dining Services in order to improve itself and be better for its students.its students.

The ProcessThe Process Step 1Step 1 At the onset of the project the first thing accomplished by At the onset of the project the first thing accomplished by

the group was the distribution of the work. This was done the group was the distribution of the work. This was done fairly easily as we each we assigned to gather at least 17 fairly easily as we each we assigned to gather at least 17 surveys. This way each member had equal worksurveys. This way each member had equal work

Steps cont.Steps cont. Step 2Step 2 Analyze the Students. Knowing that Analyze the Students. Knowing that

Gator Dining recommended us to survey Gator Dining recommended us to survey students at Little Hall Express and the students at Little Hall Express and the Hub it was up to us to decide at what Hub it was up to us to decide at what time we would gather responses.time we would gather responses.

Steps cont.Steps cont. Step 2 cont.Step 2 cont. The first time block was The first time block was

set up for 8:20a.m. to set up for 8:20a.m. to 9:40a.m. This was 9:40a.m. This was intended to study those intended to study those who eat breakfast. The who eat breakfast. The two main studies gave us two main studies gave us feedback on Einstein feedback on Einstein Bagels in the Hub and Bagels in the Hub and about the snacks and about the snacks and drinks at Little Hall.drinks at Little Hall.

Steps cont.Steps cont. Step 2 cont.Step 2 cont. The second time block was from The second time block was from

noon to 1:30, lunchtime. Also noon to 1:30, lunchtime. Also known as peak time. This is known as peak time. This is when the most number of when the most number of students are at these two students are at these two locations so it was important to locations so it was important to get answers from students who get answers from students who regularly dine on campus. The regularly dine on campus. The Hub features Quizno’s and Chik-Hub features Quizno’s and Chik-fil-A while Little Hall Express fil-A while Little Hall Express offers the new KFC and the offers the new KFC and the traditional Boar’s Head sandwich traditional Boar’s Head sandwich shop.shop.

Steps cont.Steps cont. Step 2Step 2 The last time block was The last time block was

set up from 3:30p.m. to set up from 3:30p.m. to 5:00p.m. This block was 5:00p.m. This block was agreed upon so that agreed upon so that information could be information could be gathered for those who gathered for those who eat late lunches, just eat late lunches, just want a quick in between want a quick in between day snack, or sometimes day snack, or sometimes an early dinner.an early dinner.

Steps cont.Steps cont. Step 3Step 3 Go out and survey!!!Go out and survey!!!

Challenges that were Challenges that were PresentedPresented

FirstFirst – The ability to approach people – The ability to approach people SecondSecond – The looks on student’s faces – The looks on student’s faces ThirdThird – The length of the Survey – The length of the Survey FourthFourth – Lack of PDA’s – Lack of PDA’s FifthFifth – Students lack of understanding (answering questions properly) – Students lack of understanding (answering questions properly)

Findings – 365 SurveysFindings – 365 Surveys GenderGender

Male – 211Male – 211 Female – 150Female – 150 Prefer Not to Answer – 4Prefer Not to Answer – 4

HousingHousing Live on Campus – 76Live on Campus – 76

43 Male43 Male 33 Female33 Female

Live off Campus – 290Live off Campus – 290 177 Male177 Male 113 Female113 Female

StatusStatus

Status

5168

91108

9

33

60

20

40

60

80

100

120

1st Year 2nd Year 3rd Year 4th Year GradStudent

FacultyStaff

Others

StatusNu

mbe

r

Findings – How Much do Findings – How Much do They Spend?They Spend?

Average Lunch Average Lunch ExpenditureExpenditure

The majority of The majority of students surveyed students surveyed spent between $4.00 spent between $4.00 and $7.00 on lunch.and $7.00 on lunch.

The majority also The majority also spends between 4 spends between 4 and 7 days on and 7 days on campuscampus

Average Lunch Expenditure

9 5 11 30 50

140

49 37 17 0 100

4080

120

160

$0-$

.99

$1.00-

$1.99

$2.00 - $

2.99

$3.00-

$3.99

$4.00 - $

4.99

$5.00-

$5.99

$6.00-

$6.99

$7.00-

$7.99

$8.00-

$8.99

$9.00-

$9.99

$10.00

and

up

Average Amount Spent on Lunch (in Dollars)

Num

ber o

f Stu

dent

s

Findings - Most Frequented Findings - Most Frequented Locations on CampusLocations on Campus

Engineering -1Engineering -1 HPNP – 1HPNP – 1 Cancer/Genetics – 1Cancer/Genetics – 1 Law – 1Law – 1 Southwest Rec – 2Southwest Rec – 2 Health Science Health Science

Center - 3 Center - 3 Graham Oasis – 3Graham Oasis – 3 Star Bucks at Library Star Bucks at Library

West – 4West – 4

BK at Broward - 8BK at Broward - 8 Fresh Food Company at Fresh Food Company at

Broward – 10Broward – 10 Racquet Club – 19Racquet Club – 19 Gator Corner Dining Gator Corner Dining

Center – 22Center – 22 Little Hall – 33Little Hall – 33 The Hub – 118The Hub – 118 Reitz Union - 134Reitz Union - 134

Findings – What Students Findings – What Students ThinkThink

On a scale of 1 to 7 with 1 being Poor and 7 being On a scale of 1 to 7 with 1 being Poor and 7 being ExcellentExcellent Overall Experience – 4.93Overall Experience – 4.93 Food Quality/Variety – 4.75Food Quality/Variety – 4.75 Purchasing Experience – 4.45Purchasing Experience – 4.45 Price/Value – 4.16Price/Value – 4.16 Dining Facilities/Operation –Dining Facilities/Operation – 4.904.90 Availability of Healthy Options/Information – 4.06Availability of Healthy Options/Information – 4.06

Findings – What Do They Findings – What Do They Prefer Off Campus?Prefer Off Campus?

Favorite Locations Favorite Locations Preferred Off CampusPreferred Off Campus Convenience Store – 3Convenience Store – 3 Grocery Store – 6Grocery Store – 6 Family Style – 17Family Style – 17 Fine Dining - 27Fine Dining - 27 Fast-food – 56Fast-food – 56 Casual Dining – 100Casual Dining – 100 Fast-Casual – 152*Fast-Casual – 152*

Locations Most Visited Locations Most Visited Off CampusOff Campus Convenience Store -2Convenience Store -2 Fine Dining – 2Fine Dining – 2 Grocery – 8Grocery – 8 Family Style – 25Family Style – 25 Casual Dining – 35Casual Dining – 35 Fast Food – 99Fast Food – 99 Fast Casual – 191*Fast Casual – 191*

Findings - ChangesFindings - Changes

When asked what they would change When asked what they would change respondents listed the following most respondents listed the following most often:often: Better Food Quality and VarietyBetter Food Quality and Variety

Healthier OptionsHealthier Options Quicker Service Quicker Service

Especially shorter linesEspecially shorter lines Less Expensive/Better ValueLess Expensive/Better Value Accept Credit/Debit CardsAccept Credit/Debit Cards

MethodologyMethodology A handheld electronic PDA with predetermined A handheld electronic PDA with predetermined

questions set up by Gator Dining Servicesquestions set up by Gator Dining Services With the time slots in place, and PDA’s in hand With the time slots in place, and PDA’s in hand

it was time to hit our locations.it was time to hit our locations.

What Worked WellWhat Worked Well Having set time blocks aided in the Having set time blocks aided in the

amount of people available to survey and amount of people available to survey and the useful information gathered.the useful information gathered.

The PDA’s, despite the amount of The PDA’s, despite the amount of questions.questions.

The complimentary soda cardsThe complimentary soda cards

Implications and Implications and ConclusionsConclusions

The overall dining experience was rated slightly above The overall dining experience was rated slightly above average – 4.93average – 4.93 Overall Experience could be higher by focusing on increasing Overall Experience could be higher by focusing on increasing

value through the availability of healthier options and an value through the availability of healthier options and an enhanced purchase experience.enhanced purchase experience.

Student dining on campus is designed and marketed Student dining on campus is designed and marketed for convenience. When convenience is not the driving for convenience. When convenience is not the driving factor they dine off campus.factor they dine off campus. Student dining on campus could be increased with more Student dining on campus could be increased with more

restaurants in the Fast-Casual or Casual Dining segment.restaurants in the Fast-Casual or Casual Dining segment.

What we learned as a What we learned as a Team/IndividualsTeam/Individuals

The majority of students The majority of students dislike being bothered or dislike being bothered or approached when on campus approached when on campus especially for the purpose of especially for the purpose of conducting a survey.conducting a survey.

Students prefer a convenient Students prefer a convenient but at the same time, casual but at the same time, casual dining experience with value.dining experience with value.

Students like being in busy Students like being in busy areas. This is why The Hub areas. This is why The Hub and The Reitz Union are the and The Reitz Union are the most frequently visited most frequently visited locations on campus.locations on campus.

What we would do What we would do DifferentlyDifferently

Nothing in terms of how we gathered the Nothing in terms of how we gathered the informationinformation

Conducted more surveys so that a larger Conducted more surveys so that a larger data base could be analyzed and studieddata base could be analyzed and studied

Have less questions on the surveyHave less questions on the survey More Specific questions (Skewed data)More Specific questions (Skewed data)

Recommendations for Recommendations for Gator DiningGator Dining

Lower prices and better food quality at the on Lower prices and better food quality at the on campus dining locations.campus dining locations.

Increase the availability of nutritious offerings Increase the availability of nutritious offerings for health conscious consumers.for health conscious consumers.

The addition of a Fast-Casual or Casual Dining The addition of a Fast-Casual or Casual Dining Restaurant on campus. (And Orange and Brew Restaurant on campus. (And Orange and Brew satisfies neither of these two).satisfies neither of these two).

Improve the quality of customer service.Improve the quality of customer service. The acceptance of credit cards and debit cards The acceptance of credit cards and debit cards

at the dining locations.at the dining locations.

The EndThe End

Any Questions?Any Questions?