Gartner Mdm Summit Brochure 2011fg fdg f

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Gartner

Master DataManagementSummit 2011


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2 3Visit gartner.com/us/mdm or call 1 866 405 2511.Register by March 11 and save $300.2

MDM offers huge benefits to organizations.

But few have reached a level of experienceto reap them. Where are you on the MDMmaturity curve?

New to the MDM world? This is an excellentevent to start off on the right foot with lessonslearned from others experiences.2010 MDM summit attendee

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2 Overview 3 Who Should Attaned

4 Keynote Sessions

5 Meet the Analysts

6 Real-Life MDM Scenarios

7 Summit Highlights

8 Agenda Tracks

9 Agenda at a Glance

10 Solution Showcase

11 Registration

Who Should Attend

IT managers involved in MDM MDM, CDI and PIM project and program managers

Business line executives who understand the

value of a single version of the customer, product,

supplier and location

Executives in sales, marketing, service, brand/

product, manufacturing, operations, finance,

procurement and supply chain who seek a single

version of products, customers, assets, suppliers,

accounts/ledgers, hierarchies, tools and resources

Business application managersCRM, SCM,

ERP, PLM and procurement Information managers and architects

Data managers and architects

ERP, PLM, CRM, procurement, operations and

SCM architects

Data and data model architects

Enterprise and solution architects

Application development and integration managers

Application development and portfolio managers

Application architects

Business intelligence and performance

management leaders Business analysts and system analysts

Hands-on workshops aimedat getting MDM programsup and running

Case studies of successfulimplementations andadvancements of MDM

Critical understanding ofhow MDM links to BPM,EIM and ERP

Complete breakdown

of todays MDMsolutions market

All-new MDM ExcellenceAward: finalists, voting andwinner announced

Table ofcontents

New and notable

in 2011

Unleash the power of MDMMDM helps organizations perform better by creating a single coherent version

of customers, products and suppliers. But how do you get started? And if

youve already laid the foundation, how do you grow toward world-class?

The Gartner MDM summit is the only conference with the widest span across

all aspects of MDM, including technology and discipline. We deliver the tools,technologies and best practices to help you take control of your master data

and dramatically improve business performance.

Take your critical next steps

Create and solidify an MDM vision and strategy.

Build and manage an MDM initiative.

Develop a strong, convincing business case for MDM.

Deliver better decisions, based on clean, consistent master data.

Use MDM to govern critical data across a complex application landscape.

Understand where MDM fits with other initiatives.

Get the most from MDM solution providers, including emerging cloud providers.


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4 5Visit gartner.com/us/mdm or call 1 866 405 2511.Register by March 11 and save $300.

Andrew White

Vice President

Gartner Research

Focus areas:Data managementand integration; applicationdevelopment and integration

Mark A. BeyerVice President

Focus areas:ERP and supply chainmanagement; software markets

Charles M.EschingerDirector

Focus areas:Data integration; dataquality; information/data governance

Ted FriedmanVice President andDistinguished Analyst

Focus areas:Master datamanagement programs; informationarchitecture; information governance

Dimitris GeragasDirectorGartner Consulting

Focus areas:Applicationdevelopment and integration;Web services; businessprocess management

Janelle B. HillVice President

Focus areas:Enterprise businessapplications and ERP

Andy KyteVice President andGartner Fellow

Focus areas:Enterprise informationmanagement programs; relationshipof MDM to information management;context aware computing

Anne LapkinVice President

Focus areas:Enterprise contentmanagement; IM roles

Debra LoganVice President andDistinguished Analyst

Focus areas:Master datamanagement; customer dataintegration; single view of thecustomer

John RadcliffeVice President

Focus areas:Business intelligence;analytics; performance management

Kurt SchlegelVice President

Focus area:Business metrics;business case development

Michael SmithVice President

Focus areas:MDM for ERP;business value of ERP; benefitsrealization; BPM for ERP

Bill SwantonVice President andDistinguished Analyst

Focus areas:Master datamanagement; business applicationsand process

Andrew WhiteVice President

Guest keynoteSecond City Communications:

What an Intelligent Idea!Presenters: Second City Players

A unique perspective on a serious topic from the Second City

Players: The Second City has been performing sketch comedy

in front of audiences for over 50 years, making it the standard

by which comedy and improv in America is judged. So much

talent has come from the ranks of the companys many theaters

over the years, it reads like a whos who of contemporary

American comedy. Some of their most well-known alumni are

Mike Myers, Chris Farley, Tina Fey, Steve Carell and Stephen

Colbert, to name a few. Imagine the fun well have exploring

the comic side of the oxymoron business intelligence, the

debate over whether we master data or it masters us, absurd

(yet painfully real) examples of data quality gaffs, and more.

So come join the historic Second City improvisational troupe

for a fun, interactive and unconventional yet memorable keynote.

Gartner keynoteThe MDM Scenario

Presenters: John Radcliffe and Andrew WhiteInterest in MDM continues apace. More and more organizations

are recognizing the value of single version of the truth of

critical data like customer or product or hierarchy. But

the barriers to adopting MDM remain high. It is a different way

to manage data as an asset, and it impacts so many other

things in IT and in the business. This scenario takes stock of

what has been achieved with MDM so far, and charts the

journey going forward. We share our predictions about where

MDM is going in terms of technology, best practices, the

market and the vendor landscape, to give you the Gartner

vision for the future of MDM.

John Radcliffe

Vice President

Gartner Research

Keynote Sessions Meet the Analysts

Get insight from Gartner analystsDelivering the right level of intelligence, analysis and advice

For more than 25 years, Gartner analysts have been trusted advisors to many ofthe worlds largest and most innovative organizations. Their analytical perspectives

are informed by the challenges and solutions experienced by 60,000 clients

worldwide. In addition to conference sessions, youll interact with analysts in a

variety of stimulating settings including analyst-user roundtables and one-on-one

sessions. Gartner pioneered the worlds first MDM summit and continues to

provide the widest and deepest research dedicated to the topic.

By 2015, less than 15% of new, large, packagedbusiness applications will deliver a single version ofmaster data (MDM).


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Event experience was verygood. Got to know more aboutMDM and how other companiesare implementing it.2010 MDM summit attendee

Complimentary, preconferenceMDM 101 sessions get you

up-to-speed on MDM with terms,definitions and perspective

Interactive workshops:Analyst-led workshops

offer a how-to focus on a variety of topics for a

range of MDM maturity levels. Sessions provide

an interactive learning experience within a

small-group setting. Seating is limited and

reserved for end users only.

Hospitality suites:A great way to network with

conference sponsors and fellow attendees at theend of day two.

End-user case study sessions: Delivered in

the first-person, case study sessions offer a

behind-the-scenes look at different organizations

successes and challenges with their MDM initiatives.

Solution provider sessions:An exclusive look

at how new solutions and products work in

the real world. Leading providers and their

customers share best practices, strategy and

implementation advice.

Solution provider showcase:Compile your

shortlist of providers and solutions here.

The showcase is a great way to kick-star t

your research by meeting with company

representatives to discuss specific

MDM challenges.

Have a private, 30-minutesit-down with one of

our analysts and enjoypersonalized and targetedadvice on a sourcing topicof your choice.

Gartner analystone-on-ones

Moderated by Gartneranalysts, our popular peerroundtable sessions offerthe opportunity to exploretodays hottest MDM issuesin an interactive, collaborativesetting with your peers.Sessions focus on real-lifeuser experiences, and areexclusive to end users.

Analyst-userroundtables

Real-Life MDM Scenarios Summit Highlights

7Visit gartner.com/us/mdm or call 1 866 405 2511. 7Visit gartner.com/us/mdm or call 1 866 405 2511.6 Register by March 11 and save $300.

Desired business outcome:Increased revenue and growth

To be more market-driven, a consumer goods firm operates in a decentralized

manner but with centralized governance of corporate data. However, its new product

launches are vulnerable to complex processes, spanning many departments andregions. The result: valuable lead time is squandered, and its flagship products are

losing market share due to the tarnished performance of its newer products.

Solution:MDM for product data can synchronize all product and location data across

supply chain processes to support customer service, returns and logistics and

ensure that the right data is used at the right place. Retailers and partners get new

products to shelves faster.

Desired business outcome: Improved customer service

A large reta il chain is los ing customers to competi tors due to poor customer

centricitya direct result of growth through acquisition. Without an accurate single-view

of the entire customer base, upselling, cross-selling and upgrading opportunities

were being wasted andeven worseexisting customers were being mistakenly

identified as new prospects.

Solution: MDM for customer data synchronizes customer and account data

across all sources and systems to support accurate marketing analysis as well as

customer-facing sales teams and processes.

Desired business outcome:Enhanced reporting and decision making

A healthcare provider struggles to provide its users with necessary information on

a timely basis. Despite several costly BI initiatives, it still lacks a process that aligns

the line of business users governance efforts with the efforts of the BI initiatives.Too many attempts at cleaning the master data have resulted in lots of one-off

projects that eventually undermine the enterprise view of master data.

Solution:Analytical MDM helps align the uses of master data in a BI environment

with the operational governance routines required by the line of business. It ensures

that the right master data is in the right place whenever a decision is needed.

Desired business outcome: Business transformation

A key part of the business vision for a large telecommunications operator is to provide

its consumers with multiplay offers and packages. However, due to rapid growth, the

operator has a legacy of multiple order management systems, product catalogs, CRM

systems, provisioning systems and billing systems. Whats needed is better integrationand consistency among its different applications, as well as greater flexibility and

agility in creating or customizing new applications and new product bundles.

Solution:The adoption of SOA is one part of the technology answer to the challenge.

However, the organization also realizes that MDM, particularly for customer and

product data, is a key foundation for SOA. Without MDM there is no trusted source

for the master data on which the new SOA depends.


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Agenda tracksEngage: Building a Solid Foundation for Your First MDM Program

As in any journey, carefully placed early steps with MDM will foster ongoing

success. This track is designed to help you do just that. Well explore the

Gartner Seven Building Blocks of MDM Success and show how you can

apply them as you launch your own program. Given that MDM is a business

discipline and not a technology project, well help you build the vision for

MDM, scope it out, build the business case, measure its success, and better

understand the organizational requirements and process impact of MDM.

Youll come away with a detailed list of action items and best practices for

embarking on your MDM journey in your organization.

Expand: Moving Up the MDM Maturity Curve

For those who have launched an MDM program, this track is designed to help

you take it to the next level, and further success levels thereafter until MDM is

part of the very fabric of your organization. Well help you move beyond your

first initiative to capture more data domains, use cases, and implementation

styles until you have a single, enterprisewide view of all of your information

assets. Well show you how to manage master data as an asset across

the organization, and to put processes in place to ensure continuous

improvement in the management and use of that information asset. Well

also demonstrate, through practical case studies and benchmarks, whyachieving this level of mastery is critical to your organizations success.

Connect: Making Sure MDM Is Linked to Where Its Needed Most

MDM practitioners quickly recognize that, as they develop their MDM

program, MDM has a great impact on, and is affected by, a wide variety of

systems, processes, initiatives and technologies across IT as well as the

business. Youll learn how it is intertwined with and critical to the success

of initiatives such as service-oriented architecture (SOA), enterprise information

architecture (EIA), data quality and integration, metadata management,

business process management (BPM), business intelligence (BI) and

performance management (PM). Well also show you how MDM strengthens

each endeavor as well as your organizations overall performance.

Online Agenda GuidanceUse our convenient Agenda Builder to custom-create your own conference

curriculum, prior to the event. See complete details at gartner.com/us/mdm.

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An experience-driven agendaWhether youre an ear ly adopter, fast follower, new to MDM or ready to take the

next critical step in your journey, well show you how MDM can add value.

Agenda Tracks

9Visit gartner.com/us/mdm or call 1 866 405 2511.

Agenda at a Glance

Wednesday, May 47:00 a.m. Registration

9:00 a.m. T1.MDM for Beginners Andrew White

10:15 a.m. T2.The Seven Gartner Building Blocks for MDM: Start Your MDM Journey Here John Radcliffe

1:15 p.m. K0. 60 Seconds or Bust: Meet the Gartner MDM Analysts

1:30 p.m. K1. Gartner Keynote: MDM Scenario Andrew White, John Radcliffe

2:30 p.m. Networking Coffee Break

Track A

Engage: Buildinga Solid Foundationfor Your First

MDM Program

Track BExpand: MovingUp the MDMMaturity Curve

Track C

Connect: MakingSure MDM IsLinked to Where

Its Needed Most2:45 p.m. A1.Creating a Winning MDM Vision

and Strategy John RadcliffeB1.From Establish to Expand:Using the Gartner MDM MaturityModel to Evolve Your MDMDiscipline Andrew White

C1.Enterprise InformationArchitecture and EnterpriseInformation Management, 2011

Anne Lapkin


4:00 p.m. K2. Guest Keynote: Second City CommunicationsWhat an Intelligent Idea!

5:15 p.m. Solution Showcase

Thursday, May 57:00 a.m. Registration

7:00 a.m. Birds of a Feather Networking Breakfast

8:00 a.m. A2.How to Measure the Benefitsand Build the Business Case forMDM Michael Smith

B2.Its Not MDM Without DataQuality Competency: Effective

Techniques for Ensuring SuperiorMaster Data Ted Friedman

C2.The Roles and Relationship ofMDM and Metadata ManagementMark A. Beyer

Workshop #1.Putting Your MDM Program Together Dimitris Geragas

9:00 a.m. Networking Coffee Break9:15 a.m. A3.Getting Started With

Governance of Master DataDebra Logan, Andrew White

B3.MDM Market Movements andTrends 2011 and Beyond: Does thePhoenix Rise Again?Charles M. Eschinger

C3.Not Your Fathers ERP: MDM ina Complex Application Landscape

Anne Lapkin, Bill Swanton

AUR2.Overcoming Barriers to a Single View of Customer John Radcliffe

10:15 a.m. Networking Coffee Break

10:30 a.m. Solution Provider Sessions

11:30 a.m. Attendee Lunch and Solution Showcase Dessert Reception

1:30 p.m. A4.Case Study: Successful StartsWith MDM

B4.Case Study: Examples ofExpansionTaking MDM to theNext Level

C4.Case Study: Embedding MDMThroughout the Enterprise

Workshop #2.Building Your Business Case for MDM Michael Smith, Bill Swanton


2:30 p.m. A5.Mastering MDM: Roles andOrganizational ApproachesTed Friedman, Debra Logan

B5.Plan for Radioactive Data WhenDecommissioning Applications

Andy Kyte

C5.BPM and MDM: A Chickenor the Egg Story Janelle B. Hill,

Andrew White

AUR3.Leveraging Operational MDM in Business Intelligence Kurt Schlegel


3:45 p.m. Solution Provider Sessions

4:45 p.m. Workshop #3.Barriers and Best Practices for Organizing and Governing Master Data Debra Logan, Dimitris Geragas


5:00 p.m. A6.The Elusive MDM MagicQuadrant: One Cohesive Marketor Is It More Complex?

John Radcliffe, Andrew White

B6.Business Intelligence andMaster Data Management SynergyKurt Schlegel

C5.SOA-Based MDM: Why WeNeed It Now Mark A. Beyer

AUR4.Linking and Leveraging MDM and Business Process Management Janelle B. Hill

6:00 p.m. Solution Showcase

7:30 p.m. Hospitality Suites of Solution Providers

Friday, May 67:00 a.m. General Breakfast

8:00 a.m. K3. Plenary Session: MDM Excellence AwardFinalists Presentations


9:15 a.m. A7.Orchestrating YourEnterprise-Specific MDMReference Model Mark A. Beyer

B7.MDM and Content ManagementCan Work Together (Even WithSharePoint) Debra Logan

C7.Data Integration Strategy,Technology and Architecture toFuel MDM Initiatives Ted Friedman

AUR5.How to Get Your MDM Program Started Next Monday Andrew White


10:30 a.m. Solution Provider Sessions


11:45 a.m. K4. Plenary Session: MDM Excellence AwardWinner Announced

12:00 p.m. K5. Plenary Session: Open Research Meeting All Analysts

12:45 p.m. Conference Adjourns

Register by March 11 and save $300.


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Register byMarch 11 andsave $300!

Early-birdsavings

Dan Anibal(A N)+1 203 455 [email protected]

Brian Hobbs (O Z)+1 203 316 [email protected]

11Visit gartner.com/us/outsourcing or call 1 866 405 2511.

Premier SponsorsBackOffice Associates is the leading provider of ERP data migration, data governance and master datamanagement (MDM) solutions for Oracle, PeopleSoft, JD Edwards, SAP, Infor and other leading ERPsolutions. Concentrating on enhancing ERP data quality since 1996, our products and services are therecognized best practice for companies using Oracle, SAP and other solutions. BackOffice Associates deliversthe industrys only Boring Go Live process for the uneventful implementation of ERP. For data governancesolutions, BackOffice Associates is the choice of customers who require Business-Ready Data Every Day.

Unreliable enterprise information and master data affects all business areas resulting in suboptimaldecisions; missed revenue opportunities; and costly workarounds. Companies want to deploy an effectiveapproach to enterprise information management to ensure compliance to mandates, timely insight, andefficient operations. SAP solutions for MDM help companies optimize performance with information thatis complete, accurate, and accessible.

Informatica is the worlds number one independent leader in data integration software. Thousands oforganizations around the world gain a competitive advantage in todays global information economywith timely, relevant and trustworthy data for their top business imperatives, whether using traditional ITcomputing systems or the internet cloud.

Information Builders next generation data cleansing and MDM technology profiles, cleanses, and reconcilesinformation using any integration pattern: real-time, event-driven batch-oriented, and others. Its high-performingand scalable engine integrates thousands of system and message types, which makes it useful for B2Bintegration, event-driven integration, data warehousing, and more.

IBM Master Data Management solutions deliver a single, unified, trusted version of truth about an organizationscritical entities customer, supplier, product and more. Armed with this trusted view, organizations canmake better decisions and improve business outcomes: higher revenue, better customer satisfaction,lower cost and risk.

Oracle (NASDAQ: ORCL) is the worlds most complete, open, and integrated business software andhardware systems company. For more information about Oracle, visit oracle.com.

Orchestra Networks multidomain Master Data Management (MDM) software solution, EBX5, a singleproduct providing an end-to-end, model-driven and flexible MDM with a simplified business user experienceputs companies on a fast track to achieving the strategic goal of management and governance of theirmost important asset Data.

How can MDM improve processes? How can you get business managers to own and manage data? VisitSoftware AG to learn how a process-driven approach to MDM helps you deliver the right master data and controlchanges. With the acquisition of Data Foundations, Software AG is now offering webMethods OneData.

Stibo Systems develops enterprise software solutions to help companies gather, manage and sharemaster data across the information supply chain. We deliver proven, innovative solutions that simplify themanagement of master data, data quality and data governance to deliver a fast and tangible ROI.

10 Register by July 20 and save $300.Register by March 11 and save $300.

Platinum Sponsors

Silver Sponsors Kiosk

Media and Association Partners

as of Januar y 13, 2011

3 easy ways to registerWeb: gartner.com/us/mdm

Phone:1 866 405 2511

E-mail:[email protected]

PricingGartner Master Data Management Summit

Early-bird discount:$1,850(Applies if credit card payment is received by March 11, 2011.)

Standard price:$2,150

Access to both summits, May 2 6

Full-access pass:$3,400 You save over 20%!

Gartner event tickets

We accept Gartner

conference tickets as a

full payment. If you are a

client with questions about

tickets please contact your

Gartner account manager.

Registration fee

Conference registration

fee includes conference

attendance, documentation

and planned functions.

10 11Visit gartner.com/us/mdm or call 1 866 405 2511.

Sponsorship opportunities

Our Solution Showcase provides you with access to the worlds leading solution

providers and the opportunity to discuss your MDM challenges in detail. Its also a

great place to follow up on the information youve gathered at a solution provider or

Gartner analyst-led session.

Become more informed on the latest products and services in a low-hype,

high-value environment.

Engage a solution provider who can address your requirements.

Walk away with a shortlist of vendors.

Ataccama Corp.

Dataflux

Global IDs

Hub Solution Designs

Riversand Technologies

Talend

Rhapsody Technologies, Inc.

RegistrationSolution Showcase

Bring the team and save!With so much pivotal content to cover,and so many collaborative sessions toattend, it pays to bring your entire team.Benefits include: Team meeting with a Gartner analyst

(end users only) Optional team meeting(s) with select

executives from vendor organizations Advice and support on building

personalized agendas 10-plus free multimedia sessions from

Gartner Events on Demand

Complimentary team lounge andmeeting space

Concierge service, both pre-eventand on-site

Registration rate team discounts:4 for the price of 37 for the price of 512 for the price of 8

Get more details at [email protected] contact your Gartner account manager.

Make your hotel reservations as soon as you register for the

conference to secure the best accommodations. A limited

block of rooms has been reserved for attendees of the

Gartner Master Data Management Summit until April 4.

Mention the summit to obtain special Gartner pricing.

Hyatt Regency

Century Plaza

2025 Avenue of the Stars

Los Angeles, CA 90067

Phone: +1 310 228 1234

Special Gartner hotel room rate:$199 per night

GartnerBusiness IntelligenceSummit 2011May 2 4 Los Angeles, CAgartner.com/us/bi

At the Gartner Business Intelligence Summityou

will learn about the next generation of BI, analytics

and performance management, along with the latest

trends, strategic and tactical insights, frameworks,

and best practices needed to implement business

analytics initiatives that drive better decision making

and business performance across the organization.

Hot topics Self-service BI

How BI can support business growth

Aligning resources across businesses and IT

BI architectures

Reporting

Dos and donts in BI project management

BI and business process management

The future of BI

Developing an effective BI strategy

Next-generation business analytics

BI road maps

Defining the right metrics

Real-time dashboards

Linking BI to business strategy


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Make it afull week inLos Angeles

and Save!Hyatt Regency Century Plaza,Los Angeles, May 2 6

Next-generation analyticsdepends on smarter data.

Data quality, integration and aligning initiatives withcorporate strategy and objectives, all remain challenging.

Despite an improving economy and a return to long-term

priorities, many organizations will still be asked to cut

costs and improve operational efficiency in 2011.

Join us this May in Los Angeles for one highly efficient

week and gain the insight to meet these challenges,

get your data warehouse in order, create a single view

of your customers or constituents, and create the

strategic next steps for your BI and MDM programs.

The Gartner Business Intelligence Summitwill explore

how next-generation performance management and

analytics optimize business decisions and performance.

The Gartner Master Data Management Summitwill

show you the next steps to increase data consistency,

improve compliance and create new business value

from a single version of your customer, product and

financial data.

You can adopt or exploi t MDM and BI separately.

Or, you can holistically plan your future informationmanagement strategy. Join us for both summits to

harness all the elements you need to build and

support a more intelligent enterprise.

Save $900 when you staythe full week!

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Gartner Mdm Summit Brochure 2011fg fdg f