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February 12, 2013

Gartner Enterprise Architecture Summit 2013 Analyst Web Conference

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Welcome

Myron Dobel

Senior Account Manager

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Agenda • Introductions

• Conference Theme/Program Tracks/Hot Topics Betsy Burton, VP, Distinguished Analyst, Conference Chair

• Marketing Campaign Luciana Shortal, Marketing Director

• Conclusion

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Conference Overview

Betsy Burton

VP, Distinguished Analyst

Conference Chair

Enterprise Architecture

• Enterprise architecture is … a discipline that of translating business vision and strategy into effective

enterprise change. • The value of EA is

… the ability for business and IT leaders to make more effective investment decisions and take more impactful actions.

• The output of EA is … the creation and communications of key requirements, principles and

models that describe the enterprise's future state and enable its evolution. • The scope of the enterprise architecture includes…

… the people, processes, information and technology of the enterprise, … and their relationships to one another and to the external environment.

Enterprise architecture means architecting the enterprise for change.

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Gartner Enterprise Architecture Summit 2013 March 22 – 23 ● National Harbor, MD ● gartner.com/us/ea

Overview: • 15th Year • Co-Located with Gartner PPM & IT

Governance Summit • 600+ attendees,15 analysts • 3 Tracks with 40+ sessions

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2013 Pre-Event Survey Results

User survey data only

• Linking EA and Business Strategy • Creating EA Roadmaps or Migration Plans • Defining the Business Architecture • Communicating the Value of EA to Stakeholders • Defining the Information Architecture • Focusing EA on Business Outcomes • EA Metrics and Business Value • Defining the Solution Architecture • Enabling EA Collaboration across business and IT • Managing EA in a Cost-Cutting Environment

EA topics most interested in – Top 10

Answe r Op tio nsRe sp o nse

Pe rce nt

Integrating EA, IT and business strategies to deliver more value to the organization49%

Applying best practices, regardless of framework/method, in order to gain optimal value from our EA program38%

Utilizing EA to assist in making more informed/better investment decisions35%

Developing and applying enterprise information architecture (EIA) with enterprise information management (EIM) and master data management (MDM) to deliver value to these disciplines 33%Management of multiple business and technology innovations, including: social collaboration, mobile computing, cloud computing and big data 30%Engagement of upper management to support/continue supporting the EA program in order to achieve the full value from the program and deliver this value to all stakeholders 29%

2013 Pre-Event Survey Results

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User survey data only

What are the top three EA-related burning issues you are faced with and that you need to get advice on in the next 6-9 months?

Summit Theme & Opening Keynote Business-Outcome-Driven EA: A Quantum Leap to Delivering High Value

Philip Allega, Brian Burke, Betsy Burton

Summit Program

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Analyst/User Roundtables Tutorials

Addressing Business Disruptions

Advancing the Enterprise Architecture Discipline

Adopting Enterprise Architecture Best

Practices

KEYNOTES • General Colin Powell: Leadership: Taking Charge in Times of Rapid Change • Driving New Business Outcomes With the Nexus of Forces, Anthony Bradley

• Delivering at the Speed of Change: Disciplines of High-Productivity Application Organizations Andy Kyte

Workshops

User case studies Vendor insights

Track 3 Track 2 Track 1

10% of Gartner Clients are Enterprise Architects

1 Enterprise Architect 16% 2 Data Architect 15% 3 Solution Architect 14%

4 Database Administrator (excludes Oracle Database Administrator) 11%

5 Oracle Database Administrator 10% 6 IT Security Analyst 8% 6 Web Applications Developer 8% 7 Internet/Web Architect 7% 7 IT Security Manager 7% 7 Network Architect 7% 8 IT Analyst 5% 8 IT Program Manager 5% 8 Middleware Analyst 5% 9 Network Engineer 4% 9 Project Manager (Technical) 4% 10 Data Warehousing Analyst 3% 10 ERP/ORC-PS Business Analyst 3% 10 ERP/ORC-PS Programmer 3% 10 ERP/SAP Business Analyst 3% 10 ERP/SAP Programmer 3% 10 Social Networking Consultant/Architect 3% 10 Web Administrator 3%

EAs are Critical to the Business EAs are Extremely Difficult to Hire

Source: Gartner 2013 CIO Survey Source: 2012 MERCER/GARTNER

IT WORKFORCE PRACTICES SURVEY

Beyond the Tipping Point: EA Is Strategic

62% 74% 73% 66%

38% 26% 26% 33%

NA EMEA AsiaPac LA

Aligning business and IT vision and strategies, deliver strategic business value and enable a major business transformation

Guiding technology use, support and decisions and simplify technology landscape

Other (1% or less)

N = 360

How would you describe the current focus of your EA efforts?

N = 360 10

8 of 10 IT Spending Opportunities Require an Enterprise Architect

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Influence of EA Practitioners on US$ 1.1 Trillion of IT Budget Decisions

Source: Gartner (December 2012)

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Degree of Influence by Stage of EA

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EA Influence on IT Budgets

Turning EA on its Head: Business Outcome-Driven EA

Operational

Enabling

Diagnostic

Actionable

Business Outcomes

Two-Phase Approach Deliverables

Disruption

•Communications •Governance •Resources

Operational

•Current State Models •Future Requirements Enabling

•Analysis Tools & Methods •Future State Models Diagnostic

•Business Change Roadmaps •Project Inception Documents •Reference Documents

Actionable

•Projects Initiated •Project Exceptions •Business Outcomes

Measurable

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Marketing Campaign

Luciana Shortal

Marketing Director

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Marketing Campaign • Direct Mail & Email

- 50,000 EA focused Gartner clients/prospects - External outreach to 25,000 - 10 touches (7 email; 3 mail)

• Web & New Media

- Search - Online communities

• Telemarketing, Guided Voicemails

• Gartner Research Sales & Account Managers

• Targeted Media Partners & External Lists; Sample list:

- Information Management - Architecture & Governance Magazine - IT Briefcase - Object Management Group - Technology Evaluation Center

Who attends the EA Summit? People with responsibility for … • Planning and implementing organizational change • Understanding and planning for changing business

environments • Managing technologies and roadmaps • related disciplines such as PPM and BPM • Innovation management Titles include: Enterprise Architects Applications Solution Business and Technical Architects IT Strategists Business Strategists IT Innovation Teams Planners CIOs and Senior IT Management Business and Systems Analysts

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Audience Demographics

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Audience Demographics

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• Email #6 – March 22 - Premier & Platinum logos - Link to Full Sponsor Listing on event site

• Email #7 – April 15 - Premier & Platinum logos - Link to Full Sponsor Listing

• Audience for both – 75,0000 Gartner clients & prospects

Sponsor Marketing Deadlines

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Gartner/Sponsor Co-marketing program

Pre-event opportunities (Included as part of sponsor program) • Leverage Gartner Brand to publicize your presence • Gain additional free Summit passes • Extend a $300 discount to your clients/prospects who register • No need for custom marketing pieces:

- Customizable co-branded e-mail template for inviting your clients/prospects (sent through a 3rd party vendor on your behalf)

- Event logo & description - Conference brochure PDF to send to clients - PR Toolkit with sample press release - Web banners to post on your web-site (various sizes to choose from

• Participation Deadline: May 3, 2013

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Contact Myron Dobel, Sr. Account Manager 203.316.6043 / myron.dobel@gartner.com

Gartner Enterprise Architecture Summit May 22-23, 2013 | Gaylord National Resort | National Harbor, MD