CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Analyst Relations Community Webinar

Jeff Golterman, Gartner GVP and Global AR Community Lead

June 2, 2016

1 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Our Mission

“To enable each AR

Community member to

deliver measureable

business value back to

your company, and

make it easier for you to

communicate with and

build relationships with

Gartner analysts.”

2 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Agenda Topics

• Enhancements to Interactive Magic Quadrants

• Sara Cronenwett, Gartner GVP, Product Marketing and Development

• David Black, Gartner VP, Research Methodologies and Content Architecture

• Research Process Updates

• Claire Dessaux, Gartner MVP, Research Content Strategy

• Copyright and Quote Policy Updates

• Nancy Erskine, Gartner GVP and Gartner Ombudsman

CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Exciting Changes to Gartner Magic Quadrants

May 2016

• Peer Insights Momentum

• Interactive Magic Quadrant with Peer Insights User Reviews

• Magic Quadrant Reference Survey Pilot

Confidential

Note: Screenshots are alpha version

4 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Representing Gartner today on enhancements to Interactive Magic Quadrants

David Black, VP

Methodologies & Content Architecture

Sara Cronenwett, GVP

Product Marketing & Development

5 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Important updates for you and your enterprise

Gartner Peer Insights Momentum

NEW: Interactive Magic Quadrant with

Peer Insights User Reviews

NEW: Magic Quadrant Reference

Survey Pilot

6 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

• Reviews cover the entire technology lifecycle (evaluation, implementation, service & support)

• Makes Gartner the must-have source for technology buyers, providing a full spectrum perspective from analyst-led research and advice such as Magic Quadrants to the peer perspective in Gartner Peer Insights

• 2,700 reviews published in 65+ markets and on 450+ technology solutions

• 90+ markets open for reviews, with 70 more coming in 2016

• Open to public since October 2015

Ratings and reviews of enterprise technology solutions byend-user professionals for end-user professionals

Gartner Peer Insights

7 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Why Gartner Peer Insights?Tech buyers consult unbiased references when making purchase decisions

Determine the business problem

or goal

Identify technology critical to the

solution

Form a shortlist of provider solutions

to consider

Talk to end users of solutions on the

shortlist

Select solution, negotiate pricing

and terms

Technology Buying Cycle

8 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

What’s in it for Tech Providers?

Technology decision makers use peer input during the buying process

Peer Insights reviews are read by enterprise technology buyers, your target customers

Publicize Peer Insights reviews and ratings, in whole or in part

Receive unfiltered customer feedback to help refine product offerings and competitive positioning, e.g.:

Customer opinion on product capabilities, ease of integration, and service & support

Other products considered (win/loss)

… but only if you have Reviews in Peer Insights!

Gain

Strategic

Insights

Impact

Prospective

Buyers

9 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Peer Insights is accelerating

• Traffic and review count have tripled in 7 months!

• Key growth drivers include:

o Expanding market coverage

o Organic growth through search

o Vendor engagement

o Events programs

Peer Insights traffic

JanDec Apr May-16MarFebNovOct-15

18% monthly

growth rate

May-16AprDecOct-15 Nov Feb MarJan

Peer Insights reviews published

Reviews up 3.5X

since launch

Peer Insights Market Views Magic Quadrant Page Views

50% of Magic

Quadrant page views

10 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Based on available data; Users are not yet required to enter all demographic info

IT Professional64%

Technology/Service Provider

18%

Digital Marketing Professional

15%

Supply Chain Professional

3%

Gartner Peer Insights UsersCaptured Role Category Breakout

Gartner Peer Insights – User demographicsWho’s reading these Reviews?

Enterprise Architecture and Technology Innovation

Infrastructure and Operations

CIO

Applications

Data and Analytics

Security and Risk Management

Sales and Marketing

Sourcing and Vendor Relationships

CTO

Other CxO

Gartner Peer Insights UsersTop 10 Job Roles

11 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

…and all size Enterprises

Based on available data; Users are not yet required to enter all demographic info

More than 70% of registered visitors are either from companies with over $500M in revenue or Government / Public Sector

ALL of these visitors read Review Details, and most read several during a single session

Many of these visitors have come through organic searches (Google, Bing, etc…) and are not Gartner Clients – the reach of Peer Insights is growing far beyond the Gartner client base!

Small ($0 - $250M)22%

Medium ($250M -$500M)

5%

Large ($500M - $1B)

7%

X-Large ($1B - $3B)29%

XX-Large ($3B+)26%

Government and Public

Sector11%

Gartner Peer Insights UsersFirm Size

12 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Example: Gartner Clients used Peer Insights to help make their purchase

decision for a Security Information & Events Management platform

“We were having no luck in finding a platform … then we were able to find something that fit the bill though Peer Insights which Gartner showed us on our last call.”

“We noticed that one of the providers that did well in the MQ also showed well on the Peer Insights. One of the reviews specifically said they were GREAT for small to medium businesses which is what we are considered.”

“We were blown out of the water when we talked with them and saw the pricing. We selected them and the system will be coming online in January. And we will end up saving $30k vs. our budget.”

Peer Insights is making a difference in end-user purchasing decisions

13 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Peer Insights overviewAdditional resource and information

Gartner Peer Insights - Tech Providers

• 3-Minute Site Walkthrough video

• Technology Provider FAQ

• Gartner Quote and Logo Policy links

• Gartner Peer Insights Market Roadmap

• Custom Link generators for Write a

Review and Read Reviews campaigns

Email us at peerinsights@gartner.com

14 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.14 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner’s proven and established market and vendor evaluation methodology for more than 140 major technology markets

• Vendors in a market rated against each other in relative terms on two dimensions –Completeness of Vision and Ability to Execute

• Essential resource for organizations, enabling their strategic technology decisions

• Interactive Magic Quadrant on Gartner.com allows clients to gain unique insight aligned to their needs and priorities

Gartner Interactive Magic Quadrant

15 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

For July 22 release

Design for demonstration only and subject to change

0

Interactive Magic Quadrant evolution

Enhancements to Client Experience:

– Improved display for reading

– Vendor list moved to ‘filter’

– Improved mobile browser usability

Note: No changes to Magic Quadrant methodology or dot position

16 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Interactive Magic Quadrant with Peer Insights user reviews

Design for demonstration only and subject to change

GartnerMagic Quadrant

For July 22 release

17 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

For July 22 release

Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsNew: Peer Insights ratings on the interactive Magic Quadrant tab

Hovering on a vendor ‘dot’ in Magic Quadrant shows the Peer Insights review results summary

18 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

For July 22 release

Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsNew: Peer Insights ratings on the interactive Magic Quadrant tab

Selecting a vendor and then hovering over the Peer Insights logo

reveals that vendor’s review data histogram

19 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

For July 22 release

Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsNew: User Reviews tab

Brings user reviews context

to the Magic Quadrant

Color scale highlights vendors’

overall user review rating

Identifies Magic Quadrant

vendors with user reviews

and live links to their Peer

Insights reviews

Also lists additional vendors

not covered in the MQ who

have Peer Insights reviews in

the market

Digital Watermarking to

limit distribution

Note: No Reprints for Interactive Magic

Quadrant with Peer Insights User Reviews

20 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

For July 22 release

Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsNew: User Reviews tab

Selecting a vendor reveals

its detailed review data:

Average overall rating

Histogram of ratings

Sample of most recent

reviews

21 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Awareness only

Optimized Magic Quadrant process & delivery The journey continues

• Publication Calendar

• Centralization of vendor

contacts

• Welcome Packets

• Change notifications

• Weekly status updates on

reference surveys

• New: MQ Reference

Survey Pilot 2016

Workflow Enhancements

Team-Based Approach to Content Production

Standards, Templates & Best Practices

• Team Managers’ approvals

early & upstream

• Pre-edit of vendor write-ups

• Clear definition of critical

steps

• Project Managers

• Market Researchers

• Team Managers

• Writers

22 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Awareness only

Magic Quadrant reference survey enhancements pilot

Objectives:

• Continue to improve the Magic Quadrant reference survey and process

• Help vendors and their customer references get the most out of the time they put in

• Create one survey that combines existing Magic Quadrant reference questions and existing Peer Insights review questions:

Customers complete one survey but contribute to two efforts; Magic Quadrant reference and Peer Insights reviews

• Pilot in progress with 8 markets

23 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Awareness only

Integrated reference and review experience

• Combine Magic Quadrant Reference and Peer Insights questions into one survey

• All survey responses are delivered to the MQ authors as usual

• Respondents can opt in to share their review comments and ratings on Peer Insights

• Confidential Magic Quadrant Reference survey answers are never published on Peer Insights

Magic QuadrantReference Survey

Analysts receiveall results

Peer InsightsSurvey

OPT

IN!

New Magic Quadrant Reference Survey

Gartner Peer Insights

24 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Awareness only

Magic Quadrant reference survey enhancements pilotPhased pilot with targeted MQs

March April JuneJuly

-Dec

Jan2017

Phase 1

• Secure Web Getaway

• Contact Center Infrastructure

Phase 2

• Enterprise Mobility Management Suites

• Sales Force Automation

Phase 3

• Data Center Infrastructure Management Tools

• Operational Risk Management

Subject to successful pilot completion

* Roadmap to be confirmed in July 2016

Begin Transition MQs to use new Survey Process*

Post-Launch

All MQs in new Survey Process

May

• Security Awareness Computer-Based Training

• Web Conferencing

Phase 1 & 2 complete

• Submission rates met or exceeded 2015

• Opt-in rate for Peer Insights > 60%

25 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Summary and next steps

Gartner Peer Insights Momentum

– Peer Insights has momentum, campaign to capture reviews from your clients!

NEW: Interactive Magic Quadrant with Peer Insights User Reviews

– Launch on Friday, July 22nd 2016

NEW: Magic Quadrant Reference Survey Pilot

– For awareness only – no action required

Preview onAR Community Call

Preview at Tech Growth & Innovation Conference

Formal announcement to all

tech providers

Launch of Interactive MQ

changes

June 2 June 6-8 July 5 or 6 July 22

Direct questions to: PeerInsights@Gartner.com or

InteractiveMagicQuadrant@Gartner.com

CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Magic Quadrant Research Process update

Claire Dessaux, Managing Vice President, Gartner Research

June 2, 2016

27 CONFIDENTIAL AND PROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Publication calendar: Added mapping to Peer Insights market

Welcome Packet: Should typically be sent three(3) weeks before any request for

information

External factual review process

Focus on correcting factual inaccuracies and provide links to publicly available

information if you have to amend more than a few words

Expect final draft of your vendor write-up closing the external factual review

period (effective 1 July)

Reminder: Contact project managers with any questions and/or concerns about

the process or methodology during the MQ process – Do not wait for the

document to publish or for the external factual review to end

Recent Enhancements

CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Copyright and Quote Policy Update

Nancy Erskine, Gartner Ombudsman

June 2, 2016

CONFIDENTIAL AND PROPRIETARY

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

1. Critical Capabilities graphics may be displayed on homepage promotional

banners (Section 3.4a)

2. Added parameters for use of Gartner IDEAS Competitive Profiles (Section

3.8)

3. Included standard Gartner Indemnification Agreements for securities

offerings and reports to stockholders (Section 2.4)

4. Increased examples throughout to showcase best practices – and worst

Updates to Copyright & Quote Policy

29

Contact Quote Requests with questions: quote.requests@gartner.com or +1 203-316-6178.

30 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.30 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Q&A