GANT TIMEAUSTRALIAN RETAIL MANUAL

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THE BRAND

The Gant is a premium lifestyle brand that combines American casual with European elegance. Dating back to its creation in 1949, the brand has stayed true to its authentic American East Coast heritage and with the added in�uence from Europe over the years, Gant has become a truly global brand.

Gant’s history began when Bernard Gant started making shirts in New Haven, USA. He quickly turned his passion for quality and design into the business of making casual sportswear, a style he had seen a need for and believed in. The idea was born for what was to become the signature Gant shirt: roomy, with pleats in the back and a new invention, the locker loop sewn in at the top of the back. His sons, Marty and Elliot, later joined the company and retained their father’s dedication to garment craftsmanship and attention to detail. To this day, Bernard Gant is still the inspiration behind Gant’s core brand values: Integrity, Re�nement, Character, Understanding, and Optimism.

In 1999, Swedish-based Gant AB (at the time named Pyramid Sportswear) acquired the Gant brand from Phillips-Van Heusen. Prior to the acquisition, Pyramid Sportswear had played a major role in the development of the Gant brand. By 1980, Pyramid Sportswear had already been given the right to design and market Gant globally, excluding the U.S. market.

Finally in 1999, when Gant USA was acquired, the new owners were able to expand their brand under their own vision; turning Gant into a global brand. The Gant brand has now been established in 74 countries, with more than 238 Gant Stores and a large number of selected premium retailers. With sales exceeding 700 million Euros during 2006, Gant offers the full range of clothing for men, women, boys and babies. Licenses for home, time, fragrance, footwear and eyewear can also be found under the Gant brand name.

In 2006, Gant became a public company listed on the Stockholm Stock Exchange. Gant’s head of�ce is located by the sea, just outside Stockholm, were the Swedish archipelago begins. This is where future Gant apparel collections are developed and close cooperation is established with the licensed products.

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GANT HISTORY

1914 Bernard Gantmacher arrived from Ukraine to New York City determined to make a better future for himself. While studying to become a pharmacist he worked night shifts in the garment district of the Lower East Side where he soon proved to be a master at the sewing machine. There he met his future wife, Rose, who was working as a button and buttonhole specialist.

1949 Founded in New Haven, USA, as a shirt brand by Bernard Gant. Gant became the �rst designer label in USA.

1960s Gant was the second largest shirt manufacturer in the world.

1980s A Swedish company received the license for the European and other markets.

Since 1980s The Swedish company has, with its own design, production, and sales & marketing, successfully established and positioned Gant as a premium lifestyle brand outside the USA.

1999 The Swedish company bought the Gant brand from American owner, PVH. LV-Capital, a subsidiary of LVMH, became co-owner of the new global company - Gant AB.

2006 Gant’s women’s collection was successfully launched. Gant AB was �oated on the Stockholm Stock Exchange and global sales exceeded 700 million Euros during 2006!

Today Gant is available in more than 74 countries and sold through 238+ Gant stores and a select group of premium retailers around the world.

Every year, approx. 30-40 new Gant stores are opened.

The collection currently comprises men, women, boys, girls and home collections together with the licensed products of: time, fragrance, eyewear and footwear.

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GANT STYLE

• PremiumAmericansportswear• Classiclookwithamoderntouch• Refined,butaccessible• Understatedrelaxedelegance• Welldressedforalloccasions• Atruelifestylebrand• Highqualitywithattentiontodetail

Capitalize on Trends, stay Classic

THE GANT CUSTOMER

• MenandWomenwitha30-somethingattitude• Youthfulwithself-confidence• Well-educated,highincome• Cultivatedandcosmopolitan• Lovetravelling,butmoreatravellerthanatourist• Well-dressed,withoutbeingdrivenbyshorttrends

A person at peace with themselves

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BRAND VALUES

There are 5 brand values that express the soul of Gant. These brand values are:• IntegrityPeopletrustusbecausewearetrustworthy• RefinementThequalityisinthedetail• CharacterDaretobelieveinyourself• UnderstandingWeareintunewiththewayyoufeel• OptimismIfyoucandreamit,youcandoit

American Casual combined with European Elegance

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PRODUCTION RANGE & SPECIFICATIONS

• DesignteamsinSweden,Denmark,FranceandHongKongareresponsibleforproduct development, while manufacturing takes place in the Far East.

• GantprimarilyusesMiyotaMovementsmadebytheCitizenWatchCompanyandconsidered amongst the best and most stable in the world.

• Allwatchcasesaremadefromthefineststainlesssteel316L(Nickelfree).

• Watchesaremostlyfittedwithansuperhardenedscratchresistantmineralcrystal

• Allstrapsaregenuinehand-sewnItalianleatherandbraceletsaresolidstainlesssteel

• Specialengravedbackcase(withIDNO.forinstructionmanuals)and“G”embossedoncrowns

THE COLLECTION CONSISTS OF DIFFERENT EXECUTIONS OF EACH INDIVIDUALLY NAMED MODEL, HERE ARE JUST A FEW

PARKHILLII

W10841 W10842 W10843$230 $230 $230

BELMONT

W10132 W10135$295 $340

ASHTON

W10851 W10855 W10854$365 $365 $365

KINGSTOWN

W10751 W10752 W10753$230 $230 $260

ASTORIA

W10151 W10152$295 $295

OCEAN GROVE

W10611 W10614$380 $365

COVINGSTON

W10701 W10702 W10704$195 $195 $250

DUXBURY II

W10721 W10722 W10723$230 $230 $230

BEDSTONE

W10651$350 $380 $350

W10652W10656

LYNBROOKE

W10714 W10712$220 $250

SEA GATE LADY

W10431 W10432$380 $380

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GIFT BOX

Each Gant Timepiece comes with a Gift Box. This plays an important part in the overall purchase and its design re�ects the feeling & lifestyle of Gant. This Gift Box is also recyclable. The lid of box is specially designed to hold the warranty certi�cate, which must accompany every Gant Timepiece purchased.

Limited Edition watches are delivered with unique gift boxes designed and developed speci�cally for them.

DISPLAY MATERIAL

As a global brand, it is imperative that Gant merchandise is displayed in a consistent manner using the same methodology regardless of the country. This makes it easy to �nd by those who identify with the brand. For this reason, Gant products must be displayed together using only of�cial Gant display material. To help, Gant has developed a wide selection of display material to choose from along with advice on how to use them.

WINDOW/ IN COUNTER DISPLAYThe Gant window display is matt white in colour with the Gant logo in raised steel. Designed to allow maximum �exibility, it can be used in a window or for an in-counter display. It is adjustable in height and width and when fully extended will accommodate up to 35 watches.

The visual image on the backboard is replaced a number of times a year and new material delivered in advance. This usually coincides with the release of new models or a new marketing activity.

FLOOR UNITOur �oor unit holds approximately 45 watches. The unit is completely free standing and comes in the same white colour as the other displays. Lighting is provided and the unit has a lockable door.

WATCH CUBESGant’sclassicwatchcubecomesinfourdifferentsizes;Low,MidandHigh.Thecubesaremadeofsame material as our entire display programme, with the Gant logo in silver. The cubes come with bothverticalandhorizontalC-clips.

FLAGPOLESWith the Gant logo on the base, a range of �ags are a novel approach to brand communication and provide a tool for boosting sales. New Arrivals, Father’s Day and Mother’s day are some key messages printed on the �ags. * The �agpole is 262 mm high and 50 wide/deep.

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AUTHORISED DEALER SIGNSGant’sclassicwatchcubecomesinfourdifferentsizes;Low,MidandHigh.Thecubesaremadeofsame material as our entire display programme, with the Gant logo in silver. The cubes come with bothverticalandhorizontalC-clips.

SPECIAL NEEDSIf, for any reason, you need display material to �t speci�c dimensions or an unusual space, please discuss this with your local sales executive together with measurements so we can explore possible solutions.

HOW TO DISPLAY WATCHES

The way you merchandise and display retail products, directly in�uences their sales. On the following page is an example of an ideal Gant Time display that considers consumer-buying behaviour.

The principles listed below were used to create the display shown, and are the ones you should follow. They apply regardless of the range of Gant watches you have in-store.

1. All watches and displays should be free from dust, be clean, well-organised and clearly priced.

2. Ensure all watches are �ngerprint-free!

3. Tuck swing tags neatly into the c-clips so they do not detract from the overall appearance of the display

4. Remove any plastic protection on the watches to be displayed

5. Organise watches in a logical and appealing manner in groups of 2-3 sku´s.

6. Groupwatchesbytheme/model(featuring2-4SKUsfromthesamemodel)orbycolour(suchasblack,white, or bright colours).

7. A little space between the various families enables consumers to see the range clearly but avoid presenting a display that looks empty.

8. Avoid lining watches up like a row of soldiers, instead you should angle them in such a way that they catch the available light.

9. Show a variety of colours and materials to attract consumer attention. This also helps Gant to be seen as more fashionable than the basic watch brands.

10. Usethecubes/c-clipsthatareavailablein4differentheightsandmixvertical&horizontalC-Clipstodisplay watches neatly and in eye catching formations. The more interesting the display, the more product that’s likely to be sold

11. Check all watches can be easily seen from a customer’s point of view

12. Change the layout of watches on display frequently to keep it looking fresh and ensure stock rotation.

13. After presenting a watch to a potential buyer, make sure you polish the watch before you put it back in the display. This not only keeps �ngerprints at bay, it also communicates to the potential buyer that Gant Time is a high quality product!

14. It’s very important to re�ll the display as soon as 1 watch has been sold – a full display with all colours will sell and is the concept to display

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Vertical watch hangers to be positioned towards the back of the display

Ensure models of the same family are clustered together

Feature models can be positioned on the centre podium to attract attention

Always arrange watches in pyramid shape displays, it helps the eye travel around the display

POS MATERIAL

Gant Time offers a wide range of POS material that is under constant development and it is important to use the appropriate and correct Gant Time POS material at all times. To help you keep up to date, a special BRAND ACTIVATION ENVELOPE (like the one shown below) is sent to every store in advance of a new model release or marketing activity.

Inside you will �nd a Brand Activation Pack that contains all the information you need to know along with new POS material and instruction on what to do.

Brand Activation Envelope The Brand Activation Pack

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CONSUMER CATALOGUES

Twice a year we launch a new consumer catalogue: February and September. The catalogues are designed in true GantstyleandcomeinthesamesizeastheGantApparelcatalogueandareaveryimportanttoolforconsumersales.

COMMUNICATION & DIGITAL IMAGES

All communication about Gant Time must be with approved material that includes all graphics and images as well as text.

GENERAL CARE INSTRUCTIONS

A watch is a sensitive instrument with several small parts that are easily damaged if the watch is dropped or if it ‘collides’ with a hard/solid surface. Exposure to extreme hot or cold temperatures, perspiration and chemical can also damage a watch

2 YEAR INTERNATIONAL LIMITED WARRANTY

An international limited warranty is provided with every Gant Timepiece sold by an authorised retailer, and is the accepted proof of purchase. A signed and stamped warranty and/or receipt is required with every warranty claim or the cost of repair will be charged.

WARRANTY 2 YEARS FROM DATE OF PURCHASE

COVERED Defects caused by faulty material or workmanship

NOT COVERED

The crystal (glass)The strap or braceletAlterations made to the case General wear and tear

NOT COVERED Evidence of Misuse, Careless or Neglectful Treatment or Accidental Damage

VOIDS WARRANTY Watch opened by someone other than a watchmaker authorised by Gant

GOODWILL GUARANTEE 6 MONTHS FROM DATE OF PURCHASE

COVERED The entire watch is covered subject to assessment and authorisation by the Store Manager

NOT COVERED Evidence of Misuse, Careless or Neglectful Treatment or Accidental Damage

PROCEDUREThe Store Manager must sign the repair docket and write G6 beside their signature before sending the watch and warranty card to BYMR.

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4 STEPS FOR FAST TURNAROUND OF REPAIRS1. Include original warranty card2. Complete the repair docket in full3. Provide the watch model reference number and speci�c details of the problem4. Do not return watches with gift boxes. Pack the watch in bubble wrap or something similar to prevent

damage in transit.

Send your repair to:BYMR PO Box 81Artarmon NSW 2064

If you have any questions or problems call theBYMR SERVICE HOTLINE on 1300 458 880

WATER RESISTANCE The water resistance of Gant watches ranges from 3ATM to 20 ATM and is clearly marked on the case back.If the customer intends to dive, they require a professional diver’s watch that has ISO approval.

BATTERY GUARANTEE 12 MONTHS FROM DATE OF PURCHASE

COVERED Battery will be replaced by a watch technician if the watch stops

PROCEDUREThe Store Manager must sign the repair docket and write B12 beside their signature before sending the watch and warranty card to BYMR.

GANT WATER RESISTANCE GUIDE

WATER RESISTANCE

3 ATM30 METER

5 ATM50 METER

10 ATM100 METER

20 ATM200 METER

100 ATM1000 METER

Splash of Rain √ √ √ √ √

Shower or water tap × √ √ √ √

Swimming & Water Sports × × √ √ √

Scuba Diving × × × √ √

Saturation diving × × × × √

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Without proper care and attention, water resistant watches can leak:Lock into the proper position and do not attempt to use or adjust it while in contact with water • Donotexposethewatchtorapidtemperaturechanges• Havethewatchregularlyservicedandpressuretestedeachtimethecaseisopened• Neveroperatechronographfunctionswhileincontactwithwater

Avoid wet/damp environments if the watch is �tted with a leather strap as water and perspiration will hasten the deterioration of leather.

5 EASY TO DO TIPS THAT WILL HELP INCREASE SALES

1. Make sure the position of the TIME display is in prime position where customer can come close.2. Encourage and let customers try the watches on their 3. Keepthedisplayandwatchescleanandtidy.4. Make sure you re-order and re-�ll as soon as watches have been sold – bestsellers always sell �rst…and a

full display sells more.5. Make sure to have buffer stock of the best-selling models so the display can be instantly re�lled.

BRADLEY

Designed and developed together with Gant chief designer Bob Andrews, the Bradley Collection features sporty and preppy colour combinations that match the Gant SS12 apparel collection.

These are right on trend and of genuine watch quality (not plastic).• Allcolourvariationsandmodelsvisible intheGantmagazineSS12.• Anaffordableprice

W70271

$230W70272

$230W70273

$230

W70274

$230W70275

$230

Watches will be delivered with a special ‘Roll Display‘

Jarass Pty Ltd t/a BYMRPO Box 81 ArtarmonNSW 2064 AustraliaT +61 2 9436 2929 F +61 2 9436 2848info@bymr.com.auwww.bymr.com.au