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Gangnam Bogeumjari Housing Project

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Ⅰ. Understanding the Bogeumjari Housing

Project

Ⅱ. Project Status in Seoul Gangnam District

Ⅰ. Understanding the Bogeumjari Housing

Project

Ⅱ. Project Status in Seoul Gangnam District

ContentsContents

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Ⅰ. Understanding the Bogeumjari Housing Project

1 Concept of Bogeumjari Housing

2 Bogeumjari Housing project background

3 Desired effect of Bogeumjari Housing supply

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1. Concept of Bogeumjari Housing1. Concept of Bogeumjari Housing

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A. Change in concept of public residential supply A. Change in concept of public residential supply

There is a need for affordable public tract houses as well as rental houses to solve the residential problem of homeless population and low-income bracket

Rental House

Rental House +

House for Installment

sale

Supply of

demand-based houses

2. Bogeumjari Housing Project Background2. Bogeumjari Housing Project Background

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B. B. Change of residential supply policy

Limitation on supply of various public housing for different income brackets due to national rental housing (30 year lease) in the past - Unsold houses existed in some areas due to supply in quantity - Waiting list accumulated (as of end of July, 2007) since lowest bracket couldn’t move in

Short journey to work required to reduce pressure on transportation for low bracket

Various houses for different brackets needed instead of national Various houses for different brackets needed instead of national

rental housesrental houses

Various houses for different brackets needed instead of national Various houses for different brackets needed instead of national

rental housesrental houses

A need for houses to be developed nearby city instead of A need for houses to be developed nearby city instead of

surrounding areassurrounding areas

A need for houses to be developed nearby city instead of A need for houses to be developed nearby city instead of

surrounding areassurrounding areas

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A. A. Chance for homeless population to own a houseChance for homeless population to own a house

Occupant’s burden lessened through decreased unit price and financial support

Consumer-centric supplyConsumer-centric supply Consumer-centric supplyConsumer-centric supply

Financial SupportFinancial SupportAffordable PriceAffordable Price

Sale

Public tract

Below 60 ㎡

Public lease

60 ~ 85 ㎡

Lease

Public lease

10 year lease

installment

Long-term

Long-term lease

permanent

National rental

Mix of privately owned and

rental housing

Floor area ratio, adjustment of greenery ratio

Floor area ratio, adjustment of greenery ratio

Justification of construction process

Justification of construction process Less burden on main facilities Less burden on main facilities

Decreased land price Decreased land price

decre

ased

u

nit p

rice

expanded financial home loans

expanded financial home loans

• construction financing limit increased

• Long-term loan system

• permanent – market rate 30%

• National rent – market rate 60~70%

3. Expectation Effect3. Expectation Effect

Supply of Various Types

Differential rates applied as per income

Differential rates applied as per income

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B. Expanded Social Safety NetB. Expanded Social Safety Net

To stabilize society by supplying customized housing for the low-income bracket and the vulnerable that were badly hit by economic downtern

Stabilized housing for the vulnerableStabilized housing for the vulnerableStabilized housing for low-income bracketStabilized housing for low-income bracket

various types of housingvarious types of housing

various financial supportvarious financial support

Newly married couple, the

elderly, government supported

family, a single person

Newly married couple, the

elderly, government supported

family, a single person

Rapid housing supplyRapid housing supply

May 2009

Designated pilot project

districts

Septermber 2009

On Sale(Pre-

subscription)

2012 ~ 2013

Movie-in

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C. Enhanced competitiveness with close journey to work distanceC. Enhanced competitiveness with close journey to work distance

Improving the city’s functionality by supplying facilities such as commercial, business blocks within the district or areas nearby the existing cities

Vitalized local communityVitalized local communityLocationLocation

Rechargeable Development in the city

Developed within 20km vicinity of downtown

Seoul

Developed a preferred district outside the

city center

Secured city support facilities (5~15%) to

increase self-sufficiency within the district

Integrated community facilities

Improved Improved functionalityfunctionality and competitiveness and competitivenessImproved Improved functionalityfunctionality and competitiveness and competitiveness

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D. Suppressing effect on increase of priceD. Suppressing effect on increase of price

By supplying houses at 15% less price, increase of housing price

can

be suppressed

Demand on high-end houses decreases as per waiting for

Bogeumjari

housing

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Ⅱ. Project Status in Seoul Gangnam District

1. Outline

2. Development Concept

3. Complex Plan & Housing Sizes

4. Construction Status

5. Design Residential Development Details

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1. Seoul Gangnam District1. Seoul Gangnam District

oEnterprising synopsis

TitleTitle

- Seoul Gangnam Bogeumjari Housing Corporation- Seoul Gangnam Bogeumjari Housing Corporation

AreaArea

- Coverage- Coverage

＊＊ Location : Around Jagok, Segok, Yulhyun-dong, Location : Around Jagok, Segok, Yulhyun-dong,

Gangnam-gu, SeoulGangnam-gu, Seoul

＊＊ Area : 941000Area : 941000 ㎡㎡

＊＊ By PurposeBy Purpose

- Greenery - Greenery

(Development restricted area): 939000(Development restricted area): 939000 ㎡㎡

- Residential (2000- Residential (2000 ㎡㎡ ))

- Time- Time

＊＊ Year: June 2009 (Dated designated by Year: June 2009 (Dated designated by

districts)districts)

Expected completion: December 2013Expected completion: December 2013

Total population Total population

- Projected population: 18,416 persons- Projected population: 18,416 persons

- Projected units: 6,821 units- Projected units: 6,821 units

b. Synopsisb. Synopsis a. Location a. Location

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d. Historyd. History

2009 June 3

October 7

September 28

December 24

2010 August 31

December 29

2011 January 17

2012 October

2013 December

Bogeumjari housing pilot project districts designated

Bogeumjari housing pre-subscription (A1, A2BL)

District plans approved

Compensation begins

Groundwork breaks ground

Construction work begins (A2BL)

Main pre-subscription for Bogeumjari housing began (A2BL)

Occupants to move in

Expected construction completion

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a. Air Viewa. Air View

2. Development plan2. Development plan

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b. Land usage b. Land usage

ClassificatiClassificationon TotalTotal ResidentiResidenti

alalCommerciCommerci

alal ParksParksPublic Public

facilitfacilityy

Area(Area( 천천 mm22))941941

(285(285 천천평평 ))

429429(130)(130)

1414(4)(4)

256256(78)(78)

242242(73)(73)

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Creating a Park City within Forest

Joyful town filled with Joyful town filled with tranquility and relaxation tranquility and relaxation

that our nature has to that our nature has to offeroffer

Green Network山

Wind Path風

Waterfront水

3. 개발컨셉 (Design Concept) 3. 개발컨셉 (Design Concept) d. Design Concept d. Design Concept

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숲속 Park City

District Development Themes

Development Direction & Themes

Joyful wellbeing town in the forestJoyful wellbeing town in the forest

MMountainountain

WWindind

WWaterater

Linking to the nature Green Green NetworkNetwork

Linking to natural forest Wind Wind PathPath

Linking to Segokcheon Waterfront Waterfront AreaArea

Landscaping Plan

Landscaped with the best seasons have to offer - 숲속 숲속 Park City Park City

Vernacular PlanNatural water circulation system

Space arrangement with consideration of natural resources

A place where green culture comes true – Community Community CityCity

Eco-friendly green cultureGreen infrastructure

Community areas

Differentiated landscaping & design – Design Design CityCity

Design oriented planIdentity of Gangnam District

reinforcedUniversal Design

Design oriented premium Eco-friendly residences

Eco-friendly green city landscape

Creating a natural eco-friendly landscapeUnique Identity

Unique landscaping that distinguishes Gangnam Segok areaCultural Spaces

Creating an interactive community

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3. (A2BL) Town Plan & Size of Units 3. (A2BL) Town Plan & Size of Units

Size of Units (912 units)

59 ㎡

167 units

74 ㎡

260 units

84 ㎡

485 units

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a. Floor Plan a. Floor Plan

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Classification Type # of Units Contractor StartedExpected

Completion

Contracted Amoun

t

Remarks (Completion

%)

Complex

-

941 천

m2

(285천

평 )

Hanshin

’10.08.31

’13.03.17￦ 25.3b

n21.7%

건축공사

A1 Public tract 809 ’11.06

A2 Public tract 912 Daewoo’10.12.2

9’12.08.25

￦ 100 bn

9.1%

A3 Permanent 1,078 ’11.11

A4 Leasehold 413 ’12 년

A5Long-term,

10 year Lease

1,365 ’11.11

A7 Public tract 765 ’11.12

Village type

10 year lease 96 ’11.11

total 5,438/units

4. Construction Status4. Construction Status

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5. Design Residential Development5. Design Residential Development

Attempt to apply differentiated residential complex concept by taking winning design concept from the contest

de Architekten Cie (Frits van Dongen)+( 주 ) 선진 엔지니어링 ( 함인선 ) 외

Riken Yamamoto & field shop (RiKen Yamamoto) + ( 주 ) Ga. a Architects (최문규 )

A3 BLA3 BL A4 BLA4 BL A5 BLA5 BL

Hyupdongwon Design (Lee Min-ah)

a. International Design Contest a. International Design Contest

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b. Green Home Apartment Complex) b. Green Home Apartment Complex)

In order to efficiently decrease energy usage of apartments, green home is actively supplied serving as the test-bed for the new technology

LocationLocation

Block Area Floor Area Ratio

Total Units Type

A7 BL 47,683 ㎡ 160% 776 Units Public Tract

MethodMethod

(Design) Designing of green home applying the winning design (Details) Achieved 60-80% energy decrease first time in Korea

Use of new regeneration energy such as high insulation windows, LED lighting, high-efficient equipment and solar energy

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c. Human Centric Green Transportation Network c. Human Centric Green Transportation Network

Walking pathWalking path

Bicycle trailsBicycle trails

Convenient public transportation Convenient public transportation

Daemosan City Nature Park and SegokGeunrin Park walking path network

Bicycle trails within the district as well asextended trails to Seoul downtown along Segokcheon-Tancheon stream

Link with Suseo & Bokjeong subway stations (by bus, bicycle)

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d. Integrated Community and Advanced Designs d. Integrated Community and Advanced Designs

Creating integrated community for the convenience of the residents Creating integrated community for the convenience of the residents

Advanced Designs Advanced Designs

Interlink among park, welfare, cultural facilities, library and community facilities

Urban Landscape Designer

Studio type 1~2pax residential models

European mid-high floor block-type residence

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e. Green City Pilot Project e. Green City Pilot Project

Over 30% decrease in energy usage

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