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Everest education societies
JIBRAN QUADRI INSTITUTE
OF MANAGEMENT
SCIENCE & RESEARCH
IN-PLANT TRAINING
IN
NIRLEP APPLIANCE LTD.
SUBMITED TO
DR. BABASAHEB AMBEDKAR MARATHWADA UNIVERCITY AURANGABAD
SUBMITED BY
GANESH DEVACHAND JANJAL
MBA-3RD SEM.
2011-2012
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Everest education societies
JIBRAN QUADRI INSTITUTE
OF MANAGEMENT
SCIENCE & RESEARCH
I Ganesh Devachand Janjal hereby declare that, this in-plant training project report
submitted by me is in the partial fulfillment of Master of Business Administration course
is genuine work of mine.
It has not been submitted either fully or partly to this or any other institute prior, in any
other connection.
Ganesh D. Janjal
M.B.A. 3rd SEM
(Finance)
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ACKNOLEDGEMENT
I express my special thanks to Mr. Birajdar sir director of Jibran Quadri institute of
management science & research Aurangabad for his valuable guidance.
It is our pleasure to place on record our sincere gratitude towards my guide Mr.Pravin
Bhalerao (HR manager) NIRLEP Appliance ltd. Who spent his precious time providing
continuous ideas and expert guidance to my report work, it was his direction and
encouragement at every movement and step that motivated us to steer the research
work confidently and successfully.
Mr. Ganesh D. Janjal
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Sr. particular Page no.
1) Introduction of in-plant 1
2) Company profile 5
3) Mission 9
4) Visions 10
5) Company philosophy 11
6) SWOT analysis 12
7) Company achievement 13
8) Product type and information 14
9) Department orientation 19
A) Human resource department 21
B) Purchase department 27
C) Production department 31
D) Marketing department 36
E) Finance department 40
F) Exim department 43
1o) conclusion 44
11) bibliography 45
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INTRODUCTION OF IN-PLANT
TRANING
INTRODUCTION:
Training and development of human resource has evoked a great deal of interest in
recent years. Employees training attempts to improve skill or add to the existing level of
knowledge so that employee is better to do his present job not seriously implemented.
Employee training has become necessary and increasingly important as jobs have
become more sophisticated and influenced by technology change. Every organization
has needed to have well trained and experienced people to perform the activity that
have to be done. As jobs have become more complex, importance of employee has
increased.
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WHAT IS IN-PLANT TRAINING?
The most widely used methods of training by the organization can be classified as
either on-the-job or off-the-job training
1)On-the-job training
The most widely used methods of training takes places on-the-job. On-the-job
training places the employee in his actual work situation and makes his
appearance to be immediately productive. It is learning by apprenticeship
training, job instruction, coaching, understanding assignment.
2)off-the-job trainingOff-the-job covers numbers of techniques such as class room lecture, film,
demonstration, case study and program instruction. In-plant training is on-the-job
training method. In-plant training is intended to make candidate aware of work
situation and prepare him to be productive.
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OBJECTIVE OF IN-PLANT TRAINING
1. To understand the basic concept of in-plant training.
2. Gain the knowledge of in-plant training about companys structure,
environment and organization.
3. To study company area, its working, network and product the market network
& market also.
4. To study about the production department which is related companys
product, quality & rate.
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COMPANY PROFILE
Company Nirlep was established in 1968 by a visionary businessman Mr.Nilkant
Bhogale who used to have interest in trading laboratory and x-ray related equipments.
The word Nirlep is an abbreviation that is a combination of two different words. Nir
means No & Lep means coating. Thus, the word Nirlep is a symbol of a coating that
does not allow the foodstuff to stick. It implies that the coating that Nirlep applies to the
cookware doesnt allow the foodstuff to stick to the pots. This makes it easy to wash the
cookwares, which is very important considered in using the pots.
This was the period when stainless steel was not freely available in India it was only
available on quota basis. As such there was a great deal of undersupply of laboratory
related equipments in the Indian market.
Mr. Bhogle who realized then, the necessity for an alternative to stainless steel
equipments. & manufactured the utensils coated with polyterafluoroethylene (PTFE). He
thus pioneered the concept of nonstick cookware in India.
The first nirlep product was launched in Mumbai. It was a fry pan with code name F.P.
24. It was received with suspicion. It was not surprising because Indian housewife hadnever seen anything similar to it before.
In the initial stages Nirlep had just one distributor in Mumbai. But today the Company is
having a wide distribution network of about 85 distributors across the country coupled
with a strong & dedicated field force to ensure sales and services at around 9000 retail
outlets.
Today, Company is a pioneer and leader with a market share of 35% in the non-stick
cookware segment in the country. The Company exports its products to countries like
Saudi Arabia, Dubai, Maldives & Sri Lanka. The Company is accredited with the quality
Certification ISO 9001 : 2000 of AS/NZS.
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The company is having dedicated employee strength of about 225.
The company is having six manufacturing plants out of which three are devoted to the
cookware business; namely Nirlep Appliance Ltd. Amulet industries pvt. Ltd., & Bhogle
coating Pvt. Ltd. The company has also undertaken several turnkey projects for settingup manufacturing plants for the non-stick cookware in middle east & Africa. The other
three plants are located in waluj industrial area, Aurangabad namely marathwada auto
compo Pvt ltd., umasons auto compo pvt ltd., and umasons steelfab pvt ltd.
One & half year back the company entered into a strategic technology tie-up with
smaltriva, an Italian company which is a world leader in industrial bake ware coatings.
The industrial bake ware coating system (called the SBS coating) denotes the most
advanced non-stick coating systems used by the most important food & bakery
industries in the world. The SBS coatings systems can be applied only by the most
experienced licensed applicators & Nirlep is proud to be one among them.
The companys fully integrated manufacturing setup for non-stick cookware
manufactures high quality kitchenware such a non-stick fry pans, Tawas, Kadhais,
Appam Chatty, Appa Patra, Sandwich makers, Pots & more.
The Company strongly believes in three basic tenets Integrity in business, Quality &
Fair Price.
In Integrity in all business transactions.
In building Quality in everything company is involved with.
In charging Fair Price to companys customers.
In Long Term Relationship with companys customers, business associates,
suppliers & employers. In emphasizing as much on the Qualitative aspects of Growth as on the
quantitative.
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The company is woned by technocrat engineers who are deeply involved in day to day
operation of the organization and have a wide knowledge in manufacturing nonstick.
The company is having the current capacity of manufacturing of 1.2 millions
kitchenware pans every year and now poised to have ambitious growth plan of
achieving the target of 1.8millions kitchenware pans. The management is taking
conscious effort to invest heavily not only in technological advancement but in its human
capital as well. A dedicated & focused effort of all the employees will make this
successful.
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NIRLEP CORPORAT PROFILE
BOARD OF DIRECTORS
MUKUND N. BHOGALE, M.D
RAMCHANDRAN N. BHOGALE, Director
NITYANAND J. BHOGALE, Director
VINAYAK M. JOGLEKAR, Director
MUKESH SEHGAL, Director
SANJAY P. SATHE, Director
BANKERS
BANK OF MAHARASTRA
(KRANTI CHOWK BRANCH)
J.M. GANDHI BUILDING, ADALAT ROAD, AURANGABAD
AUDITORS
S.V. GOGATE & COMPANY
CHARTERED ACCOUNTANTS, MUMBAI
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REGISTERED OFFICE
B-5, MIDC, STATION ROAD, AURANGABAD-431005
FACTORY
B-6/B-7,MIDC, STATION ROAD, AURANGABAD-431005
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MISSION
DISCIPLINE:
In NIRLEP discipline has been given utmost importance. In the organization all the
employees and management follows discipline regarding their worked. The workers
follow disciple regarding the production and other activities.
Quality:
Quality in the production and the product is given prime importance in the MBIL.
The company maintains top most quality of production and packaging materials which
gives total satisfaction to its customers.
ProductivityProduction of the product which will cope up with the demand is the aim of the
organization. To match the demand and the supply for the product they follow the
different management policies.
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Vision
To move beyond boundaries
To continually challenge & overcome limitation encountered in the self &company
growth and mainly focus on innovation.
To begin something in an organization, first step is that people must come
together and coming together is the beginning of moving beyond boundaries and
continually taking challenges.
After the beginning stage secondly we have to remain together for the long span
of time which leads organization or the grope of people to overcome the limitation
encountered in self and company growth.
Success of the organization lies in the hard working of people people together in
the organization. The business can reach to the immense height if all the people in the
organization work together and form their heart for the organization.
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Long term sustainable growth is possible only if the business is conducted strictly
within flame work of law.
Every individual if treated with dignity and respect can contribute to companys
growth.
Every individual wants to be successful without any compromise honesty and
integrity.
A fair and transparent work environment creates a dedicated work force.
Only knowledge and innovation can add real value and lead to sustainable
projects. Strength of character lies on being polite and firm not in being abusive and
aggressive.
The real cost of your strength of character is being fair and good always.
Goodness born of weakness is not permanent.
In integrity in all our business transaction.
In building quality in everything we gate involved with.
In charging fair price to our customers, business associates, suppliers and
employers.
In emphasizing as much on the qualitative aspects of growth as on the
quantitative.
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SWOT ANALYSIS
NIRLEP APPLIANCE LTD.
Strength:
Experience
Competitive
Distribution network
Established brand
Good financial condition Innovation
Weakness:
Advertisement
Opportunity
New alliance to tackle competition
Acquisition of regional competitors to tackle competition
Innovative product launch
Threats
Increased regional competitors
Misconception about Teflon coating
Competitors alliances
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Indias No.1 Nonstick cookware company
1. Nirlep is Indias Most Trusted Seller Of Home Appliance Brand.
2. Largest seller of Big DosaTawa.
3. NIRLEPS Cookers are Quality-Certified The bureaus Of Indian standard. [ISI]
4. Export is more than 6 corers
5. Received the highest customer satisfaction rating across the product categires.
6. Entered into contract with HPCL
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PRODUCT TYPE & INFORMATION
1. Non-stick Cookware
2. Hard-Anodized Cookware3. Enamelware
4. Pressure Cookers
5. Gas Lighters & Gas Tops
6. Select Snack maker
1. Non-stick Cookware:-This is formed by applying Teflon coating on the base metal, which is
aluminum. This is further classified into three major brands which of course are
available in different size & specifications. These brands are as follows;
A) Nirlep Sakhi:
This is the lowest range brand out of three. This is concentrating mostly
economy-class segment & is most popular owing to its value for money
characteristic. The name Sakhi itself implies that this product is just like a
friend of yours. It includes the following:
Concave Tawa.
Flat Tawa.
Dura Pan.
Kadhai.
Appam Chatty.
B) Nirlep Select:
This is the medium-class product & is placed in a slightly higher price
segment as compared to sakhi. It includes following
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Flat Griddle.
Concave Griddle.
Fry Pan with lid. Delta Pan.
Multi-pan with lid.
Multi-pot with lid.
Kadhai.
Handy Pan with lid.
Griller.
Sandwich toaster.
Appa Patra.
C) Nirlep Vajra:-
This is by far the most premium range brand & is consequently placed in
the highest price segment. The name vajra signifies the strength of coating
applied as regard to its durability. The consumer can use steel spoons instead
of wooden spoons without fear of damaging the coating. It includes the
following:
Fry pan without lid.
Concave Tawa.
Flat Griddle.
Multi-Pan.
Multi-Pot.
2. Hard Anodized cookware:-This is the different types of coating as
compared to the previous one. The coating is applied on the base metal by the
Anodizing process. This gives a beautiful smooth-gray finish. It includes:
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Concave Tawa.
Kadhai.
Mini & deep Kadhai.
Milk pan.
Patila.
Shallow Fry pan.
Tadhka pan.
3) Enamelware:-
This is still another type of coating called Enamel. It is formed by
Glass Impregnating on the base metal. It gives a very beautiful smooth finishing.
The pots are also having beautiful patterns of graphics that make them even
more good looking. These pots are cook n serve pots, which means that you
can cook & also serve in them owing to their cooking ability & beauty. Due to
such features this product is having a very high price-tag. It includes:-
Curry Pot.
Handi Pot.
Kadhai. Regency Pot.
4) Safe Cooker:-
These are the premium range of pressure cookers because of its attractive
combination of shape, features &benefits. The unique belly shape makes very
attractive cook &serve utility. The cookers are quality-certified by the Bureau of
Indian Standards (popularly known as ISI). Recommended for use on gas
stoves, kerosene stoves & electric plates. It includes:
Select+ Safe Cooker Inner Lid &
Select+ Safe Cooker Outer Lid.
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5) Bhoomi :-
This is the special type of product that is recently born & is a superior-
class product. This product finds its origin in the ancient Indian culture & cooking
habits. The word bhoomi signifies the soil and it means that this product is made
from soil. This product is said to be close to nature. It has got some unique
benefits. It retains important qualities of foodstuffs i.e., nutrition, minerals, etc.
which were thought to be evaporated after cooking in ordinary pots. At the same
time, it gives non-stick benefits after coating that is applied on it. This includes:-
Kadhai.
Griddle.
Fry pan.
Tadka pan.
6) Gas Lighter & Gas Tops:-
Gas lighters are made up of electronic SS body fitted with imported peizo for
long lasting one stroke performance. Gas tops are gold line black pearl series is
of 2 types i.e.2&4 burner. Secondly, goldline oval gas tops are the latest range
of LPG stoves to match your modern kitchen. They come with unmatched feature
like orating nozzle & a sleek, rust-proof single piece body-formed beading to
prevent injuries.
7) Select snack maker:-
Snack maker includes:
Concave griddle.
Delta pan.
Flat Griddle.
Griller.
Sandwich toaster.
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Square Omel.
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Wide range of NIRLEP Products.
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Department
orientation
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HUMAN RESOURCE DEPARTMENT
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Human resource department is about dealing with people . it is very
important department. Human needed desire, expectation etc. are changing
constantly because of the change in environment condition. This happens mainly
because of the presence of these factors of influence heart, brain & mind.
Human beings needed to be maintained at every cost. They are considered as
through individuals which varied characteristics, attitude etc.
Management is to MANAGE- MEN- TACTFULLY. Through there are other
major organizational function such as financial management, production
management, material & marketing management etc. it is undoubtedly clear that
management of the human resources provides all other organizational function.
The growth of any company depends upon the people working in it, and the HR
decides this. It performs many functions & plays a vital role in the development of
the industry. Apart from dealing with the people it works for job description, job
specification, wages etc. in short human resources department is that part of the
total management of an organization which specifically deals with human
resources in respect of the following function:-
Manpower planning :Manpower required carrying out different functions in any industry. And the HR
department decides this manpower after discussion with all the departments of
the company to find out the correct output is very complex and difficult task. So
for this purpose HR should be very careful to carry out the detailed study of
different models of job. This activity is called as job analysis. This job analysis is
further sub-divided into job description and job specification.
Job description:
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It includes the total job description i.e. how, why, where the job is going to
be done. Thus, it gives the total information about job.
Job specification:
It gives information of the skill required to do job, type of person i.e.
technical or engineer or a management person. It is that right person for the right
job.
Recruitment and selection:
The company makes its recruitments for the management staff through
employment agencies, campus recruitments & internal sources. For candidates
selected for Executive levels induction depends on the nature of the job. A new
recruit is introduced & routed to all the departments, processes, functions and
people in the plant. Also the new candidate is familiarized with the rules,
regulations and policies of the company. Induction program is facilitated for the
candidate. Later the new recruit is given a formal set of job responsibilities the
function of recruitment of employees is done through:
Newspaper
Reference
Consultancy Agencies
Campus Interviews
In this process, they maximize the number of eligible candidates and
from them they select the most suitable candidate. After new recruitment
their Orientation, induction program is too be done by HR department.
After that job training of persons their performance management system
(PMS) some training program is to be arranged for the person who got
less number on the PMS scale to explore their hidden talent fully.
Promotions, increments salary structure all are depend on the
performance Appraisal only that decided by HR department.
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Induction
The company has outstanding induction programme. Not only familiarity with
function of departments & machines but also learning processes &operations.
Also an induction CD is shown giving him an overview of the parent company
and the plant. It is a three days program.
PERFORMANCE APPRAISAL:
Performance appraisal is done annually with quarterly reviews. Self-
appraisal method is used for appraising performance. The company does not offer a
flexible pay package for the management staff. Promotions in the company are strictly
based on the merit, and potential of the employee and no seniority factor is taken into
consideration. 360 is mostly used.
INNOVATION:
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Innovation and creativity at work place is reward through a letter of appreciation. A
photograph along with his name and achievement is put up in the conference hall. This
also becomes a basis for promotion. The company carries out career planning and
succession planning for potential employees who are identified through performance
appraisal.
Recently three year back company has started Innovation scheme. There is award
known as man of the innovation based on brining in maximum innovation & their
implementation. For affiliating, this there is a committee for innovation assessment.
Innovation and creativity of the individual becomes a basis for promotion as well.
During promotion people within the plant are given preference over others.
Group Appraisal:
An employee is appraised by a by a group of appraisers. this group consist
of the immediate supervisor of the employee, to the supervisor who have close
contract with the employees work, manager or head of the department and
consultants. Manager may be the chairman of the group. The supervisor
enlightens member about the job character, standard of performance etc. then
the group appraise the performance of the employees, compares the actual
performance with standards, suggests ways for improvements, etc.
Industrial Relation:
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Here employees and workers play an important role in industrial relation.
Relation with government is also good in this which helps the company to
prosper. Government place a role mediators and tries to regulate the activities
and behavior of both employees organization and employers. The
implementation of goods HR policies results in good industrial realization.
No punishment is giving in nirlep to the employee for their wrong work or
behavior.
TRAINING:
To aid in the formulation of policy governing training of new employees.
To provide for training in safety & company policies.
To co-operate in the preparation of a special annual report for employee.
WAGES & OTHER INCENTIVES:
To collaborator with others or responsible for wage plan. To write job
specification & evaluate all jobs. To participation in the formation of policies
governing payment for suggestion, pension plans profit-sharing programs,
mutual saving program, insurance, loan to employees.
Mostly wages are decided on the bases of the employee performance, the
persons punctuality in the company etc.
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Motivation:
The HR manager helps the various departmental managers to design a system of
financial and non financial reward to motivate the employees. With the help of
motivation moral improvement of the employees is increased and group motivation is
also enhanced.
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Executive officer
Mr. Vuraj DangeOfficer
Mr. PrabhakarJagtap
Officer.
Mr .
Brahmangaonkar
HR MANAGER
Mr . Pravin Bhalerao
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Purchase department functions as windows to an organization. Purchasing
department ensures that the right material, equipment and services are
produced in the right quantity, from the right source, at the right time, and at a
competitive price. Purchasing is mostly done as per requirement of the
production department. Organization purchase materials from external sources
as they do to not have the capability to manufacture them internally or because
they are cheaper to purchase than to make. Purchasing refers to buying of a
material or an item from a company or division that supplies material. The
purchase department has to purchase the right material low cost, develop a
networks of vendors, and provide necessary information about the new products,
materials, and services to other departments.
In NIRLEP purchasing is done in steps- first planning secondly indents and then
purchasing. Purchasing is of row materialAluminum foil roles, machinery
spares, and consumable goods. A proper capital investment is there for all these
purpose. Purchasing department has to look over suppliers base, cost control,
quality control and other services. Purchase department can control cost in row
material purchase, labour payment etc.
Purchasing cycle is followed in this department. This starts from-the items which
are required are listed, then stock level is checked, if they are below minimum,
consumption and lastly again the requirement.
In NIRLEP purchasing of raw material is done from Aurangabad itself they follow
centralized purchasing.
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Functions of the purchase department:
1) Make or Buy strategy, KRSS function of purchasing cycle,
2) Buy right quality, at right time, time source, in right price, purchasing form
overseas, purchasing price analysis, purchase of services, purchase of
capital equity.
3) ERP support to purchase process, budgeting of purchase control.
4) Control packing cost, transportation, and disposal of scrap and surplus,
value analysis.
5) Analysis supplier, market vendor development, supplier relation
management, purchase polices.
6) Role of purchasing in inventory management, ABC analysis, push and pull
system of material flow.
7) Negations skills, dos and donts of negotiations.
8) Next level purchasing, net auction, e-market place, e-procurement,
suppliers web communication.
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Mr.
Mahendra
Deshpande
officer
Mr. PrasadMante
Officer
Mr. Prasad
Deshmukh
PURCHES MANAGER
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PRODUCTION DEPARTMENT
Nirlep non-stick cook ware is manufactured at silver light industries private
ltd. Situated in Aurangabad. Plants make use of ultra sophisticated
machines and technology, highly skilled professional and strength quality
control system to manufacture Indias first non-stick cookware.
Raw material used in Nirlep is purchased from outside from some other
company which is amulets industries private limited. The raw material
which is purchased is virgin aluminum. Raw material is in the from of
aluminum circles which are cut and rolled.
This aluminum sheets are passed on through different steps for making an
utensil and the steps for this are as follows:
STEP 1:
Quality control test no.1: In this step quality test of aluminum circles is
done to ensure their different aspects such as their physical dimensions
like diameter, thickness, etc. as per the standards required.
After all this aluminum circles are inspected for any surface defects and if
there is any defect so such pieces.
STEP 2:
Stamping: Here in this step aluminum circles are stamped with different
things like brand name i.e. Nirlep then ISI mark is stamped, name of range
i.e. Sakhi, Vajra, select, etc. then name like fry pan, kadhai; then thickness
and batch number etc.
STEP 3:
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Pressing: As the name suggests in this step the aluminum sheet is given
the required shape.
STEP 4:
Trimming: As per the name suggest trimming names cutting, so here the
aluminum sheet is trimmed to make pan exactly of same height from all
the sides.
STEP 5:
Per-polishing: In this step outer surface of an utensil is polished to make
it suitable for painting.
STEP 6:
Welding: In this step studs or bolts as per required are welded on an
utensil to make it convenient to join the handle to an utensil.
STEP 7:
Decreasing: This step deals with removal of impurities like grease or
coolant oil or any such impurity if present on an utensil is removed offutensil surface.
STEP 8:
Quality control test no.2: In this test the confirmation of all the physical
specification is done and utensil is tried to make as per its standard.
STEP 9:
Coating: Here the coating of an utensil is done. Inner surface is spray
painted with special type of primer and dried in air and then top coating is
done with TEFFLON non-stick coat. Different thickness of coating is given
tom different range of utensil.
Select range has the overall thickness of coating between 28-35microns.
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Savoy range has an added layer of a Ceramic Fiber Re-enforcement
(CFR) which increases the thickness up to 40-45microns.
STEP 10:
Baking: After coating utensils the coating should be firm so for that they
are baked in oven at a temperature of 400* for about one and half an hour.
STEP 11:
Quality control test no.3: In this step after coating has been completed
again the utensil are inspected and if some error or defect occurs then the
piece is removed.
STEP 12:
Painting and screening: in this step outer surface of the utensil is again
painted from outside to give it a good look and project it from flames and
the painting is in the form of spray painting. Screen painting is also done
on Savoy Range.
STEP 13:
Base grooving and branding: In the step computers are connected with
the machines. In this pans or the utensil are prepared to rotate on a high
speed and computer governed machines groove the base. Similarly
branding is also done.
STEP 14:
Edge finishing: In this step edges of the utensils are checked for painting
or coating depletion and as per required final touches are given to the
utensil here accordingly.
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STEP 15:
Quality control test no.4: After edge finishing is completed utensils are
thoroughly checked and cleaned and a final quality control list is
conducted on utensils.
STEP 16:
Packaging: In this the handles are field on the utensil or they are packed
loose. Packing is done on conveyor belts by using specially designed
trays and checked that all accessories are correctly packed. After that all
the things are master packed and dispatched Nationwide.
Apart from these major steps more activities are done. They are:
1) After pressing, utensils are cleaned manually and make surface of utensil rough
and remove grease. There are three different huge tanks which are field with two
types of acids and an alkali solution and temperature and timer is set up as per
required. From this the utensil is passed.
2) Finally there is a tank of de-mineralize water which is used for washing theutensils and then utensils are dried in oven type of tank. Tanks are attached with
hot water generators to maintain the temperature of tanks.
3) Coating process includes two types of guns for coating the utensils which are
placed at a distance to coat the inner and outer surfaces. First gun is used to
coat the outer surface of the utensils i.e., TEFLON coating is done and second
gun is used to coat the inner surface.
4) Importance is given to pollution control. The water used for cleaning the utensils
gets polluted so it is operated in separate unit to fragment the polluted water and
to make it more distilled and after this it is allowed to flow.
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Manufacturing process:-
The manufacturer process of Nirlep Non-Stick cookware is as follow:-
Quality
control testStamping Pressing Trimming
Quality of
control testDegrasing
Stud
Welding
Pre-
polishing
Painting &
screening
Quality
control testBakingCoating
Quality
control test
Edge
finishing
PackagingBase
Grooving &
banding
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Production
manager
Mr. Shekhar Thosar.
Packing supervisor
Mr. VIvek Deshmukh
Production supervisor
Mr. Sachin borse
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MARKETING DEPARTMENT
Marketing occupies an important position in the organization of a business
unit. It is one of the most important line-activities of business operations.
Marketing is comprehensive and it includes all recourses and a set of
activities to direct and facility the follow of goods and services from
producer to consumer in the process of distribution.
Marketing department aims to make selling superfluous and it makes clear
that marketing is not equal to selling. Marketing just identifying the
unfulfilled needs of customers and satisfy them. Marketing thinking startwell before production commences and ends only after rendering after
sales satisfaction. Marketing is the process of exchange involving two
distinct aspect namely, mental and physical.
NIRLEP deals with the traditional channel of distribution, that is,
manufacturer distributer/carry forward agent dealer /retailer
consumer.
Requirement of the product in the concerned contract is seen and then
that number of products is made, billing is done of the product and then
goods are dispatched to the malls.
Marketing segmentation of NIRLEP is basically heterogeneous to
homogeneous.
The competitors NIRLEP are many, but some of them from the domestic
market are NIRLEP appliance, PRISTAGE appliance, HAWKINS
appliance, etc.
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Importance 4Ps of NIRLEP
PRODUCT: most of the companies have a good range of products. In fact
NIRLEP is having a more comprehensive range of products. It focuses on
the product novelty and quality. Product of Nirlep has good features and
also has good services.
PLACE: NIRLEP has got good market coverage as far as Aurangabad
is concerned and abroad is concerned, which is more comprehensive than
others. Other companies have a very little coverage. Transportation and
distribution channel is also good.
PRICE: Price is tried to keep as per the consumers efficiency. Market
strategy is seen and also competitors price are seen while deciding the
price for the products.
PROMOTION: NIRLEP deals with the push and pull strategy. And also
has good relation with its customers.
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Marketing Manager
GM. DM. DM. DM. inst. Sales
Sanjay Shindgikar Milind Shahane R. K. Jha Biju Nair manager
Ashish garde
MD.
Mr. Mukund N. Bhogale
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FINANCIAL DEPARTMENT
Finance is an agent that directs the flow of economic activity & facilities its
smooth operations. The role that financial department. Plays today are
concerned with the planning & effective utilization of the resources, as the
resources is scared utilizing it properly is most important.
Account department is one of the major departments. Of any
company, as it deals with all the incoming & outing flow of money. Thisdepartment takes care of all money related deals, etc. from making
companys yearly budge to give every employee its salary. It also takes
interest in provident fund income tax etc. of each employee. It has to deal
with other banks & general manager of other companies for money inflow
or outflow details.
This department also looks after whether the company is making
profit or not & it has to concisely reports to other department about it so
the company runs smoothly.
Sources of funds for this company are banks, share holders,
depositors. Taxation is there in this company in which tax deduction is
there and source is income tax. C-from are used during the sales process.
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Share of the company are issued in 3 ways-
At per i.e. according to standard value,
At premium i.e. more than standard value,
At discount i.e. less standard value.
This company deals with bank of Maharashtra for its finances.
OBJECTIVE OF FINANCE DEPARTMENT:
To achieve an adequate growth of profiles over a period of years with
minimal year-by-year fluctuations.
To maintain adequate cash to meet commitment when due and finance
expansion were necessary, without relating to much a profitable spare
cash at any one time.
The department in which the company has made the investment should
earn an adequate return on the investment allocated to them.
FUNCTIONS:-
a) Maintaining cash & bank transaction
b) Payment of salary & wages
c) Arrangement of proper working capital
d) Making stationary payments
e) Maintains of all bank accounts and their reconciliation
f) Deposit of checks receive from customer
g) Proper utilization of resources
h) Wealth and profit maximization
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Finance manager
Mr. Pradeep Joshi
Officer
Mr. YogeshKarandikar
Officer
Mr. Atul Pathak
Officer
Mr. Pradeep Holker
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EXPORT-IMPORT DEPARTMENTThe export-import policy plays a very important in directing, regulating and
promoting the foreign trade. The Exim policy contains a bouquet of
concessions for exporters, focusing sharply on special Economic zones,
industrial clusters, infrastructural development, and reduction in
transaction. For this department Export-import code certificate is required.
This certificate is issued by Directors General Foreign trade (DGTF).This
GDTF works under ministry of commerce.
For exporting and importing the following things is required-pan card, ISC
certificate, bank of account dealing with foreign currency. They have tariff
item code and are 8digits. Letter of credit and document through banks is
used more in export.
NIRLEP exports finished products to different countries like Italy, Spain,Hongkong, Turkey, sri-lanka, Zambia. This company imports material for
coating from china bengluru. Imported coating contains Teflon platinum
coating which is required by foreign customers and this Teflon coating is
imported from USA. Aluminum circles, sheets, in gusts are also imported.
The export-import is done in this company through waterways.
In the 2008-2009the export turn-over more than 6 crocre.
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CONCLUSION
NIRLEP appliance ltd. Is one of the leading companies in kitchen
appliances? The company produces many appliances such as cookers,
pans, gas stoves etc. this company has share in the market it is having
good turn over and in an increasing manner. This company is having
foreign trade also.
NIRLEP appliances Ltd. In Aurangabad is the only plant which is having
production plant, all over India. The quality of the product is good and
holds a good place in the market.
The company as having good human resource. The entire employees in
the company are well trained and qualified in the work. All the
departments are well established and fulfill the need of the employees. so
the environment is very good.
It should keep hold of its price, because other brands in the market have
Approximately less price than this, only Hawkins is a big player This
company should also focus on promotion also, because all small players
are not only keeping their price low but also giving discount.
There is not much difference between Nirlep and other competitors as far
as advertising are concerned.No player in the market is adverting very
prominently. so they must focus on some of these things.
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BIBLIOGRAPHY
1) www.nirleponline.com
2) www.ciethr.com
3) www.google.com
http://www.nirleponline.com/http://www.nirleponline.com/http://www.ciethr.com/http://www.ciethr.com/http://www.ciethr.com/http://www.nirleponline.com/