Ganesh Ppts FINAL

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    POWER POINT PRESENTATION

    PRESENTED BY

    GANESH.V

    REG NO:10KIIE00IO

    Pydah college of engg & tech

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    Cost and management accountig

    Topic: Budgetary control

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    What is budget

    A budget is a financial and quantitativeexpression and statement of a plan of action,based on managements policy and preparedfor specific objectives.

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    What budgetary control

    Budgetary control implies the use of acomprehensive system of budgeting to aidmanagement in carrying out its functions likeplanning, coordination and control. It is asystem which uses budgets for planning andcontrolling different activities of business.

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    Objectives of budgetarycontrol

    1. planning

    2. communication

    3. coordination

    4. motivation

    5. control

    6. Approved plan

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    Requirements of a goodbudgetary control

    1. Budgeting process should be backed andsupported by the chief executive of anorganization.

    2. the budget system system based oninformation, communication andparticipation.

    3. the organizational goal should bequantified and clearly stated, these goalsshould be within the frame work oforganizations strategic and long term plans.

    4. the person responsible for execution of

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    Advantages of budgetarycontrol

    1. a budget programmed forces themanagers to plan a head.

    2. it demands the most economical uses of

    labour, materials, facilities and capital.

    3. it uses of budgets promotesunderstanding of the problems to co-

    workers.4. it help in obtaining the bank credit.

    5. it facilitates periodic self analysis of

    the organization.

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    BUSINESS LAW

    TOPIC: PERFORMANCE OF CONTRACT

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    What is : Performance ofcontract

    Sec 37 of Indian contract act of 1872 aperformance of contract takes place when theparties to the contact fulfill their obligations

    arising under the contract with in the time and inthe manner prescribed.

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    By who can demand performance

    It is only the promisee who can demandperformance of the promise under a contact. Itmakes no difference whether the promise isfor the benefit of any other person.

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    B y whom must contract beperformed

    1. promisor himself

    2. agent

    3. legal representatives

    4. third person

    5. joint promisors.

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    Strategic management

    Topic: strategy evaluation and control

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    What is strategy evaluation

    evaluation is systematic determination ofmerit, worth and significance of something orsome one using criteria against a set ofstandards.

    strategic evaluation provides feedback inrelation to management decisions, it provideevidence to inform future decisions.

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    Importance ofstrategyevaluation1.The fundamental bases of a firms strategy

    need to be analyzed.

    2. forecasted results and actual output need

    to be compared.3. necessary measure are to be identified that

    will help an organization to achieve its goals.

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    what is strategic control

    Strategic control which is concerned withtracking the strategy, as it is beingimplemented, detecting problems or changesin underlying premises, and making necessaryadjustments.

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    What is performacemeasurement

    performance measurement can be included inthe strategic control process, there are fiveelements attributed to any performancemeasurement systems.

    1. acceptable

    2. suitable

    3. feasible4. effective

    5. aligned

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    WHAT IS KNOWLEDGE

    Knowledge is an awareness of familiaritygained by experience, through interactioneither with person, a fact or thing. Knowledgeis also a person range of information, facts andintelligence.

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    WHAT IS KNOWLEDGENETWORK

    It is a rich and dynamic phenomenon inwhich knowledge is shared, developed andevolved; it is more than using rules andinferences in an expert system. It is aboutknowledge that is evolving that is gettingcreated right know, it deals with person toperson or group to group communication thoseresults in new knowledge.

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    What use knowledge networkin KNOWLEDGE management.

    1. Promoting trade and commerce.

    2. Improving education, learning and training.

    3. Bringing co-operation and cohesiveness

    between science and technology andindustry.

    4. Innovation promotion from grass roots

    level.5. Making S&T community more dynamic

    productive and responsive tocommercialization of innovation.

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    Service marketing

    TOPIC: RELATIONSHIP MARKETING

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    WHAT IS RELATIONSHIPMARKETING

    relationship marketing is an integratedeffort to identify, maintain and build a networkwith individual customers, and to continuouslystrengthen the network foe the benefit of boththe sides through interactive, individualizedand value added contracts over a long periodof time

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    Significance of RELATIONSHIPMARKETING

    1. Reduction in recruitment cost.

    2. Generation of more and more loyalcustomers

    3. Reduction in advertisement and other salespromotion expenses.

    4. Easy introduction of new products.

    5. Benefiting customer specialty approach.

    6. Easy business expansion possibilities.

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    Benefits of customerRELATIONSHIP MARKETING

    1. Increase the sales revenue.

    2. Increase win rates.

    3. Increase margins.

    4. Improved customer satisfaction ratings.

    5. Decreased general sales and marketingadministrative costs.

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    Challenges of RELATIONSHIPMARKETING

    1. Developing right organization structure.

    2. Building for the life time customer value.

    3. Managing an integrated communication

    program.

    4. Gaining access to the appropriate systemsand executional capabilities.

    5. Building alliances between manufacturesand retailers.

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    Advertising and brandmanagement

    TOPIC: RETAIL AND TRADE ADVERTISING

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    WHAT IS RETAIL ADVERTISING

    Advertising that promotes local company'sand merchandisers' goods and services. This is

    also referred to as Local Advertising.

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    WHAT IS TRADEADVERTISEMENT

    Advertising which are directed bymanufactures to the distribution channelnumbers. Such as wholesalers or retailers, arecalled trade advertisement. The objective of

    such advertising is to promote sales bymotivating the distribution channel membersto stock more or to attract new retail oulets.

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    CHARCTORISTICS OF RETAILADVERTISING

    1.Creating any image of the shop,

    2. Establishing its location;

    3. Variety or special kind of goods offered, and

    4. Competitive price offers

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    Retail is usually classified bytype of products as follows:

    1.Food products

    2.Hard goods ("hardline retailers") - appliances,

    electronics, furniture, sporting goods, etc.

    3.Soft goods - clothing, apparel, and otherfabrics.

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    There are the following types ofretailers by marketing strategy1. Departmental stores

    2. Discount stores

    3. Super markets

    4. Warehouse stores

    5. Variety stores

    6. General stores

    7. Specialty stores

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    Security analysis and portfoliomanagement

    TOPIC: BOND DURATION

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    WHAT IS BOND DURATION

    duration is a concept which means theweighted average measures of time period ofbonds life. This is valuable in understandinghow bonds price change in response to

    interest rate changes.

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    Macaulays duration(md)

    macaulay's duration is defined as theweighted average number of years, until thecash flows occur, where the relative presentvalues of each cash payments are used as the

    weights.

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    The formula for md is as

    C = annual coupon ratef = face valueytm = yield to maturity

    v = present value of cash flows.

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    Finanacial services andinstitutions

    Topic: innovations in financial services undermoney market

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    What is financial services

    Financial services means mobilizing andallocating savings includes all activitiesinvolved in the transformation of saving intoinvestment.

    financial services can also be calledfinancial intermediation, financialintermediation is a process by which funds are

    mobilized from a large number of savers andmake them available to all those who are inneed of it and particularly to corporatecustomers.

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    What is money market

    money market refers to the institutionalarrangements facilitating borrowing andlending of short term funds. In money marketfunds may be borrowed for periods varying

    from a day, a week, 3 to 6 months.

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    money market items

    1. Treasury bills

    2. certificates of deposits

    3. Commercial papers

    4. RBI

    5. co-operative banks

    6. post office saving deposits

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    Innvations in money market

    1. In november 1986 the government of indiaintroduced a new 182 day treasury bills, inapril 1992 364-day treasury bills.

    2. Inter bank participation (IBP) has beenintroduced by the RBI in june 1989.

    3. In 1989 another new instrument called thecommercial paper has been introduced by

    the reserve bank.

    4. the bills rediscounting market haswithnessed some improvements in terms ofthe increase in number of players during