“People demand freedom of speech as a compensation for the freedom of thought which they seldom use.- Soren Kierkegaard

ANY ADVERTISER WITH A BUDGET CAN ‘SPEAK’ TO AUDIENCES. TO THE EXTENT SOME OF THEM DON’T BOTHER TO ‘THINK’ AS HARD ANYMORE…1

“In social media, if you’re not worth sharing, you’re worth nothing.

YOU ARE NOW ROBBED OF THE FREEDOM TO SPEAK. YOU’RE IN SOCIAL MEDIA ONLY IF PEOPLE SPEAK TO ONE ANOTHER ABOUT YOU. SO. IT’S TIME TO THINK AGAIN. WHAT IF WE ONLY SAY SOMETHING IF IT’S WORTH SHARING? 1

“2We’ll have up to 1.5 billion gamers in the next decade. So, the big question is, "What exactly are gamers getting so good at?" Jane McGoningal http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html

“The game-ification of marketing.NOT CREATING FLASH GAMES, NO. BUT RELATINGTO THE CONSUMER BEHAVIOUR OF GAMERS…2

“3Every company that works online today ought to consider:COMMUNITY ORGANIZER.STATS FIEND.MANAGER OF FREELANCERS. With three superstars doing these jobs, it's possible you can create almost anything.

Seth Godin, 2008 http://sethgodin.typepad.com/seths_blog/2008/11/three-new-jobs.html

“Build an execution team.WE’VE GOT GAME CHANGING IDEAS ON THE TABLE.IT’S TIME TO BUILD THE TEAMS TO EXECUTE!3