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Do what you know best and outsource the rest
GalBarasGetBusinessOnlineConsulting
} Introduction} WebsiteMythsvs.Reality} OpportunityCost:“TimeisMoney”} HowtoSucceed
} Whyme?} “AnyonecandoIT”:comparingcherriestowatermelons
} “Whyismysitenotindexed(properly)?”} “OMG,whereismysite?”
“Ifmysitelooksgood(tome),itisgood”
Creation
Domain registration
Web hosting & installation
Design
Development
Content
Marketing
Advertising
Social media
Off-page SEO (links)
Affiliates
Email newsletters
Tracking
Operation
Administration•Security
•Backup/recovery•Domain renewal•Hosting renewal
Maintenance•Updates
•Post-update adjustments
Content•Blogging
•Products/services
Development•Technology changes•Functionality changes
Optimisation•On-page SEO•Conversion
•Speed
“Ifyoubuildit,theywillcome”
“Oncemysiteisbuilt,Iwillstarttogettrafficandconversions(subscriptions,
contacts,sales)”
Creation
Domain registration
Web hosting & installation
Design
Development
Content
Marketing
Advertising
Social media
Off-page SEO (links)
Affiliates
Email newsletters
Tracking
Operation
Administration•Security
•Backup/recovery•Domain renewal•Hosting renewal
Maintenance•Updates
•Post-update adjustments
Content•Blogging
•Products/services
Development•Technology changes
•Functionality changes
Optimisation•On-page SEO•Conversion
•Speed
“OnceIsetmysiteup‘justright’,thereisnoneedtochangeit.Itwillremain
perfect”
Creation
Domain registration
Web hosting & installation
Design
Development
Content
Marketing
Advertising
Social media
Off-page SEO
Affiliates
Email newsletters
Tracking
Operation
Administration•Security
•Backup/recovery•Domain renewal•Hosting renewal
Maintenance•Updates
•Post-update adjustments
Content•Blogging
•Products/services
Development•Technology changes
•Functionality changes
Optimisation•On-page SEO•Conversion
•Speed
“AfterIlaunchmysite,Icansitonabeachwithmylaptopandwatchthemoney
rollingintomyaccount”
Creation
Domain registration
Web hosting & installation
Design
Development
Content
Marketing
Advertising
Social media
Off-page SEO
Affiliates
Email newsletters
Tracking
Operation
Administration•Security
•Backup/recovery•Domain renewal•Hosting renewal
Maintenance•Updates
•Post-update adjustments
Content•Blogging
•Products/services
Development•Technology changes
•Functionality changes
Optimisation•On-page SEO•Conversion
•Speed
“Itdoesn’tmatterhowlongittakes.Iwillgetthereeventually”
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} Month6:Mobile-firstindexing.2-monthdelaytofigureoutwhatitmeansandhowtoadapt
} Month9:WooCommercedatabaselayerchanges.Addonincompatible,nowunsupported.1-monthdelay
} Month11:Sitehacked…
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MonthlyProfitability($1K)
Cost Income Total
} Month6:Mobile-firstindexing.Noproblem} Month9:WooCommercedatabaselayerchange.Noproblem
} Month11(1):Sitehacked,backuprestoredandsecuritytightened.Downtime:1day
} Month11(2):Hackingfails
} Making$0for12monthscanadduptomorecostthanaprofessionalwebsite
} Ifpaidmarketinggeneratesapositivereturnoninvestment(ROI),spendingMOREisBETTER
} ProfitableoutsourcingmakesyourbusinessSCALABLE
Owneverythingtoprotectyourself:◦Domain◦Hosting◦ Financialaccounts◦ Softwarecomponents◦ Services◦ Socialmediaprofiles
Dowhatyoudobest:ChoosewhatyoucandoinaUNIQUE andprofessionalway,andyouENJOY doing,anddoityourself.
Ifyouhaveapersonalbrand,doyourownsocialmediaengagement.
Outsourcetherest:FindEXPERTprofessionalstodoeverythingelse.
