1.What is Bounce Rate?A) the percentage of visits to your site where the visitor viewed only one page and then exited without any interaction on your siteB) the number of times unique visitors returned to your websiteC) the percentage of sessions for which the visitor can be tracked as uniqueD) the percentage of site exits

2.How would you track visitors coming from an email, banner, or newsletter campaign?A) by manually tagging the destination URLs of the campaignB) Google Analytics will track visits coming from any campaign automaticallyC) by turning autotagging onD) It is not possible to track visitors coming from non-AdWords campaigns

3.What does a high bounce rate on a landing page associated with a particular keyword suggest?A) The keyword will have a relatively high ROIB) The content on the landing page does not properly match the expectations of visitors who searched on that keywordC) The landing page is highly relevant to the keywordD) You should stop buying the keyword

4.How would you set up Google Analytics to attribute conversions to the original referring campaign?A) Add "utm_nooverride=off" to the end of your campaign URLsB) Conversions are attributed to the original referring campaign by defaultC) Add "utm_nooverride=1" to the end of your campaign URLsD) Conversions are attributed to the most recent campaign and there is no way to modify this behavior

5.How is click-through-rate calculated?A) clicks / impressionsB) visits / impressionsC) clicks / visitsD) absolute unique visitors / impressions

6.You want to exclude your company's internal traffic from your reports. Which RegEx would exclude the IP range 193.88.222.1 to 193.88.222.10? (Hint: Use the RegEx Generator in the Google Analytics Help Center)A) 193\.88\.222\.(1 -10)

B) ^193\.88\.222\.([1-9]|10)$C )193.88.222.1-10D) 193\.88\.222\.[1 -9]| 10

7.Your website uses a shopping cart on a different domain. To ensure that visitor session data is retained when switching domains, which of the following do you need to implement?A) the _link() or _linkByPost() methodB) the _trackTrans() methodC) the _setLocalRemoteServer() methodD) This is tracked automatically; no additional configuration is required

8.How would you find out which keywords visitors from Tokyo used to find your site?A) This information is not available in Google AnalyticsB) Search for "Tokyo" in the All Traffic reportC) Select the "Keyword" dimension in the Map Overlay (Location) reportD) Select the "City" dimension in the Keywords report

9.You are running a correctly tagged email campaign that refers visitors to your website. How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance, but instead returned at a later time by typing the URL of your site directly into their browser?A) You cannot track conversions when a visitor returns as "direct" (i.e. by typing the URL of your site directly into their browser)B) Google Analytics does this by default (within 18 months)C) Google Analytics does this by default (within 6 months)D) Tag the URL in the email with a campaign of "nooverride"

10.A visitor arrived at your website via referrer A on one occasion, and then via referrer B on another. During the second visit, the visitor completed a purchase transaction. To what source will the purchase transaction be attributed?A) referrer B B) referrer AC) directD) (not set)

11.You define a URL Destination goal by_.A) editing the profile and specifying the request URI of the conversion pageB) adding the e-commerce code to the goal pageC) adding the conversion ID to the tracking code on the goal page

D) dragging the goal page onto the Dashboard

12.Which reports tell you how many automatic crawlers (search engine robots) visited your website?A) Google Analytics does not track the vast majority of crawlers since they are classed as personally identifiable informationB) Google Analytics does not track the vast majority of crawlers since most do not have IP addressesC) The Network Properties reportsD) Google Analytics does not track the vast majority of crawlers since most do not execute JavaScript

13.What is one way of determining whether an increase in Average Time on Site actually reflects an increase in site interaction?A) look for a corresponding increase in Bounce RateB) look for a corresponding increase in Direct visitsC) look for a corresponding increase in Pages/VisitD) look for a corresponding decrease in Direct visits

14.You are an online merchant. A customer makes an order to be delivered to his home address. He then decides to make a separate order to be delivered to a friend's address. How many transactions will be reflected in your reports?A) 0B) 1C) 2

15.Which of the following could be measured by defining a goal in Google Analytics? (Select all that apply)A) the percentage of visits that result in a site registrationB) the percentage of visits that are uniqueC) the percentage of visits which contain only one page viewD) the percentage of visits during which visitors spent at least 2 minutes on the site

16.What kind of intelligence events are available in Google Analytics? (Select all that apply)A) Automatic alertsB) Custom alertsC) Weekly alertsD) Daily alerts

17.You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report, what is the likely reason for this discrepancy?A) Not all visits include a site search; only those which did are

included in the conversion rate calculation in the Site Search Terms reportB) The Site Search Terms report is only able to show goal conversion rates for one of your goalsC) Of those who perform a search during their visit, fewer are likely to convertD) This is a bug; the figures should match

18.Which is the recommended parameter for identifying different versions of an ad?A) utm_creativeB) utm_mediumC) utm_contentD) utm_ad

19.What is the purpose of the URL builder?A) to optimize landing pagesB) to generate a URL with tracking parametersC) to generate the URL tracking parameters that need to be appended to an organic search resultD) using the URL Builder is required to track AdWords visits

20.Which report would you use to assess whether visitors who search your website have a higher conversion rate than visitors who do not?A) Site Search Overview reportB) the Goal Conversion tab on the Site Search Usage reportC) the Goal Conversion tab on the Search Terms reportD) It is not possible to obtain this data

21.Which of the following will Google Analytics track by default? (Select all that apply)A) the referrer that directed a visitor to your siteB) the number of visitors to your siteC) the average amount of time people spent on your siteD) the click path of an individual visitor

22.Which is the recommended way to prevent URL query parameters (session_id, for instance) from appearing in Content reports?A) Create an exclude filter in the profileB) Create an include filter in the profileC) Exclude them in the main Profile SettingsD) This is not possible

23.Which of the following would prevent you from creating a new profile in Google Analytics? (Select two)

A) You have not opted in to BenchmarkingB) You do not have access to the code of the websiteC) You do not have admin rights to the Analytics accountD) You have already reached the maximum number of permitted profiles for youraccount

24.You have two profiles which track the same web property. You copy a URL Destination goal from Profile 1 and enable it in Profile 2. A week later, you find you are receiving goal data in Profile 1 but not in Profile 2. Which of the following could be the reason? (Select two)A) Profile 2 has colliding filters that prevent any data from appearingB) Profile 2 has a filter that manipulates the Request URIC) The tracking code has been incorrectly applied in Profile 2D) AdWords has been incorrectly linked to the profile

25.Which of these best defines a URL Destination goal in Google Analytics?A) the most popular page on your siteB) a page that has given you revenueC) a KPID) a website page viewed by the visitor once they have completed a desired action

26.Which of these definitions best describes what a referrer is?A) the URL of the website from which a visitor cameB) the web page to which your server defaults when no page on the domain is specifiedC) a virtual container for holding computer filesD) the process of converting a numeric IP address into a text name

27.Why might a website www.mysite.com have traffic appearing as coming from "mysite.com / referral"?A) On some pages of mysite.com, the Google Analytics Tracking Code is called more than onceB) These are returning visitors to mysite.comC) Autotagging has not been enabledD) mysite.com has several subdomains and the Google Analytics Tracking Code has not been customized accordingly

28.How would you configure a profile to include only Google CPC data?A) Add two include filters to the profile: one requiring Campaign

Source to be "google", and the other requiring Campaign Medium to be "cpc"B) Add an include filter requiring Campaign Source to be "google I cpc"C) Link the profile to your Ad Words accountD) This is not possible

29.Which is NOT a standard Google Analytics campaign variable?A) utm_sourceB) utm_adgroupC) utm_termD) utnn_content

30.Which of these are available in Real-Time reporting? (Select all that apply)A) Active number of visitorsB) Total number of visitors todayC) Pageviews per minuteD) Pageviews per second

31.How can you ensure that clicks and visits match in your AdWords Campaigns report?A) Place the Google Analytics Tracking Code before the </body> tagB) Enable autotagging in AdWordsC) Make sure your browser allows cookiesD) You can't because Google Analytics tracks visits and imports click data from AdWords

32.Which of the following are elements of the Event Tracking data model?A) categories, actions, labelsB) actions, titles, valuesC) actions, labels, methodsD) categories, labels, formats

33.True or False: In Google Analytics, you can see how many visitors are on your site right now.A) True.B) False.

34.Which of these best describes the differences between a first- and a third-party cookie?A) A first-party cookie is a temporary cookie and a third-party cookie is a persistent oneB) A first-party cookie is set by the same web site you are

visiting, a third-party cookie is set by a different web site than the one you are visitingC) A first-party cookie is set by a different web site than the one you are visiting, a third-party cookie is set by the same web site as the one you are visitingD) A first-party cookie may only contain one attribute, a third-party cookie may contain several attributes

35.Which of the following is true about Visit Duration?A) Visit Duration categorizes visits according to the amount of time spent on the site.B) Visit Duration is the same metric as Avg. Time on Site.

36. True or False: The order in which filters appear in your Profile Settings mattersA) True: Filters are executed in the order in which they appearB) False: Filters are not executed in the the order in which they appear

37.Where do you find the URL Builder?A) in Conversion UniversityB) in "Settings" > "Edit" > "Main Website Profile Information"C) in the Help CenterD) You must ask a Google Analytics Authorized Consultant for access to the URL Builder

38.You are implementing e-commerce tracking on your client's site. Their site does not use an "affiliation" field. Which of the following is an example of a correct implementation?A) _gaq.push(['_addTrans','1234','11.99', '1.29', "5", 'San Jose','California','USA']);_gaq.push(['_addltem','1234','DD44','T-Shirt','Green Medium','11.99','1']);

_gaq.push(['_trackTrans']);

B) _gaq.push(['_addTrans','1234','','11.99','1.29','5','San Jose','California','USA']);_gaq.push(['_addltem','1234','DD44','T-Shirt','Green Medium','11.99','1']);_gaq. push(['_trackTrans']);

C) _gaq.push(['_addTrans','1234',// affiliation or store name'11.99', '1.29', '5'

39.Temporary cookies differ from persistent cookies because:A) temporary cookies cannot last for more than 30 minutesB) temporary cookies are removed when you close your browserC) temporary cookies can be deleted while persistent cookies cannotD) temporary cookies are set by a third party

40.What kind of cookies does Google Analytics use?

A) first-party; utma, utmb, utmd

B) first-party; utma, utmb, utmz

C) third-party; utma, utmz, utmv

D) third-party; utma, utmb, utmz

41.Which of the following are metrics?A) BrowserB) CityC) PageviewsD) Avg. Time on Site

42.How might you use the information in the Landing Pages report? (Select two)A) to see where visitors are entering the siteB) to identify your high bounce-rate landing pagesC) to see where visitors are exiting the siteD) to identify your most-visited site pages

43.Which of the following are dimensions?A) Screen ResolutionB) RegionC) % New VisitsD) Bounce Rate

44.If you manually tag your AdWords campaigns, which one of the following AdWords attributes would you be able to view in your Analytics reports?A) Placement URLB) Match TypeC) CampaignD) Ad Group

45.Which of the following should you manually tag with campaign tracking variables?A) organic search results, referrals and bookmarksB) banner ads, referrals, and all CPC campaignsC) AdWords campaigns onlyD) banner ads, email campaigns, and non-AdWords CPC campaigns

46.Why is it important that you maintain one unfiltered profile when using filters with your analytics account?A) There is no reason to maintain an unfiltered profileB) You can only use predefined filters with unfiltered profilesC) Without one unfiltered profile, you will not be able to use a filter for multiple profilesD) You will need to configure your goals in the unfiltered profileE) Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessed

47.Your AJAX-based gaming website is hosted on a single html page. Which is the best way to measure the percentage of visits during which more than 5 games were played? (Select the best answer option)A) Track each game-play as an event and define a goal for greater than 5 events per visit.B) Track each game-play as a virtual pageview and define a goal for greater than 5 pages viewed per visit.C) Track each game-play as a virtual pageview and define 5 separate goals, one for each virtual pageview.D) Track each game-play as an event and define 5 separate goals, one for each event.

48.You manage a website that sells household appliances. Your site assigns the product id 17 (pid=17) to all pages related to refrigerators. You would like to have a profile where your data includes only pages on your site related to refrigerators. Which of the following would accomplish this?A) Filter 1-- Type: Custom Include; Field: Request URI; Pattern: "/refrigerator"Filter 2-- Type: Custom Search and Replace; Field: Request URI; Search for "pid=17" and replace with "/refrigerator"B) Filter 1-- Type: Custom Search and Replace; Field: Request URI; Search for "pid=17" and replace with "/refrigerator"Filter 2-- Type: Custom Include: Field: Request URI: Pattern: "/refrigerator"C) Either of these would work

49.What does _trackPageview() do?A) expedites page load timeB) enables e-commerce trackingC) registers a pageviewD) registers an internal site search

50.Which of the following could explain why Google CPC visits are not showing up in Google Analytics? (Select all that apply)A) The wrong match type has been selected in the profile settingsB) Autotagging has not been enabledC) A redirect on the landing page stripped out the gclidD) Ecommerce has not been enabled and no goals have values

51.You have had your Google Analytics account for months, and have been successfully tracking traffic to a web property in Profile 1. You created a duplicate profile -Profile 2- but the profile's reports are not showing any data.Which of the following would help explain the situation? (Select

two)A) You created Profile 2 less than 24 hours agoB) There are conflicting filters applied to Profile 2 which are preventing data fromcoming throughC) You do not have access to the dataD) You applied a custom lowercase filter

52.Why can AdWords Clicks differ from Analytics Visits?A) Some visitors may have JavaScript disabledB) Some visitors may be blocking cookiesC) 'Clicks' and 'Visits' are different metricsD) All of the above

53.Does Google Analytics track visits to cached pages?A) Yes; the JavaScript is executed even from a cached pageB) No, the JavaScript is not executed from cached pages

54.Can Google Analytics track search engines other than those that it tracks by default?A) No, the list of recognized search engines is maintained by GoogleB) Yes, by modifying your Google Analytics Tracking CodeC) Yes, by adding the search engines to the Analytics Settings pageD) No. Google Analytics only tracks visitors coming from the Google search engine

55.Which of the following is NOT possible?A) creating three profiles that track the same websiteB) creating a profile that aggregates data from different Google Analytics accountsC) creating 40 profilesD) enabling Site Search for the profile being created

56.Which of the following could be used to track Flash events? (Select two)A) _trackPageview()B) _trackEvent()C) _link()D) _flashSite()

57.What technologies does Google Analytics use to track visitors?A) Java and four temporary cookiesB) JavaScript and third-party cookiesC) JavaScript and first-party cookies

D) HTML only

58.What would prevent URL Destination goal conversions from being recorded? (Select all that apply)A) The conversion page has the incorrect tracking codeB) The match type in the goal definition is incorrectC) There was a misspelling in the URL of the goal definitionD) The Google Analytics Tracking Code is missing from the conversion page

59.Which of the following is not a valid dimension?A) Country/TerritoryB) CityC) AddressD) Region

60.Where on the appropriate page(s) should e-commerce tracking code be placed?A) The e-commerce tracking code should replace the standard Google Analytics Tracking CodeB) The e-commerce tracking code should be placed before the standard Google Analytics Tracking CodeC) The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code

61.What are the benefits of linking your AdWords account with your Google Analytics account? (Select all that apply)A) this will allow Google Analytics to differentiate between Google CPC and non-Google CPC visitsB) this will allow you to access your Analytics data from within the AdWords interfaceC) this will allow you to have AdWords cost data imported into your Analytics accountD) this will allow Analytics to calculate ROI of your AdWords spend

62.Is it possible to make the Pages report display different names than the actual page pathnames?A) Yes, you can rename the pages by entering the desired request URI in the call to _trackPageview();B) Yes, you can rename the pages by entering the desired URI in the call to link();C) You need to talk to your webmaster to change the settings of the server to allow arbitrary parametersD) No, it is not possible

63.Which of the following would cause Google Analytics to track a visitor as new even if they had been tracked during their previous visit to the site? (Select all that apply)A) if the visitor is blocking cookiesB) if the visitor has JavaScript disabledC) if the previous visit occurred 6 months agoD) if the visitor used a different browser for the return visitE) if the visitor deleted cookies after the first visit

64.Which of the following may only be added to a profile by an administrator?A) Custom AlertsB) AnnotationsC) GoalsD) Advanced Segments

65.You have two websites with different domains (e.g. Mysite.com and Yoursite.com) which you want to track under a single Google Analytics account. Why would you link the sites using the _link() method?A) to allow Flash content from Mysite.com to display on Yoursite.comB) to preserve visitor and session information across the two domainsC) to add Mysite.com to the list of referralsD) to clear all the cookie information

66.Select the Goal URL pattern and match type that will count all of the following pages as conversions:http://www.mysite.com/shoes/buy.asphttp://www.mysite.com/shoes/buy.asp?prodid=9http://www.mysite.com/shoes/buy.asp?prodid=100A) pattern is "/shoes/buy\.asp?" and match type is "Head Match"B) pattern is "/shoes/buy.asp" and match type is "Exact Match"C) pattern is "/shoes/buy.asp" and match type is "Head Match"D) pattern is "/shoes/buy.asp?prodid=.*" and match type is "Exact Match"

67.Why might you see a search engine name appear in the results for your Referring Sites report (e.g. "google.com")?A) Someone was referred to your site via a search result page, but the keyword was not capturedB) Someone was referred to your site via a link on a personalized search engine page such as iGoogle

68.Which campaign tracking variables should you always use when

manually tagging a URL?A) utm_campaign, utm_adgroup, utm_termB) utm_source, utm_contentC) utm_content, utm_campaignD) utm_source, utm_medium, utm_campaign

69.Which of the following visitors would be reported as coming from "direct / (none)"? (Select wo)A) visitors who typed your site's URL directly into their browserB) visitors who came to your site via a bookmarkC) visitors who came to your site via a banner adD) visitors who came to your site via an AdWords campaign

70.On mysite.com. all the e-commerce transactions are assigned to a single traffic source: mysite.com / referral. Which of the following are possible explanations?A) This transaction page has an outdated version of the Google Analytics Tracking CodeB) Autotagging has not been enabled and none of the referring links contain tagsC) The transaction page contains code that is setting the source improperlyD) The transaction page is on a subdomain and cross domain tracking has not been correctly implemented