BIG DATA. BIGGER RESULTS.AccuData delivers B2C and B2B direct marketing solutions you can use today.

Gain new insight into customer demographics and behaviors with marketing analytics

From demographic profiles to highly advanced, custom data modeling, AccuData offers four distinct solutions you can access based upon your specific needs. Each offering is fully supported by the AccuData team who will help you interpret the results and apply the intelligence, while increasing your campaign effectiveness and marketing return on investment.

AccuModel SnapShot – Available through AccuLeads, this automated profiling tool helps you find prospects just like your best customers.

AccuModel Response – Also available through AccuLeads, this automated predictive model allows you to compare two datasets to find prospects with probability to respond or make purchases.

AccuModel Predict – This full service predictive model uses advanced statistical modeling techniques to gain precise information about the probability of your prospects to respond or make purchases.

AccuModel Custom – This highly advanced, highly customized model determines the true lifetime value of a customer, including probability to respond and purchase products.

Profile your best customers and prospects based on key

activities and behaviors

Increase the effectiveness of your direct marketing

campaigns

Access step-by-step consultation from your

AccuData team of experts

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www.accudata.com | 800-732-34405220 Summerlin Commons Blvd., Suite 200

Fort Myers, Florida 33907

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AccuModel SnapShot helps you find prospects just like your best customers. • AccuModel Snapshot statistically profiles your best

customers against compiled data and creates a profile report detailing what makes them different from everyone else around them.

• Within minutes, using this automated, easy-to-use service, your house file is matched against our comprehensive database to create a customized market penetration analysis. SnapShot is available 24/7 through www.AccuLeads.com.

• The strength of SnapShot lies in its ability to provide up to 28 consumer and 16 business demographic overlays, revealing more information about your customers, so you can market more effectively.

AccuModel Response helps you target new prospects that are likely to respond or make a purchase.• AccuModel Response compares two groups of data,

such as responders and non-responders, renewals and cancels, or paid and unpaid. The model builds a statistical algorithm that can be used to find more prospects that are likely to respond to your offers, make purchases, renew subscriptions, etc.

• This automated solution provides a detailed report about what’s important in making your two groups different.

• A scoring solution is included that can be used for universe counts or list orders. You can access lists and data 24/7 on www.AccuLeads.com.

AccuModel Predict helps you gain precise information about your customers.• AccuModel Predict relies on our team of dedicated

statisticians to help you understand what makes your customers unique on a key activity like response, renewal, or payment.

• Key findings from AccuModel Predict are detailed in both a comprehensive report that shows you why customers do what they do, and a consultative session with the modeler to answer any questions you might have.

• A scoring solution is included, available through your service team, which can be used for universe counts or list orders.

AccuModel Custom allows you to work with our data experts to dig deep into your customer data.• Our most advanced solution, AccuModel Custom

adds the power of customer transactions to the analytic process to identify key behaviors, distinct clusters within your file, or valuable cross-sell/up-sell opportunities.

• Find ways to market to your customers smarter and deliver you message to them in the most efficient way possible.

• AccuModel Custom comes with a comprehensive report detailing findings, a consultative session with one of our trained statisticians, and an algorithm that can be applied either by AccuData or in your systems.

AccuModel Marketing Analytics

BIG DATA. BIGGER RESULTS.AccuData delivers B2C and B2B direct marketing solutions you can use today.

Identify prospects that look just like your best customers with real-time demographic insight and analysis

Increase marketing effectiveness with SnapShot, AccuData’s automated service that statistically profiles your best customers. Within minutes, your house file is matched against our comprehensive database of U.S. consumers or businesses to create a customized market penetration analysis. The strength of SnapShot lies in the consumer and business demographic overlays that reveal more detailed information about your customers. This allows you to market to them, and to new prospects, more effectively.

Three Steps to Intelligent Marketing with SnapShotGain critical insight into your customers and target audience in three simple steps with SnapShot on AccuLeads.

Step One: Run Your SnapShot ProfileA file of your best customers is uploaded to AccuLeads.com and using a sophisticated matching protocol, compared to prospects within your marketing footprint. The result is a detailed profile report that highlights demographic trends considered to be statistically significant between your customer data and the prospect universe.

Consumer demographics include:

• Individual Age • Child Ages • Estimated Net Worth• Gender • Estimated Income • Wealth Rating• Marital Status • Home Owner • Investments• Family Position • Dwelling Type • Credit Cards• Occupation • Length of Residence • Interests• Children in Household • Home Market Value

Help yourself to SnapShot via AccuLeads.com or utilize

our friendly full-service support capabilities

Get started with as few as 500 customer records -

numerous file formats are accepted

Customize profile reports with your logo, color scheme, and contact

details

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www.accudata.com | 800-732-34405220 Summerlin Commons Blvd., Suite 200

Fort Myers, Florida 33907

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Business demographics include:

• Annual Sales Volume • Credit Grade • Owner/Renter • Computer Expenses• Employee Size • Woman Owned • Square Footage • SIC Division• Location Type • Public/Private Indicator • Advertising Expenses • 2 Digit SIC Code• Years in Business • Import/Export Indicator • Rent/Lease Expenses • 4 Digit SIC Code• Credit Code • SOHO • Utility Expenses

Step Two: Run Your Count ReportDetermine the number of prospects in your target market when you run a SnapShot count report. This flexibility allows you to customize market areas while retaining the demographic insight and statistical intelligence of your customer profile. You'll be able to apply additional demographic filters and a detailed count report is provided.

Step Three: Order Your DataOrder prospects based on a priority order that has been established through our key statistical findings. At the order stage, you can customize your file layout and type and additional demographic fields can be added for enhanced targeting. Your current customer file is automatically suppressed from the prospect universe to eliminate duplication.

AccuModel Response - Predictive AnalyticsWhen campaign requirements dictate a deeper level of behavioral understanding and prediction, trust AccuModel Response. Also available through AccuLeads, AccuModel Response is an automated predictive model that allows you to compare two distinct client datasets in order to identify prospects that are the most likely to complete a desired action. You'll provide a response field that indicates those who responded to those who did not; the response field can be indicative of purchases, responses, or renewals. AccuModel Response finds significant differences between the two groups and assesses the differences to identify whether a pattern exists and if they are likely to repeat themselves. The result is a list of prospects with the greatest probability of purchasing your products or services.

BIG DATA. BIGGER RESULTS.AccuData delivers B2C and B2B direct marketing solutions you can use today.

Leverage the intelligence within your house file to identify your most desirable prospects

Identify consumers that are statistically the most likely to donate, purchase, respond, or renew with AccuModel Response, AccuData's automated predictive modeling tool. Using Response, you'll advance your standard list selection processes with the addition of easy-to-use predictive analytics.

Three Steps to Predictive Marketing with ResponseGain access to your ideal target audience in three simple steps with AccuModel Response on AccuLeads.

Step One: Run Your Response ReportA file of your current customers is uploaded to AccuLeads.com. You'll provide a response field that indicates those who responded and those who did not; the response field can be indicative of donations, purchases, responses, or renewals. AccuModel Response finds impactful differences between the two groups and assesses the differences to identify whether a pattern exists and if it is likely to repeat itself.

Step Two: Review Your Response ReportWithin one business day of submitting your file, you will receive a detailed Response report that highlights trends considered to be statistically significant between your responders and non-responders. An AccuData expert will be happy to walk you through the resulting report as well as the logical next steps.

Help yourself to Response via AccuLeads.com or utilize

our friendly full-service support capabilities

Get started with as few as 1,000 customer records -

numerous file formats are accepted

Understand how mailing to specific prospects

can increase your overall response rate

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www.accudata.com | 800-732-34405220 Summerlin Commons Blvd., Suite 200

Fort Myers, Florida 33907

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Step Three: Define Your Target Market and Order ProspectsThe final step in the Response process is to run a custom count that utilizes your marketing footprint to refine the available prospect universe. Then, you'll order those prospects based on a priority order that has been established through our key statistical findings. At the order stage, you can customize your file layout and type and additional demographic fields can be added for enhanced targeting. Your current customer file is automatically suppressed from the prospect universe to eliminate duplication.

AccuModel SnapShot - Descriptive ProfilePerhaps you only have customer information on your in-house file. If this is the case, you can increase your marketing effectiveness with SnapShot, AccuData’s automated service that statistically profiles your best customers. Within minutes, your house file is matched against our comprehensive database of U.S. consumers or businesses to create a customized market penetration analysis. The strength of SnapShot lies in the consumer and business demographic overlays that reveal more detailed information about your customers. This allows you to market to them, and to new prospects, more effectively.

Predictive Modeling Case Study: Bluewater Advertising Agency Selects AccuData for Predictive Modeling

The Objective: A nationally-recognized health and fitness franchise with 700 stores sought a means to improve response rates in each of their respective markets. The health and fitness franchisee partnered with AccuData’s client, Bluewater, to provide marketing intelligence. The project began with a simple customer profile request as part of an effort to increase response rates. The client chose Bluewater since they had a reputation for excellent creative strategy and back-end analysis. Bluewater recommended that the client create a descriptive clone model for each of its fitness stores. While this would help paint a picture of the various markets, demographic elements, and relational penetration; it would not solve the problem of “how do we increase response?” Matters became even more confusing when they got the results of initial tests between saturation data and scored data from the customer profile. It appeared that scored data offered no measurable lift in response. On average, profiled records responded virtually the same as saturation records. Could it be that the fitness stores were placed in market areas where the immediate surrounding geography was populated by demographics very similar to those on the modeled client file? This question left both the client and Bluewater wanting more. The Solution: While demographic elements looked very similar between the profiled records and those saturating the geography of the store sites, perhaps key differentiators could be identified. The team implemented a Predictive Model, which looked at over 200 individual demographic elements and compared two distinctly different groups: responders and non-responders. The resulting scored data became a tremendous resource for the client. They learned exactly which demographic traits – such as credit card usage, age, presence of children in the household and interest in travel – were positive influences on the probability of an individual responding to an offer. The team used the responder model as an overlay for the client’s prospect universe. To further improve results, they also applied prospect suppression details – removing from the list non-responders and responders with low propensity to buy. The Outcome: Response rates increased over 100%.