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Guangzhou Automobile Group Motor Co., Ltd
World-class quality and social trusted excellent enterprise based on intelligence and unremitting efforts
Contents
ENTERPRISE 1
GAC Group- World-class
Enterprise
GAC Group-
Development Strategy
GAC Group- Diversified
Business
GAC MOTOR- Enterprise
Scale
GAC MOTOR– Culture
and vision
GAC MOTOR- Milestone
GAC Group- World-class Enterprise
Guangzhou Automobile Group Co., Ltd (hereinafter GAC Group) is a large state-owned holding enterprise group, with independent and complete system of production, supply, sales and research & development. From 2013 to 2015, GAC Group has been selected as one of the "Fortune Global 500" for continuous three years. Guangzhou Automobile Group Motor Co., Ltd (hereinafter GAC MOTOR) is founded on the sole proprietorship of GAC Group.
Global 483
2013
Global 366
2014
Global 362
2015
100.75
121.85127.39
100.46
117.23129.97Production (ten thousand vehicles)
Sales (ten thousand vehicles)
Development Strategy
GAC Group- Development Strategy
In the 2015 Guangzhou Auto show, GAC Group published its general development strategy in the next five years --- "1513" Strategy, which means achieving 1 aim, solidifying 5 parts, highlighting 1 key point and realizing 3 breakthroughs, so as to improve core competence from all dimensions and realize sustainable development.
1 5
3 1
Achieve 1 AimTill 2020, achieve 2.4 million vehicles in sales.
USD 66.6 billion in income.
Keep on to be a Global 500 and Top 100 Companies in China.
Solidify 5 Parts
Finance Commerce Vehicles Components R & D
Highlight 1 Key PointAchieve 3 Breakthroughs
Develop self-owned brand with the efforts of whole group and achieve its leaping development. Electric-power Globalization Network Connection
GAC Group- Diversified Business Financial Investment Commercial Trade Automobile Components Vehicle
Commercial Vehicle Motorcycle
Technology Research
Passenger Vehicle
GAC MITSUBISHI
HONDA AUTO(CHINA)
GAC GONOW
GAC ZHONGXING
GACHONDA
GAC TOYOTA
GAC FCA
GAC HINO
GACBUS
WUYANGHONDA
GAC MOTOR, as an implementation carrier of GAC Group's self-owned brand passenger vehicle project, insists on positive development with international standards. Devote to build a world-class China automobile brand with highest brand value, greatest influence and popularity.
Accumulated investmentabout USD 1.65 billion.
Covers an area of 1,180,000 m2. Annual output is 200,000 vehicles at present, which shall reach 380,000 vehicles in 2016.
GAC MOTOR
GAC MOTOR- Enterprise Scale
Chairman Yuan Zhongrong
General manager Wu Song
World-class quality and social trusted excellent enterprise based on intelligence and unremitting efforts.
Corporate philosophy:
People oriented, honesty rooted, innovation first
Vision:
Strive to be a leading automaker of China in next
5 to 10 years, and be a world-class auto
enterprise in next 10 to 20 years.
6C Culture
Change
Challenge
Communication
Cost Continue
Creative
GAC MOTOR– Culture and vision
2007
Laying foundation for GAC Group R&D base and manufacturing base.
GAC MOTOR- Milestone
2010
Plant completion, first model offline.
2008
Incorporation of Guangzhou Automobile Group Motor Co., Ltd
2011Hu Jintao, the former president, inspecting GAC MOTOR.
First model GA5 launching.
2012First SUV model GS5 launching.
2014
2013
Vehicles exported to Kuwait for the first order.
Phase II extension with a production capacity of 200,000 vehicles completed.
Launching of second generation product GS5 Super, GA3S, GA6 .
2015
Phase III start construction for capacity extension.
GS4 official launching
GAC MOTOR- Milestone
2016
GA8 official launching
BRAND 2
BRAND VISION
BRAND EVENT
HONOR
BRAND VISION
Build the Chinese Leading World-class BrandIntegrate global resources to achieve breakthrough of self-owned brand in main global market of passenger
vehicle, build GAC MOTOR as an international automobile group, and provide high valuable products and services to global consumers.
G stands for GAC
G stands for Global
G stands for Genius
G stands for Greatness
G stands for Glory
G stands for Guarantee
Interpreting social responsibility of GAC.
Representing the global vision which contains world intellectual.
Representing the human-oriented ideology of global genius.
Representing unquenchable passion of pursuing excellence.
Representing the development route of building glory through innovation.
Representing the dream of keeping a promise.
1
2
3Marketing Event
Designated Vehicle
Auto Show
BRAND EVENT
Auto Show QATAR
Since launching, GAC MOTOR attended in large auto shows in China, meanwhile, it attended international auto shows, such as Dubai and Kuwait auto show, etc. In January of 2015, it was the only Chinese brand which took part in the North American International Auto Show, and achieved highly praise of media from home and abroad. GAC MOTOR has been recognized as an important mark for Chinese brand’s high-end development.
BEIJING
GUANGZHOU
SHANGHAI
NORTH AMERICAN
DUBAI KUWAIT
BRAND EVENT
Designated vehicle
In 2010, GA5 became the designated vehicle for Asian Games’ reception, and the first batch of sales stores also became designated service distributors of Asian Games.
Serve for ASEAN-China Expo for three consecutive years.
Serve for INTERNATIONAL FORUM (TEDA) for five consecutive years.
Serve for China International Investment & Trade Fair for three
years .
Serve for 16th Asian games.
BRAND EVENT
Istanbul
Guangzhou
Warsaw MinskMunich
Moscow
Yekaterinburg
ManchuriaParis
Marketing Event
In 2014, GAC MOTOR took part in Asia and Europe tour for the 50th anniversary celebration of establishment of the diplomatic relations between China and France.
Crossing 7 countries, 30 cities from Asia to Europe, with a total distance of 18,000 kilometers.
The event took 45 days.
GS5
10 GS5 completed the tour without any failure.
BRAND EVENT
No curve in GAC running
GS5 Super and GS4 experienced the Long March
GS5 Super explored Shennongjia
Crossing Kumu Kuli Desert
Challenge tour in Helan Mountain
Test drive in Yakshi
Marketing Event
BRAND EVENT
J. D. Power Asia Pacific published 2015 China initial quality survey (IQS) report, GAC MOTOR became the best brand
of China with 96 points and ranked No. 8 in general, transcended many joint-venture brands. From 2013 to 2015, it
ranked No. 1 of Chinese brand for 3 consecutive years, and achieved three championships in quality.
HONOR
GAC MOTOR's series models won five-star safety grade evaluation in C-NCAP's safety crash tests, which created the first five-star series of Chinese brand, and became the benchmark for Chinese brand quality.
HONOR
In 2013, GAC MOTOR achieved explosive growth in sales volume, significantly improved its brand influence, and won "CCTV Annual Chinese Brand" award which is obtained for only 15 brands form different industries in China. GAC MOTOR is the only one who won the award in auto industry.
HONOR
In North American International Auto Show of 2015, GAC MOTOR, as the only Chinese brand which participated in the show, showing 3 star models. The launching of GS4 attracted the attention of more than 20 media from home and abroad. Yahoo! Finance, which is the NO.1 information portal site in the world, awarded "Innovation for The Future" award to GAC MOTOR, for it set a new standard for Chinese auto industry.
HONOR
TECHNOLOGY 3
GLOBAL R & D
WORLD-CLASS FACTORY
GAC PRODUCTION SYSTEM
Global R & D Network: GAEI as the center, supported by technology center of GAC MOTOR, it gathers resources of global advantages of R & D organization, making an unique global R & D network, and forming core competitiveness of the products.
Global R & D
Powertrain Field
Fiat Powertrain Technologies
from Italy
Technic Training Zone Styling and Engineering
Development Zone
Liszt Internal Combustion Engine
from Austrian
GetragTransmission from Germany
FAURECIA Exhaust System
from France
Magna Technology from Canada
MIRA Chassis from Britain
PRODRIVE Technology from Britain
Comau Engineering from Italy
Fiat R & Dfrom Italy
Porsche Engineering from Germany
Automotive Engineering Institute of Guangzhou Automobile Group Co., Ltd. (hereinafter referred to as GAEI):Founded in July of 2006, is a relatively independent sub-branch and strategic business unit of GAC Group, which is under the direct investment and management of GAC Group. It has R & D team of thousands of members, adheres to independently positive development, and has a series of world-advanced R & D facilities and methods, which includes: crash safety, electronics, powertrain, road simulation, body and closure, NVH, EMC, new energy, exhaust and performance of finished automobile, and other advanced labs. It has capacity of simulation analysis in all aspects, advanced automobile withdurability and high land / severe cold / high temperature tolerance, R & D, trial production and durability test for key spare parts.
Four Workshops
Stamping Workshop:Full automatic, safe and accurate
Welding Workshop:Precise cast iron, with no error
Painting Workshop:Excellent quality, environmental friendly and energy saving
Assembly Workshop:Flexible production, with high efficiency and good quality
WORLD-CLASS FACTORY
Powertrain Plant
Cylinder Block Processing Advanced plateau honing process for cylinder holeAutomated line bore technology for balance shaft
hole and crankshaft hole
Crankshaft Processing Advanced auto tuning variable force fillet rolling
technique Mid frequency hardening equipment with real-
time monitoring
Cylinder Head ProcessingValve seat with 45 degree boring machine
Camshaft hole self-steering processing technology
Engine Assembly System wrenches for tightening torque and
quantity monitor High efficient STOP-GO and collectively
distributing material mode
WORLD-CLASS FACTORY
The largest specialized test track in South China: The one-way length of GAC MOTOR's test track is 1.25km and circle trip is 2.5km, including 15 kinds of road spectrum, such as twist road, sound test field, Belgian road, block stone road, high way and so on. The designated maximum speed is 120km/h, lasting for 10s. These will make overall specialized tests on six aspects for the vehicle including safety, driving force, steering, operation stability, stationarity and braking performance, totally more than 100 items.
WORLD-CLASS FACTORY
GPS
Through integrating TOYOTA production pattern and Honda's lean management, combining with the exquisite of Lingnan culture, GAC MOTOR continuously improve the pattern of production, logistics and assembly to create GAC MOTOR Production System (GPS).
High Efficiency Low Costs
Good Quality
ConciserProcess
Easier Operation
Shorter Logistics
Give Full Play to Potentials
Continuously Improve
Entirely Eliminate Waste
Costs Down
Quality Enhancement
44% lower for single production costs50% lower for general stock capital70% lower for stock areaReduce staff training period from 3 months to 1 month
Market claim is far below other Chinese brands, and even better than joint venture brands
GAC PRODUCTION SYSTEM
PRODUCTS 3
GS8
GS5
GA6
GA8
GS5 SUPER
GA3S
Sedan Models
New Energy Product
PRODUCT SUMMARY
GA5 PHEV GS4 EVGA3S PHEV
Release in the Next Stage Release in the Next Stage
SUV Models
GA3 GA5GA3S GA6GA8
GS5GS4GS5 SUPER GS8
Coming soon
320T high performance engine 6AT smooth transmission 7 seats layout
GS4 GS5 Super GA6 GA3SGA8GS8
First Appearance In 2016 Beijing Auto Show, GS8 was appeared officially. As the newest
high-end product of GAC MOTOR. It have practical spacious
space, adopting 2-3-2 type seven seats layout which can meet the
diversified demand of different travel scene. Equipping of the second
generation of new large displacement of 320t engine, all-wheel-drive
system automatic assignment of front axle torque according to the
feedback on the ground, and coupled with ATS all-terrain feedback
system, make drivers cope with different road conditions.
Max Power (KM/pm) Max Torque (NM/PM) Displacement Dimension(length*width*height)
145/5200(approximate) 300/1600-4500(approximate) 2.0T 4810*1910*1730
Preview of interior
Preview of space
GS4 GS5 Super GA6 GA3SGA8
Preview of exterior
GS8
Max Power (KM/pm)
Max Torque (NM/PM)
Curb Weight(Kg) Displacement Dimension(length*width*height)
145/5200 300/1600-4500 1772-1810 2.0T 5003*1910*1508
320 T Engine
6AT Platinum Dynamic Control Transmission
Rear: Multi-link Independent Suspension
Front: Double Fork Arm Type Independent Suspension
GS4 GS5 Super GA6 GA3SGA8GS8
Safety and Configuration
Interior and Space Exterior and Design
Embedded LED Diamond-eye Headlamps
Originate Five Front Faces of Flying Dynamics Family
18 inch alloy wheel
G shape optical combination LED taillights
G shape metal sign decoration
Light-shadow sculpture and dynamic elegant streamlined body
Selected Nappa Full-grain Diamond-shaped Leather
Luxury chrome-plating decoration
Honorable three-step wrapped her head
Luxurious and comfortable temperature control deck chair
Independent air conditioning for rear seat The car refrigerator
Safety and Configuration
Interior and Space Exterior and Design
Safety and Configuration
Interior and Space Exterior and Design
Next Model 360°Panoramic Parking
Image System
10-inch Multi-media Information Interaction System
T-BOX intelligent Smart phone remote security system
10 directions adjustable driving seat with memory function
Comprehensive active safety system(ACC\AEB\LDW\FCW)
Aerospace grade gearshift+electronic brake
A NEW DEFINITION OF SUV
GS4 GS5 Super GA6 GA3S
7-speed dual clutch transmission
1.3T / 1.5 T turbocharged engine
Front suspension: Mcphersonindependent suspension
Rear suspension: Multi-link independent suspension
Max Power (kW/pm) Max Torque (NM/PM) Curb Weight(Kg) Displacement Dimension(length*width*height)
101/5500 202/1500-4200 1450-1500 1.3T 4510*1852*1677-1708
112/5000 235/1450-4250 1450-1500 1.5T 4510*1852*1677-1708
Flying Dynamics family image
Side trim across the side body + concealed D column design
LED combination tail light
LED daytime driving light
17-inch & 18-inch shining aluminium alloy hub
Lens xenon headlamp
Safety and Configuration
Interior Trimming and Space
Appearance and Design
Safety and Configuration
Interior Trimming and Space
Appearance and Design
Large screen and three-button central control zone with family style
Four-slab dermis multifunction steering
wheel
High-end matte chromeplatedtension rod shift level
6 directional adjustment and intelligent heating man-machine engineering seat
Flexible 180° flat back space
Maximum space with man-machine arrangement design
Safety and Configuration
Interior Trimming and Space
Appearance and Design
Six airbags with comprehensive protection
Five-star safety body design
The newest 9.1 version ESP system of Germany BOSCH
8 inch dual mode and 3D voice navigation system
Remote monitoring security system APP for mobile phone (T-BOX)
Specific HDC down-hill assist system among other same class vehicles
Next Model
LEADING NEW VALUE OF SUPER SUV
GS4 GS5 Super GA6 GA3S
1.8 T turbocharging engine / 2.0L engine
7-speed dual clutch
transmission
Front suspension: Double-wishbone independent suspension
Rear suspension: Multilink independent suspension
Max Power (KM/pm) Max Torque (NM/PM) Curb Weight(Kg) Displacement Dimension(length*width*height)
130/5250 242/1700-5250 1665-1725 1.8T 4750*1854*1690
108/6300 187/4500 1665-1725 2.0L 4750*1854*1690
Safety and Configuration
Interior Trimming and Space
Appearance and Design
High quality aluminiumalloy baggage holder
Double G-type LED light guide combination tail light in wing shape
Double L-type LED light guide daytime driving light
Deluxe sun roof Dynamic sharks fin 18-inch shining sooting sports hub
Safety and Configuration
Interior Trimming and Space
Appearance and Design
10-directional adjustment aero seat
EPB auto hold braking parking
ICE BLUE atmosphere light effect technology
Oversized trunk volume 2,710mm longest wheel base among other same class vehicles
Passive entry passive start system
Safety and Configuration
Interior Trimming and Space
Appearance and Design
下一车型
TPMS intelligent tire pressure monitoring system
Six airbags with comprehensive protection
High intensity five-star safety body
ESP system (9th generation) of Germany BOSCH
Three main active safety configuration
360° full view parking image
GS4 GS5 Super GA6 GA3S
SEDAN FOR THE ELITES OF NEW ERA
Front suspension: Double-wishbone independent suspension
1.8T / 1.5 T turbocharged engine
7-speed dual clutch transmission
Rear suspension: Multilink independent suspension
Max Power (KM/pm)
Max Torque (NM/PM)
Curb Weight(Kg) Displacement Dimension(length*width*height)
130/5250 242/1700-5250 1480-1542 1.8T 4850*1830*1485
112/5000 235/1450-4250 1480-1542 1.5T 4850*1830*1485
Safety and Configuration
Interior Trimming and Space
Appearance and Design
Light-shadow sculpture and dynamic elegant streamlined body
High intensity LED brake lamp
Flying Dynamics family design + LED daytime running light in wing shape
Wing of light LED light guide combination taillight
Laser courtesy lamp Streamlined shape+LED turning light
Safety and Configuration
Interior Trimming and Space
Appearance and Design
Full color LCD combination instrument panel
Aero three-slab dermis multifunction steering wheel
ICE BLUE atmosphere light effect technology
High-end chromeplated aero tension rod shift level
500L large-capacity trunk space 2,720mm overlong wheelbase
Safety and Configuration
Interior Trimming and Space
Appearance and Design
NextModel
Six airbags with comprehensive protection
Three main active safety system
High intensity five-star safety body
180° wide angle rearview system EPB auto hold parking system The newest ESP system (9th
generation) of Germany BOSCH
GS4 GS5 Super GA6 GA3S
Max Power(KM/pm)
Max Torque(NM/PM)
Curb Weight(Kg) Displacement Dimension(length*width*height)
90/6300 158/4500 1235-1265 1.6L 4590*1790*1490
1.6L high-performance engine
Aisin super smooth transmission
Front suspension: Mcphersonindependent suspension
Rear suspension: Multi-link independent suspension
FAMILY SEDAN OF FASHION AND QUALITY
Safety and Configuration
Interior Trimming and Space
Appearance and Design
Fashionable double-C type stereoscopic combination taillight
Gorgeous double-five slab hub
Flying Dynamics brand-new family image
Chromeplated trim across the tailEagle eye lens headlight Dynamic streamlined body design
Safety and Configuration
Interior Trimming and Space
Appearance and Design
Aero fashion cockpit Aero intelligent gear
control zone Optimal 945mm back rear space among
other same class vehicles
White backlight multifunctional combination instrument panel in
starry sky style450L oversized trunk
Delicate chromeplated trim + texture wiredrawing panel
Safety and Configuration
Interior Trimming and Space
Appearance and Design
ISOFIX child safety seat The newest ESP system (9th
generation) of Germany BOSCH Five-star safety body
6-horn Hi-Fi audio system TPMS tire pressure monitoring system
Six airbags with comprehensive protection
SALES 4
SALES VOLUME AND TURNOVER
SALES NETWORK
INTERNATIONAL STORES DISPLAY
AFTER SALES SERVICE
SALES VOLUME AND TURNOVER
1.73.3
8.5
11.6
19
3
6
14.2
18
30
2011 2012 2013 2014 2015
Sales (ten thousand units)
Turnover (hundred million of dollars)
Since listed in 2011, sales volume achieved annual leaping development. Made profits in 2013, and started to turn losses into gains in the third year since listing, which is indeed a miracle in auto industry.
Sales volume 92%Turnover 100%
Sales volume 158%Turnover 146%
Sales volume 36%Turnover 28%
Sales volume 55%Turnover 67%
Star model GS4
0.65
1.071.21
1.43
1.892.1
2.462.2
3.05
5月 6月 7月 8月 9月 10月 11月 12月 1月
Unit (ten thousand vehicles)
2016
13,000
10,000
Sales achieved 10,700 units in the second month after launching. Became the fastest breakthrough in exceeding ten thousand units in monthly sales in Chinese market
The fastest speed in sales growth, ranking top 3 on SUV list of Chinese market in the third month after launching.
More than 130,000 units for total sales in half a year.
Launched in April of 2015, GS4 immediately became the popular star model, and created a series of sales record.
SALES VOLUME AND TURNOVER
4S StoreSatellite Store
Satellite Store
GAC MOTOR adopts "4S store + Satellite store " channel mode in Chinese local market. There are more than 340 stores in whole country, covering automobile market in China. It also makes great efforts in building service circle within 30km to provide consumers with more convenient sale and after service.
SALES NETWORK
Domestic Market
GAC MOTOR
43.38%
Geely
32.78%
JAC
5.96%
Yulon MOTOR
5.38%
Chery
4.55%
SAIC MOTOR
2.73%
BAIC MOTOR
2.48%
DFM
1.66%BYD
0.66%
LIFAN
0.41%
Now, GAC MOTOR's international sale network has spread to 15 countries in Middle East, Eastern Europe, South America, Africa, Southeast Asia, Central Asia and so on. Sales keeps rising steadily, especially in Kuwait, Middle East. GAC MOTOR entered in the local market of Kuwait in 2013, market share rose to the number one among China brands with over 2 years’ development.
South America Middle
East
Eastern Europe
Africa
Southeast and Central Asia
Market share of China brands in Kuwait market
Kuwait Store of GAC MOTOR
International Market
SALES NETWORK
INTERNATIONAL STORES DISPLAY
QATAR
NIGERIA
JORDAN
LEBANON
UAE
PARAGUAY
Standardized after sale service procedure
1. Reservation
2. Reception
3. Operation Appraise
4. Work Management
5. Quality Inspection
6. Delivery 7. Tracking after Maintenance
AFTER SALES SERVICE
Professional 1. Professional inspection
and maintenance equipment
2. Standardized service process
3. Remote technology inquiry and diagnose
Considerate 1. One-stop hotline
2. One-to-one reception 3. 24-hour aid
Trust 1. 3 years / 100,000km vehicle warranty
(Adaptive adjustment shall be made according to the local policies.)
2. Visualized maintenance services 3. Transparent charge
Innovation 1. Green store
2. Quality monitoring in the whole procedure
3. Advanced workshop management philosophy
PLANNING 5
ENTERPRISE DEVELOPMENT PLANNING
NEW PRODUCT PLANNING
INTERNATIONAL STRATEGIC PLANNING
ENTERPRISE DEVELOPMENT PLANNING
1.7 3.38.5 11.6
1930
50
65
80
100
3 614.2 18
30
46
73.7
105
128
164
2011 2012 2013 2014 2015 2016F 2017F 2018F 2019F 2020F
Sales Volume (ten thousand vehicles)
Turnover (hundred million of dollars)
Sales Volume
After going through the leaping development in the early stage, GAC MOTOR is confident of achieving annual sales volume for 500,000 units in 2017, and 1 million units in 2020.
2011 2012 2013 2014 2015 2016 2017 2018
Seden
SUV
MPV
New energy
NEW PRODUCT PLANNING
GA5
GS5
GA3
Obsolete model
GA5 PHEV
GA8 limousine
GA6 1.5T
GS4 1.5T
GA6
GS4
GA3S
GS5SPUER
On-sell model
GS5 new version
Brand-new A-class sedan
GS4 EV
GM8
Future release
GS8
INTERNATIONAL STRATEGIC PLANNING
11
1
1
1 In 2014, GAC MOTOR released its international strategy in Dubai.
Make key breakthrough in markets of Middle East, South America, Africa, Southeast and Central Asia, Eastern Europe in the first stage.
Seek opportunity to enter into North America, Europe and right rudder market in the second stage.
Complete global market layout
22
2
2
Guangzhou Automobile Group Motor Co., Ltd.Phone : 86-020-39206312;86-020-39206309 Fax: 86-020-39206605E-mail:[email protected]: No.633,East of Jinshan Road,PanyuDistrict,GuangzhouPost code:511 434
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