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G321 research and planning

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Page 1: G321 research and planning
Page 2: G321 research and planning

My target audience

The target audience I am going to aim my music magazine is people who are interested in chart music, although this is most people, I will target the younger audience. I will be targeting the 16-24 year old market because this group of people are more specifically interested in chart music

Page 3: G321 research and planning

Analysis from DJ magazine

Looking at the front page, content page and the double page I have concluded that the target audience of this magazine is young aged people who listen to dance music. I can tell this by looking at the language which is used. The language used helps the reader to identify the target audience.

Page 4: G321 research and planning
Page 5: G321 research and planning

Analysis from Top of the Pops

The target audience for this magazine can be identified as teenagers or young people of both gender who look up at celebrities like Tulisa who they want to idolise. The reader would want to find out as much information as they can about them because they would like to know how they got famous. This also allows them to find out secrets about the celebrities they like. You can tell that this magazine is aimed towards both genders because on the double page spread the reader see JLS who are a very popular boy band. The young female audience would want to buy this to find out as much information about them as possible.

Page 6: G321 research and planning
Page 7: G321 research and planning

Analysis from Kerrang magazine

By just looking at the front cover of this magazine it is easy to see who the intended audience is. By looking at the man who is in a full body shot you can see that this magazine is aimed at someone who has long hair and has a bread, they would also wear black and usually play a guitar because this is the norm for the audience of Kerrang. Looking at the cover lines the audience can see that the magazine is telling the reader about products of this genre of music.

Page 8: G321 research and planning
Page 9: G321 research and planning

QuestionnaireMedia Music Magazine

1.Which gender are you?MaleFemale

2.Which age range do you fit into?0-15 16-20 20-30 30+

3.What is your employment status?Student Unemployed Full time Employment Part time Employment

4.Which area of Birmingham do you live in?5.Do you buy magazines?

Yes No6.How often in a month do you buy a magazine if you do so?

0 1-4 5 or more7.Which genre do you look for when buying a magazine?

Pop Rock Hip-hop Drum and bass Alternative Other8.Have you ever attended a live event?

Yes No9.Do you follow chart music?

Yes No10.Do you buy CDs from stores or do you download?

Store Download11.How much do you spend on music in a month?

£0 1p-£1 £1-2 £2more12.Do you watch music channels?

Yes No13.Would you feel more willing to buy a magazine if there is a competition inside?

Yes No14.What do you tend to buy a magazine for?

Celebrities Information on charts Information on live events

Page 10: G321 research and planning

Analysis of questionnaires

Which gender are you

Male

Female

Which age range do you fit into?

0

5

10

15

20

0-15 16-20 20-30 30+

AgeN

um

ber

Series1

As you can see I have asked more females than males, I have asked 11 females and 10 males. This means that my sample size is 21.

Out of the 21 people I asked the mean age range was 16-20, I was hoping to get this age range as this is my target audience.

Percentages

47.6% Male

52.4% Female

Percentages9.5 were aged 0-1576.2 were aged 16-214.3 were aged 20-300 were aged 30+

Page 11: G321 research and planning

Analysis from questionnaire

What is your occupational status?

0

2

4

6

8

10

12

Student Unemployed Full timeemployment

Part timeemployment

Employment StatusN

um

ber

As you can see by looking at the above graph it shows just under 50% of people that I asked were students, this is the audience that I am targeting my magazine at, assuming this I can tell these people wont have a high income so I should sell my magazine at a low but competitive price.

Percentages47.6 were students4.8 were unemployed9.5 were in full time employment38.1 were in part time

employment

Page 12: G321 research and planning

Analysis from questionnaire

What area do you live in? Small heath 2

Erdington 1

Sheldon 2

Sutton Coldfield 1

Spark hill 1

Tyseley 1

Great Barr 1

Kings Norton 1

Perry Barr 1

Shirley 1

North field 1

Solihull 3

Acocks Green 3

Olton 1

Hall green 2

As you can you see by looking at the table to the left, you can see that the people I asked to fill out my questionnaire come from a range of different areas.

Page 13: G321 research and planning

Analysis of questionnaires

Of those wjo do buy magazine, how often to buy a magazine in a month?

0

2

4

6

8

One to Four Five or more

Number

Ho

w o

ften

Do you buy magazines?

Yes

No

As you can tell by looking at my graph it shows that over 50% of people I asked do not buy magazines

As you can tell my looking at the above graph it shows that people who buy magazine only but them from one to four times a month

Percentages33.3 buy magazines 66.7 do not buy magazines

Page 14: G321 research and planning

Analysis of questionnaires

0

2

4

6

8

Pop Rock Hip-hop Drum andBass

Alternative Other

Which genre do you look for when buying a magazine?

Looking at this graph I can tell that most people buy magazines because they feature information about pop and they will buy magazines if they feature content about pop or similar music genres

Percentages 38.1- Pop, 9.5-Rock, 14.3- Hip-Hop,19.0- Drum and Bass, 9.5- Alternative and 14.3 - Other

Page 15: G321 research and planning

Analysis from questionnaires

Have you ever attended a live event?

0 5 10 15 20

Yes

No

Do you follow chart music?

02468

1012141618

Yes No

As you can see by looking at this graph it shows that the sample group that I asked do follow their interests and so have attended live events

As you see the group of twats that I asked mainly do listen to chart music meanwhile some do not

Percentages85.7 Have14.3 Have not

Percentages76.2 Do follow chart music 23.8 Do not follow chart music

Page 16: G321 research and planning

Analysis from questionnaires

Do you buy CDs from stores or do you download?

0 5 10 15 20

Store

Download

How much do you spend on music in a month?

£0

1p-£1

£1-£2

£2 more

As you can see in the above table it shows that most the main majority of people go to stores to buy music and you just have a few who download their music online

As you see most people I asked spend between £1-£2 a month but nearly the same amount of people spend between 1p-£1 as people who spend nothing on music. All on porn mags

Percentages85.7 Store14.3 Download

Percentages23.8 spend Zero23.8 spend between 1p and £138.1 spend £1.01 - £219.0 spend more than £2

Page 17: G321 research and planning

Analysis from questionnaires

Yes No02468

1012141618

Do you listen to music Chan-nels?

Yes

No

Would you feel more willing to a buy a magazine if there is a competition inside?

As you can see 17 out of the 21 asked do listen to music channels, this tells me that in my magazine I should have a page which tells my reader of all the different porn music channels that they can listen to

As you can see from the above chart it shows that just over 75% of people are more willing to buy a magazine if there is a competition inside, this tells me that I should include a competition inside in my magazine

Percentages 81.0 Do19.0 Do not

Percentages76.2 Yes23.8 No

Page 18: G321 research and planning

Analysis from Questionnaire

Celebrities

Information on charts

Information on live events

Other

0 1 2 3 4 5 6 7 8 9

What do you tend to buy a magazine for?

As you can see by looking at the above graph it shows that people mainly buy a magazine because of the featured celebrity or celebrities or because there is information contained about the recent chart activity.

Percentages38.1 Celebrities38.1 Information on charts19.0 Information on live events4.8 Other