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PureThe base stocks from which synthetic lubricants aremade contain no sulfur, nitrogen or other elements thatinvite the formation of sludge and other products oflubricant breakdown. Synthetic lubricants can be usedin higher temperatures than refined lubricants withoutbreaking down. Their resistance to breakdown alsoallows them to be used longer than refined lubricants.Lubricated systems stay cleaner and last longer withsynthetics.

UniformThe base stocks from which synthetic lubricants aremade feature uniform and smooth molecular struc-tures, which ensures low friction as lubricant layersslide across one another. Reduced friction increasesenergy through-put for greater fuel efficiency and power,and reduces heat and wear for longer equipment life.

Molecular uniformity also helps synthetics resist thin-ning in heat and thickening in cold, which helps themprotect better than refined oils over a system’s operat-ing temperature range and helps ensure secure sealing.

DesignableMany different kinds of base stocks may be used tocreate synthetic lubricants, allowing a synthetic to bedesigned for virtually any application. Some base stocksare ideal for use in extremely cold environments, othersare perfect for use in extreme heat. Some are extremelysafe in applications in which refined lubricants pose afire or explosion hazard. Refined oils simply do notoffer the design flexibility synthetics offer.

The designability of synthetics also allows them to betailored very specifically to the needs of everyday appli-cations, such as automotive engines, commercial equip-ment or industrial machinery. That specificity helps ensurelong life and peak power, performance and fuel economyfrom the lubricated system, as well as long lubricant life.

Engines, transmissions and other mechanical systemscontain hundreds of moving parts. Though the metalsurfaces of these parts look smooth, they are actuallyfull of microscopic peaks and valleys. When the peak ofone surface touches its mating surface, it causesdamage. Damage may lead to component failure orwear. Failure prevention and wear reduction are theprimary functions of lubrication.

Refined OilsConventional oils – the oils most people are familiar with– are refined from crude oil. Refining is a process ofphysically separating light oil components from heavyones.

Crude oil contains a full range of different kinds ofmolecules. Many are similar in weight but not in struc-ture. The refining process cannot distinguish suchmolecules, so a wide assortment of molecules is presentin a finished lubricant made from crude oil stocks.

Some crude oil molecules are not beneficial to thelubrication process. For example, paraffin causes refinedlubricants to thicken and flow poorly in cold tempera-tures. Molecules containing sulfur, nitrogen and otherelements invite the formation of sludge and other prod-ucts of lubricant breakdown, especially in high-tem-perature applications. Sludge and breakdown productssignificantly increase wear rates.

The assorted molecules of refined lubricants alsohave different shapes, making lubricant surfaces irreg-ular at the molecular level. As lubricant layers flowacross one another during the lubrication process,these irregularities can create friction, which consumespower, reduces efficiency and increases heat and wear.

Synthetic LubricantsSynthetic lubricants are chemically engineered frompure chemicals rather than refined from crude oil. Thatgives them significant advantages over refined oils.

What Are Synthetic Lubricants?

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Why Are AMSOIL SyntheticLubricants the Best?

As a jet fighter squadron commander Lieutenant ColonelAlbert J. Amatuzio had ample opportunity to witness syn-thetic lubricants in action. These oils are used exclusivelyin jet engines because of three extraordinary performancecharacteristics: an ability to reduce friction and wear onengine components, an ability to function dependably atsevere temperature extremes and an ability to withstandrigorous and lengthy engine operation without chemicalbreakdown.

Recognizing that these same benefits would proveinvaluable in combustion engines, Amatuzio began con-ducting serious research in 1963. By 1966 he had formu-lated a synthetic motor oil and put it to use in vehicles innorthern Minnesota. Throughout the late ’60s Amatuziocontinued his research and development and sold com-mercially available synthetic oils under a variety of names.In 1970 he incorporated his own name into a commerciallysold product called AMMOIL. In 1971 this product namewas changed to AMZOIL and it continued to be sold com-mercially. The true milestone came in 1972 when AMZOILbecame the first synthetic motor oil in the world to meetAmerican Petroleum Institute criteria. The new lubricantperformed like no other before it. When the first canappeared on the market in 1972, it signaled the birth of anentire industry.

During the past 38 years, AMSOIL synthetic lubricantshave expanded the boundaries of lubrication science andredefined the performance possibilities of engines, equip-ment and machinery in automotive, commercial and indus-trial use. AMSOIL products deliver tangible benefits thatkeep consumers coming back for more.

High-Temperature Protection and PerformanceAMSOIL synthetic lubricants are much more stable inhigh temperatures than refined oils. Their superior heat sta-bility reduces oil consumption, lubricant breakdown andlubricant oxidation, which keeps equipment clean, pro-tected and running right, and extends lubricant life.

Cold-Temperature Protection and PerformanceAMSOIL synthetic lubricants remain fluid in temperaturesfar below zero, allowing dependable engine start-up, fast

lubrication, dependable protection and maximum fueleconomy in severe cold operations.

Increased EfficiencyAMSOIL synthetic lubricants are superior to refined oils inreducing friction, which increases fuel efficiency. Superiorfriction reduction, as well as lower volatility rates, alsohelps keep exhaust emissions low.

Longer Engine and Equipment LifeAMSOIL synthetic lubricants’ heat stability and friction-reducing ability keep wear rates low, which helps increasethe time to first teardown, increases the interval betweenteardowns and increases overall equipment life.

Extended Lubricant Drain IntervalsAMSOIL synthetic lubricants offer up to 11 times the ser-vice life offered by refined lubricants, sometimes evenmore with oil analysis. The long life of AMSOIL syntheticlubricants reduces costs, downtime, waste and environ-mental damage.

Product LineAMSOIL manufactures synthetic lubricants, advanced fil-tration systems, fuel additives and coolant for virtuallyevery commercial, industrial or automotive application.

Quality ControlAMSOIL synthetic lubricants are manufactured from top-quality synthetic base stocks and performance additivesaccording to a stringent quality control protocol in com-puter-controlled AMSOIL manufacturing facilities. AMSOILsynthetic lubricants may be counted on to deliver the sametop-quality performance and protection every time they areused, no matter where in the world they are purchased.

ExperienceAMSOIL formulated the first API-rated synthetic motor oil inthe world and has more experience formulating syntheticlubricants than any other manufacturer in the world. AMSOILleads the industry in product quality and innovation.

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AMSOIL

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The extremely low volatility of AMSOIL synthetic motor oil allows itto maintain its superior protective and performance qualitiesthroughout extended drain intervals, even when faced with severeoperating temperatures. In addition, oil consumption and emissionsare minimized and fuel efficiency is maximized.

AMSOIL

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All oils 10W-30November 2008 test results

The high TBN of AMSOIL synthetic motor oil allows it to effectivelycombat wear-causing contaminants and acids, providing superiorprotection and performance over extended drain intervals.

AMSOIL

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All oils 10W-30November 2008 test results

AMSOIL synthetic motor oil provides exceptional protec-tion against engine wear, helping to extend equipment lifeand reduce repairs, downtime and expenses. The smallerthe scar, the better the protection.

AMSOIL

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The superior oxidation stability of AMSOIL synthetic motoroil allows it to effectively resist the formation of enginedeposits and sludge, keeping engines running clean andefficient and extending oil life. It also resists thickening,maintaining its superior wear protection and lubricatingproperties and maximizing fuel efficiency.

AMSOIL

Mobil 1 Extended Performance

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AMSOIL synthetic motor oil’s low pour point allows it tomaintain its fluidity in extremely low temperatures, reducingdrag on moving vehicle parts, providing quick, essentiallubrication and easing startup in cold temperatures.

Quality ConsumersDemand

NOACK Volatility(ASTM D-5800)

Total Base Number(ASTM D-2896)

Four-Ball Wear(ASTM D-4172)

40 kg, 75°C, 1800 RPM, 1 hourThe smaller the wear scar, the better the protection

Thin Film Oxygen Uptake TestTFOUT (ASTM D-4742)

Pour Point(ASTM D-97)

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Quality Products Command a Quality PricePeople are willing to pay more for premium products,and AMSOIL is widely known as the premier pro-ducer of synthetic lubricants. With markup levels at30-35%, store owners realize higher profits withAMSOIL products.

Freight DiscountsAMSOIL offers freight bill discounts based on theorder total, provided that the order is shipped toone destination. This discount is calculated on thetotal of the order before taxes, discounts or any mis-cellaneous charges are applied.• Full freight is paid if the order totals $9,000.00 or

more.• One half of freight is paid if the order totals

$4,500.00 to $8,999.99

Full Line of Quality ProductsA complete product line from AMSOIL ensures thatcustomers will find what they are looking for. Witheverything from advanced filtration systems to Multi-Purpose Spray Grease, AMSOIL makes products tosatisfy nearly every lubrication need. In addition,AMSOIL has created strategic corporate partner-ships to provide other top-quality automobile productslike Mothers® polishes and waxes and TRICO® wiperblades, creating more opportunity for sales.

AMSOIL Products are in DemandSales of AMSOIL products have never been higher.Vehicles are requiring superior products, and cus-tomers are looking for the best performance available.AMSOIL products provide exceptional protectionand performance, and AMSOIL is recognized world-wide as the leader in the motor oil industry.

Limited AvailabilityAMSOIL products are not available everywhere.AMSOIL is distributed by independent Dealers, andwon’t ever be found in giant retail chain stores.AMSOIL limits its sales to accounts with less than 12outlets to protect small stores from large competitors

AMSOIL Increases Profitsand predatory pricing. Accounts with more than 12outlets can carry AMSOIL only if each outlet has theauthority to place and receive orders. Carrying AMSOILcan give store owners an edge over the competition.

Advertising SupportAMSOIL provides national advertising support withcommercials, promotional literature and more, withads appearing in over 150 national publications yearly.AMSOIL is best known nationwide for sponsoringhigh-profile racers like Kevin Windham in motocrossand Mike Oberg and Scott Douglas in off-road racing.AMSOIL is the official oil of Daytona Bike Week, TheSturgis Motorcycle Rally, The Traxxas Off RoadChampionship Series (TORC), the AMA AmateurNationals and more, as well as sponsor of the AMSOILDirt Track Series, the AMSOIL ChampionshipSnocross Series and more. In all, AMSOIL is involvedwith more than 1,000 racing teams, series and eventsacross North America.

AMSOIL also offers a Co-op Advertising Programfor retail accounts. Co-op credits are earned accord-ing to the amount of AMSOIL products purchasedeach year. Co-op credits can be redeemed for printand broadcast advertising featuring AMSOIL prod-ucts, or for AMSOIL literature and promotional mate-rial. For more information on the AMSOIL Co-opProgram, consult the Retail Account Co-op CreditOrder Form (G1071).

Leading Synthetic OilAMSOIL was the first fully-synthetic oil approved bythe American Petroleum Institute for use in passen-ger vehicles. Since then, AMSOIL has been recog-nized as the benchmark in synthetic motor oils.

Commitment To ExcellenceVehicle manufacturers are recommending lubricantsthat provide better protection and auto owners wantthe best for their vehicles. Stocking AMSOIL productskeeps retailers ahead of the pack in a competitiveindustry because they surpass manufacturers’ require-ments and impress consumers.

AMSOIL products’ sterling reputation, proven per-formance and storied history are sure to raise profitmargins in any retail store.

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• First to develop an API-rated 100 percent synthetic motor oil.

• First to introduce the concept of extended drain intervals witha recommended 25,000-mile/12-month drain interval.

• First to produce synthetic motor oils for diesel engines.

• First to produce synthetic motor oils for racing engines.

• First to produce synthetic motor oils for turbo engines.

• First to produce synthetic motor oils for marine engines.

• First to manufacture synthetic gear lube for automotive use.

• First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.

• First to manufacture a synthetic automatic transmission fluidfor automotive use.

• First to manufacture a full-synthetic cartridge-style oil filter.

AMSOIL products and Dealership information areavailable from your local AMSOIL Dealer.

AMSOIL INC., Superior, WI 54880 (715) 392-7101 Fax: (715) 392-5225, (715) 392-5267 Printed in U.S.A. © Copyright 2010 G2335 7/10

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