G2Sales Engagement Software ReportSummer 2020

G2 Sales Engagement Platform Rankings Overview .............................................03

About the Sales Engagement Software Category .................................................04

G2 Grid Report for Sales Engagement Software ...................................................05

About the Top-Ranked Solution: Groove ............................................................... 06

G2 Satisfaction Leader Rankings ......................................................................... 07

G2 Relationship Index Leader Rankings ............................................................... 08

Ranking of Top 4 Sales Engagement Platforms ....................................................09

Capabilities and Reviewer’s Company Size ................................................09

Integrated Workflows and Analytics ..........................................................10

Repeatability, Reportability, and Customization .........................................11

Featured Case Study: Popular Pays ..................................................................... 13

Groove Overview ................................................................................................. 14

Table of Contents

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G2 Sales Engagement PlatformRankings OverviewSummer 2020

Executive SummaryEvery quarter, G2 publishes its rankings of the top sales engagement platforms based on verified user reviews. This report summarizes the Summer 2020 rankings that were released on June 24, 2020. You’ll learn why Groove is leading the pack, as well as how the top providers are ranked across several criteria, including user satisfaction and G2’s proprietary Relationship Index and Momentum Grid®.

Whether you’re currently using a sales engagement platform or are looking to implement one, this guide will provide you with unique insights and third-party review data for making an informed decision.

About G2G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. With more than a million verified user reviews, G2’s platform helps 3 million users a month find and buy the best software for their businesses.

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About the Sales Engagement Software Category G2 has strict criteria for the 35 solutions that it includes in its Sales Engagement Software category grid. Here is how G2 describes the category in greater detail.

Sales engagement platforms streamline the sales process through integrations with CRM systems, sales communication channels and tools, management of sales messaging and materials, and automation of tasks, messages and workflows. This software enables companies to combine their sales and marketing efforts to create personalized and automated sales journeys; these can include emails, calls, social posts, meetings, and text messages.

By standardizing both messaging and the overall sales experience, teams can report on the effectiveness of specific messaging and tactics while also reducing administrative tasks for sales and customer success representatives. Sales engagement software will integrate with existing sales solutions, such as a team’s CRM platform, email software, email tracking software, outbound call tracking software, sales intelligence software or lead intelligence providers, and sales enablement software for collateral management, among others.

To qualify for inclusion in the Sales Engagement category, a product must:

• Be a sales-facing product meant for daily use by sales representatives

• Integrate sales communication channels (email, calls, social, etc.) within one cohesive platform

• Manage standardized sales content such as email templates, call scripts, presentations, social posts, and other marketing materials

• Automate multichannel communication sequences and workflows

• Provide analytics or insights into sales performance

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G2 Grid Report for Sales Engagement PlatformsSummer 2020

Sales Engagement Platforms Grid Report DescriptionProducts shown on the Grid for Sales Engagement Platforms have received a minimum of 10 reviews/ratings in data gathered by June 02, 2020. Products are ranked by product and customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid.

G2 Sales Engagement Grid Quadrants

Contenters

While Contenders have high market presence scores, their product satisfaction scores are below the category averages.

Market Leaders

Market Leaders have the highest scores for both product satisfaction and market presence.Groove is #1 in product and customer satisfaction.

Niche

Niche solutions have low market presence and product satisfaction scores as compared to the rest of the category.

High Performers

While High Performers have high product satisfaction scores, they trail the rest of the category in market presence.

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About the Top-Ranked Solution:

Groove has been named a Leader based on receiving a high product and customer satisfaction score across 60 attributes spanning product and service satisfaction as well as market presence. Groove received the highest Satisfaction score among all of the products in the sales engagement platform category. 99% of users rated it 4 or 5 stars, 93% of users believe it is headed in the right direction, and users said they would be likely to recommend Groove at a rate of 95%.

Groove is unique in that it is the only sales engagement platform that was built specifically for account executives, focusing on ease-of-use, advanced activity capture, and cross-team collaboration. The platform can also be configured to meet the complex requirements of different divisions and organizations within an enterprise, and leads the industry with a unique architecture that ensures the highest levels of security and compliance.

4.7 out of 5 stars (884 reviews)

Ownership

Groove

HQ Location

San Francisco, CA

Year Founded

2014

Company Website

www.groove.co

Satisfaction RatingsQuality of Support

Avg. 91%95%

Email Tracking/Automation

Avg. 92%97%

Ease of Use

Avg. 90%93%

CRM Integration

Avg. 90%96%

Meets Requirements

Avg. 90%93%

Task Management

Avg. 90%95%

Ease of Admin

Avg. 89%92%

Likely to Recommend

Avg. 90%95%

Ease of Doing Business With

Avg. 92%97%

Product Going in Right Direction

Avg. 88%93%

Ease of Setup

Avg. 88%92%

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G2 Satisfaction Leader RankingsGroove receives top Satisfaction Ratings when compared to other leading sales engagement platforms.

“The 2,500 users I support love it.”

“I have been using Groove for over a year now AND LOVE IT! The 2,500 users I support love it too. Features such as delayed send and templates further enrich the tool as well. Great tool for anyone looking to integrate Salesforce and their email.”

Benjamin W., Retail Group VP, BBVA

User Satisfaction

Satisfaction Product Satisfaction by Category NPS

Likely to Recommend

Product Going

in Right Direction?

Meets Requirements

Ease of Admin

Ease of Doing

Business

Quality of

Support

Ease of Setup

Ease of Use

Net Promoter

95% 93% 93% 92% 97% 95% 92% 93% 84

Outreach 87% 90% 89% 82% 89% 86% 80% 85% 53

SalesLoft 88% 90% 90% 88% 93% 88% 87% 89% 61

Yesware 88% 83% 89% 88% 88% 87% 89% 90% 62

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G2 Relationship Index Leader RankingsGroove also received the highest G2 Relationship Index score, which is calculated by assessing scores across user satisfaction, ease of doing business with, quality of support, and likelihood to recommend the product.

About G2’s Relationship Index ScoreA product’s Relationship score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of relationship-related review questions.

Groove

SalesLoft

Outreach

Yesware

Ease of Business Likely to Recommend Quality of Support Other Factors SCORE

9.61

9.12

8.91

8.83

“Huge help in closing sales!”

“Groove is a great platform that is allowing Kaplan to connect with its customers in a more efficient and effective manner...it has been a huge help in closing sales!”

Amanda M., Strategic Sales Representative, Kaplan

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The tables over the next three pages outline how Groove compares to its top competitors across 25+ categories. Groove received the highest product ratings across all categories in G2’s sales engagement platform rankings. While Groove’s customer satisfaction scores were the highest in their category, Groove received exceptionally high marks for their ease of doing business with, quality of customer support, email tracking/automation and CRM integration.

Ranking Top 4 Sales Engagement PlatformsCapabilities and Reviewer’s Company Size

Groove

Capabilities

Meets Requirements

884 reviews 1,811 reviews 1,794 reviews 687 reviews

Ease of Use

Ease of Setup

Ease of Admin

Quality of Support

Ease of Doing Business With

Product Direction (% positive)

Outreach SalesLoft Yesware

9.2Responses: 760

8.7Responses: 1580

8.8Responses: 1578

8.7Responses: 626

9.2Responses: 749

8.3Responses: 1584

8.7Responses: 1581

8.8Responses: 630

9.1Responses: 158

7.6Responses: 479

8.5Responses: 419

8.8Responses: 144

9.1Responses: 153

7.9Responses: 476

8.6Responses: 421

8.7Responses: 142

9.4Responses: 667

8.3Responses: 1471

8.6Responses: 1445

8.5Responses: 499

9.6Responses: 148

8.7Responses: 465

9.1Responses: 412

8.7Responses: 137

9.2Responses: 729

8.7Responses: 1574

8.7Responses: 1565

8.0Responses: 632

Reviewers’ Company Size

Small-Business (50 or fewer emp.)

Mid-Market (51 – 1,000 emp.)

Enterprise (> 1,000 emp.)

14.4% 18.6% 25.5% 43.1%

54.7% 64.1% 60.7% 48.0%

30.9% 17.3% 13.8% 8.9%

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Groove’s support for integrated workflows across email, outbound calling, and SMS gives users the flexibility to engage contacts with coordinated and relevant communications. Unlike other sales engagement platforms that sync CRM data to internal databases, Groove’s native integration with Salesforce eliminates sync errors and data latency.

Ranking Top 4 Sales Engagement PlatformsIntegrated Workflows and Analytics

GrooveFeatures

Outreach SalesLoft Yesware

Integrated Workflows

Task Management

Email Tracking/ Automation

Calls and Voice

Other Outreach Options

CRM Integration

9.4Responses: 268

8.7Responses: 526

8.7Responses: 588

7.9Responses: 76

9.6Responses: 362

9.1Responses: 556

9.1Responses: 645

9.2Responses: 119

9.2Responses: 201

8.4Responses: 431

8.4Responses: 574

7.2Responses: 40

9.3Responses: 197

8.4Responses: 416

8.4Responses: 490

7.5Responses: 47

9.5Responses: 336

8.4Responses: 526

8.7Responses: 625

8.6Responses: 81

Analytics

Open Rates

Link Activity

Attachment Activity

9.3 8.9 8.5 8.8

9.3 8.5 8.4 8.5

9.2 8.1 8.4

Responses: 473

Responses: 465

Responses: 424

Responses: 839

Responses: 796

Responses: 944

Responses: 910

Responses: 773

Responses: 295

Responses: 278

Responses: 257

Feature not Available

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Groove’s integration with Gmail and Microsoft Office 365 allows users to access all of Groove’s features from within the applications that they use everyday. Groove’s native Salesforce integration enables users to update custom fields and objects directly from their inbox. This approach ensures that Salesforce data is current and up-to-date, which improves sales communications and outcomes while helping to ensure accurate forecasting.

Ranking Top 4 Sales Engagement PlatformsRepeatability, Reportability, and Customization

GrooveFeatures

Outreach SalesLoft Yesware

Repeatability & Reportability

Content Management

Workflow Management

Workflow Performance

Sales Coaching and Insights

9.3Responses: 258

8.4Responses: 444

8.7Responses: 545

8.5Responses: 78

9.4Responses: 294

8.6Responses: 497

8.8Responses: 591

8.4Responses: 76

9.3Responses: 286

8.6Responses: 484

8.7Responses: 583

8.5Responses: 77

9.0Responses: 215

7.9Responses: 374

8.4Responses: 468

7.9Responses: 53

Customizations

Email Platform Integration

Email Scheduling

Email Categorization

Templates

Notifications

9.5 8.9 8.8 8.7

9.5

9.4

9.3

8.9

8.4

9.1

9.0

8.4

8.9

8.7

8.8

8.5

9.4 8.7 8.7

Responses: 502

Responses: 479

Responses: 373

Responses: 491

Responses: 484

Responses: 812

Responses: 834

Responses: 547

8.5Responses: 829

Responses: 842

Responses: 920

Responses: 899

Responses: 781

Responses: 914

Responses: 917

Responses: 258

Responses: 263

Responses: 106

Responses: 269

Responses: 282

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Verified User Reviews from G2

“Groove makes it easy to send massive, personalized emails.”

“The ease of creating, editing email templates is extremely useful, the ability to add notes, tags, postpone conversations and create rules and folders makes emails more organized than ever. It has a sidebar that opens in Gmail so you can see your account information when you open or format an email. I don’t really have anything bad to say about Groove, the use of all its features makes a difference when it comes to efficiency.”

Moustafa M., Account Manager, Marketing and Advertising, Uber

“Our reps have everything they need for an opportunity without ever leaving their inbox.”

“With Groove, our AEs, AMs, and SDRs have an extremely intuitive and easy-to-use platform that they love to use every day. As a result, we have more accurate and current Salesforce data, which has enabled us to make better business decisions. In fact, after implementing Groove, our Salesforce data hygiene became better overnight.”

Caroline H., EVP of Revenue Enablement, EVERFI

“I save so much time prospecting, therefore I can spend more time selling!”

“Groove helps me to reach out to multiple people in an efficient way. I save so much time prospecting, therefore I can spend more time selling! Flows allows you to increase the amount of conversations you’re having without sacrificing the quality of those conversations. I used similar tools before and Groove is 2 steps ahead.”

Giuseppe S., Regional Account Director, Stack Overflow

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Popular Pays built its business on helping large brands connect with content creators, and they wanted to expand their market to include small and medium-sized businesses as well. In order to successfully do that, they needed to automate time-consuming tasks so that they could service a higher volume of accounts.

Popular Pays had been using Yesware to log their emails in Salesforce, but the tool was difficult to manage and unable to scale with the company’s planned growth.

After evaluating Groove, Outreach, and SalesLoft, Popular Pays chose Groove for its ease of use, simplified management, inherent data hygiene and accurate sales forecasting.

Since moving to Groove, Popular Pays is now booking more meetings, responding to leads faster, and spending 1/10 of the time it takes to administer other sales engagement platforms.

Big Wins

Featured Case Study:

About Popular PaysPopular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. With over 60,000 individuals in its community, Popular Pays connects creators with brands to collaborate on content that’s worth sharing.

www.popularpays.com

Headquarters Chicago, IL

Industry Technology

Type B2B

54% increase in booked meetings

Reduced “speed to lead” from 48 hours

to 5 minutes

90% decrease in system admin management

4X faster on-ramping, from one month to

one week

Popular Pays Increases Booked Meeting by 54%

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About GrooveGroove is a sales engagement platform that automates non-sales activities so that sales teams can spend more time building relationships and generating revenue. Groove eliminates the need for CRM data entry and provides managers with real-time visibility into activity levels and performance, regardless of location. Groove also has the industry’s only native Salesforce integration, which reduces administrative overhead by as much as 90%.

Over 50,000 account executive, sales development, and customer success representatives use Groove at some of the world’s largest and fastest-growing companies, including Google, Uber, Atlassian, and Capital One. Groove has earned the highest customer satisfaction rating on G2 in the sales engagement category for two years running.

Groove was named one of Inc. Magazine’s Best Workplaces 2020 and is one of the Inc. 5000 fastest-growing privately held companies in the U.S. Groove also ranks #14 on the San Francisco Business Times’ “fastest-growing private companies in the Bay Area in 2019.” Founded in 2014, Groove is headquartered in San Francisco with offices in San Diego and Seattle. To learn more, visit groove.co.

Groove has ranked #1 in product and customer satisfaction across 35 Sales Engagement Software

providers on G2 for over two years in a row. As the only sales engagement platform that was built

specifically for account executives, Groove’s powerful and flexible platform is optimized for ease-of-

use, advanced activity capture, and cross-team collaboration.

Groove Sales Engagement Platform

REQUEST A DEMO

Ready to experience Groove for yourself?

• Email and calendar syncing and custom data collection

• Automated multi-step communication flows and analytics

• Cross-team collaboration and best practice sharing

• Automatic dialing, SMS, call-logging, and voicemail drop

• Activity logging, call stats, account-based engagement

• Navative Salesforce integration eliminates data latency and ensures accurate reporting

Key Capabilities

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