8/14/2019 G2 Gropu5 Research.doc

1/8

N0\Nplz{;\Pkqkepaf(dla

Fepzca( Pkeds ilp tfk Afeggkhnk( al{htpckq ~lpgd~cdk( Lykp tfk skepq' Fepzca ch

mkkzchn ~ctf ctq chtkphetclheg zepkhtenk ge{hafkd yepcl{q `pehd chhlyetclhq ch

Chdce( Ctq zpld{at pehnk ch gcu{cd tlcgkt agkehkpq alhqcqtq li Fepzca Zl~kp' @gkeaf ehd

Fepzca Ipkqf ch tfpkk ipenpehakq Actp{q' Iglpeg ehd Zchk( Fepzca egql ge{hafkd

Fepzca Ig{qfbetca ch 533>' ~fcaf bemkq tlcgkt agkehchn e{tlbetca( Tfcq skep ch

0::3' {hdkp tfk Fepzca Zl~kp pehnk' Fepzca ge{hafkd Fepzca Zl~kp ch Plqk ehd

Lpehnk ipenpehak(

Tfk beolp albzktctclh cq iplb Qehcipkqf ehd @egqepe( Tfk afeggkhnk li Fepzca

cq tl nkt chtl tfk fl{qkflgdq tfet epk {qchn tfk afkez Zfkhlg zpld{atq( Tfk ykht{pk

li Pkamctt ~ctf e zfkhlg zpld{at `lb`kd ch tfk bepmkt(

Fepzca cq zlqctclhkd eglhn ctq tpczgk `khkictq " Qtech pkblychn' ipkqfhkqq ehd

nkpbipkk( Tfk edq ~fcaf epk apctcacqkd ilp geam li apketcycts qzkemq e`l{t tfk Fepzca

afeggkhnk( Akgk`pcts gcmk Ebeh Yepbe khtkpchn e fl{qk ehd agkehchn tfk tlcgkt ~eq

petkd eq tfk blqt dcqteqtki{g edq( Tfk ed alhyksq tfk alpk bkqqenk( Ct cq e hl

Zenk 5 li6

http://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Reckitt_Benckiserhttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Reckitt_Benckiserhttp://en.wikipedia.org/wiki/Brand_name

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N0\Nplz{;\Pkqkepaf(dla

hlhqkhqk ed ehd cq tepnktkd tl~epdq tfk fl{qkflgdq {qchn zfkhlgq ehd hlt tfk

kd{aetkd qlzfcqtcaetkd {qkpq(

E`l{t Pkamctt @khamcqkp?

Pkamctt @khamcqkp &Chdce# Gcbctkd' cq lhk li tfk ieqtkqt npl~chn alhq{bkpnlldq albzehckq ch Ql{tf Eqce( Ct feq behs fcnf u{egcts `pehdq ~fcaf epk tp{qtkd

`s tfk alhq{bkpq( Eq qkkh eaplqq qknbkhtq' Pkamctt @khamcqkp `pehdq epk kctfkp

h{b`kp 5 lp 0 ch bepmkt qfepk' ch egg tfk qknbkhtq tfks epk zpkqkht ch( Ctq `pehdq

chag{dk Dkttlg' Fepzca' Blptkch' Gclg' Afkpps @glqqlb' Yehcqf' Ykkt' Algch' Dcqzpch'

Qtpkzqcgq' Agkepeqcg ehd ltfkpq( Ct feq beolp zpkqkhak ch flbk ehd zkpqlheg aepk'

q{pieak aepk' ie`pca aepk' zkqt alhtplg ehd fkegtfaepk( Tfk Albzehs feq lzkpetclhq

ch 9: al{htpckq' qegkq ch lykp 56: ehd kbzglsq 01'::: zklzgk epl{hd tfk ~lpgd(

Ngl`eggs Pkamctt @khamcqkp zga cq fkedu{eptkpkd ch Qgl{nf o{qt l{tqcdk Glhdlh' [M

ehd cq gcqtkd ch tfk tlz 5; lh tfk Glhdlh Qtlam Kvafehnk(

Fl{qkflgd Agkehkp Bepmkt ch Chdce

Fl{qkflgd agkehkp bepmkt ch Chdce cq bechgs qzgct chtl?

5( Tlcgkt Agkehkpq? Tlcgkt Agkehkp epk i{ptfkp qzgct chtl Gcu{cd

Agkehkpq' Dpech Agkehkp ehd Ch " Acqtkphq(

0( Q{pieak Agkehkpq? Q{pieak Agkehkpq epk qzgct chtl IgllpAgkehkp' B{gtc z{pzlqk ehd qzkacegckd Agkehkpq( Tfk

qzkacegckd agkehkpq epk i{ptfkp qzgct' `eqkd lh tfkcp ezzgcaetclh

epkeq

Bepmkt Qtetcqtcaq

Tfk agkehchn qlg{tclhq bepmkt &`ltf q{pieak ehd tlcgkt agkehkp qknbkhtq# cq

kqtcbetkd et Pq 1>1 aplpk &0::6 Dete#

Tfk tlteg q{pieak agkehchn bepmkt ch Chdce cq kqtcbetkd tl `k epl{hd Pq 1;:

aplpkq &chag{dchn tlcgkt agkehkpq ehd igllp agkehkpq# &0::9":> Dete#

Tfk fl{qkflgd agkehkp bepmkt cq kqtcbetkd tl `k epl{hd 4:: aplpk ehd tfk

zfkhsg bepmkt cq epl{hd 0:: aplpk &0::;":9 Dete#

Tfk tlcgkt agkehkpq qknbkht' ~fcaf cq dcycdkd chtl gcu{cd agkehkpq ehd ch"

acqtkph `glamq' cq e Pq 5;:"aplpk aetknlps( Tfcq qknbkht cq pkncqtkpchn e

Zenk 0 li6

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N0\Nplz{;\Pkqkepaf(dla

lykpegg npl~tf li 1; zkp akht( Gcu{cd agkehkpq cq tfk dlbcheht aetknlps ch tfk

qknbkht ~ctf 31 zkp akht qfepk( Fl~kykp' ch"acqtkph `glamq epk npl~chn et e

ieqtkp zeak &0::6 Dete#( Gcu{cd qknbkht cq dlbchetkd `s Fepzca ~fcaf feq e

bepmkt qfepk li blpk tfeh >:+' ~fcaf bemkq ct blpk tfeh e 5:: aplpk

`pehd(

Tlcgkt agkehchn bepmkt cq tpedctclheggs dlbchetkd `s tfk {h`pehdkd Zfkhlgq

Lhgs 1+ li tfk fl{qkflgdq {qk igllp agkehkpq( 3> + {qk zplvs zpld{atq ~fcaf

epk tfk alb`chetclh li zfkhsg' dktkpnkhtq ' eacdq ehd `gkeafchn zl~dkpq

Gcu{cd tlcgkt agkehkpq epk kqqkhtceggs eh {p`eh zfkhlbkhlh ~ctf tfk tlz 01

bktplq eaal{htchn ilp ;0 zkp akht ehd tfk tlz qcv bktplq eaal{htchn ilp 1>

zkp akht( Tfk qknbkht cq npl~chn et 1; zkp akht ehh{eggs ch yeg{k &0::; :9

Dete#

Qt{dckq qfl~ tfet tfk zkhktpetclh li tlcgkt agkehkpq cq e`l{t hchk zkp akht

eblhn {p`eh fl{qkflgdq ehd e gepnk h{b`kp li a{qtlbkpq {qk gl~"npedk

egtkphetcykq q{af eq eacdq' `gkeafkq ehd zfkhsgq &0::; :9 Dete#

Ch tfk geqt il{p skepq' tfk chd{qtps feq qfl~h e AENP li 04+( Bepmkt

zkhktpetclh li tlcgkt agkehkpq cq {hdkp 5:+ ch tfk al{htps' `{t cq npl~chn ieqt

&0::6 Dete#

Algch' tfk ngeqq"agkehchn `pehd' ~eq eau{cpkd ~es `eam ch tfk .3:q feyk 31

zkp akht li tfk bepmkt

Bepmkt gkedkp Gclg iplb Pkamctt cq kqtcbetkd et Pq 1; aplpk ~fcgk F[Gq

Dlbkv cq pl{nfgs e Pq 0;"aplpk `pehd &0::6 Dete#

Q{pieak agkehkp qknbkht cq npl~chn et 56 zkp akht ch tfk al{htps &0::>":6#

Albzehckq ) @pehdq

F[G " Dlbkv

Pkamctt @khamcqkp " Gclg' Fepzca' Keqs Lii @ehn

De`{p @egqepe " Qehcipkqf' Deg

Aeychmepk " Tkv

Fkhmkg " Zpcg' @pki

Zenk 1 li6

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N0\Nplz{;\Pkqkepaf(dla

Qepe Gkk " Mc~c Mgkkh

Q A Olfhqlh " Bp( B{qagk

@pehdq ch Tlcgkp Agkehkp Qknbkht

Fepzca

Mc~c

@pki

Qehcipkqf

DkkzAgkeh &Glaeg @pehd ch Mlgmete#

Dlbkv

@pehdq ch Tlcgkt Ch"Acqtkph

Fepzca

@pki

Mc~c Mgkkh

@pehdq ch Tlcgkt Ch"Acqtkph

Mc~c Mgkkh

@pehdq ch Igllp Agkehchn

Gsqlg

Dlbkv Zfkhlgca Agkehkp

@pehdq ch Qzkacegckd Agkehkpq

Ngeqq ) Fl{qkflgd Agkehkp? Alggch' Zpcg

Lhgs Ngeqq Agkehkp? Bp( B{qagk

Zl~kp Agkehkp? Keqs Lii @ehn

Mctafkh Agkehkp? Bp( B{qagk

Dknpkeqkp? Zpcg B{gtc Dknpkeqkp

Bepmktchn Eatcyctckq

Zenk 4 li6

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N0\Nplz{;\Pkqkepaf(dla

Dlbkv ge{hafkd e dcpkat tl a{qtlbkp chctcetcyk hebkd zfkhsg Mfeggeq tl

kd{aetk tfk alhq{bkpq e`l{t tfk ycpt{k li {qchn Dlbkv albzepchn ct ~ctf

glaeg zfkhsg

Fepzca egql chctcetkd e al `pehdchn chctcetcyk ~ctf Zepps~epk tl nkt chtlalhq{bkp bchdqkt kepgs kykh ~fkh fk cq albzgktchn fcq fl{qk

Fepzca feq dlhk e`l{t 9; bcggclh fl{qkflgd mhlamq &tl zplbltk tfk `pehd

fl{qk"tl"fl{qk#

Eitkp dlbkv ge{hafkd tfk ~fctk tlcgkt agkehkp' Fepzca ~eq ilpakd tl albk

~ctf Fepzca Zg{q @gkeaf Tlcgkt Agkehkp' ~fcaf cq ~fctk ch alglp

Alhq{bkp Tpkhdq

D{pchn 533:.q tfk Fepzca zpld{at aebk l{t ~ctf e {hcu{k hlgk ~fcafkhq{pkd `kttkp pkeaf

Fepzca egql chtpld{akd e Ig{qflbetca yepceht ch gchk ~ctf tfk afehnchn

zpkikpkhak li alhq{bkpq tl~epdq K{plzkeh aglqktq ehd Ig{qfkq

Fepzca `lttgk dkqcnh feq `kkh edeztkd tl tfk pkgetcykgs qbeggkp fehdq li

Chdceh ~lbkh

Tfkpk epk zfkhlgq' dktkpnkhtq' eacdq ehd ql lh `{t tfehmq tl zplzkpts zpcakq

nlchn ~fkpk tfks epk' e zkpqlh ~fl.q `{schn e Pq ;:"gemf fl{qk cq hlt nlchn

tl eggl~ tfk `etfpllb tl `k gllmchn s{ams( Tfet.q tfk kylg{tclh li ~fet sl{

bcnft aegg {znpedchn li alhq{bkp gcik

Bepmkt Tpkhdq

Lhgs 1+ li tfk fl{qkflgdq {qk igllp agkehkpq( 3> + {qk zplvs zpld{atq ~fcaf

epk tfk alb`chetclh li zfkhsg' dktkpnkhtq 'eacdq ehd `gkeafchn zl~dkpq

^fcgk tfk glaeg igllp agkehkpq q{af eq zfkhsg ilpb ;: zkp akht li tfk bepmkt'

qzkacegcts agkehkpq feq `kkh dpcychn tfk npl~tf ilp tfk aetknlps lykp tfk geqt

ik~ skepq

Zpld{at Chhlyetclh

Zenk ; li6

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N0\Nplz{;\Pkqkepaf(dla

Dlbkv ge{hafkd e Dlbkv - zfkhsg yepceht tl aezt{pk tfcq qknbkht

D{pchn 533:.q tfk Fepzca zpld{at aebk l{t ~ctf e {hcu{k hlgk ~fcaf

khq{pkd `kttkp pkeaf

Fepzca egql chtpld{akd e Ig{qflbetca yepceht ch gchk ~ctf tfk afehnchnzpkikpkhak li alhq{bkpq tl~epdq K{plzkeh aglqktq ehd Ig{qfkq

Tfk edyehtenk li tfk @pki zl~kp agkehkp cq tfet ct cq eyecge`gk ch ileb ilpb

ehd aeh kykh `k ezzgckd lh ykptcaeg q{pieakq

Qlbk Zlqctclhchn Zgetilpbq

Dlbkv? 5::+ Nkpb Zpltkatclh

Fepzca? Tpczgk `khkict " Qtech pkblychn' ipkqfhkqq ehd nkpbipkk &Akgk`pcts gcmk

Ebeh yepbe khtkpchn e fl{qk ehd agkehchn tfk tlcgkt#

Qtpetknca Eatclhq

Fepzca feq `kkh e`gk tl eau{cpk e qtplhn aetknlps eqqlacetclh ehd fcnf tlz li bchd

e~epkhkqq lykp tfk skepq ehd `kalbk e gkedchn `pehd( Fl~kykp' tfk plgk li e

gkedchn `pehd cq tl zplbltk tfk aetknlps ehd hlt tfk `pehd( Tfk blqt {qki{g eqzkat

li `pehdchn cq tl apketk e hk~ aetknlps ~fcaf mkkzq tfk npl~tf zetf {hkhdchn ilp

tfk `pehd( Tfcq cq qcbcgep tl ~fet Fepzca dcd ch 536:q `s apketchn tfk tlcgkt

&albbldk# agkehkp aetknlps(

Zpld{at Qtpetknckq

E qzkacegcqt ch lhgs `etfpllb agkehchn

Lpehnk , Skggl~ alglp alhakhtpetk nkg tl dciikpkhtcetk

`kt~kkh albbldk ehd `etfpllb agkehchn

Qzpes `lttgk

Alhakhtpetk Nkg ~fcaf ncykq ileb getfkp cbzgschn

agkehchn eatclh

Ezzgs' ^czk' ^eqf Agkeh

Nkhtgk Agkeh - Kiikatcyk Nkpb Mcgg - Zplbchkht

Ipenpehak

Zpcachn Qtpetkns

Zenk 9 li6

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N0\Nplz{;\Pkqkepaf(dla

Zpcakq et Pq(;: ilp ;: ^eqfkq ilp qtehdepd `etfpllb qck( Tfk zpcachn cq ch tehdkb

~ctf chd{qtps qtehdepdq ilp Flbk ehd tlcgkt agkehchn aetknlps

Albb{hcaetclh qtpetkns

Tfk albb{hcaetclh ~l{gd `k `eqkd lh ctq zlqctclhchn li `kchn e qzkacegcqt ch

`etfpllb agkehchn( Qzpes nkg' ^czk qzpked tl ilpb getfkp ehd ^eqf Agkeh ch o{qt >

bch{tkq= kbzfeqcchn lh tfk keqk li {qk( Tfk albb{hcaetclh ~l{gd pkqlgyk tfk

zech zlcht li feychn e agkeh tlcgkt &albbldk# `{t hlt e agkeh `etfpllb( Tfcq cq

~fkpk tfk FEPZCA ALBZGKTK @ETFPLLB AGKEHCHN AFEGGKHNK albb{hcaetclh

~l{gd `k {qkd( Dllp"tl"dllp `kgl~ tfk gchk ~l{gd fkgz ch apketchn tfk e~epkhkqq ilpe albzgktk `etfpllb agkehchn ehd hlt cnhlpchn tfk q{ppl{hdchn epkeq li tfk tlcgkt(

Tfk zpld{at cq tepnktkd et tfk qbegg eiig{kht qknbkht' `{t ct qtpkhntfkhq tfk

tlz li bchd e~epkhkqq li qzkacegcqt tlcgkt agkehchn ehd zlqctclhchn li tfk Fepzca

`pehd(

Zenk > li6

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N0\Nplz{;\Pkqkepaf(dla

[p`eh Bepmkt Qtpetkns

FEPZCA @ETFPLLB AFEBZCLH' e qzkacegcqt ~fcaf o{qt ~eqfkq tfk `etfpllb

&l{tqcdk albbldk' igllp' tcgkq# albzgkbkhtchn tfk pkn{gep {qenk li Fepzca ilp tlcgkt

&Albbldk# agkehchn cq tfk q{nnkqtkd gchk kvtkhqclh(

[p`eh Bepmkt qtpetkns"0

Ehltfkp gchk kvtkhqclh zplzlqkd cq tfk FEPZCA 04 FPQ AGKEH TE@Q( E qzkacegcqt

agkehchn te`gkt ilp {pchegq ehd ~eqf`eqchq lhgs(

Zpld{at qtpetkns

Tepnktkd et tfk eiig{kht ageqq' fltkgq' pkqte{pehtq ehd ltfkp z{`gca zgeakq=

tfcq qzkacegcqt zpld{at ecbq tl dcqchikat ehd agkeh tfk {pchegq ehd ~eqf `eqchqlhgs(

@g{k alglpkd ~fcaf dcqzkhqk `g{k alglp keaf tcbk ~etkp cq ezzgckd(

Zplbchkht ipenpehak zpld{akq ecp ipkqfkhchn kiikat cbzgschn fsnckhca

agkehchn(

Zenk 6 li6