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GUIDELINES for CREATING
EFFECTIVE MEDIAGUIDELINES for CREATING
EFFECTIVE MEDIA
Kathleen Maher ©
HEN USED Effectively, Media . . . Gets your point across
Aids retention of information
Frames ideas
Changes the pace
Increases audience participation
w
TECHNICAL SUPPORTTECHNICAL SUPPORT
Projected images 35 mm slides computer displays video Flip Charts Posters
SELECT A FORMAT Match the Medium to Objectives
James Slaughter@ EUH
James Slaughter@ EUH
Reserve audiovisual equipment when reserving the classroom
Confirm compatibility and file size
Arrange for test if needed
Bryan Richardson @ CLHBryan Richardson @ CLH
TESTING, TESTING, 1-2-3
LEARNING RESOURCE CENTER
RESERVATIONS& Self-directed learning
Classrooms Audiovisuals Technical support Staff and patient education resource materials
Establish logical sequenceCreate rhythm
StreamlineDivide content
Use key words or phrasesUse parallel punctuation
oRGANIZEAllow enough time
E Emory Healthcare logo Goudy and Univers
Serif & San SerifLimit use of decorative typefaces Business and science visuals vs. the
“look” of advertising
MORY HEALTHCARE Identity program & typefaces
Thirty-five words or less per visual
Titles 24 point or larger Six words in title
Body text 18 point or larger Eight or less lines of text
AVOID ALL CAPS
Style attributes Bold, Italics, and color . . .
LEGIBILITYAvoid the wall of type
OLOREstablish consistent palette
Limit to 3 colors per visual Provide “rests” with blank space Create contrast
Light type on dark background See our Intranet website to download
PowerPoint Use color to create sections
C
STATISTICSSimplify
Plan graphics rather than tables of data
Bar graphs to compare volumes
Pie graph to show parts making up whole
Line graphs to denote trends or changing relationships
San serif labels
GRAPHICS“Every word was once a picture . . . ”
*William Blake
Three roles of visuals Attention
Explicate
Retention
Synthesize your main points Provide the audience a cue to follow
Clip art file Digital or scanned images Illustration - strong/bold lines Human face - most compelling
image Useful analogies Visual literacy - see Intranet
website
GRAPHICS“Every word was once a picture . . .”
*William Blake
MULTIMEDIA
Drew ImhulseDrew Imhulse
Multimedia presentations and courseware
Inter/Intranet accessible centers Traditional formats With enough drive you can insert video clips
REPROGRAPHICSREPROGRAPHICS
Collect those useful images
Copyright Issues Obtaining permission Understanding the “fair use act” webclipart.miningco.com
Three dimensional object can be scanned
EDUCATIONAL EXHIBITSEDUCATIONAL EXHIBITS
Poster Session Requires 3 weeks to produce
Provide data and diagnostic images asap Edit abstract rigorously
Follow scientific method when developing elements
MEDICAL ILLUSTRATIONMEDICAL ILLUSTRATION
Choose illustrations Choose illustrations with clean bold lines.with clean bold lines.
PATIENT PHOTOGRAPHYPATIENT PHOTOGRAPHY
ONFIDENTIALTherefore, no examples
All patients must sign a releasePhotography/documentation
scheduled around patient care
C
PATIENT EDUCATIONPATIENT EDUCATION
EDUCATIONAL MEDIAEDUCATIONAL MEDIA
404-686-2637EdMedia.emory.edu
404-686-2637EdMedia.emory.edu