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1282017 Prestige Clean Home charts growth plan on the back of new product launches | G P Media

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G P Media

Prestige Clean Home charts growth plan on theback of new product launchesPosted on December 7 2017 by mediatech9140

Clean Home expected to contribute 8-10 to company top-line overthe next three years

Launches Indiarsquos rst domestic electric mopUnveils lsquoTatvarsquo range of water puriers which marries Indian tradition with moderntechnologyCompany to continue investing 2 of revenue in RampD and new product development

Bangalore December 7 2017 Prestige Clean Home a division of TTK Prestige Indiarsquoslargest kitchen appliances brand today announced the launch of Indiarsquos rst domestic

Mr TT Jagannathan with products

electric mop and a new range of water puriers The electric mop a completely newconcept designed with Indian needs in particular was conceptualized by Mr TTJagannathan Chairman of TTK Group The new range of water puriers have beendesigned to combine the best of Indian tradition with modern technology The new

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launches will expand the TTK Prestige brand width and help tap into an entirely newsegment of consumers

Prestige Clean Home has launched more than 50 products in the span of a year Thenew product launches reinforce the companyrsquos commitment to continue investing 2of revenues in RampD and new product development With the new launches TTKexpects Clean Home to contribute between 8-10 of the top-line of TTK Prestige overthe next three years

The Hero electric mop was conceptualized by Chairman Jagannathan who wanted aproduct that is high on style and functionality but did not cost the moon The mop iseasy on the user and can Sweep Scrub and Mop simultaneously It doesnrsquot requirerepeated rinsing in the same bucket water that becomes dirtier with every dip Themop comes with a water dispenser bottle attached to it that efectively uses cleanwater for every stroke and deep cleans the loor The electric mop is priced at INR 8995

The new range of lsquoTattvarsquo water puriers is available in multiple congurations of thekind that is not currently available among branded playersmdashCopper a combination ofStainless steel and Copper Stainless steel Brass and Earthen pot Using FibrillatedAdsorbent Cellulose Technology (FACT) Tattva puriers remove 999 percent ofbacteria viruses and cysts The ergonomically-designed purier uses three-stageltration with chemical-free Log 643 purication technology Tattva can purify 9 litresof water every hour and meets the US EPA standards

Table for product pricing

Product ElectricMop

StainlessSteel

Copper andStainlessSteel

Copper Brass EarthenPot

PriceRange

INR 8995 INR 3195 INR 3995 INR 4495 INR4195

INR 2995

Mr TT Jagannathan Chairman TTK Group said ldquoWe are pleased to launch our one-of-its kind new product range We have been spending close to 2 of our revenues onRampD consistently for the last 15 years As Indiarsquos largest kitchen appliances companyTTK Prestige has a 40 year-old history of continuous innovation and upgrade tobecome the countryrsquos most preferred kitchen brand It is only tting that we acceleratethe Clean Home footprint by launching products that are innovative developed in-house and meet the needs of a new India by marrying convenience with aestheticdesign The clean home is a key vertical at TTK and we expect that it will contributebetween 8 and 10 of our revenues in the next three yearsrdquo

Mr Chandru Kalro Managing Director TTK Prestige said ldquoWe recognized the needto launch a range of innovative and high-quality products that could transform thehygiene experience in Indian homes I am condent that consumers will see the



benet of using our range of products which have been specially created to not onlyrevolutionize the cleaning process but also to provide untold health benetsrdquo

About TTK Prestige (wwwttkprestigecom)

TTK Prestige Limited is part of TTK Group Over the past six decades TTK PrestigeLimited has emerged as Indiarsquos largest kitchen appliances company catering to theneeds of homemakers in the country Every Prestige brand product is built on thepillars of safety innovation durability and trust making the brand the rst choice inmillions of homes In April 2016 TTK Prestige launched lsquoPrestige Clean Homersquo a rangeof innovative home cleaning solutions The company also bought UK based HorwoodHomewares in the same month

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launches will expand the TTK Prestige brand width and help tap into an entirely newsegment of consumers

Prestige Clean Home has launched more than 50 products in the span of a year Thenew product launches reinforce the companyrsquos commitment to continue investing 2of revenues in RampD and new product development With the new launches TTKexpects Clean Home to contribute between 8-10 of the top-line of TTK Prestige overthe next three years

The Hero electric mop was conceptualized by Chairman Jagannathan who wanted aproduct that is high on style and functionality but did not cost the moon The mop iseasy on the user and can Sweep Scrub and Mop simultaneously It doesnrsquot requirerepeated rinsing in the same bucket water that becomes dirtier with every dip Themop comes with a water dispenser bottle attached to it that efectively uses cleanwater for every stroke and deep cleans the loor The electric mop is priced at INR 8995

The new range of lsquoTattvarsquo water puriers is available in multiple congurations of thekind that is not currently available among branded playersmdashCopper a combination ofStainless steel and Copper Stainless steel Brass and Earthen pot Using FibrillatedAdsorbent Cellulose Technology (FACT) Tattva puriers remove 999 percent ofbacteria viruses and cysts The ergonomically-designed purier uses three-stageltration with chemical-free Log 643 purication technology Tattva can purify 9 litresof water every hour and meets the US EPA standards

Table for product pricing

Product ElectricMop

StainlessSteel

Copper andStainlessSteel

Copper Brass EarthenPot

PriceRange

INR 8995 INR 3195 INR 3995 INR 4495 INR4195

INR 2995

Mr TT Jagannathan Chairman TTK Group said ldquoWe are pleased to launch our one-of-its kind new product range We have been spending close to 2 of our revenues onRampD consistently for the last 15 years As Indiarsquos largest kitchen appliances companyTTK Prestige has a 40 year-old history of continuous innovation and upgrade tobecome the countryrsquos most preferred kitchen brand It is only tting that we acceleratethe Clean Home footprint by launching products that are innovative developed in-house and meet the needs of a new India by marrying convenience with aestheticdesign The clean home is a key vertical at TTK and we expect that it will contributebetween 8 and 10 of our revenues in the next three yearsrdquo

Mr Chandru Kalro Managing Director TTK Prestige said ldquoWe recognized the needto launch a range of innovative and high-quality products that could transform thehygiene experience in Indian homes I am condent that consumers will see the






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G P Media - ttkprestige.com P Media 7-Dec-2017.pdf · May 2017 April 2017 March 2017 February 2017 December 2016 November 2016 Meta Register Log in ... The new range of ‘Tattva’