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G O D D A R D S P A C E F L I G H T C E Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of Mission Success Goddard Space Flight Center Greenbelt, MD AIAA Delta Forum on KM Reno, January 10, 2006

G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

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Page 1: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

G O D D A R D S P A C E F L I G H T C E N T E R

Building a Learning Organization at NASA

Dr. Edward W. Rogers

Knowledge Management Architect

Office of Mission Success

Goddard Space Flight Center

Greenbelt, MD

AIAA Delta Forum on KMReno, January 10, 2006

AIAA Delta Forum on KMReno, January 10, 2006

Page 2: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 2

Failure to Function as a Learning Organization

“Shuttle management declined to have the crew inspect the Orbiter for damage, declined to request on-orbit imaging, and ultimately discounted the possibility of a burn-through.”

“The Board views the failure to do so as an illustration of the lack of institutional memory in the Space Shuttle Program that supports the Board’s claim… that NASA is not functioning as a learning organization.”

CAIB Report (2003) Section 6.1, Page 127

Page 3: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 3

Organizational Failure is Not an Option

We must recognize that the NASA Learning Organization challenge is not a technical fault. We must address the organizational root causes to avoid repeating Challenger or Columbia. We are not faulted just for losing a spacecraft but for predictable and avoidable organizational faults that have been repeated.

We must recognize that the NASA Learning Organization challenge is not a technical fault. We must address the organizational root causes to avoid repeating Challenger or Columbia. We are not faulted just for losing a spacecraft but for predictable and avoidable organizational faults that have been repeated.

Page 4: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 4

The Challenge at the Individual Level

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Agency Lessons Learned Information System

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Focus is onDeploying theLL Tool Set

Focus is onDeploying theLL Tool Set

Capture is the Key WordCapture is the Key Word

Page 5: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 5

Individual Learning is Key

recommendationsfor changes to

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Individual Knowledge

Worker

Project Team PFL

Process

ProjectTeam PFL

Process

Project Insights & Lessons

Project Reviews & Incidents

MSR Notes, RM Trends, GIDEP etc.

Center CommonLessons LearnedProcess

Agency LLIS

Knowledge Sharing Workshop

Case Study

Training & Leadership

Directives & Procedures

Focus is on

Learning in the

Work GroupFocus is on

Learning in the

Work Group

Share is the Key WordShare is the Key Word

Page 6: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 6

A Learning Organization is Made Up of Individual Learners not Smart Computers

We must not focus on IT as a KM driver with its corresponding over-emphasis on capturing knowledge from workers for the organization and instead focus on facilitating knowledge sharing among workers to increase individual, then group, and finally organizational learning.

We must not focus on IT as a KM driver with its corresponding over-emphasis on capturing knowledge from workers for the organization and instead focus on facilitating knowledge sharing among workers to increase individual, then group, and finally organizational learning.

Page 7: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 7

Personal & Organizational Learning

• The Organizational System supports Personal learning

• Organization does not learn at expense of the Person

• The Person maintains control of their learning process

• The Organizational goals line up with Personal goals

No wonder then why KM efforts that strip knowledge of context, use rules to avoid mistakes, and dehumanize the workplace fail miserably and leave people cynical.

No wonder then why KM efforts that strip knowledge of context, use rules to avoid mistakes, and dehumanize the workplace fail miserably and leave people cynical.

Page 8: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 8

Three Challenges for Sharing

–What shows people what to share?

–What equips people how to share?

–What motivates people why to share?

Personal Knowledge Strategies are Determined by Organizational Members’ Implicit Theory of

Knowledge Utilization.

Personal Knowledge Strategies are Determined by Organizational Members’ Implicit Theory of

Knowledge Utilization.

Page 9: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 9

Increase Understanding of the Organization

If people have a good grasp of what the organization is all about they will be more likely to openly share and communicate with each other.

If people have a good grasp of what the organization is all about they will be more likely to openly share and communicate with each other.

I can see how what I know matters to others.

Page 10: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 10

Diligently Keep Communication Open

If people are satisfied with the communication systems and processes in place they will be more likely to openly share and communicate with each other.

If people are satisfied with the communication systems and processes in place they will be more likely to openly share and communicate with each other.

I am hearing the whole story, and if I take the time to speak

something happens.

Page 11: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 11

Reward Fairly (and Punish Fairly)

If people perceive the organizational employment game to be fair and open they will be more likely to openly share and communicate with each other.

If people perceive the organizational employment game to be fair and open they will be more likely to openly share and communicate with each other.

If I work hard, merit matters.

Page 12: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 12

Building a Learning Organization at GSFC

• Knowledge Management in the Office of Mission Success

• Knowledge & Learning Working Group

– Cooperation across Library, Office of Human Resources, Safety and Mission Assurance, Flight Projects, Engineering

– Responsible for Lessons Learned at the Center

“Enhances Center performance as a learning organization through leadership of the knowledge management function including lessons learned, knowledge sharing and training initiatives.”

“Enhances Center performance as a learning organization through leadership of the knowledge management function including lessons learned, knowledge sharing and training initiatives.”

Page 13: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

Goddard Learning Architecture

feedfeedfeedfeedfeedfeedReviews & Common LLPause for LearningKnowledge Sharing WorkshopsCase StudiesProj. Mgmt. TrainingIncident LessonsTechnical StandardsParts, Safety, ISO, & GIDEPProcess ImprovementTeam DynamicsEngineering PracticesProject Management WisdomLeadershipIndustry DynamicsPower & PoliticsDecision MakingPartnershipsWork ProcessesProblem SolvingCommunicationGoddard Design RulesProgram/Project Contextual LearningCenter Level Application of LLNASA DirectivesProg/Proj Management (7120.5c)GSFC DirectivesRepository StandardsGlobal SearchCommunities of PracticeSharing Behavior

feed feed

feed feed

feed feed

Reviews & Common LL

Pause for Learning

Knowledge Sharing

Workshops

Case Studies

Proj. Mgmt. Training

Incident Lessons

Technical Standards

Parts, Safety, ISO, & GIDEP

Process Improvement

Team Dynamics

Engineering Practices

Project Management

Wisdom

Leadership

Industry Dynamics

Power & Politics

Decision Making

Partnerships

Work Processes

Problem Solving

Communication

Goddard Design Rules

Program/Project Contextual Learning

Center Level Application of LL

NASA Directives

Prog/Proj Management

(7120.5c)GSFC

Directives

Repository Standards

Global Search

Communities of Practice

Sharing Behavior

Page 14: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 14

Engineering & Technology Management Group

Questions on this Session?

Folder

Exchange: How does your organization create learning moments?  How could it be improved?

Page 15: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

G O D D A R D S P A C E F L I G H T C E N T E R

Extra Slides

Page 16: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 16

The Challenge at the Project Level

Reliable Results for Each Project

1. Designer dependent outcomes (team make up determines team outcome as much as team function or structure)

2. Organizational communication processes introduce risk to system (redundancy, reliability delusions, stress points)

3. Knowledge loops are longer than operational throughput cycle time (knowledge is not timely in application)

Sustainable Processes for Future Projects

1. Social networks are decaying faster than they are being reproduced

2. Knowledge sharing legacy systems are not built around today’s workplace structures

3. Mentors have a time-space gap with Mentees for effectively sharing knowledge

Page 17: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 17

Lessons Building Learning in the Army 1. The knowledge of the Army profession resides

primarily in the minds of its members.

2.Connecting members allows the knowledge of the profession to flow from those who know to those who need to know, from those with specific experience to those who need that experience right now.

3.Person-to-person connections and conversation allow context and trust to emerge and additional knowledge to flow.

4.Relationships, trust, and a sense of professional community are critical factors that set the conditions for effective connections and convesations.

From Company Command by Nancy Dixon, et.al. (2005). Center for Advancement of Leader Development and Organizational Learning. p21.

Page 18: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 18

Navy Knowledge Management Strategy

“Knowledge Management in the DON is a centralized vision executed through decentralized implementation.”

“…encourage commands to implement KM programs, structures, pilots, and methodologies as part of process improvement efforts.”

“The emphasis should be on KM’s applicability to decision superiority, improved organizational performance, and individual task accomplishment.”

“One of the basic tenets of KM is that it can be accomplished without the use of sophisticated IT systems. However, technology is an enabler…”

Knowledge Management Strategy Memo DON Oct. 20, 2005

Page 19: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 19

Why Knowledge Sharing Efforts Fail

1. Knowledge management efforts mostly emphasize technology and the transfer of codified knowledge,

2. Knowledge management tends to treat knowledge as a tangible thing, as a stock or quantity, and therefore separates knowledge as something from the use of that thing,

3. Formal systems can’t easily store or transfer tacit knowledge,

4. The people responsible for transferring and implementing knowledge management frequently don’t understand the actual work being documented,

5. Knowledge management tends to focus on specific practices and ignore the importance of philosophy.

From The Knowing-Doing Gap: How smart companies turn knowledge into action by Jeffrey Pfeffer and Robert Sutton. (1999). Harvard Business School Press. Page 22.

Page 20: G O D D A R D S P A C E F L I G H T C E N T E R Building a Learning Organization at NASA Dr. Edward W. Rogers Knowledge Management Architect Office of

OFFICE OF MISSION SUCCESS G O D D A R D S P A C E F L I G H T C E N T E R 20

Lessons Learned About Lessons Learned

“A second generation KM Architecture must show how learning will occur across the organization to produce a continuous knowledge supply, not just how current knowledge will be efficiently harvested with no thought to replenishment. Sustainment must be part of the design if the results are to last longer than the current version of KM software deployed. All three phases of the knowledge life cycle must be supported: knowledge production, knowledge diffusion and knowledge use. As smart as a KM system may be, it will never be smart enough to fool the people expected to use it.”

McElroy, M.W. (1999). Double-Loop Knowledge Management, MacroInnovation Inc. Available from www.macroinnovation.com