Upload
brooke
View
53
Download
0
Embed Size (px)
DESCRIPTION
WRTG 3305. g enerating blog traffic . Share your blog on facebook and twitter. Provide links to relevant posts in-context. Build relationships with other bloggers. Participate in online communities. Make regular posts with quality content. - PowerPoint PPT Presentation
Citation preview
generating blog traffic
WRTG 3305
social media
» Share your blog on facebook and twitter. Provide links to relevant posts in-context.
» Build relationships with other bloggers.» Participate in online communities.» Make regular posts with quality content.» Repost and link to other content as a way to
join a conversation or provide additional background information on topic.
SEO
» Search engine optimization:a set of strategies and methods designed to push web content higher in search results
through “organic” (eg, unpaid) means.
search engines collect information about content, visitors, clicks, keywords and keyword density, linking and backlinking, and site architecture, and apply complex algorithms in order to decide the order in which links appear on a search results page.
SEO
» White hat vs. black hat
» Off-page vs. on-page
wordpress
» Wordpress generally takes care of off-page SEO strategies for you, as long as your privacy settings allow search engine indexing
» indexing» “pinging”» following
wordpress
» Descriptive title for the blog itself, for posts, and for images
» Keywords in content, titles, and anchor text» Specific tags» Internal linking» Backlinks» Timeliness