The

K PA it\ GMay, 1971

COVER STORY The KMA. GuideChildren are appropriate for the May

Guide cover for a couple of reasons. Mayis the month for Mothers, and it is also adelightful month for flying kites.

Jeff Patterson, age 21/2, and Peter Mul-lison, age 4, are having a great time try-ing to fly a kite at the Earl May trialgrounds. Jeff is the son of Pat and SuePatterson. Pat is local sales manager forKMA. Peter's parents are Dick and ArdeneMullison. Ardene is Traffic Manager atKMA.

Guide photographer, Mike Goodin, wason hand to snap this and to take a turnat flying the kite.

MAY, 1971

Vol. 28 No. 5

The KMA Guide is published the first of eachmonth by the Tom Thumb Publishing Co., 205No. Elm St., Shenandoah. Iowa. Norman W. Wil-liams. editorial chairman; Mary Williams, editor.Subscription price $1 per year (12 issues) in theUnited States, foreign countries, $1.50 per year.Allow two weeks notice fox change of address andhe sure to send old as well as new address.

Doing double duty for the Guide these days is Mike Goodin. He serves as KMA photog-rapher and collects those chuckles in his column "It's A Goodin'." Maybe that is whyhis eye is whirling in orbit. However, Mike practices every day to control the move-ment of his eye which he demonstrates in this picture.

(Sentinel Photo)

2 The KMA Guide

A Chat With

Edward May

While trying to decide what to write forthis column, I was looking through a win-dow at a beautiful Magnolia tree in fullbloom. This made me think of what a won-derful time of the year this is when Natureonce again begins her cycle, resulting in aprogression. of unequaled beauty.

This made me think of an article en-titled, "The Growing Season." With apolo-gies to its author, Margaret Troutt, Iwould like to use the article in my column.

"Spring housecleaning is a job that most of us know has to be done sooner orlater. The other day I decided to get started, but got sidetracked in the basementwhen I came across the seed catalogue we ordered a few weeks ago.

"Have you ever thumbed through a seed catalogue and started 'to daydream?As I looked at the pictures of those gay -colored flowers, they reminded me ofwomen I know or observe every day.

"The roses, so beautiful with their soft velvety petals, ranging in color fromcrimson to pure white, were the women who dress with impeccilble taste, arealways well-groomed, and fun to be around-except that sometimes, like theroses, they prick us with thorns of sarcasm, ridicule, or criticism.

"Carnations, those sturdy, strong, everyday kind of flowers, were the youngmothers who go about their daily work with no fanfare, ministering to theirfamilies with love and understanding.

"And hyacinths were the older mothers-round, plump, sweet ones with all thesharp corners worn off.

"The snapdragons, because of their name, had to be the belittlers we meet sooften. What an unhappy crowd they are, snapping at everyone who touches them.

"Across the page were the dwarf marigolds. They are such neat, prim, brightlittle flowers and look so sweet, but have rather an offensive odor. A great dis-appointment-those marigolds-just like the women who have so many good traitsbut spoil them by the little unpleasant things they do or say.

"Next were the gladioli-such strong, stalwart flowers. They remind me ofwomen who never lean upon anyone, but stand alone. We often speak of them as"born leaders." Fine, wonderful women they are, except that sometimes if theycan't lead the parade, they refuse to march. Things can get complicated when toomany of them get together.

"Then there were so many others-gay, yellow daffodils -happy women withsunny dispositions and even temperaments; bright red poppies-courageous womenwho keep their heads high in the face of adversity, who minimize their owntroubles and try to help with the problems of others.

"Toward the back of the catalogue were ads giving sure-fire methods of get-ting rid of dandelions.

"I closed the book, wondering just which flower I resembled. Most of us couldfind a trace of ourselves in several of them. But it is comforting to know thatalthough we may sometimes show our thorns or snappish tempers, even be anuisance like the dandelion, we do not need to remain static. A rose cannot bechanged into a carnation, nor a snapdragon into a lily.

"But our natures can be changed. By the grace of God, we can weed out thetraits that destroy our usefulness, and cultivate the strength and beauty thatwill blossom under His love."

May, 1971

FRANK COMMENTS

In last month's Guide, I warned you folksthat Jennie and I might turn up missingabout the fourth week in March as we weregetting kind of tired staying home all thetime. The picture on this page will give youa pretty good idea of what we had in mind.We arrived at Barnetts Resort on TableRock Lake Wednesday afternoon, March31st, and very quickly got acquainted withthe new owners, Mr. and Mrs. LouieCukjati who had taken the resort over inJanuary. We couldn't have picked worseweather for fishing as the wind blew agale for the four straight days that wewere there. We couldn't get out on the biglake at all and had to fish around in thecoves which were more or less protectedfrom the strong winds. We had been warn-ed ahead of time that the fish wouldn'tbite to amount to anything as long as thewind was blowing so hard but that whatwe did get would be big ones. Everett andFlora Ivie from here in Shenandoah hadthe cabin next to ours, and Everett likesto fish just as well as I do. I was veryglad that Everett was along when this fishhit my line in a cove pretty well filled withbrush and dead trees. Luckily it was wellhooked and I was using 20 lb. Mono -filament line so the big problem was justworking him around those dead trees andthrough that brush and keeping him headedtowards the boat. After fighting him fora little over 20 minutes I finally got himclose enough so that Everett could reachdown and put his thumb in his mouth andhis fingers under his gills and flop himover into the boat. It weighed 8 lbs. and3 oz. and measured 231/2 inches long. Need-less to say, it is the biggest fish I everlanded on a rod and line.

4

This is the only really big fish we got asthe rest of them ran mostly about 2 and 3pounds apiece. The man standing by me inthe picture is the new owner of the resort,and he says that this is the largest LargeMouth Black Bass brought in over his dockso far. Although that afternoon anotherfisherman landed one weighing 71/2 lbs. inalmost exactly the same spot where we gotthis one. Incidentally, that name of the newowner looks like a cough and a sneeze, butit is pronounced "cook yotty." It isn't sohard to pronounce after you get onto it.He is Slovenian and his folks came fromwhat is now Yugoslavia. He had a verysuccessful tavern in the Commercial Dis-trict of Milwaukee until they decided torun a big freeway right through his loca-tion. This resort business was all absolute-ly new and strange to him at first, butLouie quickly got the hang of it and bynow is practically an old timer at the job.

We left there Sunday morning, April 4in a driving rain storm but we ran out of itin about 50 miles and had beautiful weatherthe rest of the way home. We heard laterthat they had something over an inch ofrain and several inches of snow before itfinally stopped. That is the same stormthat gave St. Louis 6 inches of snow andup to as much as 18 inches a little fartherover into Illinois. I am writing this columnon April 14, and we are getting extremelydry here at Shenandoah. We have only had.02 of an inch of rain in the first half ofApril and nothing is indicated to amountto anything in the next week or 10 days.I put a fairly heavy application of lawn andturf food on our lawn last Saturday, and Ialways like to water the lawn very thor-oughly right after it has been fertilized todissolve the fertilizer and get it down intothe ground where the roots can get a holdof it, so I kept the two sprinklers going forabout 36 hours. I shudder when I think ofwhat our water bill will be, but so what, a

beautiful lawn is well worthwhat little it costs.

We had 82 degrees here inShenandoah on Easter Sun-day and apparently that wasjust what the shrubs andtrees were waiting for. Mon-day morning everywhere youlooked you could see For-sythias, Japanese Quince,Spirea Arguta, and even theMagnolias starting to open.The result has been a heavyrush on shrubs and trees inthe Earl May Garden Centersacross Missouri, SouthernIowa, and Southern Nebras-ka. The frost has been outof the ground here for acouple of weeks. Business isextremely heavy now on per-ennials and Tomato and Pep-per plants.

The KMA Guide

With JACK MIHALLAssociate Farm Director

Weather will be a big factor in thisyear's production of corn, KMA land'snumber one cash crop, and whateverweather we get, it will be wrong.

Plant pathologists tell us, whateverweather is good for corn is good for rapiddevelopment of Southern Corn Leaf Blight,and that's bad for corn. Whatever weatheris bad for growth of corn is also bad forSouthern Corn Leaf Blight, and that'sgood for corn.

Cool, dry weather in the South early inthe season will reduce the likelihood ofepidemic later in the year.

According to the many pieces of informa-tion I receive at the KMA farm desk, itlooks like we will have blight in 1971.Just how damaging we don't know.

The blight is already growing strong inFlorida. In spite of efforts to obtain asmuch tolerant seed as possible, there willbe millions of acres of susceptible cornthis summer.

The environmentalists have gone too far.Permits to use a manure spreader may berequired if a law setting up a MissouriClean Water Commission is passed. Thatcould be one aspect of House Bill 420 inthe state of Missouri. Broad definitions ofwater contaminate and water contaminatesource cover any substance in the water asa pollutant. The source of anything thenew commission labels a pollutant - evena manure spreader - would require apermit.

Under the law, most farm operatorswould have to get a $50 permit on an an-nual basis. In some cases, farmers couldbe required to post bond. Also the farmerwould be required to file an annual report.All these would cost the farmer time andmoney.

To add insult to injury, no person linkedwith a potential polluter can serve on thenew water commission. Agriculture there-fore would not be represented.

Certainly some farmers pollute streamsin their farming activities. However, manyare working to control their pollution prob-lems with success under current law. BillH. B. 420 would only add to their dilemma.

With Spring here in Southwest Iowa,many farmers are working the soil andapplying liquid ammonia to the field. Thisreminder, ammonia should be used proper-ly. Wear a face mask or goggles whenworking with ammonia. And have a sup-ply of water with you at all times. In caseof accident such as ammonia in the eyes,immediately wash with water. You haveonly a few seconds before total blindness.Don't depend on a water tank for the stock

May, 1971

near by. You won't be able to get there intime, and probably won't be able to seewhere it is with ammonia in your eyes.

KMA Associate Farm Director Jack Mihallwho wrote the column this month has juststarted his beard for the centennial. It canbarely be seen in this picture.

K. C. RoyalsAction on KMA

The May schedule for Kansas CityRoyals baseball on KMA is listed below:

MayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMayMay

1 - 1:10 - Baltimore2 - 1:10 - Baltimore4 - 4:10 - Cleveland5 - 4:10 - Cleveland7 - 7:40 - Detroit8 - 12:55 - Detroit9 - 1:10 - Detroit10 - 6:40 - Baltimore11 - 6:40 - Baltimore12 - 6:40 - Baltimore13 - 7:10 - Oakland14 7:10 Oakland15 1:10 Oakland16 1:10 Oakland (DH)18 7:10 Chicago19 7:10 Chicago21 7:10 Milwaukee22 1:10 Milwaukee23 1:10 Milwaukee25 7:40 Chicago26 7:40 Chicago28 6:25 - Washington29 6:25 - Washington30 12:10 - Washington31 1:00 - Boston (DH)

5

with the victory cup.

WARREN SWAIN

On SportsThe 1971 high school track season is in

full swing. The KMA Sports Departmenthas really been hopping. Our track cover-age started with a triangular track meetat Nebraska City, March 23, betweenShenandoah, Syracuse, Neb., and NebraskaCity. On March 27, KMA Sports attendedthe UN -O High School Indoor Track Meetin Omaha. Here's a list of the April trackmeets that KMA Radio Sports has covered:Triangular track meet between Atlantic,Red Oak, and Clarinda, Tarkio College Tri-State High School Meet, Cardinal Relays atClarinda, Cardinal Relays at Shelby, Blue -jay Relays at Rock Port, Mo., CouncilBluffs Relays, Mustang Relays at Shenan-doah, Cyclone Relays at Harlan, BlackhawkRelays at Nishna Valley High School, BigRed Relays at Missouri Valley, Tiger Re-lays at Red Oak, Twin Rivers ConferenceTrack Meet at Nebraska City, Corner Con-ference Boys Track Meet at Shenandoah,Drake Relays, Boyer Valley Boys Confer-ence Track Meet at Logan, Bluejay Relaysat Villisca, Grand River Conference TrackMeet-Maryville, 275 Conference TrackMeet, SE Border Conference Track Meet,Corner Conference Girls Track Meet atNishna Valley, and Trojan Relays-Atlan-tic.

The cold weather at the beginning of thetrack season has had its effect on trackperformances, so far, in the KMA area.

Here are the KMA-area leaders of thesouthwest Iowa track chart:

KMA Sports Director Warren Swain andMike Goodin presented the game ball on avictory cup to the Farragut Adettes whowon the Iowa State Girls Basketball tour-nament. The ball is shown here beside theState Trophy.

RUNNING EVENTS

100 Yard Dash - Rick Robinson - Creston220 Yard Dash - Les Chitsulo - Atlantic440 Yard Dash - Tom Dovel - Red Oak880 Yard Run - Kelly Baler - Griswold

Mile RunDoug McMains - Treynor

Two Mile RunMark Skahill - Villisca

120 High HurdlesRandy Betts - Atlantic

180 Low HurdlesScott Ruch - Ar-We-Va

440 Yard Relay - Creston880 Yard Relay - ManningMile Relay - CrestonMile Medley - Council

Bluffs St. AlbertsTwo Mile Relay - Atlantic

FIELD EVENTSShot Put

Matt Byrnes - JeffersonDiscus

Paul Fell - Mt. AyrHigh Jump

Barry Floyd - CouncilBluffs Tee Jay

Long JumpSteve Little - Jefferson

Warren Swain presents Farragut Coach Leon Plummer Pole VaultJeff Akers - Creston

6 The KMA Guide

JACK REYNOLDS

On News

WHAT ISBROADCAST NEWS?

Many think the word news is simply anabbreviation of the four points of the com-pass: north, east, west, and south. It's true,news does flow in from all parts of an area,but actually the word is derived from "new"with an "s" added. Probably one of thebest definitions of news says it is, "tidingsor intelligence of new or hitherto unknownthings." What qualifications do broadcast-ers consider when looking for news? Thesenine fundamental elements stand out aboveall others; timeliness, propinquity, promi-nence, conflict, suspense, consequences,oddity, human interest and sex. Rarely willany one story contain all nine and manystories that make the air have only one.

Timeliness is the ability of the radio ortelevision broadcaster to report news in-stantly; either as it is happening or a fewminutes thereafter. Broadcast news hasbeen called "history on the wing" and hasall but killed the "extra" editions of news-papers.

Webster defines propinquity as, "nearnessin place or time." The more intimate thenews is to the listener, the more interestthere will be in it. Weather stories andanything that affects the listener's pocket-book are always high on the list. Propin-quity can also be geographical. Residentsof Clarinda, Iowa, would tend to be moreinterested in the construction of a newhospital in the area than an eruption of avolcano in Haiti. However, the Haiti storywould suddenly take on great importanceif several Clarinda residents had been atthe scene of the eruption and possibly in-jured.

There are two categoriesunder prominence: peopleand places. If the mayor'sson is picked up for drunkendriving, it is obviously moreimportant than the samething happening to a young-ster from a family not wellknown . .. in the mind of thelistener that is. An exampleof prominence of place: ifsomeone was shot 'to deathin the lobby of the Earl MaySeed Company building itwould be of more interest tomost in the area than if thesame thing were to happenin the back of some local bar.

As for conflict, every typehas listener appeal. Whether Open Line recently.

May, 1971

it be a sports contest, a war, race riots,strike troubles, or cops -and -robbers battles.Even conflicts between man and nature,floods, fires and tornadoes capture muchattention.

Probably the most recent example of sus-pense was the Calley court-martial. Whenit was first announced, the lieutenant wouldbe court-martialed it was a fairly goodstory, but as the trial progressed and thedays passed, the suspense mounted andmounted and when the verdict was an-nounced it was one of the biggest newsstories in the world.

Consequences simply pertain to 'those in-cidents which will have an effect on thelife of everyone. Stories about new drugs,fighting in different parts of the world,space exploration, new uses for computersand atomic energy all of which are inter-esting to the public because of probableconsequences in their life.

The fundamental rule of journalism isthat if a dog bites a man, it's not news,but if a man bites a dog it is. Anythingwhich is of an odd nature or out of theordinary always makes for great listenerappeal. Examples happen every day. TheReverend who is arrested for fighting withpolice officers; the high school studentswho fabricate a UFO sighting for a sociol-ogy class experiment; the nun who plantsa bomb in an office building - that's news!

Stories that appeal to the emotions aresaid to have human interest. There is noend to those that cause laughter, tears,envy, sympathy, or spark a burst ofgenerosity.

As for sex, the subject cannot be avoided.The male -female relationship underlies alltypes of stories - crime, romance, mar-riage, politics and even international af-fairs. It has great listener appeal.

In conclusion, it is very rare for one tofind all nine of these elements in a newsstory but nevertheless this is the criteriamost news broadcasters go by in choosingtheir stories.

Billie Oakley spent some time with Jack Mihall on the

7

When May 12 arrives, Sgt. MIKECHILDS, son of KMA Newsman RALPHCHILDS, will be discharged from service.He has been stationed in Hawaii the pastfew months after serving in Viet Nam. Heand his wife, NANCY, and son, ERIC.plan to move to Iowa City where Mike willattend summer school at the State Univer-sity. He has one year of law school left.

Miss LORY WILLIAMS who spent springbreak with her parents, Guide Editor,MARY, and CHARLES WILLIAMS, wasa member of the Western New MexicoUniversity choir which gave 12 concerts invarious schools throughout New Mexicoand Arizona in late April.

Shenandoah High school sent DAN AN-DERSEN, son of Sales Manager ANDYANDERSEN, to the Drake Relays in DesMoines. Dan competed in the high hurdles.Results were not in by Guide deadline time.

Newsman RALPH CHILDS showed offhis culinary art when he played host toJACK REYNOLDS, acting news director,and MIKE GOODIN and his wife, JACKIE.Ralph served them a homecooked chowmein dinner. Now everybodywants an invitation, Ralph.

Mothers of ancient Ger-man tribes had it made. Menconsidered all women divineand every day was Mother'sDay for the ladies.

Small animals attract thegirls in the KMA office evenif they are stuffed like thiskoala bear. Music DirectorMIKE GOODIN received thetoy at the station as part ofa record promotion and assoon as he showed it thegirls wanted to play with it.Mike quickly changed hatsto become the Guide photog-rapher and shot this pictureof ARDENE MULLISON,LYNN PADILLA, PATTINNELL and EVALYNSANER gathered around thebear.

KMA's answer to Colonel Sanders-RalphChilds. Ralph is contemplating how to de-vour this tasty morsel without messing uphis beard. That's a common problem forthe brothers of the brush in this centennialtown.

Everybody wants to pet the bear.8 The KMA Guide

KMA salesman DOUGSHEFFIELD covers a lot ofterritory in his 442. All shinyafter a wax job, this car isDoug's pride and joy.

Local Sales Manager PATPATTERSON reports thatapproximately 35 riders leftShenandoah April 9 to ridetheir horses for the benefitof crippled children. Ridersaround the state raised atotal of ;45,000 for thecharity. Most of the groupwent on to Camp Sunnyside,north of Des Moines, for thefinal leg of the drive.

Feminine athletes areshowing up around KMAtoo. DARLA and DENISE,daughters of JACK MIHALLKMA Operations Director,are on the Farragut girlstrack team.

Another athlete from a

KMA family is TOM BOLD -RA, son of Salesman DEN-NIS BOLDRA. Tom polevaulted 10 feet 6 inches andhigh jumped 5 feet 6 inchesat the recent Mustang Re-lays. This is Tom's first yearin track.

Chief Engineer DON BUR -RICHTER and his wife,ESTHER, took 'their daugh-ter, MARY, back to IowaState University at Amesafter the quarter break wasover.

PENNI STONER, daugh-ter of KMA Salesman BY-RON STONER, is cast as"Irma" in the SHS play,"The Mad Woman of Chail-lot." Penni also qualified forthe state speech contest inthe humorous division.

ED MAY who works atKMA after school hourslooks over copy to presentfor a news feature. He isalso one of the leading golf-ers of the SHS golfing team. Ed May is in deep thought trying to choose the right story.

Sheffield gives this T. L. C.

Denise and Darla get on the mark.

May, 1971 9

What better way to observe Mothers Day than

to take a look at these babies from the past.

Ralph Childs Alth one of his childhood'sfavorite dogs. -NN flt,doe." In the top picturein the basket k roue other than Ed May,President of YI:t seed and Nursery andMay Broadcasting.

This lad is KMA's acting news director,Jack Reynolds.

10 The KMA Guide

The date is August, 1895 and the little boysitting in the chair is 16-month-olid FrankField. He claims he is saying, "You didn'tforget my candy did you Mamma?"

Cover the captions under each picture andsee how many of these KMA "boys" youcan identify.

Already busy with the phone at the age oftwo is Warren Swain, KMA Sports Direc-tor. Portent of the future-that phone-Warren.

Just for comparison's sake, look at page2 for another shot of this little fellow.That's right, it is Mike Goodin, KMA ChiefAnnouncer.

A handsome lad of 11 months is MerlDouglas, KMA's morning announcer,

May, 1971 11

GUEST COOK for May .. . MUR/Ei MUDSAlthough her husband's hobby is cooking, Muriel Childs knows her way around the

kitchen too, as these recipes will attest.

The mother of three sons and one daughter and now a grandmother, Mrs. RalphChilds can cater to the clan or fix a bite for two. Muriel with Ralph's assistance ownsand operates The Record Room in Shenandoah where you can buy records, music ormusical instruments. However, she still finds time for her favorite pastime-reading.

SEA -FOOD TOMATO SALAD1 c. tomato soup3 pkg. (small size) Philadelphia cream

cheese1 envelope Knox gelatin1/2 c. cold water2 cups of a combination of chopped

celery, onion, green peppers1 c. sea -food (Tuna, shrimp, crab -

your choice)1 c. mayonnaise - or your favorite

salad dressingHeat soup and stir in gelatin dissolved in

cold water. Add cheese. Cool, and add otheringredients. Pour into mold and chill. 12servings.

This is a good dish to have ready forguests. Serve with potato chips or cottage -fried potatoes, hot rolls, and a relish tray.

* * *

NEW ( ?) PEAS1 large package of frozen peas1 small head of lettuce - shredded

fine14 t. salt2 T. sugar4 T. chopped onion

Combine, and add enough water to cover.Cover pan, and cook at moderately highheat. Boil rapidly for 20 to 25 minutes.Test frequently to see if peas are tender.When peas are tender, remove cover, andboil rapidly to remove excess moisture.Correct seasoning.

* * *

MEXICAN FRIED CHICKEN1 fryer chicken1 t. salt1/2 c. flour1 T. chili powder1/2 c. fat or frying oil1 onion, chopped1 green pepper, chopped1 c. tomatoes (I usually use a whole

can.)1 T. chili powder14 c. rice (I usually use about % cup.)Water (2 c. or less)

Salt serving pieces and roll in flour.Brown chicken in hot oil. Pour off excessoil, and add other ingredients. Salt. Cover,and simmer until done, about 40 minutes.Check from time to time to see that riceis in liquid. Turn chicken if necessary.

12

QUICKIE TUNA SALAD(or Creamed)

1 can tuna1 can drained tiny peas2 T. finely chopped onionSalt to tasteYour favorite mayonnaise or similar

dressingChill. Good for sandwiches with a leaf

of lettuce.Creamed

Drain tuna, and toss into a frying panAdd: 2 T. flour and onionHeat lightly, and stir until flour is

absorbedAdd: 1 cup rich milk. Stir until thick-

ened. Add more milk if necessary.Add: drained peas, and salt to taste.

Serve over toast, hot biscuits, or mashedpotatoes.

* * *

SOUPED -UP SALISBURY STEAK1 lb. ground beef1/4 c. dry bread crumbs1 egg, beaten

t. salt1/2 t. pepper1 T. instant minced onion1 can of cream soup - chicken, mush-

room, celery - your choice14 c. finely chopped celery1/2 c. water

Combine all ingredients except soup andwater. Shape into patties, and brown. Com-bine soup and water, and pour over patties.Cover. Bake at 300 degrees for 1/2 hour.4 servings. (This combination, withoutsoup, makes a good meat loaf.)

* * *

MACARONI AND CHEESE1/4 c. chopped onion2 T. butter or margarine1 can cream of mushroom soup1/2 c. milk2 c. shredded Cheddar cheese3 c. cooked macaroni (barely done)1/2 c. chopped canned tomatoes

Cook onion in butter until tender. Stirin soup, milk, cheese. Heat until cheesemelts. Stir often. Add macaroni and to-matoes. Pour into baking dish. Bake for30 minutes at 350 degrees. Serves four.

The KMA Guide

STRAWBERRY PIE(A luscious way to use one

quart of berries.)Mash 1 pt. berries

Add:1 c. sugar24 c. water3 T. cornstarch

Cook until thick. Cool. Pour into bakedcrust. Cut other pint of berries in half.Place over cooked portion. Cover with yourfavorite whipped topping.

* * *

When cooking a turkey, you should cookit completely-never partially to finishcooking later. It is safest to cook the dress-ing outside the bird. If you want to stuff it,though, do so right before roasting.

Billie OakleyStuffs ArtichokesHello There!

If you are reading this issue of the KMAGuide, while sunning yourself out in thefresh air, you are probably among themultitudes. How delightful is the fresh-ness of spring after a winter that reallyputs its foot down.

Early this spring, I journeyed out to theEarl May Garden Center in Lincoln to ap-peal to Larry to get some "spring tonic"applied to my lawn. It's nice to know theseamiable fellows will really care about thejob they do for you. Of all the Earl Maynursery stock they planted around myhouse, I have lost only three little bushesand, frankly, I think it was neglect on mypart that caused that loss. Needless to say,I'm hooked on the Earl May GardenCenters!

I'm showing off a good friend and won-derful cook in the Guide this time. She isLouise Salerno from Omaha, pictured withme in the Martha Gooch Kitchen in Lin-coln. Louise was born in Italy, but hasmade her home in Omaha since she was agirl. Many's the time she has called meafter a KMA broadcast that she especiallyappreciated. Nice to have friends like this.

Last month was birthday month at ourhouse. Little Ross Anderson was a year old.My son, John, and son-in-law, Ed, hadbirthdays within a couple of days of eachother. Another good excuse to have a familyparty, complete with cakes and candles.

Take time out to enjoy this lovely month.Housework will wait while you take a walkwith the youngsters. Look for wild flowers,watch the birds . . . let a little of nature'sloveliness soak in and give you incentivefor the days ahead. We're so fortunate tolive in the midlands!

'Till next month . . . keep a smile onyour lips!!!

Billie Oakley

Billie's friend Louise Salerno.

STUFFED ARTICHOKES5 cups grated Italian bread (3 or 4

days old)21/2 cups freshly grated Parmesan

cheese1 T. sweet basil3 T. minced parsley1 T. salt1 T. coarsely cracked pepper

Toss crumbs, cheese and seasonings to-gether lightly. Wash artichokes thoroughly.Cut off about of tops and stem. Removebottom leaves. Drain on paper toweling.Spread leaves apart and spoon in stuffingmixture (dry). Set artichokes in a heavybaking dish. Add water one-third the wayup on the artichokes. Sprinkle one table-spoon each melted butter (or dot with firmbutter) and olive oil over artichokes. Coverbaking dish and bake in 450° oven 1 houror until tender. The steam cooks the arti-chokes and moistens the stuffing. Removeprickly "choke" in center before eating.NOTE: Artichoke stuffing is a versatileproduct which Mrs. Salerno keeps stored ina plastic bag in the refrigerator at alltimes. She uses it as a breading for veal,fish or other meats and in ground chuckshe plans to use in meatballs.

What do you do with the giblets? If thepoultry is to be roasted and broth is notneeded for gravy, salt the giblets and neckand seal them tightly in aluminum foil.Cook the wrapped pieces in pan with thepoultry. Giblets will cook in about the sametime as the roast.

* * *

For a tangy chop suey, marinate gen-erous cubes of pork in soy sauce over-night-in the refrigerator. Then followyour favorite chop suey recipe.

May, 1971 13

PROGRAM NEWS FOR MAY, 1971Dial 960 - K M A - 5,000 Watts

N()Risrs)RUM

By

Norman Williams

Station Manager

A New Rural SocietyDr. Peter C. Goldmark, President of

CBS Laboratories, a division of the Colum-bia Broadcasting system, made some verysignificant remarks at the convention ofthe National Association of Broadcasterslast month. Dr. Goldmark said that thenation's greatest resource - land - is notbeing utilized to alleviate the catastrophicincrease of crime, pollution and social illsin the cities. He pointed out that more than90 percent of the population is concentratedon less than ten percent of the land inAmerica. "Unless this trend is reversed,"he said, "the survival of our national lifewill be seriously jeopardized before the endof this decade."

The intent, he claimed, isnot to do away with existingcities but to stem theirgrowth by providing the next100 million Americans dur-ing this century with an op-portunity to live in ruralsmall towns built aroundexisting communities, whichhe called "the new ruralsociety."

Dr. Goldmark explained,"Communication technologyhas been developed to thepoint where people in smallercommunities could live andwork at great distances fromeach other. We don't needmore inventions, but systemsengineering applied to thesolution of this problem."

Dr. Goldmark invented thelong-playing record, pioneer-ed color television and spear-headed the development of

electronic video recording. His commentscome on top of other ripples in the Federalgovernment promoting the same kind ofrural growth. Some industries like theEaton Company, which recently started amajor plant in Shenandoah, are leading theway to the re -vitalization of rural America.We hope other companies and divisions ofgovernment will move quickly to utilizeour greatest natural resource - ruralAmerica.

Rural America has lost population dur-ing the past fifty years and with it politi-cal power. It would be interesting to seathe problems of re -districting the statelegislatures ten or twenty years from nowif the population in the rural areas againbecomes equal or dominant to the cities.

Area Radio MenTalk to Congressman

Broadcasters from Iowa's 7th Congres-sional District met with their CongressmanBill Scherle on April 16 at Red Oak to dis-cuss the problems facing the small townbroadcaster.

Topics brought to the Congressman's at-tention included license renewal require-ments, the impact CATV has on local radio,the political broadcast bill, copyright, one -to -a -customer advertising limitations, put-ting radio in the same basket with TV andthe dangers of censorship.

Two KMA representatives were among those who metwith Congressman Bill Scherle to discuss the problems ofthe broadcasting industry. In the picture are (l -r, seated)Carl Andersen, KMA; Don Uker, Denison; CongressmanScherle; Norman Williams, KMA; Red Faust, Atlantic.Standing are Darrell Murphy, KFNF; Neil Torbak, Car-roll; Dutch Horning, Creston; Bruce Ratline, KFNF; andDoug Tharp, Red Oak.

14 The KMA Guide

Cliff Adams Appointed Farm Director for KMA

Minnesotan IsFormer Mayor

Clifford Adams of Man-kato, Minnesota, has joinedKMA Radio in Shenandoahas Farm Director. Mr.Adams has served as aFarm Editor and News Di-rector for thirteen years inthe midwest. KMA welcomesa top-flight agricultural au-thority to its staff. A farmboy, ag school graduate andexperienced radio man pro-vide the rich heritage andbackground that CliffordAdams brings to the KMAposition.

Five years ago Mr. Adamshad to retire from broad-casting when he became acandidate for mayor of Man-kato. He won the electionand just recently retiredafter having served twoterms as mayor of Mankato.During this time he was inthe insurance business.

Cliff was born and rearedon a farm in southern Min-nesota. He was an active 4-Hclub member and served asState Vice -President of theMinnesota Future Farmersof America. He has also re-ceived the 4-H alumni award.He has been the generalchairman of the Minnesota State Plowingcontest and has been active as an adultleader in the 4-H Town and Country pro-gram.

He graduated from the School of Agri-culture, University of Minnesota in 1949.During World War II he served in theMerchant Marine. Cliff is a member of theMankato Exchange Club, the Key City Con-servation Club and the Methodist -church.He has also held many offices in broad-casting associations.

Cliff is 47 years old, married and hasthree school age children. His major hobbyis playing the guitar and singing folk songs.

He assumed the duties of KMA FarmDirector on April 19, 1971.

May, 1971

MayMay

MayMay

MAY GREETINGSTHIS IS YOUR DAY!HAPPY BIRTHDAY TO:4-Loche Williams (Mary's son)13-David Sanders (Ed May's

son-in-law)18-Jack Reynolds24-Debbie Mihall (Jack's

daughter)

HAPPY ANNIVERSARY TO:May 7-Mr. and Mrs. Norman Williams

15

POSTMASTER

Address Correction Regoes,ed

Toni Thumb Publishing Co.Shenandoah. Iowa

51601

MR` Oki*. E P A RT OWMENLO IOWA RR. 1

50164

Ardene Mullison, Traffic Manager, and Nadine Kelseyof Accounting, show off their Shentermial Belles badgesthat prove they are willing to help make the Shentenniala success.

Sales Manager Andy Andersen appears in his frock coatand top hat which he plans to wear during Shentennialweek.

KMA Staffers

Join Shentennial

EnthusiastsThe week of June 19

through 26 will see the townof Shenandoah throw cautionto the wind as it celebratesits 100th anniversary. Num-erous activities will markeach day, but for those ofyou who hope to attend, hereis a brief schedule of theevents slated.

Saturday, June 19, openswith the Centennial Ball andQueen Coronation. Sunday,KMA listeners who remem-ber the Blackwood Brotherswill want to come forthe Religious Heritage Daywhen the Blackwood Broth-ers will be featured at theunion services at MustangField in the evening. June 21is the start of the carnival.June 22 marks the officialopening. June 23 is ladiesday with flea market, cook-ing school, style show andfirst performance of the his-torical pageant. June 24 isyouth day. June 25 will fea-ture good neighbor daymarked by tours and dis-plays. A grand parade andfinal performance of thespectacular is set for June26.

These are just some of themany attractions set forShentennial week in Shen-andoah.