86
FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking statements relating to our future plans, targets, objectives, expectations and intentions. The forward-looking statements reflect management’s current assumptions and expectations of future events, and accordingly, they are inherently susceptible to uncertainties and changes in circumstances and are not guarantees of future performance. Actual results may differ materially, for a wide range of possible reasons, including general industry and market conditions and general international economic conditions. In light of the many risks and uncertainties, you are advised not to put undue reliance on these statements. The management targets included in this presentation are not projections, and do not represent management’s current estimates of future performance. Rather, they represent targets that management strive to achieve through the successful implementation of the Company’s business strategies. The Company may be unsuccessful in implementing its business strategies, and management may fail to achieve its targets. The Company is under no obligation and expressly disclaims any such obligation to update or alter its forward- looking statements. Names of companies, products, and services and such that appear in this material are trademarks or registered marks of their respective companies.

FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

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Page 1: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

FY2014 Second Quarter

Consolidated Financial Results

August 4, 2014

Rakuten, Inc. This presentation includes forward-looking statements relating to our future plans, targets, objectives, expectations and intentions.

The forward-looking statements reflect management’s current assumptions and expectations of future events, and accordingly, they are

inherently susceptible to uncertainties and changes in circumstances and are not guarantees of future performance. Actual results may

differ materially, for a wide range of possible reasons, including general industry and market conditions and general international

economic conditions. In light of the many risks and uncertainties, you are advised not to put undue reliance on these statements. The

management targets included in this presentation are not projections, and do not represent management’s current estimates of future

performance. Rather, they represent targets that management strive to achieve through the successful implementation of the

Company’s business strategies. The Company may be unsuccessful in implementing its business strategies, and management may fail

to achieve its targets. The Company is under no obligation – and expressly disclaims any such obligation – to update or alter its forward-

looking statements. Names of companies, products, and services and such that appear in this material are trademarks or registered

marks of their respective companies.

Page 2: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

2

23.4

14.8

Big Data: Predicting Composite Index Analyzing Rakuten Ichiba’s sales data, we can predict the Cabinet Office Composite

Index 2 months before government announcement.

Composite Index

Prediction (Training fit)

Prediction (Test fit)

Page 3: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

3

23.4

14.8

1. Strategic actions for growth

2. Profit-focused management

Highlights

Page 4: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

4

23.4

14.8 Strategic Actions for Growth 1

Page 5: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

5

23.4

14.8

Digital

Content

Finance

E-

commerce

R-members

Viber

Rakuten Membership

+

Digital

Content &

Games

Finance

E-Commerce

Rakuten Ecosystem

Page 6: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

6

23.4

14.8

Viber Number of Registrations

Page 7: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

7

23.4

14.8

Viber Unique IDs

* Unique IDs: Unique phone numbers excluding deactivations

Page 8: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

8

23.4

14.8

Rapid increase in Viber users

Registrations (as of July 31): 608mm

Unique IDs (as of July 31): 400mm

Working towards integration of Rakuten and

Viber ID numbers

Viber platform will be the core of Rakuten

Viber Update

Jeremy

7/23

Page 9: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

9

23.4

14.8 Profit-focused Management 2

Page 10: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

10

23.4

14.8

Achieved earlier than expected

Cost-cut activities in day-to-day operations (KKP)

• Replaced outsourcing with in-house operation

• Shifted to direct hiring

• Optimization of business travel expenses

Strategic review of operations

‘Shikumi-ka’ of projects leading to constant

efficiency improvements

Achieved cost cut target: JPY 1bn per month

Target is moved to next slide

Project V4 7/23 Ohno

Update

Page 11: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

11

23.4

14.8

1. Operational improvement of existing

businesses Project V4: Cost optimization (KKP)

Cost control leading to improved bottom-line at

Kobo

Business model changes (Wuaki, China travel)

2. Further acceleration Global IT platform for e-commerce (RMSg)

Know-how transfer

8/1

s

Page 12: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

12

23.4

14.8

Shrinking Other Internet Services Loss

Operating Income:

+4.7bn QoQ

OI excl. One-off Items:

+2.5bn QoQ

7/24

sisi

Operating Income

excl. One-off Items

One-off Items

Page 13: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

13

23.4

14.8

New management team showing results Rapid ongoing content growth

De-risk device inventories

Right-sizing

Completed Sony migration to Kobo North America, Europe, and Australia

New initiatives Continued focus on Kobo Writing Life (self-publishing)

Education, more languages

Kobo: Strategic Initiatives Jeremy updated

(based on Murota-san)

7/22

Page 14: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

14

23.4

14.8

RMSg (Rakuten Merchant Server Global):

Global E-Commerce IT Platform for Merchants

As is (10 Platforms)

<As is> <To be>

RMS

Japan

Original Platform

International RMS

• Taiwan

• UK

• Deutschland

• US

• France

• Austria

• Thailand

• Brazil

RMS Global • Malaysia

• Indonesia

• Singapore

• Spain

RMS

RMS

Japan

RMS Global

• Malaysia

• Indonesia

• Singapore

• Spain

• UK

• Deutschland

• US

• France

• Austria

• Thailand

• Brazil

• Taiwan

To be

7/23

Sisi

Original Platform (8)

RMS

RMS Japan

RMS Global

RMS Global (1)

RMS Japan (1)

Page 15: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

15

23.4

14.8

Implementation of Rakuten’s global

IT platform (RMSg*) in progress and

set to improve cost efficiency

Strong marketplace GMS growth in US,

France, Spain, and Asia-Pacific

* Rakuten Merchant System global

Overseas E-Commerce Business 7/23

Jeremy

Page 16: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

16

23.4

14.8

Faster Growth at RMSg Countries

GMS Growth YoY

Overseas

Marketplaces*

+47.4% (FX adjusted +32.5%)

Marketplaces at

RMSg Countries +639.5%

(FX adjusted +703.1%)

* Excluding Play.com under site transition

Page 17: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

17

23.4

14.8

Overseas Marketplace GMS growth of RMSg-introduced countries:

+639.5% YoY (+703.1% YoY forex adjusted)

* RMSg-introduced Marketplace = Rakuten Belanja Online + Rakuten Malaysia + Rakuten Spain + Rakuten Singapore

7/23

Jeremy

RMSg-Introduced Countries: Overseas Marketplace GMS

7/31

大野修正

7/31

大野再鑑

Page 18: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

18

23.4

14.8

Marketplace GMS growth excluding Play.com which is under site transition:

+47.4% YoY (+32.5% YoY forex adjusted)

7/23

Jeremy

Marketplace GMS Overseas Companies

7/31

大野修正

7/31

大野再鑑

*1: Marketplace = Taiwan Rakuten Ichiba + Tarad Premium Mall + Rakuten.com Shopping + PriceMinister + Rakuten Belanja Online + Rakuten

Deutschland + Rakuten Brasil + Rakuten Malaysia + Rakuten Spain + Rakuten Austria + Rakuten Singapore

Page 19: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

19

23.4

14.8

Rakuten Super Sale

Malaysia Rakuten.com Shopping

Rakuten Deutschland

Page 20: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

20

23.4

14.8

EU Asia America

FY2012 9 times: 8 countries / region

FY2013 16 times: 12 countries / region

Global EXPO

Page 21: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

21

23.4

14.8 3 FY2014/Q2 Financial Results

• Rakuten started to report quarterly financial results based on IFRS from Q1/13, versus

J-GAAP up to Q4/12.

• Numbers for FY2012 in this presentation are retrospectively stated based on IFRS basis.

• Numbers are rounded to the nearest million, etc.

Page 22: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

22

23.4

14.8

Domestic GTV* growth: +21.3% YoY

Domestic e-commerce GMS* growth:

Q2 +8.1% YoY, H1 +19.5% YoY

Credit Card profit growth: +54.5% YoY

Other Internet Services loss is shrinking

Q2/14 Financial Highlights Yuko

7/22

数字要確認

* Domestic E-Commerce GMS and Travel gross booking transaction value are retrospectively adjusted to include consumption tax for a part of

businesses which previously excluded consumption tax

Page 23: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

23

23.4

14.8

(JPY bn, IFRS)

Q2/14 Results Summary 7/24

青木更新

7/24

sisi (one-off除きました。)

7/28

青木更新

8/1

大野更新

Q2/13 Q2/14 YoY

楽天証券 売上収益 13,173 9,213 -30.1%

楽天証券 営業利益 6,959 3,713 -46.6%

連結 売上収益 127,732 138,339 8.3%

連結 営業利益 24,665 22,213 -9.9%

連結 売上収益 証券除き 114,559 129,126 12.7%

連結 営業利益 証券除き 17,706 18,500 4.5%

楽天トラベル 会計エラー 0 320

連結 営業利益 証券・トラベルエラー除き 17,706 18,820 6.3%

8/1

Sisi更新

* Adjusted for impact of accounting error in Q2/14 mainly related to coupons at Travel business

Q2/13 Q2/14 YoY

Revenue 127.7 138.3 +8.3%

Operating Income 24.7 22.2 -9.9%

EBITDA 31.5 29.7 -5.6%

Net Income Attributable to

Owners of the Parent Company11.4 7.0 -38.7%

Revenue 114.6 129.1 +12.7%

Operating Income 17.7 18.8 +6.3%

Excluding Securities results and accounting error impact at Travel*

Page 24: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

24

23.4

14.8

(JPY bn, IFRS)

Q2/14 Operating Income Breakdown

*1: Accounting Error Impace at Travel: JPY -0.4bn

*2: Forex impact on OI at major subsidiaries: JPY -1.5bn YoY, same FX rate applied for Q1/13 and Q1/14

*3: Inventory write-off at Kobo: Q2/13 JPY 0.5 bn, Q2/14 JPY1.0bn

7/24

青木更新

7/24

猪倉更新

7/28

青木更新

Q2/13 Q2/14 YoYRakuten Ichiba and Rakuten Travel

Revenue 41.4 44.3 +6.9%

Operating Income 20.1 21.2 +5.4%

Excluding Accounting Error Impact at Travel* 20.1 21.5 +7.0%

Other Internet Services

Revenue 31.8 36.8 +15.5%

Operating Income -8.3 -8.5 -

Internet Finance Segment

Revenue 51.7 56.8 +9.8%

Operating Income 11.5 9.5 -17.6%

Others Segment

Revenue 9.4 11.7 +25.2%

Operating Income 1.8 0.4 -76.3%

Adjustments

Revenue -6.6 -11.2 -

Operating Income -0.5 -0.3 -

Consolidated

Revenue 127.7 138.3 +8.3%

Operating Income 24.7 22.2 -9.9%

* Adjusted for impact of accounting error in Q2/14 mainly related to coupons at Travel business

Page 25: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

25

23.4

14.8

Q2/14 EBITDA Breakdown

*1: Accounting Error Impace at Travel: JPY -0.4bn

*2: Forex impact on OI at major subsidiaries: JPY -1.5bn YoY, same FX rate applied for Q1/13 and Q1/14

*3: Inventory write-off at Kobo: Q2/13 JPY 0.5 bn, Q2/14 JPY1.0bn

7/24

青木更新 (JPY bn, IFRS)

7/24

猪倉更新

7/28

青木更新

Q2/13 Q2/14 YoYRakuten Ichiba and Rakuten Travel

Revenue 41.4 44.3 +6.9%

EBITDA 21.0 22.1 +5.4%

Excluding Accounting Error Impact at Travel* 21.0 22.4 +6.9%

Other Internet Services

Revenue 31.8 36.8 +15.5%

EBITDA -5.3 -5.1 -

Internet Finance Segment

Revenue 51.7 56.8 +9.8%

EBITDA 13.7 12.3 -10.6%

Others Segment

Revenue 9.4 11.7 +25.2%

EBITDA 2.3 1.2 -49.2%

Adjustments

Revenue -6.6 -11.2 -

EBITDA -0.2 -0.7 -

Consolidated

Revenue 127.7 138.3 +8.3%

EBITDA 31.5 29.7 -5.6%

* Adjusted for impact of accounting error in Q2/14 mainly related to coupons at Travel business

Page 26: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

26

23.4

14.8

*1: Edy Transaction Value = Amount settled by E-Money “Rakuten Edy” (including mobile and cards)

*2: Credit Card Shopping Transaction Value = Shopping Transaction Value of credit cards (including Rakuten group service use)

*3: Travel gross booking transaction value is before cancellation and retrospectively adjusted to include consumption tax

*4: Domestic E-Commerce GMS are retrospectively adjusted to include consumption tax for a part of businesses which previously excluded

consumption tax.

Domestic Gross Transaction Value 7/24

青木更新

7/31

Sisi

*1: Edy Transaction Value = Amount settled by E-Money “Rakuten Edy” (including mobile and cards)

*2: Credit Card Shopping Transaction Value = Shopping Transaction Value of credit cards (including Rakuten group service use)

*3: Travel (gross booking before cancellations, retroactively adjusted to including tax) = Domestic / international accommodation bookings, International

air tickets, Domestic / international dynamic packages, bus services, rent-a-car, pet hotel services

*4: Domestic E-Commerce (retroactively adjusted to including tax) = Ichiba, Auction, Package Media, Golf, Business, Download, Tickets, Internet

Supermarket, Check Out, Off-track betting, toto, Showtime, Media rental, Dining, Salon, Mart, Kenko.com, Energy, Smart pay, Stylife

Travel gross booking transaction value is

before cancellation and retroactively adjusted to include consumption tax.

Page 27: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

27

23.4

14.8

* Purchasing ratio of Rakuten Members who have utilized two or more Rakuten services during the past 12 months of the listed month.

Applicable services are limited to those which can earn Rakuten Super Points.

青木

7/28 Advancing Cross-use Ratio*

7/30

大野再鑑

Page 28: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

28

23.4

14.8 4 Internet Finance

Page 29: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

29

23.4

14.8

Expanded operating income growth at both Card and Bank in Q2

Strong Profit Growth at Card and Bank 大野

更新

7/29

4.0

4.4

5.0

6.2 6.0

6.3

Credit Card + Bank

+42.7% YoY

大野

更新

7/31

Total

Sisi

8/2

* Operating income of Rakuten Bank in Q1/13 are adjusted for transfer gain (JPY1.5bn) of investment trust business to Rakuten Securities.

Rakuten Bank recognizes transfer gain as extraordinary profit under J-GAAP, while consolidated Rakuten group eliminates it in “Adjustments” as

group transaction

*

Page 30: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

30

23.4

14.8

Operating income +54.5% YoY thanks to active card shopping transaction value

*1: Reversal of earthquake disaster reserve (decrease in expense): Q3/12 JPY 249 mm, Q4/12 JPY 340 mm

*2: Q3/13 JPY102 mm additional provision to reserve for retirement benefits due to the termination of the plan (increase in expense)

※速報値

青木更新

7/22

*1 *1

*2

Rakuten Card Results

大野コメント

更新

7/23

Page 31: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

31

23.4

14.8

Operating income base has been raised to a new level

* Q3/13 JPY102 mm additional provision to reserve for retirement benefits due to the termination of the plan (increase in expense)

Rakuten Card OI & Margin growth 大野更新

7/29

*

大野更新

軸・範囲7/30

Operating Income

OI Margin

Sisi

8/2

Page 32: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

32

23.4

14.8

* Managerial accounting basis and using different definition from Appendix. Total credit card data are shown in Appendix

7/22

大野更新

Rakuten Card Shopping Transaction Value

and Shopping Revolving Balance*

Page 33: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

33

23.4

14.8

Operating Income +23.9% YoY, thanks to Rakuten Bank Super Loans growth

* Revenue and Operating income in Q1/13 are adjusted for transfer gain (JPY1.5bn) of investment trust business to Rakuten Securities.

Rakuten Bank recognizes transfer gain as extraordinary profit under J-GAAP, while consolidated Rakuten group eliminates it in “Adjustments” as

group transaction

※速報値

青木

7/22

Rakuten Bank Results

*

*

コメント更新

大野

7/23

Page 34: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

34

23.4

14.8

* Loan receivables and loan customers are total of Rakuten Bank and credit guarantees of Rakuten Card Co., Ltd

Achieved high growth of loan receivables (+26.7% YoY)

7/22

大野更新

Rakuten Bank Super Loans

Page 35: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

35

23.4

14.8

Deposits staying over JPY 1 trillion

* Other deposits include deposits in foreign currencies and others

7/22

大野更新 Rakuten Bank Deposits

Page 36: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

36

23.4

14.8

※速報値

青木

7/22

Rakuten Securities Results

コメント更新

大野

7/23

Page 37: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

37

23.4

14.8

Net asset balance of investment trusts close to JPY 400bn, hit a record high

7/23

大野更新

Rakuten Securities

Investment Trust Asset Balance

Page 38: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

38

23.4

14.8

7/23

大野更新

Rakuten Securities

Stock Brokerage Trading Value

Page 39: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

39

23.4

14.8

* Rakuten Life Insurance Co., Ltd. was consolidated from the end of October, 2012

7/23

大野更新

Rakuten Life Insurance

Life Insurance Contracts (excl. mutual aid association)

Page 40: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

40

23.4

14.8 5 Internet Services

Page 41: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

41

23.4

14.8

*1: Adjusted for reversal of point allowance due to the change of consumption tax rate

*2: Stylife (1st Party Business) was consolidated from Q2/13

OI growth: +5.8% YoY

OI margin excluding first party: 54.1%

*1

Rakuten Ichiba Results StylifeとFine Tradingを

除いた場合

7/31

Sisi

8/2

Sisi

Page 42: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

42

23.4

14.8

Domestic E-Commerce GMS: Q2 +8.1% YoY

Domestic E-Commerce GMS 税込GMS

7/30

Sisi

7/31

Sisi

注記要確認

特にEC→

* Domestic E-Commerce GMS are retrospectively adjusted to include consumption tax for a part of businesses which previously excluded

consumption tax . Domestic E-commerce= Ichiba, Package Media, Auction, Golf, Business, Download, Tickets, Internet Supermarket, Check Out,

Off-track betting, toto, Showtime, Media rental, Dining, Salon, Mart, Kenko.com, Energy, Smart pay and Stylife

Page 43: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

43

23.4

14.8

Domestic

E-Commerce GMS

Half-Yearly Domestic E-Commerce GMS

YoY Growth

税込GMS

7/30

Sisi

7/31

Sisi

* Domestic E-Commerce GMS are retrospectively adjusted to include consumption tax for parts of some businesses which previously excluded

consumption tax .

Page 44: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

44

23.4

14.8

GMS Growth Trends after Tax Increase

Product Category Jun/14 GMS

YoY Growth

Faster

growth

Package Media (Rakuten Books) +33%

Medical goods +17%

Sweets +16%

Flowers / Gardening / DIY +15%

TVs / Audio / Cameras +10%

Slower

recovery

Cars and car goods -9%

Watches -8%

Cosmetics -5%

Bags / Luxury brands -4%

Furniture / Interior accessories -0%

Page 45: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

45

23.4

14.8

* Unique Buyers: Number of buyers sorted by e-mail address with purchasing records during the listed 3 month period

Rakuten Ichiba

Unique Buyers* and Transactions

Page 46: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

46

23.4

14.8

E-commerce through mobile devices increasing penetration

Ichiba Mobile & Tablet GMS Expanding

7/30

大野再鑑

税込GMS

7/31

Sisi (グラフのみ)

Page 47: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

47

23.4

14.8

Domestic E-Commerce GMS*1

Per Ichiba Merchant*2

*2: Number of merchants is average of two most recent half year ends

税込GMS

7/30

Sisi

7/31

Sisi

*1: Domestic E-Commerce GMS are retrospectively adjusted to include consumption tax for a part of businesses which previously excluded

consumption tax

Page 48: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

48

23.4

14.8

Rakuten Ichiba: Number of Merchants Jeremy footnote

7/30

7/30

大野再鑑

Jun/12 Jun/13 Jun/14

Number of

Merchants39,809 41,628 41,817

Page 49: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking

49

23.4

14.8

7/22

Aoki

(グラフのみ)

For attractive and safe shopping mall for users and merchants, focusing on

nurturing merchants who chose Standard/Mega shop plans

Distribution of Merchant Plans

* Rakuten Ichiba’s main merchant plans are below • Ganbare Plan (Monthly fee: JPY 19,500, Commission on GMS: 3.5-6.5%, Listable items: Up to 5,000 items)

• Standard Plan (Monthly fee: JPY 50,000, Commission on GMS: 2.0-4.0%, Listable items: Up to 20,000 items)

• Mega Shop Plan (Monthly fee: JPY 100,000, Commission on GMS: 2.0-4.0%, Listable items: No limit)

Smaller-sized merchants typically choose Ganbare plan. Larger-sized merchants typically choose Standard or Mega plans.

7/30

Sisi

(グラフのみ)

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*1: FY2012 revenue and operating income: Adjusted for correction of costs recorded in Q4/12 regarding dynamic package transactions

*2: Operating Income in Q1/14 : Adjusted for impairment loss of goodwill and intangible assets of Etpass (China)

*3: Operating Income in Q2/14 : Adjusted for impact of accounting error mainly related to coupons

Operating Income excluding accounting error: +15.8% YoY

※速報値

青木

7/24

*1

*1

*1

*1

*1

*1

*2

Rakuten Travel Results

*3

7/31

Sisi

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14.8

* Travel gross booking transaction value is before cancellation and retrospectively adjusted to include consumption tax.

Travel GTV = Transactions of Domestic / International accommodation booking, International air tickets, Domestic / International Dynamic

Package, Bus, Rent-a-car and pet hotel services

Gross bookings: +10.3% YoY

7/24

青木更新

Travel Business

Gross Booking Transaction Value

7/31

Sisi

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52

23.4

14.8

Travel : Internal Control Improvement

Since recording accounting error in 2012, Travel business

has continued thorough review of accounting processes

• Necessary corrections of accounting errors have been done

• Clarifying challenges and executing initiatives

(Challenges: appropriate design of accounting processes at launch of

new services, human resources and sufficiency of IT systems)

Initiatives • Tighter third-party audit and internal control checks

• Strengthening workforce at accounting department, conducting

stricter accounting scrutiny and thoroughly advising on start-ups by

accounting dept.

• Enhancing administrative functions at Travel Business and

developing stronger IT systems

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23.4

14.8

Viki Monthly Active Users Jeremy update

7/22

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23.4

14.8

Jeremy 7/30 Kobo Registered Users

* Kobo Inc. was consolidated from Q1/12

Kobo registered users as of June 2014: +38.8% YoY

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23.4

14.8

Jeremy 7/23 Kobo Quarterly Content Revenue Growth

Kobo’s global content revenue: +32.9% YoY in Q2

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56

23.4

14.8 6 Others Segment

⁃ Telecommunications

⁃ Professional Sports

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57

23.4

14.8

Fusion

Communications Number of “Rakuten Broadband LTE”

users accelerated (+88.6% YoY)

Operating Income: JPY 604 mm*,

in stable condition

Rakuten Baseball

Annual season tickets sales

(excl. wholesale) reached a record high

Sponsors and goods sales staying in

good shape

Average attendance per home game in

2014 season up to end of June +23% YoY

* Managerial accounting base (IFRS)

Jeremy 7/23

Jeremy 7/23

Telecom and Pro Sports Highlights

Jeremy 7/23

Wholesale

確認中8/3

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58

23.4

14.8

1. Strategic actions for growth

2. Profit-focused management

Highlights

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59

23.4

14.8 7 FY2015 Topics

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60

23.4

14.8

Rakuten Card: Profit Impact due to IFRS 15

Rakuten Card plans to change customer acquisition costs accounting

according to IFRS 15*1

• Current : Expenses when incurred

• FY2015- : Capitalized and amortized over the period

to be recovered

Estimated impact based on past data

• Estimated profit increase*2: about JPY 4bn per year

*1: Direct costs relating to obtaining contracts under IFRS 15, “Revenue from Contracts with Customers” was published in May 2014

*2: Impact is net result and retroactively calculated based on FY2012 data. Actual results may vary when IFRS 15 will be adopted from FY2015.

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23.4

14.8

Moving to New Office

Rakuten Group Tokyo head office will be relocated in 2015

Expected one-time impact on P/L

Estimated cost increase: about JPY 4bn

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14.8

⁃ Financial Condition

⁃ Other Information

Appendix

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63

23.4

14.8 Financial Condition

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64

23.4

14.8

Rakuten Group

(Consolidated)

*1: Rakuten, Inc. , Rakuten Bank, Ltd. Rakuten Card Co., Ltd., Rakuten Securities, Inc. and Rakuten Life Insurance Co., Ltd are IFRS based

non-consolidated balance sheets

*2: Debt = Corporate bonds + CP + Borrowings

Rakuten

Securities, Inc.

Rakuten Card

Co., Ltd. Rakuten Bank, Ltd. Rakuten, Inc.

Rakuten Life

Insurance Co.,Ltd

青木

7/28

Rakuten Group : Balance Sheets

(As of June 30, 2014, JPY bn)

青木

8/1

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65

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*1: Debt from outside financial institutions = Corporate Bonds + CP + Borrowings

*2: Debt subleased from Rakuten, Inc to Rakuten Card Co., Ltd. is part of the debt of Rakuten Card.

Debt from Outside Financial Institutions*1 7/22

Sisi

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66

23.4

14.8

Operating CF

(Exc. Tax)

Tax

Change in

assets &

liabilities

Increase of cash and cash

equivalents JPY73.3bn

Increase of cash and cash

equivalents JPY28.3bn

Operating Investing

Financing

Balance of cash

Dec 31, 2013

Balance of cash

Jun 30, 2014 Non-Financial Businesses Financial Businesses

Tax

Investing Financing

M&A

and

investments

Common

Change in

investment securities

Other

investing CF

Acquisition of

Viber etc.

(JPY bn)

Profit (adjusted)

Operating

Breakdown of Cash Flows: Jan – Jun, 2014 7/31

Sisi

8/1

片山再鑑

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67

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14.8

* Breakdown between financial and non-financial businesses are based on internal estimation and not reviewed by independent auditors.

(JPY bn)

Breakdown of Cash Flows by Financial Businesses

and Non-financial Businesses: Jan – Jun, 2014 (1) 7/31

Sisi

Overview of cash flows for six months ended June 30, 2014 Consolidated Financial Non-Financial Common

Income before income tax 43.7 22.4 21.4 -

Depreciation and amortization 14.3 4.4 9.9 -

Other loss (profit) 5.1 - - 5.1

Decrease (Increase) in operating receivables 8.9 0.0 8.9 -

Decrease (Increase) in loans for credit card biz (39.1) (39.1) - -

Increase (Decrease) in deposits for banking biz 53.9 53.9 - -

Decrease (Increase) in call loans for banking biz 15.0 15.0 - -

Decrease (Increase) in loans for banking biz (36.3) (36.3) - -

Increase (Decrease) in operating payables (17.9) (8.7) (9.2) -

Increase (Decrease) in accounts payable - other and accrued expenses - - - -

Decrease (Increase) in financial assets for securities biz 177.8 177.8 - -

Increase (Decrease) in financial liabilities for securities biz (141.9) (141.9) - -

Others (5.8) (9.6) 3.8 -

Income tax paid (32.6) (8.9) (23.7) -

Net cash flows from operating activities 45.1 29.0 11.0 5.1

8/1

片山再鑑

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* Breakdown between financial and non-financial businesses are based on internal estimation and not reviewed by independent auditors.

(JPY bn)

Breakdown of Cash Flows by Financial Businesses

and Non-financial Businesses: Jan – Jun, 2014 (2) 7/31

Sisi Overview of cash flows for six months ended June 30, 2014 Consolidated Financial Non-Financial Common

Increase in restricted deposits (7.9) - (7.9) -

Increase in time deposits (8.1) (7.7) (0.4) -

Decrease in time deposits 6.3 5.9 0.4 -

Purchase of property, plant and equipment (5.1) (1.1) (4.0) -

Purchase of intangible assets (12.2) (4.2) (8.0) -

Acquisition of subsidiaries (76.6) (0.0) (76.6) -

Purchase of investment securities for banking biz (129.6) (129.6) - -

Proceeds from sales and redemption of investment securities for banking biz 140.6 140.6 - -

Purchase of investment securities for insurance biz (5.3) (5.3) - -

Proceeds from sales and redemption of investment securities for insurance biz 2.5 2.5 - -

Purchase of investment securities (3.7) (3.7) (0.0) -

Proceeds from sales and redemption of investment securities 3.1 3.1 - -

Other payments (8.6) (0.1) (8.4) -

Other proceeds 3.1 2.1 1.0 -

Net cash flows from investing activities (101.4) 2.5 (103.9) -

Net increase (decrease) in short-term borrowings (10.3) (9.3) (1.0) -

Increase (Decrease) in commercial papers (35.0) (8.0) (27.0) -

Proceeds from long-term debt 145.8 33.0 112.8 -

Repayment of long-term debt (37.5) (18.5) (19.0) -

Income from bond issuance 29.8 - 29.8 -

Cash dividends paid (5.2) - (5.2) -

Others (1.2) (0.5) (0.7) -

Net cash flows from financing activities 86.4 (3.2) 89.6 -

Effect of change in exchange rates on cash and cash equivalents (1.7) - - (1.7)

Net increase (decrease) in cash and cash equivalents 28.4 28.3 (3.3) 3.4

Cash and cash equivalents at beginning of the year 384.0 - - -

Cash and cash equivalents at end of June 2014 412.4 - - -

8/1

片山再鑑

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(IFRS, JPY mm)

aoki

7/28

※Viber PPAの金額掲載前

Balance of Goodwill (as of end of June 2014)

*

(JPY mm)

aoki

7/29

注記修正(末吉さんに要確認) Goodwill

Non-Amortizable

intangible assetsGoodwill

Non-Amortizable

intangible assets

92,386 7,420 89,492 7,075

PRICEMINISTER S.A.S 15,519 6,462 14,798 6,162

Kobo Inc. 19,766 32 19,088 31

VIKI, Inc. 17,510 - 16,784 -

Others 39,591 926 38,822 882

46,617 - 46,617 -

Rakuten Bank, Ltd. 32,886 - 32,886 -

Others 13,731 - 13,731 -

3,223 - 86,753 -

Viber Group - - 83,534 -

Others 3,223 - 3,219 -

142,226 7,420 222,861 7,075

December 31, 2013 June 30, 2014

Total

Others

Internet Services

Internet Finance

大野再鑑

* After Purchase Price Allocation (PPA), Viber group recognized intangible assets of JPY 7,933 million, which are amortized in straight line over

9 years on average

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70

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14.8

* Acquisition Basis

(JPY bn)

Aoki

7/28 Rakuten Group’s CAPEX*

Q1 Q2 Q3 Q4 Q1 Q2

Property, plant and equipment 1.89 2.92 2.73 3.74 2.06 2.65

Intangible assets 5.55 6.56 4.78 6.34 7.11 5.74

Total 7.44 9.48 7.51 10.08 9.17 8.39

FY2014FY2013 大野

8/1再鑑

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14.8

(JPY bn, IFRS) As of Jun 30, 2014

片山更新

7/22

Rakuten, Inc. Balance Sheet

(Non-consolidated)

Cash and cash equivalents 17.7 Accounts payable - trade 2.7

Accounts receivable - trade 51.1 Bonds and borrowings 227.5

Property, plant and equipment 7.2 Other liabilities 140.2

Intangible assets 23.2 TOTAL LIABILITIES 370.4

Investment securities and financial assets 616.0 Common stock 111.0

Other assets 23.9 Capital surplus 121.9

Retained earnings 134.0

Treasury stock △3.6

Other components of equity 5.4

TOTAL NET ASSETS 368.7

TOTAL ASSETS 739.1 TOTAL LIABILITIES AND NET ASSETS 739.1

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14.8 Other Information

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Q2/12 Q3/12 Q4/12 Q1/13 Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

Revenue 27,891 27,249 31,940 30,327 33,593 33,768 39,587 38,560 35,979

Revenue

excl. 1st Party*2 27,850 27,213 31,874 30,265 32,264 32,356 37,747 36,754 34,552

Operating Income 15,648 14,979 18,529 17,664 17,617 17,372 21,185 20,895 18,639

Operating Income

excl. 1st Party*2 15,664 14,996 18,521 17,669 17,696 17,514 21,368 20,881 18,694

OI Margin 56.1% 55.0% 58.0% 58.2% 52.4% 51.4% 53.5% 54.2% 51.8%

OI Margin

excl. 1st Party*2 56.2% 55.1% 58.1% 58.4% 54.8% 54.1% 56.6% 56.8% 54.1%

(JPY mm)

Rakuten Ichiba: Operating Income Margin StylifeとFine Tradingを

除いた場合

*1: Adjusted for reversal of point allowance due to the change of consumption tax rate

*2: Stylife (1st Party Business) was consolidated from Q2/13

*1

7/31

Sisi

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(JPY mm)

7/31

Sisi Rakuten Travel: Accounting Adjustments

Q2/12 Q3/12 Q4/12 Q1/13 Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

Revenue

(Accounting)7,247 9,371 7,272 7,824 7,821 10,197 8,848 8,536 8,284

Adjusted Revenue*1 7,063 9,067 7,918

Operating Income

(Accounting)2,773 4,256 759 2,969 2,465 4,058 3,546 1,471 2,534

Adjusted

Operating Income*1,2,3 2,565 3,911 3,383 3,300 2,854

*1: FY2012 revenue and operating income: Adjusted for correction of costs recorded in Q4/12 regarding dynamic package transactions

*2: Operating Income in Q1/14 : Adjusted for impairment loss of goodwill and intangible assets of Etpass (China) (One off time)

*3: Operating Income in Q2/14 : Adjusted for impact of accounting error mainly related to coupons

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Marketplace GMS growth: +30.2% YoY (+15.7% YoY forex adjusted)

Ichiba-style events and campaigns proving successful overseas

*1: Marketplace = Taiwan Rakuten Ichiba + Tarad Premium Mall + Rakuten.com Shopping + PriceMinister + Rakuten Belanja Online + Rakuten

Deutschland + Play.com + Rakuten Brasil + Rakuten Malaysia + Rakuten Spain + Rakuten Austria + Rakuten Singapore

*2: Other GMS = C2C, SaaS and First Party = PriceMinister C2C + Rakuten Brasil SaaS + Buy.com First Party + Play.com First Party

*1

*2

7/23

Jeremy

Q2/14 GMS of Overseas Companies

7/31

大野再鑑

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Kobo Viki

Content line-up

4.3 million titles 32,000 videos

Number of Languages

9 (system)

70 (content)

200+ (50 of the languages are

endangered)

Words translated - 660 million

Number of Countries 19 Service used:190+

Content procured:

50+

The World’s Leading Content Platform

Jeremy updated

7/22

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14.8

(JPY mm)

*2

*1

*1

7/24

大野更新

Credit Card Business: Revenues and Expenses

Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

Total revenues 18,602 19,342 22,201 22,474 23,833

Shopping 10,770 11,585 13,021 13,840 14,857

Revolving 6,616 7,100 7,626 8,177 8,719

Others 4,154 4,485 5,395 5,663 6,137

Credit guarantee 2,491 2,681 2,877 2,957 3,223

Cash advances 1,492 1,617 1,787 1,806 2,017

Others 3,850 3,459 4,516 3,871 3,737

Total operating expenses 15,892 16,176 18,109 18,494 19,645

Personnel costs 1,373 1,725 1,441 1,624 1,807

General expenses 9,922 9,601 11,623 11,312 11,805

Interest expenses 1,487 1,601 1,678 1,748 1,949

3,069 3,202 3,314 3,739 4,019

Others 42 47 53 71 65

Operating income 2,710 3,166 4,093 3,980 4,188

Expenses related to doubtful accounts

IFRS

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(JPY mm)

7/22

大野更新

Credit Card Business: Transaction Volume

* Increase due to change of contract with a tie-up credit card company

7/31

大野更新

Others

Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

607,767 649,382 768,057 808,451 820,081

607,087 648,636 767,314 807,695 819,338

680 746 743 757 743

19,228 19,783 21,523 23,267 26,030

18,303 18,905 20,825 22,507 25,306

925 878 698 760 724

4,925 5,250 5,052 5,223 18,098*

631,920 674,415 794,632 836,942 864,209Total transaction volume

General services

Card shopping

Others

Card cash advances

Financing

Others

Loan cards

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(JPY mm)

* Before deducting allowance for doubtful accounts

7/22

大野更新

Credit Card Business:

Loan Receivables Balance

Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

387,700 405,638 483,081 526,055 515,201

387,494 405,405 482,823 525,798 514,960

186,285 199,467 215,009 228,935 242,461

206 234 258 257 241

68,793 69,856 70,234 73,201 75,504

30,355 32,701 34,408 38,376 41,566

5,586 5,545 5,312 5,168 4,931

32,852 31,610 30,515 29,657 29,007

10,200 10,949 11,912 12,947 14,149

63 43 40 31 28

466,756 486,487 565,267 612,235 604,882

-405 -497 -661 -789 -869

466,351 485,990 564,606 611,446 604,013

Card cash advances

Installments

Amount reported in IFRS B/S*

Card shopping

incl. Revolving balance (principal)

Others

Total balance

Differences between J-GAAP and IFRS

Loan cards

Financing

Foreclosed credit guarantees

General services

Others

197,730 211,097 222,079 237,612 246,716Credit guarantee for Rakuten Bank super

loan and etc (Off-balance)

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(JPY mm)

7/22

大野更新

Credit Card Business:

Allowance for Doubtful Accounts

Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

423,410 444,541 523,527 570,498 562,696

417,258 437,912 516,514 563,125 555,192

6,152 6,629 7,013 7,373 7,504

30,766 29,549 28,490 27,646 26,999

23,314 22,888 22,678 22,555 22,608

7,452 6,661 5,811 5,092 4,390

454,176 474,090 552,017 598,144 589,694

440,572 460,800 539,192 585,679 577,801

13,604 13,290 12,825 12,465 11,894

3.00% 2.80% 2.32% 2.08% 2.02%

3,999 3,922 3,859 3,767 3,658

458,175 478,012 555,876 601,912 593,352

Normal

Rakuten Card

Normal

Doubtful (4months-and-over-delinquent)

Normal

Doubtful (4months-and-over-delinquent)

Total balance of loan receivables

% of doubtful accounts

Secured

Total balance

Doubtful (4months-and-over-delinquent)

Others (incl. re-contract)

17,202 16,987 16,644 16,543 15,940

3.75% 3.55% 2.99% 2.75% 2.69%

2,304 2,305 2,316 2,458 2,764Write-off for bad debt

Allowance for doubtful accounts

Allowance ratio

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81

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(JPY mm)

* This figure was amended on November 11, 2013

7/22

大野更新

Credit Guarantee Business:

Allowance for Doubtful Accounts

Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

10,200 10,949 11,912 12,947 14,149

3,083 3,323 3,649 3,986 4,655

778 836 987 1,017 1,138

Foreclosed credit guarantees

Write-off for bad debt

Allowance for doubtful accounts

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(JPY mm)

7/22

大野更新

Banking Business: Revenues and Expenses

Q2/13 Q3/13 Q4/13 Q1/14 Q2/14 YoY

(2) 10,334 11,040 11,439 11,631 12,370 +19.7%

(1-2) 230 98 440 241 195

Ordinary income (J-GAAP) (1) 10,564 11,139 11,879 11,873 12,565 +18.9%

6,383 6,935 7,369 7,421 8,036 +25.9%

3,623 3,483 3,703 3,788 3,830 +5.7%

557 623 521 603 634 +13.9%

1 97 286 61 65 +8951.5%

8,828 9,431 9,812 9,865 10,201 +15.6%

470 551 614 595 614 +30.7%

3,777 3,972 4,294 4,400 4,788 +26.8%

- - - - - -

4,579 4,814 4,911 4,857 4,773 +4.2%

2 94 -6 13 25 +1011.4%

(3) 1,736 1,708 2,067 2,007 2,364 +36.2%

Differences between J-GAAP and IFRS (3-4) 23 -48 -63 49 241

(4) 1,713 1,756 2,129 1,959 2,123 +23.9%

Fees and commissions payments

Interest expenses

Operating Income (IFRS)

Interest income

Fees and commissions

Other ordinary income

Other income

Other ordinary expenses

Ordinary expenses (J-GAAP)

General and administrative expenses

Other expenses

Ordinary income (J-GAAP)

Differences between J-GAAP and IFRS

Revenue (IFRS) 7/30

OI margin

大野更新

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(JPY mm)

Balance of Deposits (Liabilities) Balance of Assets (JPY mm)

*1: Intercompany elimination at IFRS consolidation

*2: Other deposits include deposits in foreign currencies and others

7/22

大野更新

Banking Business: Invested Assets and Deposits

Jun/14

Deposit Balance 1,065,337

Ordinary Deposits 578,635

Time Deposits 419,373

Other Deposits*2 67,328

Jun/14

865,554

378,687

Rakuten Card securitized assets*1 355,126

Others 23,561

165,917

JGB 59,705

Local Government bonds -

Corporate bonds 25,706

Stocks 1

Others 80,505

276,950

Rakuten Bank Super Loan 252,871

Others 24,079

44,000

305,518

1,171,072Total assets

Securitized loan receivables

Invested assets

Securities

Other assets

Others

Loan Receivables

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*1: Amortization of intangible assets by PPA (Purchase Price Allocation) through acquisition is adjusted

*2: Including policies of succeeded mutual aid association business in 2008

*3: Solvency Margin Ratio of Q2/14 is preliminary

*4: MCEV uses Simplified calculation methodology

(JPY mm)

Rakuten Life Insurance Co., Ltd. quarterly results (IFRS)

(No. of contracts, JPY mm) Rakuten Life Insurance Co., Ltd. Major indices

7/23

大野更新

MCEV未更新

Rakuten Life Insurance

Quarterly Results and Major Indices

*1: Rakuten Life Insurance Co., Ltd. was consolidated from the end of October, 2012

*2: Depreciation of intangible assets by PPA (Purchase Price Allocation) through acquisition is adjusted

*3: Including policies of succeeded mutual aid association business in 2008

*4: MCEV uses Simplified calculation methodology.

7/30

大野

MCEV更新

7/31

大野

生命指摘事項

- Q2/14 includes payment of legal settlement : JPY441 mm

Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

No. of New Policies 16,947 12,244 15,654 17,883 14,220

Annualized Insurance Premiums 548 425 536 640 518

No. of Policies*2 658,836 654,293 654,289 655,646 652,484

Annualized Insurance Premiums*2 27,180 27,157 27,266 27,442 27,464

917.1% 866.2% 862.6% 808.8% 1,183.2%

45,519

Adjusted Net Asset Value 4,874

The Present Value of Future Profits 40,735

MCEV*4

Solvency Margin Ratio*3

Q2/13 Q3/13 Q4/13 Q1/14 Q2/14

Revenue 6,786 6,717 6,804 6,761 8,225

Operating Income before PPA*1 70 695 813 414 63

Operating Income (Loss) -139 486 604 229 -120

8/3

大野

BPC数値&*3追加

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* Rakuten Members excluding non-active users who have not used any Rakuten services, and excluding members who logged but later withdrew

their membership within a month

(Million persons)

Rakuten Membership

Jun/13 Mar/14 Jun/14 YoY

Rakuten members 85.51 91.93 93.87 +9.8%

Log-in members* 58.82 64.59 66.40 +12.9%

7/28

青木更新

7/30

大野再鑑

Page 86: FY2014 Second Quarter Consolidated Financial Results · FY2014 Second Quarter Consolidated Financial Results August 4, 2014 Rakuten, Inc. This presentation includes forward-looking