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A collection of garments representing the myth of the American dream as told by Sisyphus
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Fall/Winter 2014
The collection, The Curse of Sisyphus, was created to represent the cyclical struggle that Americans face when attempting to raise out of their current economic status. In a society that touts the rare American Dream success story as common day occurrence, the collection is meant to focus on the working uniform as a glorified costume, singing disingenuous hymns of “if only you’d just work harder” and “pull yourself up by your bootstraps” to the masses. It is to represent the falseness associated to America’s support system for the working poor, that is lacking in both substance and sustenance.
The Curse of Sisyphusa collection of garments
The Non-Work Work Shirt // My Grandfather’s Sweater
Is it a Jean-Jacket or Sweater Day // Dance Gracie
Layered in Regret
The Drape is for Dark Days // Not Much of a Skirt
A Semi-Practical Coat // Conflicting Moods
A Top in Three Parts // A Skirt is Two Parts
It’s Not an Apron // His Pants
Annie BYOG
My Party Dress is Distressed
Where is Your Dress
Photographer: Teqen Zéa-AidaPhotographer Assistant: Caleb TimmermanHair: Jonny Kelson, Dan Brewington & Lola
Teeny from Mezzanine Salon
Lead Makeup: Lu-luMakeup Assistant: Briann Taylor
Stylist: Jahna PeloquinRe-touch: Jose Castano Villalobos
Models: Vision ManagementBoots courtesy of John Fluevog
A special thank you to the team of talented individuals that pulled this shoot together
Website: emmaberg.comEmail: [email protected]
Facebook: facebook.com/EmmaBerg.Womenswear
Instagram: @emma___bergTwitter: @emma___berg
Collections are limited run. Please check the site or contact me directly for more information on size options, ordering, and pricing.
