FUZION CRAFTS INTERNATIONAL

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  • 1. Fuzion Crafts internationalWaste to wealth creation. Abdur Mukit Bin Rouf mukitrouf@gmail.com9706962203New BakurparaPO& dist-GoalparaAbdur Mukit Bin ROUF

2. Market PotentialTotal Handicraft Market Potential in India is Rs.40,000 crores Export Target for Indian Handicrafts for 2012-13 (EPCH): USD 3300 Million ~ INR 16500 Crore (Worldwide market for Indian Handicrafts) Total Value of Handicrafts Produced in India last year: INR 26214 Crore. Hence domestic Market size ~ INR 10000 Crore The Market size (opportunity) is ~ 2600 Crore Rupees.Distribution of share in East: 43 % of the handicrafts are in Eastern India andhence highly skilled labours can be employedvery cheap especially in the North-East. Over 50%of craft production are from women. A considerable percentage goes from North EastRegion and generally from unorganized smallplayers or individual artisans. 3. The Need and Our Solution Need Our solution Un-organized handicraft market We are organized Difficulty in marketing products by Products will be marketed byindividual artisans Fuzion Crafts through variouschannels High demand and low supply Gap between demand and supply High demand for new designs filled by training artisans andreaching out to the customer Need for better life for artisansearning as low as INR 30/day Constantly develop and improviseon new designs. Currently, FuzionCraft has more than 20 productswith more than 70 designs. Artisans trained and paid wages of at lease INR 100/day which is double their present earnings. 4. Raw Material- our uniquenessWaste to wealth creation 5. Our Artisans ImpactEarning conditions in neighboring villages- they earn Rs.30 to 50 & with us at least Rs.100/dayMore than 450 women from 4 villages want to join us as on Jan2013Training to specially abled and girls rescued from forced domestic labour 6. Blessing Lamps ( premium)Products Premium ProductsCollected crafts Tribal Crafts 7. How we sell now 8. Business Model- Successful companiescurrently has ~2 lac signed users & is growing at ~25% per month11.34% Growth, $204 every day in advertising revenueStarted in January 201180 countries, has 90,000 page views and has over 3,000 fans on FacebookAnokhi (turnover Rs 70 crore) has 22 stores in India and stockists in many countries Fabindia (turnover Rs 500 crore) has 166 stores across 72 cities Rangsutra (turnover Rs 8 crore) Mother Earth (turnover Rs 80 crore)Above are My $ 300 Million ValuationOpportunities Etsy Raises Merchant Revenues to $538 Million in 2011 (+71%) 9. Marketing ChannelsOwn WebsiteTie-up withPersonnel sellingwebsites likein Hotels and Craftsvilla & ResortsAlibaba.com on 15% comision National and Marketing Retail stores International ,Stores intrade fairs- 4 nos. Channels Guwahati 9 10. Marketing StrategyDec-Jan2012 Nov- feb2012Feb-April 2013Feb-Apr2013 Fuzions Trade Fairs Tie up with website (B2B sales): Retailwebsites like launch outlets like Craftsvilla.co IITF-Delhi Social Shoppersm Media After nov12 Stop, Aporv.com Dilli Haat Pantaloons, Eyaas SurajkundotherStrategy Fabindia Hyderabad- lifestyle shilparamamstores Kashmirbox Mumbai Valentines Store setupsday: Selling Personnelin Guwahati lamps called selling in HotelsBlessing lamps andwith love RestaurantsRationale CraftsvillaB2B sales in Largely tocurrently has ~2 Advertisecapture local National andlac signed usersFuzions customers & is growing at International productsprimarily non-~25% per trade fairs internet savvy 10month 11. Financials 12. Investment Rationale Problems we are solving - Better livelihood, Employment, specially abled, rural upliftment. Biggest Strength-We are making Money from abundant natural waste/weed. Women empowerment -even the marginalized and underprivileged can do business. Artisans Problems -Taking the hassles of marketing for the rural artisans SCOPE:- 43% of the handicrafts are from the east and are mostly unorganized. There are 128 tribes in the north east and they have different clothing identity and craft. FUNDING REQUIRED:Total Funding Requirements : (approx.) Once the business reaches scale (3 33 Lakhs + 9 lakhs for machinery = 42 lakhscentres) it is self sustainable and financingTo be Provided in 3 tranches in First 3 years: Attractive Returns after 1-2 Years ofYear 1: 25 LakhsOperationYear 2: 11.5 LakhsYear 3: 5.5 Lakhs Finally,ST Financing Line of Credit Required: 20 LakhsGives much needed reward to the artisans(approx.) of N-E India !! 13. Work on the last slide. Put investment rationale for the investor from business perspective. Make tha pics bigger. Take out the business model slide and put the flow chart. Comparative landscape between the bigger companies- data and largerpicture. Put investment type of funding. And usage of funds. 14. Thanking YouAdvisorsTeam& Mr. Ranjit Dey- mastercraftsman award winner from the14President ( 18 yrs experience) 15. THANKING YOU !!!!There are more interesting parts.Fuzion Crafts internationalAbdur Mukit Bin ROUF 16. Business Process Collect waste Prototype & Training toWork on jobWater-hyacinthdesign people work basis 6.52% of the Production cost 51.55% of the Production cost is provides Indirect labourpaid to the ArtisansCollect the Sales & Marketing Quality check finished job Looks after Trade fairs, B2B,Website tie ups, etc 18.2 % of the Production Cost goesfor indirect employment Ours is a Scalable business model as we could scale up any time by organizing training forthe unorganized village workforce. We provide training and also raw materials to the women in villages. We run a full time production base using part-time employment of a scattered population. We are a organized production unit procuring raw materials, developing designs, providingtraining, controlling quality and marketing products which otherwise is difficult for individualartisans.